Booking.com Launches Customer Incentive to Encourage Rebook of Domestic Pandemic Affected Stays in Australia
Initiative seeks to bring business back to Australian partners, inspire travelers and drive support for local businesses
This week, Booking.com launched a campaign to incentivize those customers in Australia who had to cancel their bookings within the country as a result of government travel restrictions related to COVID-19 to book a future stay at the same property, when it is safe to travel again.
Encouraging customers to rebook their original property, Booking.com will offer them a 15% reward (up to 170 AUD) after their stay, valid for bookings made until December 31st, 2020 with checkout date until April 30th, 2021. To help further support its accommodation partners, Booking.com is also waiving commissions on reservations made as part of this campaign.
This announcement follows other initiatives designed by Booking.com to support partners throughout this challenging time, and as the world begins to travel again. These initiatives include making it easy to clearly display a property’s COVID-19 precautionary measures on its property page and waiving commission on bookings cancelled, date-changed or replaced with a voucher as a result of government travel restrictions in certain places. Booking.com has also introduced a tool to make it easier for partners to increase the flexibility of their policies, and is promoting these to help properties benefit from customers seeking flexibility in uncertain times.
“All of us in travel share one common interest: for the travel industry to survive this crisis,” said Tracey Foxall, Regional Manager Oceania at Booking.com. “We’re working tirelessly to bring domestic demand back to our partners, inspire Aussies to travel safely when ready and reward them for supporting local businesses so that we can continue to make it easier for everyone to experience the world.”
Whilst confidence in domestic travel resumes, with these initiatives Booking.com hopes to make it easier for consumers across Australia to directly support their favorite local accommodations and for partners to capture future business, when it is safe for travelers to begin exploring the world once again.