49% women currently working in tech say gender bias during the recruitment process is holding women back from entering the industry: Booking.com research
- 74% women and students in tech say that tech companies only talk about technical roles at the expense of featuring non-technical roles that equally might be of interest
- Over four in five (83%) women in tech and female students interested in a career in the field (71%) say they still believe they are required to have technical skills or a degree in technology to get a job in the industry
- 70% of women surveyed feel they don’t receive enough development or leadership opportunities
- Three in four Indian women (75%) feel that the opportunities for them to advance aren’t made clear at the outset
- 74% of women feel that attitudes and behaviors that are viewed positively in male colleagues are seen to be negative in women
According to a new research from Booking.com, one of the world’s largest travel commerce companies and a digital technology leader, almost half of women currently working in tech (49%) say that gender bias during the recruitment process is holding women back from entering the industry. When looking across audiences, its female undergraduate students interested in a tech career who feel strongly about the challenges posed by gender bias during recruitment, 51% view gender bias at recruitment as a barrier for women to enter the tech industry, closely tailing experienced tech professionals at 52%.
“Much of the conversation on improving gender diversity in tech to date has focused on what the tech industry, education systems and governments can do to get more girls and young women interested in STEM at a young age and on the path to a future career in tech,” says Gillian Tans, CEO of Booking.com. “Our research highlights just how pivotal tech companies’ recruiting practices are to getting female candidates across the line into a role within tech. This includes how they talk about the industry, the job descriptions they post and the opportunities they promote.”
Tech hiring behaviors are pushing women away, rather than drawing them in
When asked about specific recruiting and talent identification practices used by technology companies, responses from women working in tech further indicate how the industry often fails to accurately describe - and therefore recruit for - the full range of roles and opportunities that a career in tech can offer.
Furthermore, job descriptions are further isolating women from applying for non-technical roles within tech, with more than two thirds of women (68%) saying that job roles are not written with women in mind. Our research shows that 74% of female tech professionals and female students believe that tech companies tend to talk more about the technical roles that involve coding, product design, data analysis and engineering, at the expense of featuring the non-technical roles that might equally be of interest.
Supporting this, over four in five (83%) women in tech and female students interested in a career in the field (71%) say they still believe they are required to have technical skills or a degree in technology or computer science to get a job in the industry - regardless of whether it is for a technical role or non-technical role in a department like Human Resources, Finance, Legal and Marketing, for example. When looking across regions, this belief is especially strong in India, followed by China (79%) and Brazil (74%).
When it comes to having a clear career path within the tech sector, Three in four Indian women (75%) feel that the opportunities for them to advance aren’t made clear at the outset - another factor hindering them from entering the industry.
Once hired, men and women face different experiences with advancement and leadership
When asked about progression opportunities once they’ve entered the tech industry, Three in four (75%) feel they are expected to meet every requirement of a job posting to advance, while men tend to be promoted based on their future potential. Looking across regions, this sentiment is strongest in India, followed by China (74%), confirming perceptions of bias in favor of men when it comes to career selection and progression.
A similar number (74%) feel that attitudes and behaviours that are viewed positively in male colleagues are seen to be negative in women. 70% of women surveyed feel they don’t receive enough development or leadership opportunities.
Notes to the Editor:
Research commissioned by Booking.com and independently conducted among 6,898 respondents (from the UK, USA, France, Brazil, The Netherlands, Germany, China, Australia, India and Spain). Respondents completed an online survey from August 2 to September 6, 2018. Respondents include high school and undergraduate students entering the field, early career and experienced technology professionals and those returning to the sector.
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,500 employees in 198 offices in 70 countries worldwide.
With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 148,000 destinations in 227 countries and territories worldwide.
Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 43 languages, any time of the day or night.