Booking.com debuts new 'Be a Booker' ad campaign celebrating Americans that turn vacation dreams into reality
In collaboration with powerhouse agency, Anomaly, the ads will air in markets across the U.S.
NEW YORK, NY – February 25, 2019 – Today, Booking.com, the world’s #1 choice for booking accommodations, debuted a dynamic new ad campaign empowering consumers to get off their social media feeds and actually ‘BE A BOOKER’ themselves. Produced by powerhouse creative shop Anomaly, the campaign celebrates bookers who turn their travel dreams into actions instead of just pinning, posting and swiping, while inspiring travelers to be bold and press the confirmation button.
Booking.com connects travelers with the world’s largest selection of incredible places to stay and 76%* of Americans want to spend more of their free time traveling, making the market in the United States primed with opportunity to take advantage of Booking.com’s variety of accommodations and daily deals, highlighted in the ‘Be A Booker’ campaign. Also featured in the campaign is Booking.com’s free cancellation and with 36%** of Americans saying they are too busy at work to travel, the offering allows consumers to “book now and ask their boss later.”
With a travel industry full of talkers, Booking.com is staking a claim to being the travel company for “The Bookers. The Doers. The ‘hit that confirmation button and let’s go!’ers!” Creating a community of ‘bookers’, Booking.com aims to remove any excuses and inspire consumers to put down their phones and pick up their boarding passes. With Americans who take all or most of their vacation days reported as being 20%*** happier with personal relationships and 56%*** happier with their health and well-being, Booking.com understands the importance of travel - whether it’s a two week dream vacation, a quick weekend road trip or visiting family and friends.
“The amount of travel content that is consumed by people dreaming of travel is higher than ever,” says Pepijn Rijvers, Chief Marketing Officer at Booking.com. “By creating a community of ‘bookers,’ Booking.com is aiming to celebrate the people who take action and empower others to experience the world, no matter where that is. Booking.com wants to inspire ‘bookers’ and as a leading tech company, assure them that we’ll do all the work to take the friction out of the travel process to help them plan their trip in a seamless way.”
The integrated campaign will debut on a national level February 25 across TV, including primetime, and online channels, with a mix of :60 and :30 second ‘Be A Booker’ spots as well as four separate :15 second spots dubbed ‘Ask Your Boss Later,’ ‘What You’re Looking For,’ ‘Big Plans,’ and ‘L.A. Baby’ with Mindshare managing the TV buy. The spots can be viewed on YouTube.com/Booking.
NOTES TO EDITORS:
*Victorinox American Traveler Study, 2018 ; MMY Portrait of American Travelers Study, 2018
**Booking.com Travel Sentiment Study (2018)
***Project Time Off, State of American Vacation 2018 report
For further information, contact the Booking.com Press Office: BookingUS@hs-pr.com
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in over 198 offices in 70 countries worldwide.
With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings, including more than 5.7 listings of homes, apartments and other unique places to stay, and covers more than 144,000 destinations in 229 countries and territories worldwide.
Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in 43 languages, any time of the day or night.
Production Company: Director's Bureau
Editorial: Carlos Arias and Zoe Mougin, Rock Paper Scissors
Visual Effects: Bas Moonan, Ambassadors NY - Amsterdam
Color: Paul Yacono, A52
Regional Marketing Director, Americas : Paul Smailes
US Communications Lead : Evan Katz
Global Producer: Anthony Migliaccio
Global Head of Production: Carine van der Heijden
Business Affairs/Compliance: John Meckley