Thierry Henry Announced as Booking.com’s Official Ambassador for an Epic Summer of Sports

AMSTERDAM, NETHERLANDS – JUNE 8, 2016 – Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced world-renowned footballer Thierry Henry as the company’s official ambassador for the 2016 Summer of Sport. Given the energy and excitement surrounding the upcoming sporting extravaganzas in France and Rio de Janeiro, this summer provides an epic opportunity for Booking.com and Henry to inspire people everywhere to explore their passion for sport as the impetus to discover and experience the world through travel. Perfectly matching people’s unique interests with the best destination and accommodation to help them live their passion this summer, it’s time to get booking.

“My love of football opened up the world to me,” comments Henry. “I followed my passion to every corner of the globe and was lucky enough to spend time in destinations I only dreamed of visiting as a kid. That’s the real power of following where your heart leads you. The unusual places I’ve stayed, the amazing people I’ve met, the incredible food that I’ve eaten—these are all experiences that have changed my life and memories that I’ll cherish forever. It’s exciting to partner with Booking.com and to share this message with the world.”

“We are so thrilled to be working with Thierry,” said Pepijn Rijvers, Chief Marketing Officer at Booking.com. “Like sport, travel has a special power to transform lives. We want to spark people’s imagination with possibilities they might not have considered before and Thierry is the perfect person to help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive and captivating sporting events, there are so many once-in-a-lifetime experiences just waiting to be had. Whatever you’re interested in, pursue it, travel for it—the world is yours to discover.”

Henry has a cameo role in Booking.com’s latest TV commercial - ‘Get in the Game’ – which is part of the brand’s multi-faceted, global summer campaign that continues to inspire people, whoever they are and whatever they are into, to find their perfect accommodation with Booking.com. Next to that, he is collaborating with Booking.com on a number of additional initiatives over the course of the summer, sharing his experiences and motivating everyone to follow their passions. Further information and details to follow.

Fans can view all campaign films on Booking.com’s YouTube channel, and no matter what it is, anyone in the world can search by their passion at https://www.booking.com/destinationfinder.en-gb.html