Thierry Henry Announced as Booking.com’s Official Ambassador for an Epic Summer of Sports

TORONTO – JUNE 8, 2016 – Today Booking.com, the global leader in connecting travelers with the widest selection of incredible places to stay, announced world-renowned footballer, Thierry Henry, as the company’s official ambassador for the 2016 Summer of Sports. Given the energy and excitement surrounding the upcoming sports extravaganzas in France and Rio de Janeiro, this summer provides an epic opportunity for Booking.com and Henry to inspire people everywhere to explore their passion for sports as the impetus to discover and experience the world through travel. Perfectly matching people’s unique interests with the best destination and accommodations to help them live their passion this summer, it’s time to get booking.

“My love of football opened up the world to me,” comments Henry. “I followed my passion to every corner of the globe and was lucky enough to spend time in destinations I only dreamed of visiting as a kid. That’s the real power of following where your heart leads you. The unusual places I’ve stayed, the amazing people I’ve met, the incredible food that I’ve eaten—these are all experiences that have changed my life and memories that I’ll cherish forever. It’s exciting to partner with Booking.com and to share this message with the world.”

“We are so thrilled to be working with Thierry,” said Pepijn Rijvers, Chief Marketing Officer at Booking.com. “Like sport, travel has a special power to transform lives. We want to spark people’s imagination with possibilities they might not have considered before and Thierry is the perfect person to help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive and captivating sporting events, there are so many once-in-a-lifetime experiences just waiting to be had. Whatever you’re interested in, pursue it, travel for it—the world is yours to discover.”

Henry has a cameo role in Booking.com’s latest TV commercial – ‘Get in the Game’ – which is part of the brand’s multifaceted, global summer campaign that continues to inspire people, whoever they are and whatever they are into, to find their perfect accommodations with Booking.com. Next to that, he’s collaborating with Booking.com on a number of additional initiatives over the course of the summer, sharing his experiences and motivating everyone to follow their passions. Further info and details to come!

Fans can view all campaign films on Booking.com’s YouTube channel, and no matter what it is, anyone in the world can search by their passion at https://www.booking.com/destinationfinder.en-us.html

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CONTACT DETAILS FOR BOOKING.COM:

For further information, contact Booking.com Canadian PR team:

annie@punchcanada.com / 416.668.3393

About Booking.com:

Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 922,000 hotels and accommodations including more than 438,000 vacation rental properties and covers over 90,000 destinations in 224 countries and territories worldwide. It features over 92 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 11,000 dedicated employees in over 176 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.