Europe/Amsterdam presents the delicious destinations behind the trending foods we’ve all enjoyed while travel is on a pause


In recent months while travel restrictions have been in place and much of the world has been confined to their homes, many travelers turned to cooking and baking in a bid to find escapism and enjoyment. When it came to deciding what recipes to try out, there were some clear favorites – many of which ended up trending globally on various social media channels. The delicacies that have captured our attention (and our stomachs!) originate from all around the world, and has hand-picked some of their finest homelands. Previous research conducted by pre-COVID also revealed that 80% of Indian travellers have been motivated to visit a destination just to try and experience new food and cuisine. 

Whether you are an aspiring food traveler or intrigued to discover the origins of the trending dishes you have been making in recent times here’s a list for you to inspire your next holiday, for when it's safe to travel again. 

Dalgona Coffee - Seogwipo, South Korea

Travelers who have been using social media the past few months might have come across creative snaps of people enjoying their “Dalgona Coffee” - a whipped coffee which has taken the social media world by storm. This viral trend originated in South Korea and is a special coffee made by whipping equal proportions of instant coffee powder, sugar and hot water until it becomes creamy, and then adding it to cold or hot milk. Travelers’ wanting to try out this coffee trend in its homeland will not leave disappointed. A trip to Jeju Island, South Korea’s largest island, boasts plenty of charming coffee shops - especially in the city of Seogwipo. More importantly, this scenic volcanic coastline will ensure the social media snaps look just as impressive as the Dalgona coffee.

Banana Bread - Los Angeles, USA

Banana bread has long been a staple of many people’s recipe books, but recently many were looking to perfect it as it was one of the most googled recipes during isolation. The much loved sweet treat has even been championed by A-list celebrities including the likes of Chrissy Teigen, who published her own delicious recipe that many have since tried, and celebrity Lucy Hale also humorously revealed her banana bread baking attempt whilst in quarantine. If seeing celebrity banana bread social posts have also left you lusting over their lavish lifestyle, then a visit to experience LA should be added to the wish list. Featuring music-themed attractions and beautiful beaches, this vibrant city also encompasses some of the world’s most iconic landmarks such as the ‘HOLLYWOOD’ sign, not forgetting the celebrity spotting with a trip to Beverly Hills. For the foodies, LA is packed with some of the nation’s finest selection of culinary delights, and travelers will find just about every type of cuisine, from Mexican restaurants, vegan restaurants to tempting cake shops to stock up on banana bread.

Sourdough Bread - Dahab, Egypt

Baking bread has also risen as a global trend, as not only is it a great way to keep busy and entertain the family, but can also be therapeutic and calming. Sourdough bread has become increasingly popular to make due to bakers having more free time at home to master the recipe which requires several hours to rest and rise, plus it tastes delicious. The first recorded civilization to have used sourdough happens to be the ancient Egyptians, in around 1500 BC! So why not look forward to going to the motherland of sourdough and discover what other culinary delights are in store. The multicultural resort town of Dahab is not only a feast for the eyes but also a feast for the senses, with food offerings spanning international cuisine to delicious local food thanks to the Red Sea which means most local restaurants specialise in fresh seafood. With white sandy beaches and idyllic turquoise blue sea; it is a secret paradise waiting to be discovered once it’s safe to travel again.

Tahini and Chocolate Cake - Thessaloniki, Greece

For bakers unable to eat gluten, then Tahini and chocolate cake has been a great solution for crafty bakers as this recipe is flourless, and can also been vegan friendly when made with dark chocolate, plus most of the ingredients are probably already in your pantry or easy to find in a local shop. What’s more, this cake can be made using a simple recipe. When travel is back on the agenda, a trip to Thessaloníki is the perfect destination to enjoy the finest selection of Greek cultural treats, this destination also has some of the most famous bakeries in all of Greece where travelers will find many variations of Tahini cake as well other tasty traditional pastries such as Trigona Panoramatos (a triangular pastry filled with cream). This port city in Northern Greece is admired for its exotic, varied cuisine and is a gateway to idyllic destinations such as the Halkidiki peninsula and the nearby islands of Thassos and Limnos. 

Pizza - Naples, Italy

Italian food has long been a popular cuisine and whilst we have been at home, homemade pizzas have been on the menu for many – partly because it is a great activity for the whole family, as well as the fact that pizzas can be tailored to each individual’s tastes. For those dreaming of enjoying a real Italian pizza, then a trip to Naples will be very tempting. Not only is it the birthplace of pizza, but the city is steeped in history and bursting with cultural assets - with two royal palaces, three castles as well as ancient ruins that include some of Christianity’s oldest frescoes. Visitors will have plenty to see, and taste, when in Naples once it’s safe to travel again.

Scones - Bath, UK

Enjoying an afternoon tea is a quintessentially British activity that goes back centuries and is still popular today, for both tourists and locals alike. Despite being unable to go out and enjoy an afternoon tea with loved ones, many bakers around the world have created an at-home variation, as scones – often the crème de la crème of an afternoon tea – have been amongst the top go-treats to bake whilst the world has been social distancing. For travelers itching to go out and experience a delicious home-made afternoon tea, then a trip to the quaint city of Bath is a great destination choice. This city features stunning honey-coloured Georgian architecture, where travelers will feel like they have stepped into a Jane Austen novel. More importantly, there are a plethora of restaurants specialising in home baked scones and sweet treats, to tickle those taste buds.

Notes to the editor

*Research commissioned by and independently conducted among a sample of 50,688 respondents across 29 markets (1,991 from Australia, 999 from New Zealand, 1,994 from USA, 1,990 from Canada, 1,998 from Mexico, 1,989 from Colombia, 1,995 from Brazil, 1,990 from Argentina, 1,994 from Spain, 1,989 from Italy, 1,986 from France, 1,990 from UK, 1,994 from Germany, 1,988 from Netherlands, 986 from Denmark, 989 from Sweden, 1,980 from Poland, 993 from Croatia, 1,996 from Russia, 982 from Israel, 1,997 from India, 1,999 from China, 997 from Hong Kong, 1,955 from Thailand, 1,997 from Singapore, 996 from Taiwan, 1,988 from Indonesia, 1,994 from South Korea, 1,952 from Japan). In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in November 2019*