London,
23
January
2019
|
13:00
Europe/Amsterdam

CADBURY CREME EGG AND BOOKING.COM LAUNCH HIDDEN LISTING

Lucky Fans will have one of the first opportunities to hunt down the rarely seen White Cadbury Creme Egg

Creme Egg Hunting Season is back – and so are White Cadbury Creme Eggs! Following on from last year’s launch, this year’s hunt offers fans not only the opportunity to track down these lesser spotted lovelies in supermarkets but also in the last places they would eggspect, as these devious delights have infiltrated social media, billboards, websites and the world around us.

To celebrate the launch of this year’s campaign, Cadbury has teamed up with Booking.com, the global leader in connecting travellers with incredible places to stay, to hide a secret White Cadbury Creme Egg listing on the site. Those that find the property within Booking.com will discover that for just £9.99 they can book in for a night’s stay in central London with the number one purpose of seeking out the elusive White Cadbury Creme Egg.

The Cadbury Creme Egg-filled haven of gooeyness will be kitted out to include a bedroom, bathroom, kitchen and plenty of lounge space. The space is fully equipped to host the most ardent of Cadbury Creme Egg fans for an overnight stay - but most importantly the elusive White Cadbury Creme Egg which could be hidden anywhere from the fully stocked fridge to the living room decorations or even in the bathroom walls.There will be just one opportunity for fans to win an overnight stay in this ultimate sweet suite of dreams on 1st February and just one White Cadbury Creme Egg available hiding in this chocolatey haven alongside the much-loved classic milk chocolate Cadbury Creme Eggs. The lucky guest will have just hours to hunt it down before they check out - from a sneaky gap in the wall to a disguised breakfast item, it could be anywhere! For the chance to win a stay in this ultimate hunter’s paradise hunt it down at www.booking.com – but make sure you’re quick as the space is available on a first come first served basis.Aislinn Campbell from Mondelez International said “After the hugely successful launch of the White Creme Egg last year we wanted to create an Easter Egg Hunt like no other, and encourage our fans to actively hunt down the White Creme Egg by hiding them in as many places as possible. We’ve partnered with Booking.com to create a very special way of finding one as well as allowing our fans to have an overnight stay in the chocolate haven– a dream for so many Cadbury Creme Egg lovers.”

Joost Vermeulen, Booking.com’s Regional Director said: “We are very excited to be launching this partnership exclusively with Cadbury Creme Egg. This is just one example of the many travel experiences customers can enjoy in the more than 5.7 million reported listings and other unique places to stay on Booking.com. For customers that love the White Cadbury Creme Egg, this will provide an unforgettable experience and one of the first ways to hunt one down!”

But don’t worry, if you miss out this time there are lots more opportunities to win by finding one of the hidden White Cadbury Creme Eggs with other partners between now and 21st April 2019. There are thousands of White Cadbury Creme Eggs and milk chocolate Cadbury Creme Eggs to be found across the UK & Ireland, in addition to those hiding in stores. Clues for where to look and who else is involved can be found at www.HuntTheWhiteCremeEgg.com.

ENDS

Notes to Editors

RRP

  • Cadbury Creme Egg single: 40g - £0.58
  • Cadbury Creme Egg five pack: 197g - £2.85
  • Cadbury Creme Egg twelve pack: 475g - £6.68
  • Guests are not eligible for any cash prizes offered through the White Cadbury Creme Egg campaign

Full in store T&Cs can be found here –https://www.cadbury.co.uk/terms-and-conditions/creme-egg

Full out of store T&Cs can be found here -https://www.huntthewhitecremeegg.com/TermsAndConditions

For more information, please contact the Golin press office:

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion. Creating more moments of joy in approximately 160 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as OREO and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.

About Booking.com

Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in 200 offices in 70 countries worldwide.

With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 28.8 million total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 145,000 destinations in 228 countries and territories worldwide.

Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 43 languages, any time of the day or night.

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