67% Indian travellers select a destination for its food

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, has released the findings from its latest global research ‘Taste of Travel’ which states that 67% of Indian travellers pick their travel destination based on the cuisine and food choices it offers. If there’s one thing most people agree on when traveling, it’s that food is a major consideration when picking a destination. The study also highlights that around 49% of Indian travellers are planning to take a dedicated food tourism trip in 2018. The ‘Taste of Travel’ research was commissioned by Booking.com and independently conducted among a sample of adults of 56,727 respondents across 30 different markets. The results mentioned focus on Indian travellers only, which consisted of 2023 respondents. To participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in 2017, be planning at least one trip for 2018 and either the primary decision maker or involved in the decision making of their travel.

Ritu Mehrotra, Country Manager India, Booking.com said “We Indians love to explore new destinations with food culture which will enhance the travel experience. Food plays a huge role in our travel choices and ultimately in our overall travel experiences. Trying the local and street food is a great way for travelers to really embrace the local culture and get immersed in local communities. Using our endorsements from real traveller reviews can help you identify the best places to try and new places to discover so you can taste your way around the world!”

Local delights: the places to try

India is one of the countries providing rich gastronomical experience for national and international travellers. The research identifies some of the top destinations in India to experience local cuisines & delicacies.

Street food in India

Made with a blend of exotic spices and ingredients, Indian street food is one of its kind. Apart from Indians, a lot of foreign travellers love Indian street food as well. Kolkata and Amritsar emerge as the top destinations in India for street food followed by Ahmedabad, Mumbai and New Delhi. Millions of Booking.com reviews by real travellers reveal the top destinations to enjoy these unique foodie experiences:

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NOTES TO EDITORS

Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 56,727 respondents across 30 markets were surveyed (2000+ from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Germany, Spain, France, Hong Kong, Indonesia, India, Italy, Japan, South Korea, Mexico, Malaysia, Netherlands, Portugal, Russia, Singapore, Thailand, Taiwan, United Kingdom, and the US, and 1000+ each from Denmark, Croatia, Sweden, and New Zealand).