First-Time Travel Experiences can be the Secret to Success in Life, Unveils

7 in 10 Canadians say first-time travel experiences boost their confidence and prompting them to explore new destinations

TORONTO – March 1, 2017 - The thrill and excitement of our first-time travel experiences positively increases our confidence, broadens our horizons and makes us ultimately more successful in life according to new global research commissioned by, the global leader in connecting people with the most incredible places to stay. Whether you’re getting your passport stamped for the first time, trying out a new city or doing something completely out of your comfort zone, the research, which surveyed over 15,000 people from 20 countries worldwide, proves that travelling to new places and opening your mind to different, novel experiences inspires life enriching changes.

A life less ordinary

Whether their first-time experience was travelling abroad, embracing a new destination, or travelling solo, more than two thirds of Canadians (68%) said that pushing themselves to take part in a new travel experience vastly increased their confidence. While first-time travel can seem daunting, most Canadians agree (65%) that any nerves felt before they travelled were unnecessary. More than a third (34%) of the them feel that securing an accommodation ahead of arrival and having a local tour guide to show them around (21%) can definitely help those travelling to a new place feel comfortable about their trip.

Re-energised and with confidence, we can be motivated to make more dramatic life decisions. Globally, one in 10 (13%) state a first-time travel experience has led them to switching their job or career, one in 10 (13%) saying a first-time travel experience led them to change their relationship, and a fifth (21%) have decided to move somewhere completely new.

This impetus to experience and learn new things leads people to believe that those who have travelled to many places and have tried out different travel experiences tend to be more interesting that those who have not (61%), and that with all these new interpersonal and practical skills they tend to be more successful in their life and career (45%).

First-time travel thrills

A first-time travel experience can be such a momentous occasion in a person’s life that Canadians deem it more memorable making a new friend (73%), first day at school (71%) and even landing their first job (65%). And it seems that once people have the travel bug, it’s hard to shake with over two thirds of Canadians (69%) stating that experiencing places for the first time prompts them to visit other new places, experiences or accommodation in the future.

“The adrenalin and confidence boost that travelling somewhere for the first time gives us makes it irresistible. Our first-time travel experiences open our minds, sparks our imagination and inspires us to continue trying something new or change direction in life. Once you catch the travel bug it’s simply contagious!” said Pepijn Rijvers, Chief Marketing Officer at

In fact, almost half of the global respondents (45%) plan to be more adventurous in their travel plans in 2017 and one in two (56%) plan to travel further away from home. Over half plan to take more weekend getaways (54%) and visit somewhere where their friends haven’t been (47%)[i].

“There’s so much of the world to explore and experience to fuel your wanderlust. With over 1.1 million unique properties that have over 23 million bookable rooms, offers more awesome, unique places to stay than any other travel company in the world. From homestays to apartments, villas, igloos, boats, treehouses and more, whatever kind of incredible ‘First Time’ stay you can imagine, has got the one that’s right for you,” adds Rijvers.

Making memories

In the same survey, also unveils that Canadian women (71%) are more likely to have happy travel memories sparked by a photo album than men (58%). Millennials (35%) also reminisce over the content they shared on social media to help them recall their first-time travel experiences, more so than Gen X (19%) and Boomers (4%).



For further information, contact the Canadian Press Office:

PUNCH Canada

Sarah Zajac



Research commissioned by and independently conducted among a nationally representative sample of 1,000 respondents from the USA, Brazil, UK, France, Italy, Spain, Russia, Germany, China, India, and 500 respondents from the Netherlands, Croatia, Canada, Japan, New Zealand, Australia, Thailand, Denmark, Belgium, and Sweden. In total, data from 15,077 respondents (18yrs +) was collected from 11 January to 30 January 2017.

About is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The website is available in over 42 languages, offers over 1.1M hotels and accommodations including 579,898 vacation rental properties and covers over 105,000 destinations in 225 countries and territories worldwide. It features over 112M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 13,000 dedicated employees in 187 offices worldwide, operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, B.V. owns and operates™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at


[i] According to data collected by with 12,781 respondents across 13 markets in September 2016. Respondents had to be 18 years of age or older, had to have travelled at least once in 2016 and had to be planning at least one trip for 2017. All respondents had to consider themselves part of their travel decision-making process.