Strike a pose (but try not to be out-shone by your holiday home…)

  • Instagram is king – more than half (51%) of Thai travellers enjoy staying in accommodation that’s ‘instagrammable’
  • One-third have taken photos of their holiday property and tried to pretend that it’s their own home
  • Over two-thirds of Thai travellers (68%) say they have stayed in a property where the photos looked better than it did in reality.

Our obsession with taking and sharing pictures is as natural as breathing these days and where better to get that envy-inducing shot than while on holiday. Staying somewhere with great interior design makes for not just an enjoyable experience, but an amazing photo opportunity too., the global leader in connecting travellers with the widest choice of incredible places to stay, conducted research across nearly 19,000 global travellers and found that social media is always at the forefront of our minds, no matter where we are. More than half of Thai travellers (51%) say they get much enjoyment from staying in accommodation that’s “Instagrammable” (comparing to 32% amongst global travellers, 63% from India and 59% for both Chinese and Brazilians).

One-third (33%) of cheeky Thai travellers even said they have taken pictures of their holiday accommodation to try and pass it off as their own home!

Getting that all-important shot

Getting the right shot of our holiday property is of paramount importance. When it comes to making the cut for social media, travellers say they are most likely to share images of the outside area or view (78%), followed by the bedroom (61%), the lounge and living room (49%) and bathroom (20%).

But what inspires them to book this accommodation in the first place? Seeing beautiful images of the property online and in brochures influences 21% of Thai travellers’ decisions when selecting their holiday accommodation.

A picture really is worth a thousand words, as over two-thirds of Thai travellers (68%) say they have stayed in a property where the photos looked better than it did in reality, and on the flip-side, just under half (45%) have stayed in a property where the photos didn’t do it justice at all.


Research commissioned by and independently conducted among 18,500 respondents who were surveyed (1,000+ from the UK, US, Brazil, China, Germany, Italy, Spain, France, India, Singapore and Russia and 500+ each from Australia, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Indonesia, Japan, Mexico, Netherlands, New Zealand, Sweden, Thailand and Taiwan). Respondents completed an online survey in November 2017