‘We filter places, not people’ - Booking.com partners for second year with Winter Pride in 2022
Booking.com makes it easier to experience Trans-Tasman pride in Queenstown as Winter Pride returns after two years pandemic hiatus
AUCKLAND, 12 JULY 2022 - Today leading digital travel brand Booking.com announced the second year of our partnership with Winter Pride, held in Queenstown, as a platinum sponsor of the event in 2022.
With a mission to make it easier for everyone to experience the world and more than 28 million accommodation listings in more than 153,000 destinations worldwide, Booking.com is committed to help LGBTIQ+ travellers and their allies everywhere make the most of their pride-inspired travels.
Whether that’s a trip to one of Queenstown’s legendary ski fields, experiencing the festival community events and parties, or getting immersed in the culture of New Zealand as travel starts to open up again, Booking.com aims to seamlessly help people discover new places and broaden their horizons, as it becomes safe to do so.
“At Booking.com, we filter places, not people and believe everyone should be able to experience the world as themselves, always,” said Tracey Foxall, Regional Manager Oceania at Booking.com.
“From taking the time to unwind to experiencing different cultures, travellers from the LGBTIQ+ community ultimately want the same as everyone else when it comes to travelling and the industry needs to make welcoming experiences the norm for everyone – no matter who they love, how they identify or where they come from”.
“We are delighted to welcome Booking.com back as a platinum sponsor of Winter Pride for its second year,” added Martin King, Director of Winter Pride.
“This partnership supports the ongoing need for Rainbow travellers to have a choice of safe, inclusive and welcoming properties to choose from when travelling to Queenstown or further afield. Rainbow travellers knowing that Booking.com has a clear commitment to inclusion helps take stress out of travelling to new destinations or trying new properties for the first time."
In addition to an on-ground presence during the festival on 26 August to 4 September, Booking.com will be working closely with Winter Pride organisers on additional PR and social activities leading up to the week to engage LGBTIQ+ travellers and their allies throughout Australia and New Zealand with pride-related travel content.
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travellers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.4 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.
Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.