THEIRRY HENRY SHARES INSIGHTS ON THE MOST IMPORTANT NIGHT OF HIS FOOTBALL CAREER IN NEW BOOKING.COM DIGITAL CAMPAIGN
TORONTO – July 4, 2016 - Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content shot in Rome, starring its official ambassador Thierry Henry.
Created by AnalogFolk, the content film supports Booking.com’s broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the ‘Booking Loves’ concept developed by AnalogFolk.
The new creative work plays upon the strong passions travellers have when they are looking to choose a destination and accommodation. In the film, Henry speaks candidly about
his career, travelling as a world-class soccer player, and what makes Rome special for him.
The activity is based on what Henry describes as his most rewarding night in football – winning the 2009 European Cup in Rome, resulting in a treble winning season for the Frenchman. Visiting the very same hotel room where he stayed prior to the game, Henry shares insights on what made the preparation so special. His passion for food is also ignited as he finds out whether he has the skills to spin a pizza.
Within the YouTube version of the film, Booking.com uses YouTube cards that link to associated accommodation and inspiring trip ideas. When clicked these take the viewers directly to the Booking.com site where they can find out more information and or book.
The work, which was produced through Academy Films and directed by the duo Novemba, features across all of Booking.com’s social channels. AnalogFolk has also created supporting teasers and product specific films. The campaign is rolling out across nine markets worldwide with an initial focus on Europe.
Henry is Booking.com’s official ambassador during Summer 2016, helping inspire people everywhere to explore their passion for sport.
Ash Choudhury, Digital Brand Director, Global, at Booking.com, said: “This work provides a compelling insight into a side of Thierry that is rarely seen. At the heart of it we have a traveller following his passions with the help of Booking.com. The work perfectly represents our long-term digital content strategy; telling the stories of travellers with a passion to a global audience in a way that goes deeper than message-led advertising.”
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Notes to Editors
About:
Booking.com
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 954,000 hotels and accommodations including more than 460,000 vacation rental properties and covers over 92,000 destinations in 224 countries and territories worldwide. It features over 95M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 11,000 dedicated employees in over 176 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.
AnalogFolk
Founded in 2008, AnalogFolk makes and markets interactive experiences that create value for people and brands. With offices in London, Sydney, New York, Portland and Hong Kong, our mission is to use digital to make the analog world better.
Credits:
BOOKING.COM
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Manuel Douchez
Digital Brand Director: Ash Choudhury
Senior Digital Brand Lead: Luis Ortiz
Global Editorial & Content Lead: Chloe McCloskey
Social Media Product Owner: Julian Poole
Senior Media Planner: Oliver Shayer
Media Planner: Kelly Lee
Media Specialist: Marie Lootvoet
Senior Global Communications Lead: Holly Kenyon
CREATIVE AGENCY: AnalogFolk
Creative Partner: Simon Richings
Creative Directors: Adam King and Lewis Raven
Head of Content Production: Stuart Pearman
Content Producer: Sebastiaan Peters
Senior Project Manager: Melissa Ho
Managing Partner – Content: Paolo Nieddu
Client Partner: Murray Gordon
Planner (creative agency): Damayanti Purkayastha
Social Media Manager: Steven Gradidge
Social Media Manager: Róisín Lonergan
Head of Design: Heiko Winter
Subtitling editor: James Dunlevey
Designer: Charlie Green
MEDIA AGENCY: Mindshare
Media planner: Clare Wallis
PRODUCTION COMPANY: Academy Films
Director: Novemba
Director of Photography: Xavi Amoros
Producer: Dominic Thomas
EDITING COMPANY: Stitch
Editor: Phil Currie
Edit Assistant: Joseph Bolger
AUDIO POST: Factory
Sound Designer / Mixer: Neil Johnson
MUSIC:
Composers: Freddie Webb and Joe Farley
Production: Joe Wilkinson
Music Company: We Are Father
POST PRODUCTION: Rushes
Producer: Jon Purton
Colourist: Simona Cristea
Flame artists: Paul Hannaford, James Dooley