Australia is Open! Booking.com's 7 Predictions for the Triumphant Return of Travel in 2022
In its most extensive travel predictions research to date, the digital travel leader reveals a renewed sense of optimism fueling a hunger to embrace the new normal and get back out to fully experience the world in the year ahead
Along with every aspect of our lives, the course of travel has been redefined repeatedly over the past year and a half, continuously evolving into versions of the ‘new normal.’ To explore this, Booking.com has commissioned extensive research with more than 24,000 travellers across 31 countries and territories1, including more than 1,000 Australians to predict how travel will continue to be redefined in the year ahead.
2022 will be the year to make the most of unpredictability and start making up for lost holiday time, with the number of Australian travellers who feel they need to do so having increased by 52% since last year*. Booking.com’s predictions reveal how Australians will be reigniting their travel spark in the upcoming year.
1. Vitamin Vacay
More so than daily exercise or mindful meditation, getting away on holiday will become THE form of self-care in 2022, with over three-quarters of people (82%) affirming that travel helps their mental and emotional wellbeing more than other forms of rest and relaxation. After more than a year of ever-evolving travel restrictions, the important benefits that travel has on health and wellbeing are now being acknowledged, with over two thirds (72%) saying they didn’t realize how important travel was to their wellbeing until it was no longer an option, and 87% saying that having a holiday planned has a positive impact on their emotional wellbeing.
2. Resetting the Out Of (Home) Office
When the pandemic hit, homes across the globe became our offices too, and the novelty of working remotely was realized. However, in 2022 we’ll see a significant rise in people wanting to take back control in a bid to firmly re-establish a healthy work-life balance as holiday time itself will be strictly work-free for three quarters of Australian travellers (76%) in 2022, which wasn’t always the case in 2021 with home and remote work lives blurred.
3. All the First-Time Feels
After feeling ‘stuck’ for so long, rather than rushing through the journey, Australian travellers will be relishing every moment, from fine-tuning the playlist for the rental car to browsing the delicacies duty free has to offer, with a fifth (21%) most looking forward to the pure excitement and anticipation as the journey begins. Each ‘first’ of our trips in 2022 will be a moment to savor, with a majority of Australian travellers saying that simple pleasures such as feeling the sun on their skin (85%) or seeing a body of water of some kind instantly improves their mood for the better (84%).
4. Community First
In 2022, this desire to connect authentically with the local community will continue on holidays too, as we seek to be more mindful about every trip we take and ensure our impact on the places we visit and the people who live there is positive. Well over half (61%) of people agree it’s important that their trip is beneficial to the local community at their destination and 52% would appreciate an app or website that provides recommendations on destinations where an increase in tourism would have a positive impact on the local community.
5. Swipe Right on New Places and Faces
For many, the pandemic meant spending an extended and intense period with our closest friends and loved ones, but holidays in 2022 will be an opportunity to branch out and make some new connections. Over half (55%) want to meet new people while away, we expect to see Australian travellers using their holidays as an opportunity to expand their usual social circles, with 66% of Australian travellers looking forward to socializing while on holiday and 40% wanting to stay somewhere close to plenty of nightlife options so that they can meet new people.
Tired of swiping through the same faces for the past year and a half, people will also be making use of their favourite dating apps while on holiday in 2022 with travel providing an exciting opportunity to find love. Booking.com predicts a resurgence of holiday romances, with one in four (41%) Aussie travellers hoping for love to strike on their next trip. But the romance doesn’t have to stop at the end of the trip - thanks to technology we may see more than a few of these holiday romances turn into the real deal.
6. Just Say Yes
After so long of being told “no”Australian travellers are reclaiming a more positive way of thinking for 2022. In fact, 70% will be shirking all the structure they’ve been contending with, preferring a holiday where they stay flexible and just go with the flow vs. having a well-planned itinerary full of activities. The coming year will bring the very best of improv to travel, with us responding to each unexpected twist and turn in the trip with an emphatic “yes, and…”
7. Embracing the Unpredictable
Uncertainty will continue to be a constant in travel in 2022, and while we cannot change or predict every new surprise and challenge that fate has in store for us, we will embrace it. Having leaned on technology in a variety of ways to stay connected and inspired over the past year and a half, our favorite apps will continue to help us navigate the unknown on our trips, with two-thirds (62%) agreeing that technology helps alleviate the anxiety around traveling.
Melissa Ellison, Booking.com Area Manager for Australia comments: “Australians were fortunate to enjoy local travel during much of the pandemic, however the most recent Delta outbreak and lockdowns have us all hungry for more - especially when it comes to dusting off our passports for international adventures.
Now, as we look towards next year and vaccination rates continue to rise, we’re seeing a lot of excitement and anticipation for people to return to travel. Aussies are particularly keen to reunite with family and friends interstate overseas, as well as the change of pace and scenery that travel beyond our borders provides.
We will be there for Australian travellers - offering the widest choice of stays, great value and the easiest experience from anywhere and on any device - so people can reclaim their travel mojo and enjoy all of the unforgettable experiences this world has to offer.”
For a deeper dive into Booking.com’s travel predictions for 2022, visit https://www.booking.com/c/trends/travelpredictions2022.html
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For further information, contact the Booking.com Australian Press Office;
0432 614 401
*63% vs 42% from same time last year2
1 Travel Predictions 2022 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total 24,055 respondents across 31 countries and territories were polled (including 501 from Argentina, 1003 from Australia, 500 from Belgium, 1001 from Brazil, 500 from Canada, 1000 from China, 1007 from Colombia, 1001 from Croatia, 508 from Denmark, 1002 from France, 1000 from Germany, 1005 from Hong Kong, 1000 from India, 502 from Israel, 1003 from Italy, 1002 from Japan, 500 from Mexico, 501 from The Netherlands, 501 from New Zealand, 500 from Peru, 1000 from Russia, 1005 from Singapore, 1002 from South Korea, 1002 from Spain, 501 from Sweden, 501 from Switzerland, 504 from Taiwan, 500 from Thailand, 1000 from the UK, 1002 from the US and 501 from Vietnam). Respondents completed an online survey in August 2021.
2 Future of Travel research commissioned by Booking.com and conducted among a sample of adults who have traveled for business or leisure in the past 12 months and must be planning to travel in the next 12 months (if/once travel restrictions are lifted). In total 20,934 respondents across 28 countries and territories were polled (including from 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam and 995 from Japan). Respondents completed an online survey in July 2020.
3 Sustainable Travel Report 2021 research commissioned by Booking.com and independently conducted among a sample of 29,349 respondents across 30 countries and territories (1,000 from USA, 1,007 from Canada, 1,000 from Mexico, 964 from Colombia, 1,000 from Brazil, 1,000 from Argentina, 999 from Australia, 941 from New Zealand, 1,001 from Spain, 1,000 from Italy, 1,000 from France, 1,000 from UK, 1,000 from Germany, 1,003 from Netherlands, 986 from Denmark, 1,000 from Sweden, 997 from Croatia, 1,005 from Russia, 1,003 from Israel, 1,000 from India, 1,000 from China, 1,005 from Hong Kong, 968 from Thailand, 963 from Singapore, 1,000 from Taiwan, 1,005 from Vietnam, 1,000 from South Korea, 1,000 from Japan, 1,002 from South Africa and 500 from Kenya ). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once in the past 12 months and must be planning to travel in 2021, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in March 2021.
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.