BOOKING.COM OPENS A WORLD OF PERSONALISED TRAVEL POSSIBILITIES WITH THE LAUNCH OF PASSION SEARCH

Bangkok – 10 March 2016 – Booking.com (part of The Priceline Group [NASDAQ: PCLN]), the global leader in connecting travellers with the widest choice of incredible places to stay, today launched a new technology to help travellers easily search and uncover the most amazing destinations tied specifically to what interests them most. This new way of searching is the most comprehensive of its kind in the travel industry – perfectly matching people’s unique passions and interests with the best destination and accommodation to suit their needs, changing the face of travel search which is today constrained by search options limited only to a city or a specific hotel.

Stargazing lovers, street food fanatics and skydiving enthusiasts will now all be able to discover unique destinations across the world to indulge their favourite pursuits. Whatever your passion, with over 850,000 places to stay and 30 types of accommodation in over 220 countries worldwide – from hotels to apartments, villas, igloos, treehouses and beyond – the world’s adventurers can satisfy it to the max by visiting http://www.booking.com/destinationfinder.html. Drawing from over 26 million recommendations courtesy of Booking.com’s extensive global base of customers, Booking.com’s Destination Finder leverages a new, innovative algorithm to match the world’s most incredible places to stay with the experiences they crave.

Features of Booking.com’s Passion Search platform include:

• Over 200 initial passions to search from whether it’s including passion for skydiving, truffle hunting, the tango and beyond.
• Over 1,000 destinations featured with rich content that perfectly mix curated expertise with real reviews and insights from Booking.com’s base of travellers.
• Destination recommendations that feature over 180 curated, local insider guides, giving you expert insight into the best hot spots to visit wherever you’re headed.

“Booking.com is not just about a transaction. We are all about the experience. We can certainly help people find the perfect spot – whether it’s a hotel, a villa or an apartment – in any city or local town in the world. But what about the people who have a passion but don’t know where to go? Now we have created technology that can unearth the perfect destination – anywhere in the world – tied to the passions of our customer base,” said David Vismans, Chief Product Officer at Booking.com. “Our aim is to connect every traveller with those possibilities which perfectly match their personality, desires and ambitions.”