Booking.com launches Booking.yeah summer advertising campaign starring Idris Elba
The travel-loving star returns to UK screens in new ad campaign which for the first time, showcases the leading digital travel platform’s multiple offerings; accommodation, flight, and car rental
LONDON – 23rd June, 2022 – Booking.com, the digital travel leader with a mission to make it easier for everyone to experience the world, is launching its new advertising campaign in the UK, Booking.yeah, starring SAG and Golden Globe winning actor, filmmaker and musician Idris Elba.
Following a successful ad campaign launch in the US earlier this year, which saw Elba travelling from a luxury hotel to a cabin in the woods and tropical beach in a series of ads, Booking.com is bringing Elba’s charisma and charm to UK screens this summer. Proving the actor’s powerhouse talent credentials, the Booking.yeah main spot that aired during the “big game” in the US received almost 18 million views on YouTube to date.
The new campaign in the UK aims to showcase not only the breadth of accommodation available on Booking.com, but also highlights its flight and rental car offerings for travellers for the very first time.
“I had a fantastic time working with Booking.com on the Booking.yeah campaign in the US, so I was naturally thrilled to join forces with them again on this new phase of the campaign back at home. Hopefully after seeing these ads, people will get inspired to book some personal time for themselves, and using Booking.com makes it an easy one stop shop to get all your travel needs handled at once,” says Idris Elba.
Developed by Horses & Mules, a creative consultancy based in LA, the integrated campaign will run in the UK for seven weeks from 13 June to 31 July across TV and Premium video. The campaign includes a mix of :30, :20 and :15 cut downs including “Cool”, “Perfect Stay: Windsurf” and “We Do Flights''.
“We were delighted with the response to our Booking.yeah ads with Idris in the US - a testament to his humour and charisma on screen and we know that the UK audience will love these new ads just as much. As the UK prepares itself for the best summer yet, this latest Booking.yeah campaign aims to show how Booking.com makes it simple for travellers to book all their travel needs, in one place - be that a flight, accommodation, car rental or an excursion. Idris Elba helped amplify our original campaign creative, that Booking.com may not be flashy nor cool, but we are really good at what we do – booking travellers the perfect start to finish holiday, without any hassle,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com.
Creative Consultancy: Horses & Mules
Agency: In-house Booking.com
Production Company: Anonymous Content
Director: Tim Godsall
DOP: Tim Hudson
Editorial: Final Cut Editorial
VFX: Electric Theatre Collective
Sound Design / Mix: Machine Sound
Music: Barking Owl
Business Affairs/Talent Negotiation: Hailstorm
Photographer: Pablo Albacete
Director Brand & Production: Carine van der Heijden
Head of Brand Creative: Diana Agudelo Hernandez
Global Brand Creative Manager: Luis Ortiz
Executive Brand Producer: Ian Kennelly
Sr. Project Manager: Cam Beaumord
Sr. Marketing Operations: Anja Roos
Head of Brand Studio: Nick Thiel
Designer, Motion: Giuliana Latte
Designer: Wei Lun Wang
For further information, contact the Booking.com UK Press Office: email@example.com
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travellers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 27 million total reported accommodation listings, including more than 6.3 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.