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Booking.com Reveals the Top Trending Destinations Travellers are Booking this Festive Period

Recent research by Booking.com reveals London is the top destination searched globally by travellers this festive season*, with Paris and Amsterdam following closely behind.

With travel seeing strong growth in bookings as we move into the winter season, now is the perfect time to travel and enjoy a Christmas break with friends and family. Travellers can explore Christmas markets whilst indulging in mulled wine, festive food and entertainment. Or for those looking for some Christmas sun, Marrakesh is the place to visit.

With 66%** of Brits reporting that travelling will always be worth it, Booking.com has shared the most magical destinations that have ranked popular this year for all to experience. From London to Marrakesh, explore Booking.com’s festive stays making this the best holiday season yet.

Top searched destination globally:

London, United Kingdom

Christmas in London is simply magical, with bright glittering Christmas lights and traditional markets, London is one of the best places to visit this season. Travellers can explore the famous Oxford Street, whilst taking in the beautiful decorative lights and basking in the best Christmas treats from an array of different stores. For those looking to participate in a fun filled activity, London hosts ice rinks at Somerset House and Hyde Park’s Winter Wonderland. Winter Wonderland is rated highly by many travellers featuring Christmas markets, rides, and food stalls, providing the ultimate festive experience.

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Where to stay: 

The Novotel London Tower Bridge hotel is at the heart of the British capital, meters away from the world-famous Tower Bridge and Tower of London. The landmarks of London are a short distance away, with direct transportations links that will enable travellers to arrive at Oxford Street, Hyde Park and other magical destinations within minutes. The property provides spacious and stylish rooms offering views of The Shard and the Tower of London which are beautifully lit up around Christmas. Guests can enjoy the hotels fitness centre, taking a dip in the steam bath before heading out to be amongst the Christmas shows and markets.

Top searched destinations by UK travellers:

Paris, France

The city of love - Paris is a wonderful place to visit all year round, however around Christmas time it is something special! Sparkling decorations light up the city, with a stunning scent of roasted chestnuts drifting from the Christmas markets nearby. Travellers can enjoy seasonal treats whilst leisurely strolling through the markets or attend the Christmas and New Year concerts which are held in historic churches.


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Where to stay: 

Hotel Eden is a flower-filled garden in the heart of Paris, a haven of tranquillity yet close to the action of the Christmas celebrations. The hotel is a stone throw away from the Metro, which guest can easily explore the whole of Paris. Hotel Eden boasts a flower-filled garden that can be enjoyed all year round and perfect after a long day of touring Paris. The hotel is located great restaurants, inviting terraces and mouth-watering markets for all to experience.

Amsterdam, Netherlands

Amsterdam is a great destination to make the most of the Christmas holiday season. Leading up to Christmas, Amsterdam is a fairy-tale with glistening Christmas lights, majestic tall trees, and brightly coloured baubles. Throughout December Amsterdam’s festive spirit is high, where travellers can attend Christmas markets and find perfect gifts for friends and family. The markets showcase delicious food and trinkets, also offering glühwein and oliebollen a type of mulled wine and Dutch doughnuts providing that festive feeling.


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Where to stay:

Ruby Emma Hotel Amsterdam is located alongside the Amstel River in Amsterdam. This hotel combines luxury and sustainability in a living building shaped by nature. The property is nearby all the Christmas magic, with train stations just a short throw away for those looking to explore Amsterdam in its entirety. The stylish yet quirky hotel is a great place to stay for those wanting to relax and enjoy the Christmas festivities. 

Marrakech, Morocco

Marrakech is said to be a popular Christmas destination this year for travellers to experience. For those that are fed up with cold wet high streets then, Marrakech is the place to be. Travellers will be in awe of the extravagant lights displayed throughout the shopping malls, providing guests with that festive feeling. Alternatively, travellers can use this getaway to soak up the sun whilst relaxing in a festive filled hotel full of decorations, spectacular entertainment, and sensational culinary delights.

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Where to stay: 

Fairmont Royal Palm Marrakech promises a wonderful escape boasting 134 opulent guest rooms, suites and villas overlooking landscaped gardens. Guests can enjoy a Christmas brunch during the festive season which includes a visit from Santa on a camelback. The property is a short drive away from Marrakesh town centre and contains restaurants and bars for all to enjoy. Rooms at Fairmont Royal provide guests with a breath-taking balcony view to sit outside and enjoy a cocktail or a warm cup of tea this Christmas.  

Booking.com are offering at least 30% on participating 2023 accommodation across the globe as part of its Black Friday Deals, available for bookings from now until 1st December 2022 and valid for stays until 31st December 2023, offering complete flexibility to travel now or in the future.


* This Data Pack shows the top destinations searched per nationality with check-in dates between 23-12-2022 and 01-01-2023. Search period was the last two weeks of October 2022 (between 17-10-2022 and 30-10-2022). For comparison figures we looked at search sessions between 18-10-2021 and 31-10-2021, with check-in dates between 24-12-2021 and 02-01-2022.

**Travel Predictions 2023 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total 24,179 respondents across 32 countries and territories were polled (including 1014 from Argentina, 1006 from Australia, 505 from Austria, 504 from Belgium, 1009 from Brazil, 503 from Canada, 1009 from China, 1010 from Colombia, 505 from Croatia, 505 from Denmark, 1010 from France, 1001 from Germany, 500 from Hong Kong, 1005 from India, 504 from Ireland, 504 from Israel, 1008 from Italy, 1003 from Japan, 504 from Mexico, 502 from The Netherlands, 1007 from New Zealand, 1009 from Portugal, 507 from Singapore, 1008 from South Korea, 1001 from Spain, 505 from Sweden, 508 from Switzerland, 500 from Taiwan, 504 from Thailand, 1006 from the UK, 1009