UK_Booking Now Android App launch media alert
Booking Now Android App release
Booking.com continues to revolutionise the on-demand travel space with the launch of Booking Now for Android
Over 690,000 Accommodations Ready to Book in Just Two Taps – personalised to suit the individual traveller
London, UK – 13th July 2015 – Get set for a spontaneous summer as Booking.com expands its mobile presence with the launch of Booking Now for Android. Android users can now indulge in last-minute holidays in as little as two taps, choosing from Booking.com’s vast selection of over 690,000 properties in more than 79,000 unique destinations.
Booking Now for Android can be completely tailored to each user’s unique traveller profile, filtering by personal preferences such as price, WiFi, breakfast and parking requirements. The app for Android automatically generates accommodation suggestions based on travellers’ exact street level location and individual preferences, while geo-location technology provides users with step-by step directions right to the front door of each property.
86% of global travellers are likely to book accommodation using a smartphone in 2015, with 85% agreeing that because technology makes booking on the go easier, they can be more spontaneous when it comes to taking trips*. Meeting evolving traveller needs, Booking Now for Android’s streamlined search and tailored booking experience makes it easier for travellers to indulge in a last minute break.
“We know there is a growing demand for instantaneous and on-the-move travel with almost half of worldwide reservations made within 48 hours being booked on a mobile device**, a significant portion of these being on an Android,” says Stuart Frisby, Principal Designer at Booking.com. “We aim to really empower our consumers through technology, enabling them to book accommodation that’s just right for them, no matter the screen or device. Booking Now for Android really is the ideal on-the-go solution and travel ‘buddy’ for all Android users.”
With last-minute bookings peaking in the UK in August**, Booking Now for Android has been launched just in time for travellers to unleash their spontaneous spirit by effortlessly and instantly making a reservation at the nearest property that matches their personal preferences.
Backed by Booking.com’s reliable network with 24/7 customer support, Booking Now for Android is available in 42 languages from 6th July 2015.
*Findings from Booking.com research conducted in 2014
**According to Booking.com data
Booking Now will be available for download in the Google Play Store on 6th July 2015.
For further information, contact the Booking.com UK Press Office;
Joshua.firstname.lastname@example.org / 0207 611 3773
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 690,000 hotels and accommodations including more than 290,000 vacation rental properties and covers over 79,000 destinations in more than 212 countries worldwide. It features over 49 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 9,300 dedicated employees in 160+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.