Europe/Amsterdam reveals trending summer travel destinations, both in the UK and beyond

Amidst an increase in searches after the latest announcement from the government, reveals the on-trend places this summer, based on most searched for destinations

  • Holiday searches on the increase: have revealed an increase in travel searches since the latest announcement on lockdown restriction’s easing
  • Desire for Travel: Latest data reveals our hopes of a summer break after a year long travel hiatus
  • Domestic is King: Eight out of the top ten most searched for destinations are in the UK, with trips to Cornwall and Devon replacing international city style breaks in searches
  • Trending Destinations: Top trending domestic regions for summer include Cornwall, Devon and The Highlands

After seeing an increase in searches following the government’s announcement, can reveal that domestic getaways will be front of mind for UK travellers this summer.

Eight out of ten the most searched for destinations are now based in the UK, which is twice as many as 2020. Cornwall, Devon, Yorkshire and The Highlands have all seen a noticeable recent increase in searches.

Some of the top searched domestic regions for the summer months include:

  • Bath
  • Newquay
  • St Ives
  • Edinburgh
  • Blackpool
  • Bournemouth
  • Torquay
  • Inverness
  • York
  • Brighton & Hove

However, despite the emphasis on domestic, Brits’ desire for European breaks is still strong and in the top 100 most searched for destinations, Croatia, France and Spain are amongst some of the most sought-after international regions.

Some of the top searched international destinations for the summer months include:

  • Barcelona
  • Paris
  • Marbella
  • Rome
  • Dubai
  • Sorrento
  • Malaga
  • Split
  • Marrakech
  • Dubrovnik

Ryan Pearson, Regional Manager at “Since the government announcement yesterday there seems to be a real sense of optimism amongst us Brits and I am sure I am not the only one who is counting down the days until travel restrictions are eased. In light of the vaccine rollout and with many of us eager to experience the world once again, there is no surprise that we are seeing an increase in bookings for domestic summer getaways in particular – I personally cannot wait for some sun and sea with my family and the UK has so much to offer. We look forward to travel resuming when the time is right, and this is great news not only for travellers, but also for the tourism industry and economy as whole.”



For further information, contact the UK Press Office;


Trending destinations were destinations that were in the top 100 searched Summer destinations amongst British travellers in 2021, and had to have at least increased 20 positions vs the top 100 destinations in the year before.

Data captured from the month of January 2021, looking only at searches that had check-in dates during the months of June-September 2021. These rankings were compared to searches with the same date range last year.


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