Booking.com releases a new campaign in the UK inviting people to 'Live Curious' and embrace any experience that comes their way
Booking.com, one of the world’s leading digital travel platforms, has released a new ’Live Curious’ advertising campaign.
The new creative work celebrates an unlocked wider world fueled by curiosity. From waking up in a bubble accommodation under twinkling stars or pulling off the side of the road to figure out how a group of goats ended up chilling out in a tree to jumping in to a festive, traditional dance or riding a tram packed with mysterious, mask-wearing locals, the goal of the campaign is to inspire British travellers to ‘Live Curious’ and embrace any and all experiences that come their way.
With over 5.7 million reported listings in homes, apartments and other unique places to stay, as well as seamlessly connecting people with great things to do in over 100 destinations and transport options they can trust in virtually every corner of the globe, Booking.com empowers travellers to experience the world while awakening the inner explorer in everyone.
The Live Curious campaign is a 360 campaign that includes one brand film available in :30, :20 and :15 second cut downs, social content for Facebook, Instagram and YouTube as well as digital display to further underpin the campaign. The campaign launched in the UK on the 23rd February 2019.
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Matthew Gerrie
Brand Creative Director: Andrew Smith
Sr. Brand Creative Lead: Diana Agudelo
Production Director: Carine van der Heijden
Producer: Liza Rietvelt
DDB Adam & EVE:
Chief Creative Officer: Richard Brim
Creative Director: Laura Rogers
Creatives: Stevie Rowing - Parker & Emily Tolley
Executive Strategy Director - Martin Beverley
Director: Big Red Button (Biscuit.)
Producer: Emily Atterton
Editor: Saam Hodivala (Workeditorial)
VFX Production: The Mill
VFX Producer: Tom Manton
VFX Creatives: Nina Mosand, Gareth Brannan,
Music: ‘Warni Warni’ by Omar Souleyman
Sound & Mix: Factory
CONTACT DETAILS FOR BOOKING.COM UK TEAM:
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide.
With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 145,000 destinations in 228 countries and territories worldwide.
Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 43 languages, any time of the day or night.