Europe/Amsterdam Opens Nominations for its 2020 Technology Playmaker Awards to Celebrate the Achievements of Women and Elevate the Importance of Diversity in the Technology Sector

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  • Nominations are now open, accepting entries from around the world at http:/
  • With three new categories this year, the awards recognize women demonstrating innovation, leadership and impact across the global technology industry, inspiring others to do the same
  • Winners will be announced at a gala ceremony in London, UK, on March 26, 2020
  • The awards are part of’s wider commitment to promote diversity and inclusion within the technology industry, by shining a spotlight on the achievements of women, celebrating their impact, and encouraging the next generation of tech leaders
  • 52% of women working in tech and female students interested in a tech career say a lack of access to mentors or role models holds women back from entering the tech industry

AMSTERDAM, 1 OCTOBER 2019 – Today,, one of the world’s largest travel e-commerce companies, launched its 2020 Technology Playmaker Awards to celebrate female trailblazers across the global technology industry. Committed to the belief that technology should be an industry for everyone, Booking introduced the awards in 2017 to recognize women who are pushing the boundaries of excellence, leadership and innovation in technology, and inspiring future generations of tech leaders. The awards are part of’s wider commitment to promote greater diversity of all kinds across the tech sector by bringing down barriers to inclusivity, championing emerging female tech talent, and inspiring the next generation.

Nominations can be submitted at, in any language, before December 21, 2019.

Winners will be selected in nine award categories which recognize the breadth and diversity of the contributions that women are making in Technology, IT, and Digital related fields – Role Model, Rising Technologist, Business Leader, Technology Innovator, Social Impact, Entrepreneur, Academic Achievement, Champion of Change, and Employer. Debuting this year are the Entrepreneur and Academic Achievement categories, which reflect the impact of women-led start-ups and women who are transforming Tech, IT and STEM education. Also new, Champion of Change recognizes a male or female agent of change who is acting to tackle the under-representation of diverse communities in tech. 

The awards are open to women at all levels in any technology-related field who are disrupting or transforming business, industry or communities using technology, with last year’s awards receiving entries from over 60 countries. The Employer Award recognizes an organization that has made significant progress in attracting and advancing female tech professionals within their workforce or championing greater diversity and inclusion across IT and technology. Winners will be selected by a renowned judging panel of industry leaders, entrepreneurs and academics from around the world.

The 2020 Technology Playmaker of the Year will be chosen from among the individual category winners. This is the person who the judging panel believe has made the most impact on the global technology scene. Each category winner will receive a monetary prize of €5,000 to help advance their business and professional goals, with the overall winner collecting an additional €10,000 prize.

“Closing the diversity gap in technology and ensuring that women technologists receive the same support and opportunities as their counterparts is critical if tech innovation is to be fair, balanced and reflective of the diverse society we live in. With a mission to make it easier for everyone to experience the world, we embrace the opportunity to help create a more inclusive workforce by empowering people from all backgrounds and with all ambitions to enter, progress and flourish in tech,” says Gillian Tans, Chairwoman. “By championing women showing remarkable leadership, ingenuity, collaboration and innovation in technology, the Technology Playmaker Awards aspire to empower the next generation of women to consider a career in tech, advance the dialogue on the need for greater diversity and create lasting tech visionaries and role models.”

Despite progress made towards equal gender representation, more than one in two women globally (53%) say a lack of female decision makers in tech organizations holds them back from entering the tech industry. Similar figures say they’re hindered by a lack of access to mentors or role models (52%), and the fact that girls aren’t made aware of tech opportunities at a young age (50%).

Linda Liukas, creator of Hello Ruby, a children’s picture book series that depicts the whimsical world of computer science, and founder of Rails Girls, a global movement to teach young women programing in over 300 cities, was named the 2019 Technology Playmaker of the Year. The Hello Ruby series has been translated into 27 languages. Linda will join the judging panel for this year’s awards, alongside a range of tech leaders and champions from business, academia and politics.

“Women have so much to offer the industry and awards like these really help to highlight how diverse a career in technology can be. Tech offers endless opportunities to transform and change the way you work. The moment I decided to take the step into tech, I was able to realize my own possibility and curiosity. I was able to start building a career based on me and my life, not the other way around. It’s been an amazing journey and I hope more women are inspired to do the same,” says Liukas.

The 2020 Technology Playmaker Awards will bring together a diverse cross-section of tech professionals, luminaries, leaders and supporters of women in technology from around the world in London, UK, on March 26, 2020. Now in its third year, the Technology Playmaker Awards are building a community for women in the technology field to connect with one another, exchange ideas, and celebrate their successes in a celebratory, welcoming and supportive environment.

As part of its wider commitment to supporting greater diversity and inclusivity in tech, is again partnering with Web Summit to host the ‘Women in Tech’ Lounge and mentoring program in Lisbon on November 4-7, 2019.


For further information, contact

Notes to the Editor:

Research commissioned by and independently conducted among 6,898 respondents (from the UK, USA, France, Brazil, The Netherlands, Germany, China, Australia, India and Spain). Respondents completed an online survey from August 2nd to September 6th, 2018.


Founded in 1996 in Amsterdam, has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), invests in technology that helps take the friction out of travel. With a mission to empower people to experience the world, seamlessly connects millions of travellers with memorable experiences, convenient transportation options and incredible places to stay - from homes to hotels and much much more. also provides a marketplace for entrepreneurs of all sizes in the travel and experiences industries to reach a global audience and grow their businesses. is available in 43 languages and offers more than 28 million total reported accommodation listings, including more than 6.2 million listings alone of homes, apartments and other unique places to stay. With everything from convenient rides and great places to eat, as well as attractions, tours, events and activities across the globe, no matter where you want to go or what you want to do, makes it easy and backs it all up with 24/7 customer support.

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