Lake Tekapo, New Zealand

Set amongst the dramatic mountains and glacial lakes of New Zealand’s South Island, the small village of Lake Tekapo is nestled along the shores of the stunning turquoise blue waters of Lake Tekapo itself. Located in the Aoraki Mackenzie International Dark Sky Reserve, one of the world’s largest and most celebrated celestial viewing points, the area’s exceptionally low light pollution creates almost impossibly clear views of the stars at night. As night falls, the Milky Way stretches across the sky above, while the Southern Cross emerges crystal clear overhead. For a memorable Halloween escape, travelers can join a  Silver River stargazing experience (named after the Milky Way, also known as the ‘Silver River’) or even  soak in hot pools while gazing up at the stars. By day, the surrounding landscapes are just as dramatic, with snow-capped mountains, golden tussock (native New Zealand grass) and glacial lakes creating an almost cinematic backdrop. Once darkness descends across the town, the region takes on a mysterious and eerie feel – perfect for an atmospheric Halloween escape like no other.

Where to stay: Bunker House
Tucked into the Lake Tekapo hillside among farmland, this spacious, subterranean-style holiday home with two bedrooms and bathrooms is the perfect luxury stay for families and groups wanting an isolated dark sky retreat. The home's expansive glass front provides uninterrupted views of the starry sky at night and thousands of hectares of golden highland by day. Between stargazing, guests can curl up in front of the log burner, relax in the hot tub, gather in the fully equipped kitchen or simply embrace the darkness this October 31 and beyond.

San Pedro de Atacama, Chile

Surrounded by the otherworldly landscapes of Chile’s vast and arid Atacama Desert, those visiting the historic, high-altitude ‘oasis’ town of San Pedro de Atacama will feel like they’ve stepped onto another planet. Atacama is the world’s driest non-polar desert and is renowned for its exceptionally clear skies, extreme aridity and minimal light pollution, providing some of the world’s best conditions for observing the cosmos. Travelers can book a  guided astronomical tour where they’ll have the chance to use powerful telescopes to discover southern hemisphere constellations, distant galaxies and planets. During the day, San Pedro de Atacama’s surrounding geography of towering mountains and active volcanoes adds to the destination’s surreal atmosphere. Vast salt flats, volcanic peaks and sculptural rock formations of nearby Valle de la Luna, also called Moon Valley for its striking moon-like appearance, is a surreal landscape of salt, sand and rock formations shaped by wind and time, taking on a haunting lunar appearance both day and night. For the truly adventurous, local sandboarding tours are a popular and exhilarating way to experience Atacama’s flowing sand dunes, with some local operators even offering night sessions lit by the light of the moon.

Where to stay: Explora en Atacama
This multi-award-winning all-inclusive lodge in Chile's Atacama Desert offers guests 40-plus options to explore the surrounding haunting salt flats, volcanoes and dunes by foot, horseback or bicycle. The ultimate dark sky escape, guests will experience otherworldly beauty by day before stargazing beneath starlit skies from the onsite observatory by night. Just 10 minutes’ walk from San Pedro de Atacama, and with double and twin rooms and suites, it’s where cosmic mystery and eerie desert magic come alive.

Moab, Utah, USA

Surrounded by deep canyons and vast desert landscapes, Moab, a small city in eastern Utah along the Colorado River, appears almost unreal once the sun disappears. Famed for its awe-inspiring red-rock canyons by day, the region has some of the darkest night skies in the United States - a country known for its love of Halloween and array of annual celebrations. In Moab, the town comes alive for spooky season with decorating contests, costume contests and pumpkin painting. But for Halloween travelers wanting to explore the cosmos in all its wonder, Arches and Canyonlands National Parks just minutes outside of Moab offer spectacular conditions for eerily good stargazing. With certified International Dark Sky conditions, which ensure minimal light pollution and optimal viewing conditions, the parks’ high elevation and dry conditions enhance the visibility of spectacular cosmic sights such as meteor showers. Under the right conditions and with binoculars, it is even possible to spot the rings of Saturn. For the ultimate journey through the Moab night sky during the depths of Halloween and year round, travelers can book a  Professional Stargazing in Moab tour. Over two hours, attendees learn to locate seasonal triangles, constellations and visible planets while guides share stories about ancient civilizations, Greek mythology and the evolution of the cosmos – all the makings of a Halloween like no other.

Where to stay: Red Cliffs Lodge Moab
Built amongst stunning, 2000-foot red cliffs along the Colorado River, guests at this resort will think they’ve stepped right into the scene of a Western. Spacious suites and private, standalone cabins sleeping up to six, a river-front restaurant, heated outdoor swimming pool and access to local horse-riding and white-water rafting make for a truly memorable stay in Utah’s red rock country.

Kiruna, Sweden

Deep in Swedish Lapland, Sweden’s northernmost city of Kiruna offers a Halloween experience where darkness becomes the main attraction. As autumn takes hold, the nights grow longer and the Arctic wilderness surrounding the city becomes the perfect setting for searching for the Northern Lights. From September onwards, travelers have the chance to watch ribbons of green, pink and violet light sweep across the night sky, creating an eerie yet spectacular natural phenomenon that feels like something from another world. Visitors can head into the wilderness by dogsled, snowmobile or on foot in search of the aurora, with the best viewing often taking place during the late evening and early morning hours. Just outside Kiruna, Abisko National Park is renowned for its particularly favorable conditions for aurora viewing. During the day travelers can explore the remote Arctic landscape, learn about the traditions and heritage of the Indigenous Sámi people of northern Scandinavia, or visit the IceHotel in the neighboring village of Jukkasjärvi, one of the country’s most famous tourist attractions.

Where to stay: Reindeer Lodge
Experience Swedish Lapland’s magic at this authentic Kiruna stay. With family rooms in traditional Scandinavian tents and cozy cabins, guests are greeted by reindeer and the Northern Lights dancing across the sky in the mornings, with the chance to unwind with hot cocoa by the outdoor fireplace at night. With a sauna, hot tub, shared kitchen, and barbecue, the lodge is an unforgettable escape where ancient Arctic traditions meet cosmic wonder, perfect for an ethereal stay full of fairytale-like wonder.

Ningaloo Reef, Western Australia

Stretching along Western Australia’s remote Coral Coast, Ningaloo Reef is known for its crystal-clear turquoise waters, colorful coral gardens and the chance to encounter majestic local marine life, such as whale sharks, manta rays and turtles. After sunset, this World Heritage-listed destination reveals an entirely different side; with minimal light pollution and vast stretches of untouched coastal landscape, the region provides exceptional conditions for stargazing. Here, nighttime has its own kind of magic, where stunning constellations and celestial objects visible only from the Southern Hemisphere create a truly breathtaking scene, not for those traveling during Halloween but all year round. The  Ningaloo turtle watch and stargazing tour is one not to miss, offering travelers the chance to relax with a light snack and a cool drink as they watch the sunset and observe female turtle nesting habits before stargazing in Ningaloo’s unspoiled dark skies.

Where to stay:  Sal Salis Ningaloo Reef
Hidden in the white sand dunes of Western Australia’s Cape Range National Park, this breathtaking exclusive safari camp will leave guests in awe of its mesmerizing beachfront setting. With 15 spacious wilderness tents with ensuite bathrooms, guests sleep mere meters from the water’s edge. After days spent turtle watching and sea kayaking, guests can enjoy five-star, chef-prepared meals made with local ingredients served outdoors with clear views of the sun setting over the Indian Ocean before evenings of stargazing. 
 

* Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

Larroque Haute Gites, Cassagnes, France

A staple of rural travel in France, gites are self-catering stays dotted amongst the French countryside or located in smaller villages. With searches for gites up 20% amongst global travelers, these often-restored stone buildings or barns provide a more authentic connection to the local area and a taste of traditional French living. Gites originated from the French word "gesir" (to lie down) and trace their heritage to centuries of rural hospitality, when farmers, vintners and shepherds rented spare rooms or converted barns to passing travelers in areas without formal lodging.

Set in the Cassagnes countryside, Larroque Haute Gites is a beautifully restored stone property that pairs traditional French character with bright, modern interiors. Original stone walls and exposed wooden beams celebrate the property's heritage, while stylish, modern living spaces provide every comfort. The two-bedroom property features a heated swimming pool, expansive gardens and peaceful outdoor seating areas, offering uninterrupted views across the surrounding woodland and rolling countryside. The broader Dordogne region is known for its vineyards, medieval towns and scenic walking routes, offering plenty of opportunities to explore beyond the property. Visitors to the region can dive into exploring the area on a canoe tour of the Dordogne Valley, moving through the gentle waters from Vitrac to take in the area’s natural beauty. Nearby villages host regular markets selling regional produce, while the surrounding Lot countryside is great for walking, cycling and vineyard visits.

Takaragawa Onsen Ousenkaku, Minakami, Japan

Steeped in centuries of tradition, ryokans remain one of Japan’s most distinctive accommodation types with global searches for them on Booking.com increasing by 9%. Ryokans, which date back to the 8th century,were resting places for Japan's nomads, are architecturally and philosophically centered around the onsen (natural hot spring) bathing ritual, with entire layouts designed around seasonal awareness and natural harmony. Combining hospitality, wellness and a deep connection to the surrounding nature, the inns usually incorporate tatami rooms, futon style beds and Japanese-style baths.

Takaragawa Onsen Ousenkaku ryokan is known for its expansive outdoor hot spring baths, which sit amid forests and natural scenery on the Takara river north of Minakami. Inside, simple yet elegant rooms reflect traditional Japanese design, with futon beds, low seating and tatami mat floors creating a calm retreat alongside the property's mineral-rich onsen baths. Traditional hospitality is woven throughout the stay, from yukata robes to seasonal meals showcasing ingredients from the surrounding mountain region. Against a backdrop of surrounding mountains and woodland, guests can soak while taking in views that are particularly striking in autumn, when the forests turn vibrant shades of red and gold, and in winter when snow blankets the landscape. A short journey from the property, visitors can explore Minakami's rivers and mountain trails, while nearby ski resorts and hiking routes make the area popular throughout the year.

Villa Tulia, Matemwe, Zanzibar, Tanzania

Traditionally used to describe a country retreat, Villas offer travelers space, privacy and flexibility beyond a traditional hotel stay. Villas have become an increasingly popular accommodation choice for travelers looking to enjoy a destination on their own terms, with searches up 8%. From intimate 2-bedroom hideaways to expansive estates for large groups - with dedicated amenities like private pools, kitchens and outdoor entertaining spaces, there’s a villa to suit every type of trip

Villa Tulia is a beachfront retreat in Matemwe, a quiet-coastal village on the northeastern shore of Zanzibar’s main island Unguja. With space for up to eight guests, the villa is well suited to families and groups, with spacious indoor and outdoor living areas providing plenty of room for everyone to relax. Blending privacy with direct access to the island's natural beauty, the property showcases why villas are a popular choice for tropical vacations. Travelers can explore the coastline by boat, discover local villages or enjoy some of Zanzibar's most celebrated marine experiences including snorkeling in nearby Mnemba Atoll, known for its clear waters that are perfect for seeing vibrant coral reefs and marine life. Boat trips, reef snorkeling and visits to nearby fishing villages provide plenty to fill the days, before returning to meals prepared by a private chef overlooking white-sand beaches and turquoise waters.

Puerto Dreams H, Puerto Escondido, Mexico

Once the haunt of budget backpackers, hostels today often combine affordability with community and convenience, making them popular with travelers from all walks of life. The rise of “poshtels” means many now offer stylish, boutique feel rather than basic bunks and searches for hostels globally is up 40% YoY on Booking.com. Hostels lead with conversation-enabling design: open kitchens, communal dining tables, garden courtyards, co-working lounges and rooftop gathering spaces positioned as primary booking motivations rather than afterthoughts.

Located in the laid-back surf town of Puerto Escondido on the Pacific Coast of Oaxaca, Mexico, Puerto Dreams H is known for its welcoming atmosphere, colorful communal spaces with vibrant murals and mix of private and shared rooms. Shared kitchens, co-working areas and organised activities including rooftop dance classes or group excursions allow guests to connect with the local wildlife while providing the perfect backdrop to meet fellow travelers. For a taste of local culture, visitors can join the Tequila and Mezcal Tasting, learning about the heritage behind two of Mexico's best-known spirits while sampling regional flavours. Those looking to spend more time outdoors can also visit the nearby Hidden Port, on a Bioluminescent Night Tour with the chance to witness the water glow after sunset in one of Puerto Escondido's most memorable natural experiences. This property makes the perfect resting place to come back to between surf lessons, beach hopping and evenings spent sampling mezcal with fellow travelers.

Zion View Camping, Hildale, Utah

There's something truly magical about falling asleep under a canopy of stars. Searches for camping accommodation is up 6% YOY, appealing to travelers seeking an authentic and immersive connection to the outdoors. Today there’s a whole spectrum of camping style accommodations from traditional back-to-basics pre-pitched tents to "glamping"luxury yurts that bring together wilderness immersion with hotel-standard comfort.

Zion View Camping on the Utah-Arizona border delivers on outdoor connection, without compromising on comfort. Here, travelers will experience panoramic views of stunning red rock landscapes, soaring mountains and endless desert scenery, coupled with spacious outdoor areas and communal gathering spaces that foster genuine connection. The property's peaceful setting makes it easy to switch off and soak up the natural surroundings, while its proximity to nearby attractions ensures there's plenty to discover beyond the grounds. Just a short drive from Zion National Park, the site is well placed for discovering the area's famous hiking trails, canyons and viewpoints. For those seeking a little more adventure, a UTV Slot Canyon Tour offers access to rugged desert landscapes and dramatic slot canyons beyond the national park.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

**Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised 32,800 respondents across 34 markets surveyed in January 2026.

***Top trending property types for homes properties based on searches 1 May - 10 August 2026 for check in dates 1 August - 31 December 2026 comparing same dates YoY.

Travel compatibility is very, very real

Forget personality quizzes—book a trip together. More than one-third (35%) of travelers say they’ve discovered a companion wasn’t compatible with them after traveling together. An equal share (35%) have argued over money, while 28% have considered ending the relationship or friendship entirely.

And for some, the trip didn't even make it to checkout: 21% have actually bailed midway through a trip because of a bad travel partner—jumping to 26% among Millennials. On a scale of 0–100, travelers rate travel compatibility at an average importance of 74.1, with nearly one-third (32%) rating it a 90 or higher.

The micro-behaviors that cause macro-turbulence

The data gets specific on what actually turns travelers off:

• The Hotel Mattress Check: A partner who refuses to check the hotel room for bedbugs before settling in is a travel turnoff for 45% of travelers (and a major issue for 60% of women vs. 40% of men).
• Money Matters: Nearly six in ten (58%) would hesitate to travel again with someone who expects everyone else to pay, while 42% get annoyed by surprise expenses or upgrades added without asking. Slow reimbursements cause tension for 52% of Boomers vs. 32% of Gen Z.
• Red Flag Energy: Constant negativity is the single biggest travel companion red flag (23%), followed by rude behavior toward staff (16%). For Gen Z, 12% say doing things purely “for the gram” is their top dealbreaker.
• In-Flight & Roommate Etiquette: Being rude to airport employees annoys 53% of travelers, while 39% draw the line at leaving a shared hotel room or bathroom a mess.

First test: Can you actually compromise?

When itineraries collide, most travelers try to keep the peace:

• Middle Ground: More than half (53%) say they’d compromise and find a middle ground if they disagreed on plans.
• Separate Ways: 16% have no problem splitting up for separate activities and meeting back later.
• Unconventional Resolvers: 11% settle disagreements with a coin flip or rock-paper-scissors, while 7% hand the decision over to AI.
• Grudge-Holders: 16% of Millennials say one person would surrender during an itinerary debate… but quietly hold a grudge afterward.

Generational dynamics & road trip rules

Navigating travel stress varies wildly depending on who is sitting beside you:

• Boomers Crave Quiet & Punctuality: Boomers are especially irritated by tardy companions (49%) and partners who blast the music volume on road trips (53%).
• The Road Trip Offenses: Leaving trash or a mess in the car (50%) edges out reckless driving (49%) as the most annoying road trip behavior. Insisting on controlling the music the entire trip turns off 43% of road-trippers.

For travelers taking the Turbulence Test? Start here.

Booking.com makes navigating trip dynamics seamless so you can focus on enjoying the getaway:

• Pick the vibe: Romantic boutique hotel in the city, beachfront resort, or cozy cabin—Booking.com filters make it easy to find a stay that suits both travel styles.
• Lock the dates, keep it flexible: Take advantage of free cancellation and clear policy filters so last-minute plan changes don't cause money fights.
• Avoid room-sharing friction: Search for properties with dual sinks, extra space, or separate beds to ensure the only surprise is how smoothly the trip goes.
• Keep it together: Find stays, flights, on-the-ground attractions, and car rentals all in one place with Booking.com to keep reservations organized and stress-free.

Where to take the Turbulence Test

Rather than waiting for your next vacation to expose the cracks, participating Booking.com partner hotels across the U.S. are offering exclusive, limited-time stays designed to put your compatibility to the test:

• Custom Compatibility Kits: Stays feature an in-room kit packed with travel-themed conversation starters, "Would You Rather?" dilemmas, "Red Flag / Green Flag" speed rounds, a blindfold for taste tests, and an official compatibility survey.
• New York: Lotte Hotel New York ($200 F+B credits) and Nova Hotel Brooklyn (complimentary late-check out).
• California: Hotel Zephyr San Francisco (Skywheel tickets, late check-out, courtyard S'mores kit).
• Nevada: Circa Resort & Casino - Adults Only ($50 beverage credit, late check-out, Legacy Club champagne).
• Florida: Westgate Resorts (water park tickets, $50 credit, mini-golf), The Elser Hotel (featuring the "305 Challenge" decision-splitting game), Legacy Vacation Resorts Kissimmee (Make Your Own Cocktail amenity), and Legacy Vacation Resorts Lake Buena Vista + The Fold Orlando (Make Your Own Mocktail kits).

The takeaway

Travel strips relationships bare and reveals who people really are. The data says so.

Methodology

Turbulence Test research commissioned by Booking.com surveyed 1,253 individuals 18 or older, living in the U.S. and having taken an overnight trip within the last 12 months. The survey was fielded using Forsta and the panel was sourced from RepData. Fielding took place in July 2026.

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As year-end approaches and unused annual leave lingers, Booking.com is highlighting stunning getaways located just a stone’s throw from some of the world’s busiest cities - helping travelers transform remaining vacation days into unforgettable mini-trips.

Santa Elena, Colombia

Tucked away in the Antioquian highlands, Cabaña con Jacuzzi en Santa Elena is a private, compact mountain cabin that offers a serene escape from the high-energy pulse of Medellín. Only 45 - 50 minute drive from central Medellín, it features a private jacuzzi terrace with panoramic views overlooking the dramatic ridgeline, the property blends rustic-modern interiors with an open fire and BBQ grill. September offers perfectly balanced weather, making it an ideal window for couples looking to explore nearby ecological treasures. Active weekenders can use this as a base to hike through the iconic Piedras Blancas Ecological Park or venture into the Arví Nature Reserve (Parque Arví) - a sprawling cloud forest sanctuary celebrated for its rich biodiversity, ancient trails, and native orchid species. Here, travelers can mountain bike through protected pine forests or visit traditional silletera flower farms that showcase the true cultural heritage of the region. After a day of outdoor exploration, the outdoor jacuzzi serves as the ultimate recovery ritual.

Bowral, Australia

As the Southern Hemisphere heads into the lush warmth of early summer, Sydney travelers can escape to the historical elegance of the Southern Highlands. Built in 1928, Links House Bowral seamlessly combines vintage English country style with sophisticated modern amenities. Surrounded by immaculate manicured gardens, open fireplaces, and intimate sitting rooms, it provides a deeply romantic, nostalgic base tailored exclusively for adults. The property sits just minutes away from the vibrant early spring blooms of Corbett Gardens, while September offers an uncrowded window to experience the region's premium boutique wineries and farm-to-table dining scene. Considering 69%* of couples travelers prioritizing ease of travel and accessibility, a seamless 90-minute drive south from Sydney transforms a standard weekend into an upscale gastronomic retreat before the end-of-year rush fills your calendar.

The Catskills, USA

An effortless escape from Manhattan, these secluded woodland cabins are nestled among nature in the tranquil heart of the Catskills. Designed specifically as a digital-detox retreat, Postcard Cabins Eastern Catskills features warm timber interiors, a signature picture window looking straight into the forest canopy, private outdoor fire pits, and modern couple-centric comforts, delivering an authentic off-the-grid atmosphere without sacrificing modern couple-centric comforts. September marks the beginning of the spectacular autumn foliage transition, creating an intimate setting for outdoor recreation where travelers can spend their days hiking surrounding mountain trails, gathering around the campfire, or admiring the changing leaves. By securing a car right from the city, travelers can transition from the urban grid to lakeside tranquility in under two hours, making the most of their well hard-earned long-weekend away.

Upper Slaughter, Gloucestershire, UK

Situated in one of the most picturesque, historic market towns in Gloucestershire, The Architects Home is a newly renovated, architect-designed Cotswolds home offers a stylish, peaceful weekend respite just 1.5 hours out of London. Characterized by its seamless blend of contemporary design, warm natural textures, and light-filled open spaces, the property provides a luxurious home-away-from-home ambiance tailored for quiet reflection and relaxation. The home serves as an ideal base for a relaxed, food-centric couple's long weekend, situated right on the doorstep of Chipping Campden’s famous high street, cozy traditional pubs, and scenic walking trails into the surrounding countryside. For a touch of grand historic exploration, travelers can enrich their itinerary by booking tickets to tour the magnificent nearby Blenheim Palace, Park and Gardens - a UNESCO World Heritage Site located just a short, scenic drive away.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised 32,800 respondents across 34 markets surveyed in January 2026.

Northern Hemisphere: Fall

Vermont, USA

September is one of the best times to experience Vermont, as the Green Mountains begin their spectacular transition into autumn. Best discovered by car, the New England region of the Northeastern United States enjoys mild temperatures of 15–22°C (60–72°F) in September. These pleasant conditions make it the perfect time to explore scenic hiking trails, charming villages, and the region's renowned farm-to-table food scene. As the autumn equinox marks a season of change, balance and renewal, Vermont's iconic sugar maples start to glow with rich shades of gold, amber and crimson, creating a stunning backdrop for apple orchards, harvest festivals and countryside drives, before the peak foliage crowds arrive. For those looking to soak up the scenery, Stowe, located within north-central Vermont, is an idyllic base. Often considered Vermont's most picturesque mountain town, travelers can experience tours of the Mad River Valley and Montpelier, alongside endless opportunities to hike, browse independent boutiques, discover cozy cafés and experience the very best of New England in the fall.

Where to stay: Nestled at the foot of Vermont's Green Mountains, AWOL Stowe offers a relaxed retreat with spacious rooms, a swimming pool with views of the surrounding nature and sauna, ideal for unwinding after a day outdoors. Combining classic New England charm with modern comforts, the property provides a peaceful base for an autumn escape, whether enjoying the mountain views or simply slowing down and embracing the changing season.

The Dolomites, Italy

The UNESCO-listed Dolomites, a mountain region located within northeastern Italy, are at their most spectacular during the September equinox, when crisp mountain air, quieter trails and the first golden hues of autumn transform one of Italy's most iconic landscapes. As the seasons shift, visitors can witness transhumance, the centuries-old tradition of herding livestock from high alpine pastures into the valleys, offering a fascinating glimpse into the region's rich cultural heritage. Adventurous travelers can immerse themselves in the scenery on a cycling tour through dramatic limestone peaks, alpine meadows and picture-perfect villages, while those seeking a slower pace can explore the historic city of Bolzano. Here, traditional food tours celebrate the flavours of the Dolomites, with local cheeses, cured meats and mountain wines showcasing the region's renowned culinary heritage against a breathtaking alpine backdrop.

Where to stay: Located in Selva di Val Gardena, one of the three charming valleys nestled within the Dolomites, Hotel Tyrol offers a stylish, luxury hotel stay in a peaceful alpine setting. With direct access to the ski slopes and mountains, the property provides the perfect spot to take in the changing season, with the location making it easy to explore the local villages nearby. And after a busy day of witnessing the beauty of the valley of Val Gardena, relax in the property’s sauna and spa facilities.

Kiso, Japan

During the September equinox, Kiso, recognized as one of the most beautiful towns in the country, offers a peaceful glimpse into Japan's rich history as the surrounding forests begin to turn with the first colors of autumn. Once a vital stop along the historic Nakasendo Trail, the Kiso Valley is home to beautifully preserved Edo-period post towns, including Narai and Tsumago, where traditional wooden inns, family-run eateries and centuries-old customs remain remarkably unchanged. The equinox also coincides with Higan, a Buddhist tradition, which falls twice a year during the fall and spring equinoxes, dedicated to reflection and honouring ancestors, adding an extra layer of cultural significance to a visit. Travelers can experience the region on the scenic Magome–Tsumago Trail, winding through mountain landscapes and tranquil countryside, or discover Kiso's renowned woodworking heritage in its artisan shops and workshops.

Where to stay: Set in the heart of the Kiso Valley, Tsutaya Tokinoyado Kazari is a traditional ryokan offering a peaceful escape surrounded by mountain scenery. Guests can unwind in natural hot spring baths, savor seasonal traditional multi-course Japanese kaiseki cuisine on the property’s terrace and relax in elegant Japanese-style rooms. Blending authentic hospitality with timeless charm, it's the perfect retreat to embrace the tranquillity of the September equinox.

Southern Hemisphere: Spring

San Carlos de Bariloche, Argentina

As spring arrives in the Southern Hemisphere, San Carlos de Bariloche comes to life with blooming wildflowers, snow-capped peaks and crystal-clear lakes, making the September equinox one of the most spectacular times to visit Northern Patagonia. With mild temperatures of around 10–15°C (50–59°F) and fewer visitors than the busy summer months, it's the perfect season to experience the region's breathtaking landscapes at a slower pace. Adventurous travelers can hike, cycle or take scenic drives through the UNESCO-recognized Nahuel Huapi National Park, discovering glacial lakes, ancient forests and panoramic mountain views along the way. Combining dramatic scenery with a sense of peace before peak season, Bariloche offers an unforgettable spring escape in the heart of Argentine Patagonia.

Where to stay: Set between the Andes Mountains and the shimmering lakes of Patagonia, Arelauquen Bungalows & Suites is an idyllic spring escape during September, when the landscape begins to awaken after winter. From these self-catered apartments, guests can enjoy mountain views, relax in the spa, and privately access the beach from the property. Combining luxury comfort with a spectacular setting, it offers the perfect base for experiencing San Carlos de Bariloche’s seasonal transformation.

Tasmania, Australia

Tasmania, an island state located south of mainland Australia, is at its most enchanting in September, as spring brings new life, vibrant wildflowers and longer days to explore its ancient landscapes. Beyond its dramatic coastlines and old-growth forests, the island holds deep spiritual significance for Aboriginal communities, with many natural sites connected to thousands of years of cultural stories, traditions and ancestral knowledge. Travelers can experience this connection to the country through Tasmania’s wilderness, from the pink granite peaks and turquoise waters of Freycinet National Park to coastal trails rich with native wildlife. A half-day cruise from Wineglass Bay to Coles Bay offers the chance to discover the island’s iconic scenery, while spotting dolphins, seals, and sometimes even penguins, in addition to other native species along the way.

Where to stay: Set in the coastal town of Coles Bay, Eagle Peaks at Freycinet offers self-catered apartments with sweeping views of Tasmania’s sea and mountains. Built from rammed earth and native timber, the property blends effortlessly into its surroundings, with private balconies, kitchenettes and bushland-fringed grounds where guests may spot grazing wallabies.

Garden Route, South Africa

Garden Route, the 300-kilometer (186 mile) stretch along South Africa’s southern coast, is a spectacular coastal escape, where rugged cliffs, golden beaches, ancient forests and charming seaside towns come together along one of the country’s most scenic routes. Travelers can begin their self-drive adventure by hiring a car in Cape Town and setting off along this iconic stretch of coastline. The September equinox marks the arrival of spring, bringing longer days, vibrant fynbos, a unique, shrubland vegetation, and the start of one of the best times to explore the region’s natural beauty. It’s also peak whale-watching season, as Southern Right Whales migrate to the warmer waters of the Western and Eastern Cape, creating unforgettable wildlife encounters. Travelers can spot these majestic creatures from Knysna’s tranquil lagoon by embarking on a whale-watching excursion, hike through the lush forests of Wilderness or discover the pristine beaches and marine life of Plettenberg Bay. Combining adventure, wildlife and breathtaking scenery, the Garden Route is a perfect springtime journey through South Africa’s wild coastline.

Where to stay: Located in Knysna, Under Milkwood Resort offers beach front chalets to travelers looking to enjoy sweeping views across the banks of the lagoon and dramatic Knysna Heads. This property is perfect for those warmer spring evenings, with private balconies and kitchens, it provides a perfect pit stop for those looking to unwind and experience the beauty of the Garden Route.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

Ryokan - Hakone, Japan

For travelers looking to experience one of Japan’s most iconic accommodation styles, few stays capture the essence of a ryokan, a Japanese inn rooted in centuries-old hospitality, quite like Hakone Onsen Ryokan Yaeikan. Nestled in the mountain town of Hakone, a destination famed for its natural hot springs, this authentic retreat invites guests to slow down and embrace Japanese traditions. Inside, softly lit rooms feature tatami mat flooring, futon bedding and calming interiors that reflect the understated elegance synonymous with ryokan culture. Guests can soak in a selection of indoor and open-air onsen baths, including private hot spring baths that can be reserved for a more intimate experience, all while taking in views of the surrounding mountains. Traditional Japanese breakfasts and multi-course dinners served at the property offer a taste of local flavors, completing the immersive cultural experience. In addition to experiencing traditional Japanese living, in Hakone travelers can cruise across the waters of Lake Ashi, admire views of Mount Fuji on a clear day, visit the striking Hakone Shrine or explore the outdoor sculptures at the Hakone Open-Air Museum. Thanks to the city’s well-connected transport network, it is easy to get around the city without a car by using the Hakone Free Pass, giving visitors access to trains, buses, cable cars, ropeways and sightseeing boats across the city.

Cave Hotel - Matera, Italy

Carved into the honey-colored limestone of Matera’s ancient Sassi district, Il Palazzotto Residence & Winery offers travelers the chance to experience one of Italy’s most distinctive accommodation styles: a cave hotel. Set within historic cave dwellings in the heart of this UNESCO World Heritage Site, the property blends centuries-old heritage with contemporary comfort. Rooms and suites feature exposed tuff stone walls, vaulted ceilings and original architectural details, while thoughtful touches ensure a comfortable stay. Adding to its unique charm, the property is home to its own atmospheric wine cellar, where guests can sample regional wines within surroundings carved directly into the rock. Stepping outside, travelers can wander through a maze of ancient cave homes, dating back to 7000 BC and earlier, churches and winding stone alleyways that have earned Matera a reputation as one of Italy’s most captivating destinations. Visitors can admire sweeping views across the dramatic Gravina canyon or opt for a taste of their surroundings in a farm-style pasta cooking class hosted in a traditional underground cellar, learning to prepare Strascinate al tegamino, a beloved local dish passed down through generations.

Riad - Essaouira, Morocco

Hidden within the winding alleyways of Essaouira’s historic medina, a more relaxed experience compared to the infamous Souk Semmarine located a 2-hour drive away in Marrakech, travelers will find Riad Baladin. This intimate riad offers a calm retreat from the buzzing souks outside, blending traditional Moroccan design with the easygoing character of this bohemian port town. The decorated property reflects local craftsmanship through handcrafted details and relaxed, coastal-inspired interiors, while the rooftop terrace becomes a highlight of the stay, offering sweeping views across the medina rooftops toward the ocean and fishing port beyond. From hammam rituals to quiet moments in the courtyard, the experience of staying in this property will allow visitors to easily settle into Essaouira’s distinctive, artistic way of life. Much like this property, Essaouria also offers a laid-back charm to it. While visiting, why not wander through the streets of the UNESCO-listed medina, haggle for the best price on handcrafted woodwork or watch the blue fishing boats return to the city’s bustling harbor. The Atlantic coastline also offers opportunities for surfing, kitesurfing and long walks along the golden sandy beaches.

Overwater villa - Baa Atoli, Maldives

For many, staying in an overwater villa is the ultimate bucket-list accommodation experience, and few places embody this dream quite like Dusit Thani Maldives. Set within the UNESCO Biosphere Reserve of Baa Atoll, this island retreat invites guests to wake up suspended above the turquoise waters of the Indian Ocean, where endless sea views stretch from every window and direct access to the lagoon is just a few steps away. The resort’s luxurious overwater villas are designed to blur the boundary between indoor and outdoor living, featuring expansive sun decks, private pools, oversized bathtubs and glass-framed views that place the ocean at the heart of every moment. Guests can step directly from their villa into the crystal-clear waters below to snorkel vibrant coral reefs or simply soak up the Maldivian sunshine, while being waited on by a dedicated butler. A walk down the wood slabbed pathway, guests have access to world-class dining, rejuvenating spa treatments and a range of water-based activities from snorkeling alongside manta rays to exploring colorful house reefs, all within the comfort of this mesmerizing resort.

Shepherds Huts - Frome, Somerset

For travelers seeking a slower pace of life, few accommodation styles offer a closer connection to the countryside than a shepherd’s hut. Originally designed as mobile shelters for shepherds tending their flocks, these charming retreats have become one of the United Kingdom’s most beloved rural escapes. Nestled in the picturesque Somerset village of Mells, near Frome, The Walnut Wagon offers guests the opportunity to experience life surrounded by rolling fields and peaceful countryside views. The hut’s compact layout is cleverly used to create a cozy, self-contained stay, with a snug sleeping area, outdoor living space and compact cooking and dining facilities. Guests can enjoy quiet mornings with a coffee overlooking the surrounding landscape or spend evenings stargazing beneath Somerset’s dark skies. A short drive from the hut, Frome is renowned for its independent boutiques, artisan food scene and vibrant cultural events, while the surrounding Somerset countryside is dotted with walking trails, historic villages and country pubs.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised 32,800 respondents across 34 markets surveyed in January 2026.

Swap Santorini for Paros, Greece

Paros, located in the heart of the Cyclades, a collection of Greek islands in the Aegean Sea, is just 80 km (50 miles) from Santorini and brings classic Greek island beauty with its own lively, sun-soaked personality. It has the same whitewashed architecture, blue-domed churches and sweeping sea views, but with more space to wander and a more lived-in feel. For those who love Santorini’s postcard charm, Paros brings a similar Cycladic energy through harbour villages, beach days and sunlit streets, without the same crowds. Travelers can spend their days on long, sandy beaches such as Golden Beach on the island’s south-east coast, swimming in clear, gentle waters. Harbour villages, such as Naoussa, capture the romance of Santorini, with waterfront tavernas, fishing boats in the harbour and streets that fill with life as the evening sets in. For travelers looking to uncover more of the island, a catamaran cruise around Paros provides a view of small uninhabited islands, with time to swim in turquoise water as the sun begins to set.

Where to stay: Ayeri Hotel is a property that provides travelers with the picturesque Greek architecture of whitewashed walls and blue accents, complemented by a bougainvillea-filled courtyard. Set in the island’s capital, Parikia, close to the port and old town, the property is just a two-minute walk from the sandy shores of Livadia Beach. With just 35 rooms, the hotel feels intimate; with each room bright and airy with a private terrace, ideal for taking in the slower pace of Paros.

Swap Ibiza for Favignana, Italy

Favignana, just off Sicily’s west coast, offers the sun-soaked appeal of a quieter, more laid-back Ibiza, combining beautiful beaches and a lively atmosphere with a slower pace and distinctly Sicilian character. Surrounded by turquoise waters, the island is known for its dramatic limestone coastline, where coves such as Cala Rossa are framed by striking white cliffs and some of the Mediterranean’s clearest swimming spots. Days here are best spent exploring by bike, hopping between secluded bays, snorkeling in crystal-clear waters or lingering over long seafood lunches by the harbour. As the sun sets, the island comes alive with bustling piazzas, local wine bars and waterfront restaurants, creating a lively social atmosphere without the crowds often associated with larger island destinations. Combining beautiful scenery, outdoor adventure and laid-back Mediterranean charm, Favignana offers a refreshing alternative for travelers seeking a more relaxed, bohemian Ibiza-style escape.

Where to stay: Right in the heart of Favignana and just a short walk from Praia beach, Albergo Egadi, pairs a coastal setting with a quieter, boutique feel. The spacious double rooms are bright and understated in design, with terraces overlooking Favignana’s coastline, each complete with a private hot tub and sauna. 

Swap the Hamptons for Hilton Head Island, South Carolina, USA

Hilton Head Island, on South Carolina’s Atlantic coast, offers the polished coastal charm that draws travelers to the Hamptons, but with a distinctly Southern twist. Here, miles of golden sand give way to winding waterways, tidal marshes and maritime forests, creating a backdrop that feels both exclusive and effortlessly relaxed. Mornings might begin with a bike ride beneath canopies of oak trees draped in Spanish moss, while afternoons are spent on championship golf courses, cruising past playful dolphins or unwinding on wide, uncrowded beaches. As the sun begins to set, waterfront restaurants come alive with locally caught shellfish, freshly shucked oysters and sweeping views across the water. Combining outdoor adventure, coastal luxury and a slower pace of life, Hilton Head Island delivers the sophistication of a Hamptons getaway with plenty of room to breathe. 

Where to stay: Blending a polished country‑club feel with laid-back coastal charm, Inn & Club at Harbour Town offers spacious, classically styled rooms in soft neutrals, a serene outdoor pool, complimentary bicycles, and a personalized butler service for an added touch of ease. Overlooking the championship golf courses at Sea Pines Resort, the property is an ideal base for golfers or travelers looking for a laid-back retreat that mirrors life in the Hamptons. 

Swap Bali for Siargao, Philippines

Siargao, off the Philippines’ north-eastern coast, offers many of the qualities that have made Bali a global favourite, from laid-back cafés and wellness retreats to a thriving surf scene and tropical landscapes. But where Bali has become increasingly popular, Siargao feels more untamed, with a castaway charm that encourages travelers to embrace the outdoors. Best known for Cloud 9, one of Asia’s most iconic surf breaks, the island attracts wave-seekers from around the world, while crystal-clear lagoons, hidden rock pools and palm-fringed beaches provide plenty of opportunities to cool off between adventures. Island-hopping excursions reveal the tiny white-sand islets of Daku and Guyam, surrounded by turquoise water, and inland, mangrove forests and quiet roads invite exploration at a slower pace. Balancing adventure with barefoot island living, Siargao captures the free-spirited atmosphere that travelers love about Bali while offering a more off-the-beaten-path escape. 

Where to stay: For those looking to embrace Siargao’s laid-back island lifestyle, Manao Villas offers a peaceful retreat surrounded by tropical greenery. Spacious private villas feature open-air kitchens, terraces and pools, creating the perfect setting to unwind after a day surfing, island hopping or exploring General Luna. Combining privacy with easy access to the island’s vibrant cafés, beaches and nightlife, it’s an ideal base for experiencing the best of Siargao. 

Swap Tulum for Santa Teresa, Costa Rica

Santa Teresa, on Costa Rica’s Pacific coast, offers a more rugged alternative to Tulum, where jungle-covered hills meet long stretches of sand and the rhythm of daily life is shaped by the ocean. Originally a sleepy surf town, it has evolved into a sought-after destination that balances understated luxury with a strong connection to nature. Visitors arrive for the waves but often stay for the lifestyle, spending afternoons in beachfront cafés, watching surfers carve through the water or spotting wildlife hidden among the trees. Like Tulum, Santa Teresa blends wellness, with a more relaxed, less polished feel, where the surrounding beaches and jungle remain at the heart of the experience. The result is a destination that delivers both effortless style and a genuine sense of place. 

Where to stay: Set right on Santa Teresa Beach and tucked among leafy tropical gardens, Hotel Nantipa feels peaceful, polished and relaxed. The boutique resort boasts both double rooms and private bungalows, with the option of upgrading to have an ocean view, outdoor shower and hammock area. Guests can also enjoy a beachfront restaurant, pool and spa, making it a calm base for a relaxed, beachside stay.

*Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

** Travel and Sustainability 2026 research commissioned by Booking.com and independently conducted among a sample of 32,500 respondents across 35 countries and territories (1,000 from USA, 1,000 from Canada, 1,000 from Mexico, 1,000 from Colombia, 1,000 from Brazil, 1,000 from Argentina, 1,000 from Australia, 500 from New Zealand, 1,000 from India, 1,000 from China, 1,000 from Hong Kong, 1,000 from Thailand, 1,000 from Singapore, 1,000 from Taiwan, 1,000 from Vietnam, 1,000 from Indonesia, 1,000 from Philippines, 1,000 from South Korea, 1,000 from Japan, 1,000 from Spain, 1,000 from Italy, 1,000 from France, 500 from Switzerland, 1,000 from the UK, 1,000 from Ireland, 1,000 from Germany, 1,000 from the Netherlands, 1,000 from Belgium, 1,000 from Denmark, 1,000 from Sweden, 1,000 from Croatia, 500 from Greece, 500 from UAE, 1,000 from South Africa and 500 from Kenya). To participate, respondents had to be 18+ years, have traveled at least once in the past 12 months, must be planning to travel in 2026, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January 2026. The age ranges for each generation were defined as: Gen Z 18-28, Millennials 29-44, Gen X 45-60, and Boomers 61+.

The Phanatic's Phantastic Pad is available exclusively on Booking.com at Sosuite at the Ovation, a Booking.com partner property. It is styled with the bird’s personal taste: iconic green fur, Phillies pinstripes, artwork, and some quirky surprises (hot dog launcher not included – sorry, house rules). Just minutes from Citizens Bank Park, the apartment is close to all of the MLB All-Star Week action from July 10-14, 2026, with access to the MLB Draft presented by Nippon Express, the T-Mobile Home Run Derby and Capital One All-Star Village. 

"Sports travel isn't just about the game anymore – it's about the whole story around it," said Ian Ackland, Managing Director, Americas, Booking.com. "A majority of travelers see attending a major sporting event as a bucket-list experience, and Philadelphia in July delivers exactly that – returning to host its first MLB All-Star Game in the city since 1996, while also celebrating the 250th birthday of American independence at one of Booking.com’s 2026 trending destinations. All of this is amplified by having the city’s celebrity mascot and our partner property as your hosts."

What's Included in the Stay

The booker and their plus-one will receive:

• Four nights at The Phanatic's Phantastic Pad, a Phanatic-themed two-bedroom apartment in Philadelphia (check-in Friday, July 10; check-out Tuesday, July 14, 2026)
• A photo op with the Phillie Phanatic with a high likelihood of a belly rub and towel twirl
• Two tickets to the MLB All-Star Game presented by Mastercard on Tuesday, July 14 at Citizens Bank Park
• Two tickets to the T-Mobile Home Run Derby on Monday, July 13 at Citizens Bank Park
• Two tickets to the All-Star Futures Game and MLBx: All-Star 3-on-3 on Sunday, July 12
• Two passes to watch batting practice prior to each of the Home Run Derby and the All-Star Game
  • (Note: The booker and their plus-one will be required to sign a liability waiver prior to on-field access.)
• Two tickets to access Capital One All-Star Village from July 11–14
• A "Philly Feast" for two, including Philly cheesesteaks and cheesecake, warm soft pretzels, and other local favorites
• A Booking.com vintage-car tour of historic Philadelphia

How to Book

The Phanatic's Phantastic Pad becomes bookable on a first-come, first-served basis on Monday, July 6, 2026 at 12:00 pm ET for $19.78, a nod to the year the Phanatic made his debut. Booker and guest must both be 21 years of age or older and U.S. residents at the time of booking. Full terms and conditions available at [https://www.booking.com/hotel/us/the-phanatics-phantastic-pad.html]. 

The Phanatic's Phantastic Pad not only offers baseball fans the opportunity to attend one of MLB’s most exciting weeks of the season, but fulfills the desire for the 34% of travelers who are motivated by the chance to make a broader trip out of traveling for a sporting event. With more than 8.6 million places to stay - from hotels to homes, apartments and more - as well as flights, car rentals, and attractions, Booking.com seamlessly connects the journey from start to finish to make dreams a reality.

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved three straight years of total attendance gains for the first time in 18 years and remains the best-attended sports league in the world. Since 2023, historic rule changes have improved the quality of play on the field, emphasizing speed and athleticism at a better pace. In 2025, MLB had its third straight season clocking in with an average game time of 2:40 or below for the first time in 40 years. Viewership of MLB games nationally, locally, on MLB.TV and in Canada and Japan all increased over last year, with most platforms achieving double-digit percentage increases. Game Seven of the thrilling 2025 World Series presented by Capital One averaged 51.0 million viewers combined across the United States, Canada, and Japan, making the 11-inning contest the most-watched MLB game in 34 years, dating back to Game Seven of the 1991 World Series. MLB.TV set another consumption record this season with 19.4 billion minutes watched, an increase of +34% over last year. The MLB App registered its most-trafficked season ever with daily traffic increasing by +18% over 2024. As the league expanded its marketing efforts and promotion of star players like reigning Most Valuable Players Shohei Ohtani and Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms, international events, and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. To learn more about MLB, please visit mlb.com.

About the Phillie Phanatic

Height: 6’6. Weight: 300. Age: Made debut on April 25, 1978. Birthplace: Galapagos Islands.

Named after the team’s fanatical fans, the Phillie Phanatic was created by the team’s marketing department after the 1977 season. From that humble beginning, the beloved mascot evolved and is celebrated as part of a permanent exhibit in the National Baseball Hall of Fame in Cooperstown, N.Y. Over the years, various national media outlets have ranked the Phanatic as the No. 1 sports mascot. 

About The Philadelphia Phillies

The Philadelphia Phillies are a Major League Baseball team. They are the oldest continuous, one name, one city franchise in all professional American sports, dating to 1883. The Phillies are a member of the Eastern Division of Major League Baseball's National League. Since 2004, the team's home has been Citizens Bank Park in the South Philadelphia section of the city, where they have captured a World Series championship (2008), three National League pennants (2008-09, 2022), and seven NL East titles (2007-11, 2024-25). For more information, visit www.phillies.com.

Press Contact

For media inquiries, please contact Booking.com’s US Press Office: booking.com@allisonworldwide.com

Jeju, South Korea

Just beyond South Korea’s southern coastline, Jeju Island is a volcanic paradise, known not only for its lava landscapes, citrus groves and waterfalls, but also for its renowned beauty traditions. As the home of many of the natural ingredients that underpin the global K-beauty phenomenon, it’s the kind of destination where travelers may want to leave extra room in their suitcase for skincare finds. A true beauty bucket list destination, the island’s skincare rituals harness volcanic minerals and marine ingredients in treatments designed to hydrate, soothe and brighten the skin. Travelers can experience volcanic ash detox facials and microneedling therapies infused with native botanicals like green tea, camellia and wild orchid. Beyond the spa, Jeju’s café culture showcases local flavours through honey, tangerine and green tea-infused drinks, while the scenic Jeju Olle Trail (a 437 km, 272 mile long loop) winds past dramatic coastlines, fishing villages and the island’s iconic haenyeo free divers. A tour of Seongsan Ilchulbong, a UNESCO World Heritage Site, on Jeju Island is also not one to miss. 

Where to stay: Perched along Jeju’s picturesque Aewol coastline, Ddosi Aewol Pool Villa is a sanctuary of beauty and tranquillity. With a private pool, outdoor jacuzzis, and a balcony providing uninterrupted sea views, each villa is designed for restorative moments inspired by the island’s natural landscapes. 

Fez, Morocco

Located in northern Morocco, most people associate Fez with its culture and history, from its medina, historic old town, riads, courtyard houses, and the traditional brimless red hats, referred to as a tarboosh, or more commonly fez. In addition to its character, Fez is renowned for beauty rituals that have been woven into daily Moroccan life for centuries. More than simply a wellness experience, hammams are an important part of the country’s social and community culture, where locals gather to cleanse, unwind and connect. Home to more than 100 bathhouses, including the historic Hammam Seffarine in Seffarine Square, the city offers travelers an authentic immersion into Moroccan self-care traditions, whether opting for a rustic neighbourhood hammam or a more refined spa setting. Steam rooms, exfoliating scrubs and cooling plunges work to deeply cleanse, nourish skin and hair, and restore both body and mind. While visiting Fez, travelers are also encouraged to take a walking tour to explore the city’s maze-like souks, artisan workshops and historic landmarks, pausing for Moroccan mint tea and local delicacies like honey and sesame coated chebakia pastries. 

Where to stay: Located in the heart of the Medina of Fez, Riad Fes is a traditional courtyard property, with the option of standard rooms or suites and complete with a spa offering authentic hammam rituals. A tranquil escape from the bustling streets, guests can take in panoramic views of the Medina and Atlas Mountains from the rooftop terrace and retreat to beautiful rooms with hand-carved cedar ceilings featuring zellige tilework, traditional Moroccan mosaic.

Budapest, Hungary

Straddling the Danube River, Budapest is known for its striking architecture, from the hilltop towers of Fisherman’s Bastion to the Gothic spires of the Hungarian Parliament. But beyond the mesmerizing scenery, the city is hailed as the ‘spa capital’ of Europe, most commonly recognized for its thermal bathing culture, as mineral-rich waters flow from more than 100 natural hot springs beneath the city. At the iconic Széchenyi Thermal Bath, one of Europe’s largest thermal spa complexes, travelers can unwind across 18 different pools and six saunas, offering everything from bracingly cold plunge pools to mineral-rich thermal soaking tubs. All of these baths are set within a grand neo-baroque palace inspired by centuries-old Roman bathing traditions. After a restorative soak, why not wander the cobblestone streets of the Castle District and catch a glimpse of the Buda Castle, which makes up a prominent part of Budapest’s city skyline. 

Where to stay: Set beside Budapest’s iconic Oktogon intersection, Sweet Dreams at Oktogon Downtown is a loft style studio apartment designed for a cozy city stay. Featuring a main-floor bedroom mezzanine lounge and full kitchen, the compact space offers a comfortable and relaxed base perfect for couples or solo travelers looking to explore Budapest’s historic sights and thermal baths from the heart of the city. 

Antalya, Turkey

With the Taurus Mountains on one side and the Mediterranean on the other, Antalya, Turkey has evolved from a historic Roman port into one of Europe’s most in-demand destinations for cosmetic and wellness travel. Alongside the cobbled streets of Kaleiçi and the city’s ancient ruins, travelers will find established clinics specialising in treatments ranging from hair transplants to cosmetic dentistry, often paired with resort-style recovery stays along the coast. The city has also become known for its wellness and longevity retreats, where programmes combine therapies such as IV vitamin infusions, ozone therapy and platelet-rich plasma treatments with a slower-paced Mediterranean setting. Between appointments, visitors can explore nearby waterfalls, take coastal boat trips or spend time wandering Antalya’s historic harbour and old town. 

Where to stay: Set alongside Antalya’s cliffside coastline, Akra Antalya combines Mediterranean seaviews with a strong focus on wellness. Home to TheLifeCo wellness centre, the hotel offers therapies ranging from IV treatments to personalised aesthetic care, alongside six pools, tennis courts, a private beach and modern decorated rooms overlooking the Mediterranean and Taurus Mountains. 

Santiago, Chile

Nestled beneath the Andes Mountains and along the Mapocho River, Santiago is best known for its nearby wine regions, but the city has also developed a wellness scene shaped by local ingredients and vinotherapy treatments. Many of the city’s leading spas can be found in the upscale neighbourhoods of Vitacura, Las Condes and Providencia, where treatments draw on Chile’s winemaking heritage, using grape seeds, vine extracts and antioxidant-rich grape marc in scrubs, facials and restorative baths designed to boost circulation and nourish the skin. Many treatments also incorporate regional ingredients such as quinoa, avocado oil and volcanic minerals sourced from the surrounding landscape and were initially embraced by the Incas over 600 years ago. For travelers looking for a complete wine experience, beyond just grape-rich skin treatments, Maipo Valley Wine Tour, just a 40-minute drive from the centre, will allow visitors to experience everything from centenary cellars, vineyards and full wine production from big industries to family boutique wineries. 

Where to stay: Set in Santiago’s leafy Providencia district, Hotel Boutique Le Rêve provides a quiet retreat within one of the city’s liveliest neighborhoods. The intimate 31-room boutique hotel features a secluded Parisian-style patio, in-room massages, plush bedrooms and marble bathrooms, alongside thoughtful touches including an honesty bar and complimentary midnight snacks. 

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

Quebec City, Canada

Québec City is celebrated for its rich history of social tolerance and its vibrant, bohemian spirit. The city’s LGBTQ+ heart beats strongest in the Saint-Jean-Baptiste neighbourhood, a ‘village-like’ district just beyond the old city walls, where rainbow flags line the historic Rue Saint-Jean. Ideal for daytime wandering, the area is home to iconic institutions such as Le Drague Cabaret Club, which has anchored the local LGBTQ+ scene for decades with high-energy drag performances and inclusive dance floors. Nearby Saint-Roch is equally worth exploring. Once an industrial quarter, the district, particularly Rue Saint-Joseph, has reinvented itself as a trendy, ‘gay-friendly’ alternative to the city’s more traditional tourist routes, filled with independent cafés, avant-garde galleries, and culture-savvy locals.

Beyond its nightlife, Québec City offers a distinctly European charm, where diversity is deeply woven into everyday life - a legacy reflected in Québec’s pioneering role as one of the first jurisdictions in the world to prohibit discrimination based on sexual orientation. Consistently recognised as part of one of the safest regions for LGBTQ+ individuals, the city provides an atmosphere that feels both open and welcoming.

Fierté de Québec (Québec City Pride), taking place between September 4–7, 2026, will see  Place d’Youville and Rue Saint-Jean transform into a citywide celebration featuring free outdoor performances, a solidarity march, and a dedicated ‘Queer Market’.

Where to stay: Les Lofts 1048 offers a design-forward, apartment-style stay directly on rue Saint-Jean in the creative heart of the neighborhood, perfect for those looking for a cultured city stay. A converted 19th-century building, the property features contemporary furnishings and a rooftop terrace with views of historic Old Quebec. Its Travel Proud certification provides a genuinely inclusive environment, offering a meaningful welcome that stands out to the 41% of LGBTQ+ travelers who actively avoid accommodations perceived as pink-washing.

Motril, Spain 

Motril, located on Spain’s stunning Costa Tropical, is an excellent choice for travelers seeking a more authentic and laid-back Andalusian experience. Renowned for its unique microclimate, which brings sunshine almost year-round, the city combines rugged coastal beauty with traditional southern Spanish hospitality. While Motril itself does not have a large or highly visible LGBTQ+ scene, it is notably warm and inclusive, making it a good location for LGBTQ+ travelers who want to enjoy the tranquillity of secluded Mediterranean coves by day where everyone feels welcome, while remaining within easy reach of the vibrant LGBTQ+ nightlife of Torremolinos (approximately one hour away).

Carchuna Beach and Las Azucenas Beach are expansive stretches of coastline known locally for their relaxed and LGBTQ+-friendly atmosphere. Playa de Carchuna, in particular, is popular with LGBTQ+ visitors thanks to its open-minded vibe, spacious setting, and quieter areas ideal for sunbathing and unwinding.

Torremolinos Pride, taking place between May 26 to June 6, 2026, draws visitors from across Spain and beyond. Many travelers choose to stay in Motril during the festivities, enjoying the region’s serene beaches by day before heading to Torremolinos to experience one of Europe’s most celebrated Pride events by night.

Where to stay: For a sun-soaked coastal escape, PUSHE Playa Granada Beach & Golf offers a premium apartment experience directly on the sands of Playa Granada. Located just a short 10-minute drive from Motril's city center, it serves as an ideal retreat. Hiring a car is highly recommended for this part of Spain, as it allows seamless travel between the beach and Motril, while unlocking easy day trips to the dramatic Sierra Nevada mountains and Torremolinos. These contemporary apartments feature fully equipped kitchens and private terraces, perfect for extended stays away from home.

Torshavn, Faroe Islands, Denmark 

Tórshavn is a compelling and unexpected gem for travelers, offering a remarkable sense of safety and community amid one of the world’s most remote and dramatic landscapes. Although small in size, the Faroese capital is home to a progressive and welcoming population that takes pride in hospitality and equality, with the city serving as the heart of the Faroe Islands’ LGBTQ+ movement.

Visitors can experience a rare blend of close-knit ‘village life’ and modern Nordic inclusivity, particularly at the LGBTQ+ Føroyar community space on Tórsgøta, which regularly hosts film nights, cultural events, and social gatherings. Tórshavn is the kind of destination where travelers can explore comfortably and openly, supported by a society that has undergone a rapid and heartening shift toward greater legal recognition and social acceptance in recent years.

Tórshavn also offers a fascinating mix of Viking heritage and contemporary Nordic culture. Visitors can wander through the narrow, winding lanes of Reyn, the old town, where iconic grass-roofed wooden houses overlook the harbour, or explore Tinganes, the historic red-painted peninsula that has served as the seat of government since the 9th century. Food lovers can experience heimablídni (traditional Faroese home dining) or seek out local restaurants serving distinctive fermented Faroese specialities and fresh North Atlantic seafood.

Faroe Pride, taking place on July 27, 2026 - the day before the national holiday Ólavsøka - is considered one of the world’s most unique Pride celebrations. Nearly 10% of the Faroe Islands’ entire population participates in the march through the streets of Tórshavn, culminating in a free open-air concert at Vaglið, the town square.

Where to stay: Unique Cottage in Tórshavn is a beautifully restored sanctuary on the quiet outskirts of the Faroese capital. Featuring a mix of polished concrete floors, off-form concrete walls, and exposed timber, this cozy one-bedroom holiday home provides high-end amenities such as heated floors, a fully equipped modern kitchen, and a private path over a running stream. It’s within easy walking distance of the National Gallery (Listasavn Føroya) and the Nordic House, while a nearby highway connection makes exploring the rest of the islands by car seamless. This exceptionally private retreat provides a secure, welcoming, and scenic base for travelers looking to escape the hustle and bustle and to instead immerse themselves in the rugged charm of the Faroe Islands. 

Hua Hin, Thailand

Hua Hin is an ideal destination for travelers seeking a sophisticated, slow-travel experience and is often referred to as Thailand’s royal seaside resort town. It offers a high degree of safety, comfort, and respect, further strengthened by Thailand’s landmark Marriage Equality Law (2025), which has positioned the country as one of Southeast Asia’s most progressive destinations for LGBTQ+ rights. While the LGBTQ+ scene is relatively low-key and community-oriented, Hua Hin is widely regarded as welcoming and inclusive, where visitors can enjoy world-class spas, night markets, golf courses, and tranquil beach strolls in an atmosphere that feels both relaxed and authentically Thai.

For nature and adventure lovers, day trips to Khao Sam Roi Yod National Park are a highlight. This striking coastal park features limestone mountains, mangrove wetlands, and dramatic sea caves such as Phraya Nakhon Cave, making it especially popular for hiking, photography, and small group excursions. Within Hua Hin itself, visitors can explore the creative stalls and live performances at Cicada Market.

Hua Hin Pride, held in June 2026 and centred around Blúport Hua Hin Mall, brings the community together with a colourful Pride Walk, rainbow-themed installations, and inclusive cultural events that attract both locals and visitors in a warm, celebratory atmosphere.

Where to stay: Anantara Hua Hin Resort offers an ultra-luxury and five-star beachfront escape. Spread across 14 acres of tropical gardens and lotus lagoons designed by legendary architect Bill Bensley, the resort features private pool suites, an award-winning garden spa, and multiple signature restaurants. This stunning oasis provides a deeply welcoming, inclusive, and high-end experience for LGBTQ+ travelers seeking a sophisticated coastal retreat. Also suitable for families with young children who take advantage of the on-site kids’ club, playground and age appropriate swimming pool.

Mérida, Mexico

Mérida, often called the “White City” for its pristine colonial architecture, is one of Mexico’s most elegant and culturally rich destinations. For LGBTQ+ travelers, its appeal goes beyond aesthetics: it is widely regarded as the safest city in Mexico and a centre of Yucatán’s relaxed tranquilo lifestyle. Mérida offers a sophisticated yet integrated atmosphere where LGBTQ+ life is naturally woven into the fabric of the historic centre. The city provides a secure and welcoming environment where visitors can comfortably explore grand plazas, lively Sunday markets, and world-class museums.

Day trips to iconic sites such as Chichén Itzá or the vividly coloured colonial town of Izamal, with travellers returning to Mérida’s vibrant dining and cultural scene by evening is more than do-able.

Marcha del Orgullo (Yucatán Pride), taking place on Saturday, June 6, 2026, begins at the iconic Monumento a la Patria along Paseo de Montejo. This colorful, family-friendly celebration brings together thousands of participants and culminates in a lively festival in the heart of the city, reflecting Mérida’s growing visibility, inclusivity, and strong sense of community.

Where to stay: The Hacienda Xcanatun provides an ultra-luxurious, historic oasis just 15 minutes from downtown Mérida. This meticulously restored 18th-century estate fuses rich Yucatecan tradition with modern sophistication, offering character-filled historic suites alongside contemporary master suites. Set within four acres of lush tropical gardens, the resort features an acclaimed regional restaurant, a world-class wellness spa, and three swimming pools, including a striking Olympic-size pool. With its Travel Proud certification ensuring a deeply respectful and safe environment, this breathtaking sanctuary provides a genuinely inclusive base for exploring the Yucatán Peninsula.

Cassis, France 

Cassis is a refined alternative to the larger, more hedonistic party scenes of the Côte d’Azur, offering travellers a blend of dramatic natural beauty and classic Provençal art de vivre. While the town itself is small and does not have a dedicated gay district, it is widely regarded as safe and relaxed, making it an ideal peaceful retreat just 20 minutes from Marseille, a city known for one of France’s most diverse and dynamic LGBTQ+ scenes.

Cassis also serves as a gateway to the breathtaking Calanques National Park, where the French ‘live and let live’ attitude perfectly complements a landscape designed for both adventure and indulgent relaxation. One of the most memorable ways to experience the area is by boat or kayak from the harbour, allowing visitors to explore hidden limestone inlets and turquoise coves in near-complete privacy, an especially romantic option at sunset.

Marseille Pride, held in July 2026, draws many visitors to the region. Travelers often choose Cassis as a tranquil base, taking a short train ride into Marseille for the Marche des Fiertés and the lively LGBTQ+ nightlife of the Cours Julien district, before retreating to the calm of the Cassis harbour in the evening.

Where to stay: Le Canaillou par Dodo-a-Cassis offers a stunning, spacious seafront retreat nestled in a quiet pine grove just 600 meters from the charming port of Cassis. This premium three-bedroom apartment features a bright living area, a fully equipped kitchen, and a large terrace perfect for taking in the spectacular, unobstructed views of the Mediterranean Sea. Guests enjoy direct access to the beach at Anse de Corton, secure private parking, and an exceptional 20-meter swimming pool backdropped by the dramatic cliffs of Cap Canaille. 

Nottingham, UK 

Nottingham is a great destination for LGBTQ+ travelers, particularly in 2026, following the establishment of its dedicated “Rainbow Quarter” in the vibrant Hockley district. This area - centred around Broad, Carlton, and Heathcote Streets - forms the cultural heart of the city, featuring a permanent rainbow crossing and landmark venues such as The Lord Roberts and Broadway Cinema, both of which play an important role in the city’s creative and social life. The city’s atmosphere is shaped by deep-rooted inclusivity and a rich LGBTQ+ heritage. Nottingham is often cited as the site of one of the UK’s earliest licensed gay clubs, and today it continues this legacy through a strong calendar of LGBTQ+ events and community spaces. 

Just a short journey from the city, the wider Nottinghamshire countryside opens up into rolling landscapes, woodlands, and nature reserves. Sherwood Forest is the most famous example, known globally as the legendary home of Robin Hood. Today, it’s a protected nature reserve with ancient oak trees, most notably the Major Oak, along with walking trails, wildlife habitats, and guided routes that highlight its ecological and historical significance.

Nottinghamshire Pride, taking place on July 25, 2026, is a free, city-wide celebration known for its strong community focus and inclusivity. The event features a visibility march of over 11,000 participants, followed by a large-scale street party that transforms the city centre into a vibrant celebration of diversity, pride, and solidarity.

Where to stay: The Lace Market Hotel beautifully merges a historic Georgian townhouse facade with contemporary-luxe interiors. Situated in the city's trendy creative quarter, this property features 51 individually styled rooms and multi-level studio suites, complete with large sash windows, freestanding bathtubs, and picturesque views over St Mary's Church. Guests can also enjoy craft ales and award-winning dining at the on-site Cock & Hoop pub. Backed by over 2,000 positive guest reviews and a proud Travel Proud certification, this boutique hotel offers a stylish and genuinely welcoming environment for LGBTQ+ travelers, especially those looking for a short city break.

Canberra, Australia 

Canberra is often cited as one of Australia’s most inclusive cities, with the highest proportions of same-sex couples per capita in the country. It is known for its ‘big heart, small city’ atmosphere, where progressive values are deeply embedded in everyday life and public culture. The city’s LGBTQ+ scene is centred around the stylish Braddon and NewActon neighborhoods, offering a sophisticated mix of LGBTQ+ friendly bars, independent cafés and high-end dining.

Canberra provides an intimate and safe environment where diversity is celebrated from country-style ‘Bush Dances’ to late nights on the dance floor at venues such as the Cube Nightclub. The city’s scale makes it easy to explore, while still offering a vibrant and well-connected cultural scene.

SpringOUT Pride Festival, takes place between October 31 – November 30, 2026 is Canberra’s month-long Pride celebration and a highlight of the annual calendar. Key events include Fair Day at Glebe Park, along with community favourites such as the “Pink Tennis Bush Dance,” a uniquely local tradition that continues to be a sell-out staple of the Pride season.

Where to stay: The Burbury Hotel & Apartments offers a contemporary, upscale stay in Canberra’s prestigious Parliamentary Triangle. The sleek property features minimalist rooms and spacious apartments with full kitchens and private balconies, catering perfectly to travelers seeking both comfort and autonomy. Guests enjoy access to the surrounding precinct's premium amenities, including the acclaimed Hale Gym & Spa and the striking rooftop Leyla Bar, which boasts panoramic city views. This property serves as a sophisticated, secure, and stylish base for exploring the capital’s landmarks.

As travelers plan their next journey, the evolving nature of the global travel landscape remains a crucial consideration. While Booking.com's research underscores ongoing challenges, such as the 44% of LGBTQ+ travelers taking heightened safety precautions—it also points to a brighter, more adaptive future. 58% of LGBTQ+ travelers believe that acceptance has improved in recent years, with 82% reporting at least one positive, identity-specific experience while traveling over the past year. From the rising use of AI to find objective, inclusive travel advice, to the 142,000+ Travel Proud properties, the industry is stepping up its support. Ultimately, these advancements aim to ensure that LGBTQ+ travelers can explore the world confidently, safely, and on their own terms.

*Research commissioned by Booking.com and independently conducted among a sample of 13,331 respondents across 19 Markets: 222 from Argentina, 1,041 from Australia, 1,021 from Brazil, 839 from Canada, 527 from Colombia, 1,031 from France, 1,035 from Germany, 1,010 from India, 1,044 from Italy, 521 from Japan, 525 from Mexico, 508 from Netherlands, 218 from New Zealand, 219 from Singapore, 1,088 from Spain, 216 from Taiwan, 208 from Thailand, 1,019 from UK, 1,039 from US. To participate respondents had to be 18 years old or older, must have taken a personal trip that included an overnight stay in the last 12 months, either be involved or the primary decision maker about booking and planning travel, and must be part of the LGTBQ+ community. The survey was carried out between February and March 2026.

Cappadocia, Turkey

Located in central Turkey, Cappadocia is known for its overworldly landscape of cone-shaped rock volcanic formations, otherwise known as “fairy chimneys”. The formations have been sculpted over millennia by volcanic activity and erosion and rise dramatically from a backdrop of stunning valleys and ridges. Many of the region’s homes, churches and hotels are carved directly into the formations, with historical underground cities such as Derinkuyu and Kaymaklı also must-sees. Dating back to around 8^th Century BC (about 2,700 years ago), the cities once provided long-term shelter to inhabitants during times of invasion. Travelers can explore the captivating subterranean networks or follow hiking trails through Göreme National Park, where they can wander through open-air museums of rock-cut monasteries and churches with some of the finest surviving frescoes or mural paintings from the Byzantine Empire. Sunrise hot air balloon rides are one of the most iconic ways to experience the captivating landscape, offering a panoramic view over the region’s unique geological formations. Horseback riding through the valleys and sampling local dishes such as testi kebab (a slow cooked meat stew prepared in a sealed pot) or gözleme (traditional Turkish flatbread filled with cheese, spinach or minced meat) allow visitors to connect even deeper with the area’s rich cultural heritage. 

Where to stay: Set in the hillside of Göreme, in the heart of Cappadocia and its “fairy chimneys”, Sultan Cave Suites reflects the region’s landscape through its carved stone interiors and sweeping views. Individually designed cave rooms feature traditional Turkish textiles and antique details, while panoramic rooftop terraces provide one of the most sought after spots to watch hot air balloons rise at sunrise. With its romantic, tranquil setting, the property is particularly well-suited to couples. 

Cusco, Peru

Set in southern Peru, the Cusco Region is known as the historic heart of the Inca Empire, the largest empire in pre-Columbian America in the 1500s, where Andean landscapes meet centuries of cultural heritage. While many travelers are drawn to the region’s renowned Macchu Picchu ruins, the lesser-known Choquequirao, dubbed Macchu Picchu’s ‘sister city’ is well worth a visit for any history or archaeology enthusiasts. Set high in the Andes, the multi-day trek to the site starting at Cachora winds through remote valleys and high mountain passes, offering sweeping views along the way of the Apurímac Canyon, considered the most distant source of the Amazon River. Surrounded by dramatic peaks and cloud forests, the site feels both vast and deeply secluded, with terraces cascading down steep mountainsides and ruins emerging gradually from the landscape. The site of Choquequirao itself is expansive, with agricultural terraces, ceremonial plazas, and intricate stonework that continue to be uncovered year after year. Unlike more frequented sites, time here feels unhurried, allowing visitors to explore at their own pace. Beyond the ruins, the surrounding region offers further opportunities for discovery, with other areas of Cusco including the Mountain of Colors and Humantay Lake worth visiting along the way. 

Where to stay: Located in the heart of Cusco’s historic centre, CASA CRISTOBAL offers spacious family rooms within a beautifully restored colonial-era house. Close to popular historical attractions including the Cathedral of Cusco and the Inka Museum, the charming accommodation has original wooden beam structural features, a peaceful sun terrace, outdoor dining area, and interiors that blend traditional Andean craftsmanship with contemporary design for a unique, local stay. 

Page, Arizona, USA

Page, a city in Coconino County, Arizona, serves as a gateway to some of the American Southwest’s most striking natural scenery, where vast desert landscapes unfold into towering red rock formations and winding canyons. The dramatic rust-red horseshoe shaped meander of the Colorado River, otherwise known as Horseshoe Bend, is one of America’s most magnificent natural beauties and geological formations. Just a short walk from the town, the landmark’s impressive sandstone cliffs curve dramatically around the Colorado River, providing a breathtaking view of the river’s captivating emerald green water below. Travelers can also explore nearby Lake Powell, where boating, kayaking, and paddleboarding offer a different perspective on the region’s vast waterways. Antelope Canyon, known for its narrow passageways and shifting light beams, was created by flash floods five to six million years ago. For explorers keen to experience more of the Southwest’s natural beauty, Page is an ideal base, with other iconic landmarks including Grand Canyon and Monument Valley just a short drive away. 

Where to stay: Just outside Page’s centre, Roam America Horseshoe Bend offers modern, cabin-style accommodation set against red rock desert landscapes. Each unit features a private patio and firepit, ideal for evenings outdoors, while a seasonal pool and on-site café allow for downtime between excursions. Located minutes from Horseshoe Bend and Antelope Canyon, it’s a convenient base for exploring the surrounding area.

Le Mont-Saint Michel, Normandy, France

Rising dramatically from the tidal flats of Normandy along the English Channel coast, Mont-Saint-Michel is one of Europe’s most captivating historical landmarks. This UNESCO World Heritage-listed island commune is crowned by a medieval abbey perched high on rocky foundations, with a spire visible for miles across the bay. Set within a vast coastal landscape shared by Normandy and Brittany, the island experiences some of the highest tides in continental Europe, transforming its coast from expansive sandbanks to open sea within hours. At different times of day, the island takes on a shifting character, from atmospheric morning mist to golden light at sunset. Ideal for exploring as part of a wider roadtrip, the surrounding Normandy region is easily navigated by car, with scenic coastal drives linking charming villages, historic towns and local markets. Or alternatively, travelers can also visit Mont-Saint Michel by bike from nearby villages. Along the route to reach this landmark, the region’s food scene provides plenty to discover, from freshly shucked oysters picked from the water to local cheeses, traditional crêpes and a chance to shop some of the area's famous cider and Calvados production. 

Where to stay: La Coque d'Or offers a comfortable apartment-style stay in the centre of Le Mont-Saint Michel, placing guests within easy reach of notable local cultural landmarks such as the Basilica of Sainte-Thérèse and Lisieux Cathedral. The apartment's relaxed, homely feel makes it a great stop for those exploring the wider Normandy region, while still within close view of the island’s shifting tides. 

Zhangjiajie, China

 Located in China’s Hunan Province, Zhangjiajie National Forest Park is defined by thousands of towering sandstone pillars that rise dramatically from dense forest, often veiled in drifting mist. Spanning more than 4,800 hectares (approximately 11,800 acres), the park forms part of the Wulingyuan Scenic Area, a UNESCO World Heritage Site known for its rare quartz-sandstone formations, a landscape so distinctive that it is thought to have inspired the floating mountains in a the sci-fi movie franchise featuring blue-skinned species. Visitors can explore the park via walking trails and cable cars, which open up elevated viewpoints across key areas such as Yuanjiajie and Tianzi Mountain. Nearby, travelers can experience Zhangjiajie Grand Canyon’s dramatic cliffs and the world’s longest and highest glass-bottomed bridge suspended above the valley floor. After a day of exploring, travelers can continue their journey into the evening with an excursion to Furong Old Town, where a waterfall-lit village comes alive after dark. Lantern-lined streets and traditional Tujia performances, filled with ethnic song and dance, offer a striking contrast to the stillness of the park.

Where to stay: Located near Zhangjiajie National Forest Park, Avatar Mountain Resort features an outdoor pool, on-site restaurant, and spacious rooms designed for comfort after a day of exploring. Natural textures and warm wood interiors create a calm atmosphere, while mountain-view rooms and large windows connect to the scenery beyond. With its proximity to the park, the hotel provides a well-positioned stay that balances convenience with a sense of quiet escape.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised  32,800 respondents across 34 markets surveyed in January 2026.   

**Research commissioned by Booking.com and independently conducted among a sample of 32,500 respondents across 35 countries and territories (1,000 from USA, 1,000 from Canada, 1,000 from Mexico, 1,000 from Colombia, 1,000 from Brazil, 1,000 from Argentina, 1,000 from Australia, 500 from New Zealand, 1,000 from India, 1,000 from China, 1,000 from Hong Kong, 1,000 from Thailand, 1,000 from Singapore, 1,000 from Taiwan, 1,000 from Vietnam, 1,000 from Indonesia, 1,000 from Philippines, 1,000 from South Korea, 1,000 from Japan, 1,000 from Spain, 1,000 from Italy, 1,000 from France, 500 from Switzerland, 1,000 from the UK, 1,000 from Ireland, 1,000 from Germany, 1,000 from the Netherlands, 1,000 from Belgium, 1,000 from Denmark, 1,000 from Sweden, 1,000 from Croatia, 500 from Greece, 500 from UAE, 1,000 from South Africa and 500 from Kenya). To participate, respondents had to be 18+ years, have traveled at least once in the past 12 months, must be planning to travel in 2026, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January 2026.      

Azores, Portugal 

Set in the vast expanse of the North Atlantic, a short flight west of mainland Portugal, the Azores is a chain of nine volcanic islands, offering an easygoing island adventure for every generation. Often referred to as the “Hawaii of Europe,” the islands are defined by volcanic terrain, green hills, mist‑covered grasslands and black sand beaches, surrounded by abundant marine life offshore. Inland, families can balance active days with slower moments, soaking in geothermal hot springs, followed by gentle walking trails across farmland and old lava flows. Jeep tours are a great way to explore the volcanic terrain and local natural wonders including Sete Cidades, famous for its twin lake formed in a volcanic crater. Travelers can spend days exploring lava tubes, swimming in natural rock pools, hiking to volcanic viewpoints, or simply watching clouds roll across crater lakes offering excitement for the whole family. The Azores offer a memorable family holiday, where shared adventures, striking landscapes and relaxed island living bring together travelers of all ages.

Where to stay: Located in the historic town of Ribeira Grande on São Miguel Island, the largest of Azores’ nine islands, Volcanic Charming House offers a relaxed, family‑friendly base that combines shared time with the option of privacy. Self‑contained apartments with kitchenettes and bright living spaces allow families to stay close while enjoying their own space, while an outdoor heated pool and terrace provide relaxed, open‑air settings to slow down and spend time together.

Bohinj,  Slovenia

Set deep within Slovenia’s Triglav National Park, Bohinj is a serene alpine valley centred around Lake Bohinj, Slovenia’s largest permanent natural lake. Framed by the dramatic peaks of the Julian Alps, the area is ideal for families, with easy lakeside strolls and fresh open meadows to calm, family‑friendly swimming spots. More adventurous days can be spent kayaking or paddle‑boarding on the water, or cycling along flat valley routes. For families ready to dial things up, rafting the nearby Sava River offers an energizing ride through lively rapids, adding speed and exhilaration to Bohinj’s outdoor mix. Beyond the lake, families can explore gentle hiking trails through alpine forests, visit waterfalls and traditional mountain farms. With activities spanning summer picnics and wildflower walks to winter sledging and skiing, Bohinj offers year‑round appeal for families.

Where to stay: Offering apartment stays for the whole family, Bohinj River House is set in Bohinjska Bistrica, a small town on the eastern edge of Triglav National Park. With natural wood interiors reflecting its former life as a leather‑working workshop, the house offers a relaxed, characterful stay. Ideal for families of all ages, on‑site parking makes day trips by car easy, while private kitchens, balconies and hot tubs offer a quieter way for family members to slow down and take in the surrounding scenery.

Tasmania,  Australia

Situated off Australia’s southern coast, Tasmania is an island state where temperate rainforest meets rugged coastline, shaped over time by ancient geological forces that have created mountain ridges, deep gorges and sweeping bays. Protected national parks and open spaces cover much of the island, making it great for outdoor adventure, whether walking, spotting wildlife or exploring the coastline. The Museum of Old and New Art (MONA) is a great stop for a cultural family-friendly day out, while in Cradle Mountain–Lake St Clair National Park, visitors will hear the distinctive loud and screeching call of the Tasmanian devil, a small marsupial found only in this region. Guided tours of the South West Coast Track combine steady walks with the chance to learn about local wildlife and their habitats, from spotting Tasmania’s unique birdlife to understanding the slow renewal of its forests. Travelers can embark on a wilderness cruise to nearby Bruny Island, offering close encounters with dolphins, seals, sea eagles, and migrating whales along the coast, making it an awe-inspiring experience for travelers of any age.

Where to stay: Located in Bellerive on Hobart’s eastern shore, Little Island Apartments provide open‑plan, villa‑style accommodation a short distance from Tasmania’s capital city. Designed to sleep families of up to eight, the property offers generous living and dining areas alongside a full kitchen, while a large private balcony provides a relaxed setting for families to unwind after days spent exploring Hobart and its surrounds. 

Bend,  Oregon,  USA 

The small city of Bend sits on a high desert plateau east of Oregon’s Cascade Range, a 700‑mile‑long (1,125 km) mountain belt central to the state. With the outdoors at the heart of everyday life, visitors can combine discovery with adventure by exploring Bend’s unique volcanic landscape on a scenic quad bike tour through black sand dunes, alpine lakes and lava fields. Offering something for all ages, the city can be explored at a pace that suits each traveler, from horseback tours to guided e-bike tours, or even easy self‑led wandering. At the High Desert Museum, visitors can experience Bend’s unique wildlife at close range, bringing the region’s natural history to life. During the summer months, travelers can float by raft or kayak surrounded by canyon walls and pine forests down calm stretches of the Deschutes River, a waterway that has shaped life in central Oregon for centuries. Back in town, Bend’s relaxed pace offers space to recharge, from easy-going coffee spots to riverfront viewpoints along the Deschutes. Bend gives families the freedom to set their own rhythm, blending outdoor adventure, hands-on learning and downtime in a place that feels open, welcoming and uncrowded.

Where to stay: Overlooking the Deschutes River, Riverhouse Lodge offers spacious, newly renovated guestrooms, including family-friendly options with multiple beds and balconies opening onto river views, alongside welcoming communal spaces for guests to relax and gather. Those staying can hire bikes on site to explore nearby cycling trails or enjoy relaxed riverside walks just steps from the door, while the sauna, steam room and riverside dining offer welcome downtime at day’s end.

Langkawi, Malaysia

As the largest island off Malaysia’s west coast, Langkawi forms part of a northern island cluster of 99 islands. Perfect for family exploration, the island is known for its natural diversity shaped by monsoon cycles and centuries of local seafood traditions. Langkawi’s varied terrain moves between dense rainforest, mangrove-lined waterways and soft sand beaches, offering travelers the chance to both explore and relax. Families can join guided boat safaris through UNESCO Global Geopark, exploring mangrove forests, limestone cliffs, and winding waterways. Langkawi’s forests and mangroves support rich wildlife, with herons, sea eagles, monkeys, and lizards often visible from a safe distance. A cable car ride to Gunung Mat Cincang, the second-highest mountain on Langkawi, reveals island views stretching toward the Strait of Malacca, one of the world’s most important historic trade routes, highlighting Langkawi’s long ties to the sea. Relaxed island hospitality underpins Langkawi, from Malaysian coastal cuisine rooted in traditional Malay seafood to restorative, palm-fringed beaches, with plenty to discover for travelers of all ages.

Where to stay: Designed as a private holiday home sleeping up to eight guests, Sari Village Jungle Retreat offers a spacious, family‑friendly base in the quieter southern part of the island. Surrounded by lush jungle, the property features generous living spaces, a fully equipped kitchen, sun terrace and its own pool, making it easy for families to settle in and spend time together. Monkeys and native wildlife can often be spotted nearby, while sweeping sea views enhance the property’s laid‑back, off‑the‑grid feel.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised  32,800 respondents across 34 markets surveyed in January 2026.        

Introducing the Ultimate Route 66 Road Trip: Hollywood Style. Hit the open road in an iconic movie-inspired classic car, explore part of the original Route 66 from Albuquerque to Santa Fe, and keep the adventures going with $10,000 in Booking.com Wallet Credits to cover your entire trip. 

Travelers can choose their own movie-inspired ride from a top-down, best-friends-forever 1966 Ford Thunderbird, a sunshine-yellow, family-road-trip 1960s VW Bus, or a time-traveling DeLorean, available exclusively to Booking.com customers. With more than 8.6 million places to stay and car rentals in over 45,000 locations across 144 countries, as well as attractions and flights, Booking.com seamlessly connects your journey from start to finish.

How to Book 

The Ultimate Route 66 Road Trip: Hollywood Style cars will open up on a first-come, first-served basis on May 20, 2026 at 12:00 PM ET. The trip will take place from June 25 - 28, 2026 and is priced at just $1.00 – a nod to the highway's 100th birthday. A single dollar secures a three-night stay for two across Albuquerque and Santa Fe, NM, which is part of the original Route 66, $10,000 in Booking.com Wallet Credits, and a professional glam session and photoshoot with the car. 

Three Cars. Three Vibes. One Legendary Highway. 

Travelers can choose from three cars provided by Booking.com car rental partner DriveShare with curated itineraries for each. Booking.com's 2026 research reveals that 57 percent of road-trippers say scenic stops along the way are the draw and these itineraries are built around that appeal: 

• Two Women & a '66 Thunderbird (1966 Ford Thunderbird): A freedom-forward escape centered on female friendship. The experience starts with an overnight stay at Sunset Motel Moriarty, a vintage neon-lit Route 66 classic, where you’ll pick up your car and cruise Albuquerque's bohemian Nob Hill district with the top down, then refuel at Sugar Nymphs Bistro before heading to 66 Diner for milkshakes and intimate conversations. In Santa Fe, dine at The Shed—a 1953 adobe landmark—before returning via the artist villages of Madrid on the Turquoise Trail for a final night at The Monterey Motel. True freedom is best shared.

Book the '66 Thunderbird Experience. 

• Big Dreams, Small Yellow Van (1960s VW Bus): A heart-forward adventure that trades polish for personality. The experience begins with a stay at Casas de Suenos Old Town Historic Inn, then you can cruise in your van before embracing the eclectic energy of the ABQ Trolley Co. City Tour or take the Ghost Tour of Old Town. Order waffles à la mode at 66 Diner. Stop at the whimsical Tinkertown Museum on the Turquoise Trail, check into Pueblo Bonito Inn in Santa Fe, and dine at Café Pasqual's. The van brings you together, but the road changes you.

Book the '60s VW Bus Experience.

• Stainless Steel, Neon Horizons (1981 DeLorean): A retro-futurist cruise down Route 66. Check into ARRIVE Albuquerque and have breakfast at Duran Central Pharmacy’s vintage counter. Capture professional photos in your Delorean against neon signs along Central Avenue, then grab a milkshake at 66 Diner. In Santa Fe, have dinner at The Shed (1953 adobe, operating since 1692). Close out at El Vado Motel—sleek car, vintage motel, retro-futurist dream fully realized.

Book the '81 DeLorean Experience.

"The Route 66 Centennial is the ultimate time to take a bucket-list road trip across the U.S., and we’ve made it easier than ever to do," said Ian Ackland, Managing Director, Americas at Booking.com. "This experience captures everything that makes U.S. road trips so special – the history, the freedom, the small-town charm – wrapped in a little Hollywood magic. By seamlessly connecting iconic car rentals with our vast network of local stays and attractions, we’re helping travelers take the road trip of a lifetime while supporting the small businesses and partners that are the heartbeat of this historic highway.”

When you’re chasing the open road, Booking.com is here to help turn your dreams into reality. Visit Booking.com to start planning your Route 66 adventure and make the drive even more rewarding by using the Booking.com Genius Rewards Visa Signature® Card. You'll unlock instant Genius Level 3 status for discounts and room upgrades, plus earn substantial Wallet Credits on every mile to help fund your next great American road trip.

Press Contact

For media inquiries, please contact Booking.com’s US Press Office: booking.com@allisonworldwide.com

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Booking.com Research Methodology:

Research was commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip(s) in the last 12 months with an overnight stay and plan to travel in 2026.

The sample comprised 32,800 respondents across 34 countries surveyed in January 2026:

USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=500, Switzerland N=500, Belgium N=800, Ireland N=500, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Saudi Arabia= 500, Australia N=1,800, New Zealand N=500. 

Knoxville,  Tennessee,  United States

Each spring, visitors head to Knoxville in eastern Tennessee, the perfect nearby base for trips into the Great Smoky Mountains to witness one of nature’s most enchanting displays: the Firefly Synchronization. Visible for just eight nights each year, this rare phenomenon sees thousands of fireflies glow in perfect unison, making it all the more special for those lucky enough to experience it. As the glow of the fireflies dissipates and morning arrives, guests can embark on a Jeep tour to discover the natural beauty of the mountain habitat or may opt for aerial views on a helicopter adventure. Returning to Knoxville, those wanting to enjoy more of the bustling and bold city energy infused with southern comfort and country music are encouraged to explore downtown, visiting independently run coffee and artisanal ice cream shops, while chatting to the locals that capture the city’s Southern charm.

Where to stay: Nestled in the heart of downtown Knoxville, The Oliver Hotel Knoxville dates back to 1876. With just 28 boutique rooms, it strikes a perfect balance between luxury and intimate charm. Heritage‑led interiors are brought to life through statement lighting, striking upholstery, custom furnishings and curated artwork. A hidden speakeasy bar adds a distinctive touch making it a refined & cultured base for travelers keen to explore the best of this vibrant mountain town.

Maasai Mara,  Kenya

Set in south-west Kenya, the Masai Mara National Reserve is one of Africa’s most iconic safari destinations, known for its vast savannahs, rolling hills and wildlife-rich plains. From July to October the landscape becomes the stage for one of the natural world’s most extraordinary spectacles: the Great Migration. During these months, millions of wildebeest, zebras and gazelles move across the Mara in search of fresh grazing, with stealthy predators such as lions, leopards and cheetahs never far behind. It’s a dramatic, awe-inspiring display of survival in the wild. Brimming with life year-round, the Masai Mara offers travelers an unforgettable window into the natural world, whether on a private guided safari tour or drifting above the plains on a balloon safari. Beyond the dramatic migration months, the reserve’s open savannahs and rich biodiversity inspire a deep sense of awe, bringing travelers closer to the untamed world. 

Where to stay:  Mara Serena Safari Lodge offers unforgettable views across the savannah. Inspired by the circular design of a traditional Maasai manyatta (a traditional Maasai homestead), the lodge blends authentic East African architecture with warm tones and handcrafted details. Perched high above the plains, the property balances seclusion with a unique front‑row access to the Masai Mara’s wild energy, with wildlife sightings often visible from guest rooms - making it an ideal retreat for travelers seeking an immersive stay.

Lofoten Islands,  Norway

Rising sharply from the Norwegian Sea, the Lofoten Islands are one of Europe’s most remarkable marine wildlife destinations, where jagged mountain peaks, sheltered fjords and crystal‑clear waters form a dramatic natural landscape. Each winter, as herring migrate into the surrounding fjords, killer whales, humpback whales and fin whales follow, transforming the region into the stage for a rare seasonal whale migration. This powerful spectacle offers travelers the chance to watch these ocean giants surface against snow‑dusted mountains. Beyond the wildlife, the remote chain of islands reveals moments of quiet stillness, with traditional fishing villages lining the shore beneath vast northern skies. Visitors can experience the migration on  silent boat tours that glide through the fjords. With nearly two‑thirds (62%**) of travelers keen to embark on trips to dark‑sky destinations, those looking to explore further can set out on a Northern Lights adventure, where vivid curtains of color often illuminate the night sky.

Where to stay: Situated on its own private island, Anker Brygge comprises 27 cozy traditional, wood-paneled Norwegian fishermen’s cabins, known in the local language as ‘rorbuer’. Its waterfront location and cozy restaurant serving traditional North Norwegian dishes make it the perfect base for family fjord excursions and whale-watching tours. 

Phetchaburi,  Thailand

Phetchaburi, a lesser‑explored province south‑west of Bangkok, is home to one of Thailand’s most important wildlife corridors where Asian elephants roam freely across protected habitats and forest reserves. Throughout the year, these gentle giants can be seen moving between feeding grounds, rivers, and forested lowlands, offering rare and meaningful encounters in their natural environment. These endangered species, protected through dedicated conservation efforts, offer a rare gift: the chance to witness massive herds moving majestically across vast landscapes, a breathtaking encounter that few experience in a lifetime. Travelers can explore the rich local landscape of dense forests and rolling hills on guided wildlife tours led by local experts, learning about elephant behavior and conservation. Travelers looking for a more exhilarating experience can take to the skies in a thrilling  tandem paragliding adventure above the forest canopies.

Where to stay: The luxury property Veranda Resort & Villas Hua Hin Cha Am pairs beachfront serenity and sunrise ocean views with easy access to nearby elephant habitats just a short drive away, allowing guests to blend national park adventures with laid‑back beach living. At the property, guests can immerse themselves in Thailand’s rich cuisine through interactive cooking classes or reconnect with nature through yoga practiced to the rhythm of the waves. 

La Paz,  Mexico

Set along the glittering waters of Baja California Sur, a coastal region in western Mexico, La Paz offers a front‑row seat to one of the ocean’s most exhilarating wildlife spectacles. From October to December, vast schools of sardines surge through the Sea of Cortez, shimmering in tightly packed formations as they migrate along the coastline. This movement triggers an underwater frenzy, as dolphins, sea lions, marlin, seabirds, and whales converge in pursuit, creating the phenomenon known as the Sardine Run. Travelers can witness this extraordinary display beneath the water’s surface, where swirling silver bait balls twist and pulse through the water in a dramatic dance of survival. Visitors can embark on guided boat expeditions and snorkeling experiences, offering a rare chance to observe the raw energy and interconnectedness of marine life in one of the most biodiverse seas on the planet. Travelers can learn more about La Paz’s diverse marine life up close on a whale shark snorkeling adventure led by a marine biologist who shares expert knowledge about the remarkable creatures, or explore the coastline on a guided horseback ride along the beach, taking in sweeping ocean views at a slower pace.

Where to stay: Located where the desert meets the Sea of Cortez,  Hotel Indigo La Paz Puerta Cortés is a romantic waterfront retreat overlooking the bay, ideal for couples seeking relaxed luxury and ocean views. Light‑filled rooms feature floor‑to‑ceiling glass doors opening onto expansive seascapes. An ideal base during the Sardine Run season, guests can unwind on the hotel’s private beach or in the spa between days on the water.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

** Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

To explore these questions, for the second-year running, the report also asked respondents about their experiences of tourism where they live. The survey of 32,500 respondents across 35 countries revealed that globally 60% say tourism has an overall positive impact on where they live. The top benefits stated are: economic growth (59%), job creation (46%), and greater entertainment and leisure options (41%) – all making a tangible difference to local life and livelihoods. The biggest downsides are traffic congestion (40%), increased littering and waste (37%), and the rising cost of living and overcrowding (both 31%).

To mark the release of the report, Booking.com shares six ways to travel more sustainably informed by how people around the world experience tourism where they live:

1.   Go beyond headline destinations

Overcrowding in tourism hot-spots can put pressure on local infrastructure and disrupt daily life for residents. With 29% of people saying they’d like their local area to promote nearby towns and attractions to travelers, and 43% of travelers wanting to avoid overcrowded tourist destinations or attractions, venturing ‘beyond the guidebook’ can benefit residents and travelers alike. While some sights will always be unmissable, the most memorable travel moments often happen in the least expected places, often when exploring quieter neighborhoods or outside of capital cities. Paris is, with reason, one of the most popular tourist destinations in the world, but smaller French cities like Bordeaux, with architecture to rival the City of Light, or Lyon, the gastronomic capital of France, can offer similar experiences with fewer crowds while also being lighter on the wallet. Or consider swapping the high-octane buzz of Thonglor, for the hip but laid-back neighborhood of Ari when exploring a capital city like Bangkok. The result is a win-win: travelers get more authentic experiences outside of the busiest spots, while smaller cities and residential communities benefit from new visitors and pressure is eased on more crowded areas.

2.   Travel outside peak seasons

There’s a reason shoulder-season travel is a favorite among frequent travelers: streets are less busy and popular spots can be explored at a slower pace. With overcrowding a challenge in many popular destinations, 25% of locals would like to see where they live promote alternative times to visit. While 42% of travelers are looking to go abroad outside peak season, even shifting a trip by a few weeks can reduce pressure on local communities during the busiest periods. Why not visit Australia’s sandy beaches during their winter (Jun-Aug)? Noosa, situated at the northern tip of Queensland’s Sunshine Coast is particularly delightful at this time of year and great for hiking and whale-watching when there are fewer visitors compared to the peak of summer, or explore the Amalfi Coast in Italy during October-November when it’s quieter and the weather is milder but the scenery just as beautiful as in the summer months. Families, more restricted to traveling during school vacations, could arrange a trip to destinations popular with nationalities that have different school term dates for a more relaxing and often less expensive time away. These simple switches can help local towns manage visitor flows more evenly throughout the year.

3.   Get around like a local

With 41% of people saying they would like to see where they live offer improved public transport to make tourism more sustainable, how travelers move through a destination can have a real impact. For the 46% of travelers planning to use more sustainable modes of transport while away, the options are endless – from cycling and walking to catching public transport. Walking to neighborhood cafés, catching a tram or taking a bike ride along a waterfront often means seeing more of a place than jumping between landmarks in a taxi or car. Of course, hailing down a Black Cab in London or a Yellow Taxi in NYC are experiences to enjoy as a visitor, but the Underground or Subway are often the fastest and cheapest ways to get around as a visitor and just as iconic. The wealth of travel and map apps also makes it easier than ever to move around on foot to explore walkable cities such as Singapore, Osaka, Vancouver and Seattle, and really get under the skin of a destination, all the while reducing traffic and emissions.

4.       Spend where it stays

Where travelers choose to eat, shop and book attractions is one of the most direct ways to support local communities. With 29% of people calling for more support of local artisans/businesses, and the rising cost of living now a global reality, skipping the familiar chain restaurant in favor of a family-run spot can help ensure money spent on trips stays in local economies. With 45% of people saying they plan to shop at more local, independent stores while away, picking up gifts from markets rather than an airport-style souvenir shop and spending locally can mean bringing home more authentic souvenirs and supporting local businesses and craftspeople at the same time. 

5.       Conserve local environments

Natural beauty often draws travelers to a destination in the first place, so protecting it should be a part of the experience. With 37% of people saying increased littering from tourism is a challenge in their local area, it’s good news that 52% of travelers want to reduce general waste while traveling such as through recycling and avoiding single-use items. Here, small, everyday choices such as carrying a reusable bottle or tote and making sure you’ve left no trace can make a big difference. Reducing the impact of visitors on fragile ecosystems is also important; stick to marked paths rather than stepping into sensitive habitats for a better photo, and be careful not to damage plant or marine life. When planning a wildlife focused trip, instead of going straight for the busiest hotspots, such as the Galápagos, Masai Mara or Serengeti, why not look to more secluded and just as captivating alternatives such as Ecuador’s Pacific Coast, or less visited parks such as Samburu in Kenya, and Nyerere in Tanzania. These behaviors and swaps can help preserve the natural beauty of destinations and preserve the ecosystems local communities rely on to thrive.

6.       Engage with local cultures and communities

Small efforts to understand local customs can change not only travelers’ experiences but how respected locals feel. With 28% of residents wanting tourists to better understand local laws and customs, and 30% calling for more conservation funding, it’s important to be mindful of cultural norms and what local people value and want protected. Before traveling, read up on local etiquette, dress codes, religious customs and any site-specific rules, especially around sacred spaces, historic landmarks or protected natural areas. Even small gestures like knowing when photography is inappropriate or learning a few words in the local language can signal respect. These choices often lead to warmer, better interactions from locals, reduced cultural friction, and help protect the traditions at the heart of residents’ unique identities.

These six steps are simple actions everyone can take. By making more thoughtful, considered choices, visitors can reduce their impact on the planet and local communities while ensuring destinations can continue to be enjoyed by future generations of residents and visitors alike.

Porto, Portugal

Renowned for its port wine, beautifully colored tinned seafood and richly layered heritage, Porto is a historic maritime city in northern Portugal where centuries of seafaring culture continue to shape local culinary traditions. Set along the banks of the Douro River where it meets the Atlantic Ocean, the city’s signature tinned seafood is deeply rooted in Portugal’s fishing history. A hub for canning factories in the 1900s, Porto once produced tens of thousands of tonnes of canned fish annually. Beyond Porto’s much-loved seafood tins, travelers won’t want to miss the UNESCO-listed “hillsides of Ribeira” waterfront district, with its steep, narrow cobblestone streets lined with colorful stacked houses, baroque churches and lively cafés overlooking the river. In the evenings, the city’s cultural spirit comes alive through traditional Fado performances, where travelers can experience intimate live music in atmospheric venues, accompanied by local wine and food.

Where to stay: After a day of exploring (and eating), Acta The Avenue in the heart of Porto is an ideal stay for couples, families and groups. With spacious rooms, central location, and a restaurant, guests can also take advantage of the hotel’s stunning terrace to watch the sun set over Porto’s steep, terraced landscape.

Istanbul, Turkey

Istanbul, widely regarded as Turkey’s economic, cultural and historical heart, is known the world over for its vibrant culinary offerings of tasty grilled meats, enticing street food, and signature Baklava and Turkish Delight. A sensory wonderland, Istanbul’s Spice Bazaar, or ‘Mısır Çarşısı’, lies at the city’s historical and culinary heart. Built in 1660 and famed for its vibrant stacks of spices, fragrant aromas, and tempting sweets, the market draws travelers into rows of dried fruits, nuts, teas, and beautifully crafted ceramics. Rather than committing to full purchases straight away, visitors can wander from stall to stall, sampling produce as they go, tasting dried meats, sweet treats, and even up to 200 varieties of cheese before deciding what to buy. Top traveler tip? Brush up on haggling skills, as prices for the uninitiated can be steep! After a day of taste sensations, hop on a breathtaking boat tour down the Bosphorus Strait, a historic waterway straddling the city that flows between Europe and Asia, or visit the Hagia Sophia Grand Mosque, a UNESCO-listed site over 1,500 years old to round out the day. 

Where to stay: With sensational city views, Walton Gardens Pera is the perfect stay for families looking for that extra bit of comfort, with stunning luxury apartments that blend modern design with homely touches. Parents can enjoy a long soak in the jacuzzi or wind down in the outdoor seating area while children play in the hotel’s gardens.

Pasadena, California

A lush and walkable city in the heart of Southern California, Pasadena has a thriving culinary scene. Old Pasadena, one of the city’s most eclectic historic districts, is a must-visit foodie haven. Home to over 650 restaurants, from upscale steakhouses to picturesque brunch, coffee spots, and Michelin-starred restaurants. Visitors will also want to swing by the original Trader Joe’s on Arroyo Parkway, the well-known American grocery store chain, where they can ‘bag’ themselves an infamous tote bag. The chic shopping accessory is the perfect foodie souvenir to take home and cherish. In store, travelers will want to pick up Trader Joe’s customer favorites such as its steamed pork and ginger soup dumplings, chili and lime flavored corn tortilla chips and, of course, its iconic ‘everything but the bagel’ seasoning, which pairs well with just about every savory food. To walk off the day’s feasting, visitors can wander through Pasadena’s beautifully preserved 19th- and 20th-century streets lined with elegant historic architecture and tree-lined cobbled pavements.

Where to stay: Located in the heart of the city, Pasadena Hotel and Pool is an ideal stay for couples. A picture of true beauty, guests can lounge in the outdoor pool surrounded by the shade of palm trees, or enjoy a luxurious soak in one of the many hot tubs. A short drive from the National Historic Landmark Rose Bowl Stadium, it also makes a great base for those hoping to catch a football game during their stay.

Oaxaca City, Mexico

Oaxaca (pronounced Wahaca) is a feast for the senses, where food tasting and immersive culinary experiences take center stage. Known for its deep indigenous heritage and bold, complex flavors, the region’s famed mole, made from a rich blend of spices, herbs, and chocolate, is a must-try, served across a variety of traditional dishes. At Mercado 20 Noviembre, visitors can graze their way through authentic Oaxacan cuisine, sampling everything from chapulines (grasshoppers) to freshly grilled meats in the lively ‘Hall of Meat,’ all best paired with a crisp cerveza. Beyond the tasting, the market is a treasure trove of foodie souvenirs, from artisanal chocolate and spices to local ingredients that capture the essence of Oaxaca’s culinary traditions. After indulging, travelers can explore the city further on a guided street art walking tour. As the heartland of mezcal, Mexico’s iconic agave spirit crafted from roasted agave hearts, Oaxaca also offers the chance to visit artisanal distilleries, where visitors can sample dozens of varieties before selecting a few bottles to take home and share.

Where to stay: A stylish, adults‑only guesthouse boasting a picture of serenity, Casa 821 creates a relaxed, intimate base within easy walking distance of the city’s cultural highlights. Just a 12-minute walk away is Memelas San Augustin, a street food stall popular with locals for breakfast and lunch, serving snack-sized Memelas (traditional Mexican street food made from thick, hand-pressed corn patties) topped with freshly pulled cheese and black beans.

Tainan, Taiwan

Renowned for its agricultural bounty, ultra-fresh seafood, and deeply rooted food culture, Tainan is widely considered Taiwan’s culinary capital. Travelers can eat their way through the city’s streets and markets, sampling iconic local specialties like Danzai noodles, served in a rich, umami-packed broth with minced meat, and crispy shrimp rolls, alongside indulgent bites like pork lard rice. During the annual Yanshui Beehive Fireworks Festival, held on the 15th day of the first lunar month, these beloved street foods take center stage, with visitors gathering to snack, graze, and celebrate one of Taiwan’s most vibrant religious events. Food experiences continue beyond the streets and into centuries-old traditions. In the heart of the city, Taiwan’s oldest tea shop, now run by its sixth-generation family, offers an invitation to slow down and savor. Visitors can explore the depth and diversity of Oolong tea, from light, floral notes to rich, roasted flavors, with hundreds of varieties to taste and take home, alongside beautifully crafted tea sets. Seafood lovers can head to the historic Anping area, where the scent of the sea leads to freshly shucked oysters and golden-fried shrimp rolls at the bustling market. After indulging, a visit to nearby Anping Fort offers the perfect contrast: history, heritage, and sweeping views across Tainan to round off a truly food-filled journey.

Where to stay: Cao Ji Book Inn Hostel blends comfort with character, with cozy bunk pods, book-lined spaces and a relaxed social atmosphere. Its rooftop terrace is the perfect spot to unwind with local tea at the end of the day. Just a five-minute walk into the city centre, travelers can visit Wagyu Shabu Tainan Zhonghua West Branch, a popular hotpot restaurant where diners cook their own meats and vegetables in richly flavored broths.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

Antigua, Guatamala

Situated in Guatemala’s central highlands, Antigua offers a breathtaking backdrop of misty peaks and vibrant scenery amidst rich, local history steeped in nearly 500 years of Spanish Baroque heritage. Cobbled streets lined with pastel façades and churches lead to La Merced, a yellow baroque church rising as an architectural landmark. During Semana Santa, the holy week that runs from Palm Sunday to Easter Sunday, Antigua transforms into an immersive celebration for one of the world's most significant Easter traditions. Vast wooden floats called andas, weighing close to 7,000 pounds (over 3,000 kg), move through the streets carried by hundreds of purple and white-robed devotees as brass bands play hymns. Entire neighbourhoods craft temporary carpets called alfombras from dyed sawdust, vivid flowers, and fragrant pine needles, each piece created with care before being trampled by passing processions. This ritual symbolises impermanence and spiritual renewal, transforming every street into a vibrant canvas for faith and community. When visitors aren’t caught up in the Easter festivities, visitors can explore the Cathedral of Santiago Apóstol, the principal church in the country’s capital. Travelers can join a colonial architecture  walking tour through the historic centre, or venture beyond the city to hike Volcán de Agua and watch the glowing lava burst in the dark night sky.

Where to stay: Situated just a short walk from Antigua’s iconic landmarks, Casa Noble Hotel offers a refined heritage-style stay in a quiet yet central location. Bathed in golden tones, the property is testament to Antigua’s enduring heritage, with a charming courtyard ideal for morning reflection before guests immerse themselves in the fragrance of incense and brass band processions with the city’s profound Semana Santa festivities.

Nördlingen, Germany

Nestled along Bavaria's Romantic Road, Germany's oldest scenic driving route, Nördlingen sits at the heart of the Ries, a vast meteorite crater formed 15 million years ago. The town’s narrow streets, half‑timbered houses and almost perfectly circular layout reflect its medieval past, all enclosed by impeccably preserved 14th‑century stone walls. During Easter week, Nördlingen transforms with egg‑painting traditions and local markets offering artisanal breads and Bavarian beers. Spectacular traditional German Easter fires, otherwise referred to as Osterfeuer, are lit along the town’s walls, blending ancient pagan rituals with Christian symbolism of resurrection. Travelers can experience the craftsmanship of leathermaking in the town's historic tanner’s quarter or explore St George's Church with its distinctive ‘Daniel’ bell tower for panoramic views of the surrounding countryside. Once Easter festivities conclude, visitors can hire a car and follow the Romantic Road, stopping to admire baroque architecture at the ornate Wieskirche pilgrimage church and to see living history at the Fuggerei in Augsburg, the world’s largest still‑inhabited social housing complex.

Where to stay: Located within medieval Nördlingen’s historic walls, SCHEE Apartments offers a stylish and well-located base for exploring the town’s rich heritage. Here, contemporary design blends with classic Bavarian character, including charming exterior shutters and private balconies overlooking the town’s picturesque streets. Inside, sleek wood-effect flooring and modern finishes create a clean and functional space that’s perfect for travelers seeking comfort and convenience.

Washington D.C., USA

In between Maryland and Virginia, Washington D.C. stands apart as a separate state and rises along the Potomac River with a spirit of independence and governance. Anchored by grand neoclassical monuments: the Lincoln Memorial, Washington Monument, and White House, the city unfolds along the river’s banks and the sweeping expanse of the National Mall. Each spring, thousands of cherry blossom trees burst into pink and white, transforming the city. The National Cherry Blossom Festival fills the local calendar with performances and waterfront celebrations, while the historic White House Easter Egg Roll welcomes families to the South Lawn, the ceremonial garden space behind the white house, for games and tradition spanning over 150 years. Restaurants offer special Easter brunches, and visitors can stroll beneath blossoms around the Tidal Basin, a scenic reservoir known for its stunning reviews and historic memorials. Travelers extending their trip beyond Easter can experience all that the capital has to offer, from the National Museum of American History's extensive collections to a private monument tour, offering insights into the rich tapestry of American culture and heritage with stops including the Jefferson Memorial.

Where to stay: Set in the heart of Georgetown, one of Washington D.C.’s oldest neighbourhoods, known for its Federal‑era architecture and cobblestone streets, The Poppy Georgetown Guesthouse and Gardens provides a calm, thoughtfully designed retreat near the Potomac River. Sculptural pendant lighting and playful wallpaper bring character to each room, creating a peaceful hideaway within the city.

Poznań, Poland

Located in western Poland, Poznań is one of the country’s oldest cities, sitting on the Warta River’s western bank, a historic backbone that has long served as a centre of trade, transport and defence. Central to the city is the Old Town, where a grand market square forms the heart of Poznań. Colourful façades line the square, all drawing the eye to the Town Hall, considered one of Europe’s most important Renaissance buildings. During Easter week, Poznań draws visitors to long‑standing traditions in the cathedral district, while the Old Town hosts markets selling traditional goods. Families prepare symbolic Easter baskets filled with bread, eggs, sausages and salt, each ingredient representing renewal, prosperity and faith. Easter Monday brings Żandary, a springtime custom where eight masked figures in handmade costumes appear at dawn playing instruments, offering blessings in welcoming homes, and sprinkling water as part of a purification tradition. Those traveling to Poznań can deepen their connection to the city by joining a traditional Polish food tour or discovering the story behind Rogal świętomarciński, the city’s famous St. Martin’s croissant, a centuries-old local speciality filled with poppy seeds and almonds.

Where to stay: Inspired by the colorful tenement houses of Poznań’s Market Square, PURO Hotel Poznań Stare Miasto infuses the town’s playful spirit with modern, sophisticated design. Guests can unwind in bright, stylish communal areas and savour an elevated taste of Polish cuisine in the hotel’s restaurant, all just steps from the Royal Castle, a historic symbol of resilience, after being beautifully rebuilt after World War II.

Kawasaki, Japan

Where Tokyo's sprawl meets industrial waterfront, Kawasaki blends ancient spirituality with urban energy. The Kawasaki Daishi Temple grounds the city in centuries of Buddhist tradition, while nearby factory lights punctuate the night sky. Although Easter holds no religious significance in Japan, early April awakens Kawasaki through seasonal renewal. The Kanamara Festival, held on the first Sunday of April at Kanayama Shrine, honours fertility and harmonious marriage through reverent celebration. Processions, vibrant decorations, and communal gatherings mark this distinctly Japanese approach to spring blessing. Travelers can experience a celebration rooted in centuries of sacred custom rather than Western Easter tradition, marking the renewal of life and health. Beyond the vibrant festival atmosphere, explore the serene grounds of Kawasaki Daishi Temple, sample sake at local breweries, wander the atmospheric Ramen Yokocho alley, or take a day trip to Mount Fuji.

Where to stay: SAKE Kura Hotel inhabits a restored storehouse connected to Kawasaki's historic postal route, bridging old Japan with modern comfort. Minimalist rooms feature tatami mat platforms, wooden lattice screens, and natural wood furnishings in warm, neutral tones. Located steps from Kanayama Shrine, the spiritual heart of the Kanamara Festival, guests are ideally positioned to witness the celebrations unfold across the city.

Bessières, France

Cradled in the fertile French countryside near Toulouse, Bessières charms with medieval streets and thriving weekly markets that reflect the region's deep agricultural soul. Stone buildings and lively market culture create an atmosphere of timeless French countryside tradition, where orchards and farmland stretch across lush horizons. Each Easter Monday since 1973, Bessières erupts into culinary theatre with the legendary Fête de l'Omelette Géante. Over 50 volunteers gather around a colossal 13-foot (almost 4 meters) pan to orchestrate an extraordinary feat: cooking an enormous omelette from approximately 15,000 eggs to feed around 2,000 celebrants. Parades and music flood the streets while local legend links the festival to Napoleon's passage through the region. As cherry trees burst into bloom and fresh spring produce and delicacies including asparagus and duck pâté flood the markets, the celebration embodies Bessières enduring connection between land, food and community. For travelers looking to explore the region further, an electric Tuk Tuk tour offers a unique way to discover Toulouse’s rich history and architecture, with stops including the Couvent des Jacobins, a masterpiece of Southern French Gothic architecture, and Pont Neuf, the city’s iconic 17th‑century stone bridge.

Where to stay: Located in the Bessières countryside, Domaine des Jammetous is a tranquil boutique B&B surrounded by gardens and open farmland. Guests can unwind on the terrace or enjoy a refreshing dip in the pool, capturing the slow pace of rural Occitanie. Rooms delight with individually curated French period touches such as wood‑burning stoves and exposed timber ceilings, beautifully paired with sleek modern luxuries and overlooking breathtaking garden vistas.

*Survey undertaken in July 2025, 29,733 global respondents, in the following markets:

Argentina (1009), Australia (1005), Austria (500), Belgium (1013), Brazil (1008),  Canada (1018), China (1009), Colombia (1005), Croatia (508), Denmark (501), France (1010), Germany (1003), Hong Kong (1004), India (1007), Ireland (509), Israel (507), Italy (1005), Japan (1003), Mexico (1003), Netherland (1019), New Zealand (1033), Portugal (1006), Singapore (500), South Korea (1003), Spain (1009), Sweden (511), Switzerland (501), Taiwan (504), Thailand (1001), UAE (501), UK (2003), US (2010), Vietnam (505).

Booking.com’s Taste of Home Report* highlights how culinary travel is shaping the way Aussies stay in homes and alternative accommodations. One emerging trend, dubbed ‘Trolley Tourism’, sees travellers seeking out food markets and cult-favourite supermarkets to shop like locals while travelling. In fact, 88% of Aussie travellers say they do this, choosing to support local businesses to cook with fresh, seasonal and regional ingredients during their stays. 1 in 4 Aussie travellers (28%) also favour seafood as the first thing they want to eat when staying in holiday homes or unique accommodations. 

Bringing this trend to life in one of Australia’s most iconic destinations, The Booking.com Seafood Sail begins with a private, behind-the-scenes visit to the new Sydney Fish Market, recognised by TIME as one of the World’s Greatest Places to travel for 2026. Guided by Peter Gilmore, guests select the morning’s catch and learn how responsible sourcing supports the market’s operations.

From market to menu, the experience then moves onto the water aboard their own private houseboat - the classic 72-foot yacht Sir Thomas Sopwith. The beautiful vessel, bookable on Booking.com, offers a unique stay on Sydney Harbour, featuring comfortable onboard accommodation with private cabins, bathrooms and shower facilities, plus a spacious saloon and full galley kitchen where guests can prepare and enjoy their freshly sourced seafood. With generous deck space for dining and taking in harbour views, the accommodation combines the charm of traditional sailing with the comforts of a modern stay.

Once on board, Peter will lead a refined cooking session celebrating thoughtful fin‑to‑tail techniques, before serving a five‑course lunch on deck against the backdrop of Sydney’s sweeping harbour skyline. The lucky bookers can expect to savour a sampling of some of the finest seasonal picks, from Sydney Rock Oysters, half shell scallops with XO sauce, and yellow fin tuna sashimi, all crafted and curated by Peter. After lunch, guests will unwind as their dedicated skipper takes them exploring across the harbour, before settling in for two peaceful nights on the boat moored safely at Jones Bay Wharf, Pyrmont.

Peter Gilmore, Executive Chef, said: “As a chef, I’ve always believed the best way to understand a place is through its markets - it’s where a destination’s true flavours live. Showcasing my home city at the new Sydney Fish Market is something I’m genuinely excited about. After so many years at Bennelong and Quay, I’ve spent countless hours choosing seafood and learning what makes each species special, so sharing that process firsthand feels incredibly personal. To then take those ingredients onto the harbour and create a completely bespoke meal aboard the Booking.com Seafood Sail is a once‑in‑a‑lifetime experience and a true expression of Sydney’s seafood scene.”

Todd Lacey, Regional Manager, Oceania and Korea, Booking.com, said:
“Unique stays and the food we eat are critical to how we experience and savour what the world has to offer. Our Booking.com Taste of Home research reveals the rise of ‘Trolley Tourism’, as travellers are increasingly seeking authentic foodie experiences when booking homes, apartments and other alternative accommodations. Local markets, particularly the new Sydney Fish Market, aren't just a stop on the itinerary anymore; they’re becoming the destination.

The Seafood Sail brings these insights to life - giving travellers a private, house-yacht stay that pairs a guided tour of this new Aussie tourism icon with a chef-led culinary adventure and spectacular harbour-side seafood feast. Of the over 29 million total reported listings on Booking.com, more than 8.1 million listings are in homes, apartments and other unique places to stay – from country homes, city apartments and villas, to B&Bs, farm stays - and even boats!” 

The Booking.com Seafood Sail will be listed as a two-night stay on Sydney Harbour and will be bookable on a first-come, first-served basis on the 10th April at 12pm AEST for one Booking.com Genius traveller and one guest.  The Seafood Sail will cost $19.74 - a symbolic price that nods to the year the boat was built. 

The Booking.com Seafood Sail offers guests a spectacular sea-stay including:

• An insider tour of the Sydney Fish Market with Peter Gilmore, selecting the catch of the day
• A hands-on cooking experience on the private yacht, preparing a multi-course feast using seasonal local seafood
• A private captained harbour cruise to complete the unforgettable market-to-yacht adventure
• Daily breakfast and snacks provided by local makers, producers and chefs
• Two nights accommodation aboard the Booking.com Seafood Sail moored in Jones Bay Wharf,  Sydney

Booking.com is much more than just accommodations: with travellers easily able to book every part of their trip on the platform - from house-boats, fish market tours, to flights, transfers, and even harbour cruises.

Contact: bookingau@havasred.com

Notes to editors
_{Methodology: The Taste of Home Asia Pacific research report was conducted online between July 25 and July 28, 2025. The sample consists of 8,047 adults aged 18 years and older from Australia, New Zealand, Indonesia, India, Japan, South Korea, Thailand and Vietnam who have booked or stayed in holiday homes or short-term rentals when travelling either domestically or internationally. For brevity, they will be referred to as ‘Aussie travellers’ or ‘Aussie holiday home guests’ in this report. YouGov designed the questionnaire, in collaboration with Red Havas and Booking.com. Following the completion of interviewing, the data was weighted by age, gender and region to align with the estimated population of holiday home guests in Australia.}

_{About Booking.com
Part of Booking Holdings Inc. Booking.com’s mission is to make it easier for everyone to experience the world. By investing in technology that removes friction from travel, the platform connects millions of travellers with memorable stays every day, from hotels to homes and unique alternative accommodations around the globe.}

_{About Sir Thomas Sopwith
Sir Thomas Sopwith is a 72 foot classic ketch designed by Robert Clark and launched in 1974 in Falmouth for the Ocean Youth Club. After years of service the yacht underwent a comprehensive Australian restoration that returned her to classic splendour with modern systems and comforts. Today she sails Sydney Harbour as one of the city’s most elegant and storied charter vessels, offering teak decks, a spacious cockpit and a timeless profile that makes her a favourite for intimate events on the water.}

Napa Valley, California, USA

With over 30 miles (48 km) of vine-covered rolling hills framed by the Vaca Mountains, Napa Valley stands as one of the world's premier wine destinations. Located just 50 miles (80 km) northeast of San Francisco, the region is best known for its world-class Cabernet Sauvignons, Pinot Noirs, and Chardonnays. These wines are produced across four distinct regions, explored through more than 400 wineries and 90 urban tasting rooms, where unique growing conditions and meticulous craftsmanship shape Napa’s signature style. Yet the valley's magnetism transcends what fills the glass. Visitors can rise above the valley at dawn by hot air balloon to witness vine-quilted slopes in their full majesty. Once back on ground expert-led vineyard tours, intimate tasting rooms tucked along scenic byways, Michelin-starred dining, and world-renowned spas nourished by natural hot springs are waiting to be discovered. Hire a car and set off to discover the region’s five distinctive towns, each brimming with culture and charming character. Year-round idyllic weather, luxurious accommodations, and passionate artisans eager to share their craft make this a quintessential American wine country escape.

Where to stay: Nestled in the charming town of St. Helena at the heart of Napa Valley, Vineyard Country Inn wraps guests in wine country warmth. Stone cottages with crackling fireplaces, intimate four‑poster beds and shaded walkways beneath ancient oaks create a setting designed for pure indulgence. Days unfold slowly beside the heated pool, where guests can enjoy a stay filled with comfort and calmness.

Mendoza, Argentina

Set against the dramatic, snow-capped Andes Mountains in western Argentina, Mendoza stands as South America's premier wine destination, crowned the world capital of the Malbec wine variety. This vibrant city showcases over 1,500 wineries ranging from intimate boutiques to prestigious estates, each producing the region's signature wine with its smooth, supple texture, and rounded tannins. Travelers can tour vineyards framed by towering peaks, take part in immersive tastings and cellar tours, or celebrate the National Grape Harvest Festival in early March, one of Argentina's most significant festivals, alive with folklore music and cultural pageantry. Adventure seekers discover unforgettable thrills beneath the Andes, from navigating pristine snowmelt rivers through mountain valleys to hiking high‑altitude trails along Aconcagua, the tallest summit in the Western Hemisphere, as a constant backdrop. Travelers can unwind in natural hot springs tucked deep within the region’s rugged terrain, offering a restorative end to a day of exploration.

Where to stay: Located in the Uco Valley, Casa de Uco Vineyards & Wine Resort is a contemporary wine-focused retreat set against the Andes Mountains. The property features spacious rooms with floor-to-ceiling windows overlooking the vines, a restaurant and wine bar serving regional & estate produce, a spa offering vinotherapy treatments, and both indoor and outdoor pools. Guests can also take part in activities from vineyard tours to cycling excursions, making it a well-equipped base for exploring Argentina’s renowned wine region.

Barossa Valley, Australia

A tapestry of rolling vineyards, historic cellar doors and charming farming towns, the Barossa Valley offers a true taste of South Australia’s winemaking soul. Less than an hour’s drive from Adelaide, this iconic region reveals its character through old‑vine vineyards, artisanal producers and a legacy that has shaped Australia’s most enduring wine culture. Home to over 80 wineries ranging from historic family-owned estates to innovative contemporary producers, Barossa commands respect for its bold Shiraz wines that have earned international acclaim. Explore the local towns of Tanunda, Angaston and Nuriootpa, where farmers’ markets highlight Barossa produce, from small‑batch cheeses to local cured meats, and restaurants celebrate the valley’s German heritage alongside modern Australian cooking. Travelers can journey through Barossa Valley's acclaimed wineries on a premium wine tour, with exclusive tastings at distinguished family‑owned estates followed by enjoying a gourmet lunch, and sweeping vineyard scenery throughout the day. Each stop along the tour showcases generational insight into family winemaking philosophy that defines Barossa's legacy.

Where to stay: Le Mas Barossa reimagines the boutique hotel experience. Within its historic walls, the rooms are individually curated and draw on Provençal charm, blending warm, sun‑softened tones, natural fabrics, and antique accents to create an effortless sense of French country elegance. From the heated mineral pool overlooking the vineyards to estate‑driven meals served in the property’s signature dining space, L’Orangerie, this property puts wine-lovers in the heart of the production.

Bordeaux, France

Beyond its celebrated château estates, Bordeaux is made up of six distinct wine regions that blend landscape, history, and rich vines to give each area its own unmistakable identity. Located in southwestern France, this celebrated wine area awaits discovery through guided day trips and château tours. The city itself captivates visitors with its 18th‑century architecture, filled with charming cobblestone passages and waterfront promenade walks along the Garonne River. La Cité du Vin, a striking architectural landmark, immerses travelers in global wine culture through interactive exhibitions, curated tastings, and expert‑led winemaking seminars. Where the river meets the sea, the Gironde Estuary is shaped by centuries of heritage and tradition. The city's distinguished dining and wine culture breathes with refined elegance, where guests can indulge in artisanal wine, cheese, and charcuterie tasting sessions that celebrate the region's finest pairings in an elegant, relaxed setting.

Where to stay: Perched within seven hectares (17 acres) of vineyards within the French countryside, Le Relais de Franc Mayne is a carefully restored 16th‑century, four-bedroom château, offering a quietly elegant retreat at the region's historic heart. Guests can explore nearby stone quarries, where Cabernet Franc ages, then lose themselves down cobblestone streets steeped in medieval history and timeless charm.

Franschhoek, Western Cape, South Africa

Set in South Africa’s Western Cape, just an hour drive from Cape Town, Franschhoek is a picturesque wine town shaped by centuries of winemaking and framed by dramatic mountain scenery. Boutique wineries and small-scale producers are scattered throughout the surrounding valleys, where visitors can sample well-regarded Cabernet Sauvignons, Syrahs, and Chardonnays in more intimate settings. Along the village’s oak-lined streets, travelers will find acclaimed farm-to-table restaurants alongside independent galleries and specialty food shops that reflect the area’s strong culinary identity. Beyond the vineyards, the town invites exploration through scenic mountain hikes with sweeping views, heritage landmarks, and a hop-on, hop-off wine tram experience that connects guests to hidden cellars and local producers, offering a relaxed way to discover the region’s character. As the seasons shape the scenery, Franschhoek offers a deep exhale balanced by rugged adventure, whatever the time of year.

Where to stay: Set on a working, family‑run farm, La Chataigne Wines & Guest Cottages offers a relaxed wine‑country escape just minutes from the village. This property pairs small-batch winemaking, producing only 15,000 bottles each year, with five self‑catering cottages for a quaint boutique stay. From one-bedroom cottages to two-bedroom chalets, guests can enjoy the swimming pool, sun terrace, and lush garden, all within the comfort of this retreat.

*Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1016 from Argentina, 1002 from Australia, 502 from Austria, 1003 from Belgium, 1002 from Brazil, 1006 from Canada, 1007 from China, 1005 from Colombia, 501 from Croatia, 501 from Denmark, 1011 from France, 1009 from Germany, 1004 from Hong Kong, 1002 from India, 506 from Ireland, 501 from Israel, 1014 from Italy, 1008 from Japan, 1013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1009 from Thailand, 503 from the UAE, 1012 from the UK, 1006 from the US and 1016 from Vietnam). Respondents completed an online survey in July-August 2024.

Kerkrade, Netherlands

Tucked away in southern Netherlands, near the German border, Kerkrade offers a quieter, more contemplative side of Dutch travel, where everyday life unfolds against a backdrop of layered history and cross-border influences. Known for its abbey, leafy parks and understated town squares, the city invites visitors to slow down and enjoy an atmosphere that naturally mirrors the tension and restraint at the heart of the psychological reality genre. Wandering Kerkrade’s plazas, cafés and green spaces, there’s a sense that intrigue doesn’t always announce itself loudly, but instead simmers beneath the surface. Just beyond the city, Fletcher Hotel-Restaurant Kasteel Erenstein serves as the original Dutch filming location, where audiences were first introduced to the format’s signature mind games and secret missions. The connection places Kerkrade at the starting point of a global phenomenon rooted in strategy, trust, and deception.

Where to stay: Set in the scenic Anstel Valley on the edge of Kerkrade, Fletcher Hotel-Restaurant Kasteel Erenstein offers guests the rare chance to stay within the castle where the psychological game first unfolded. This 18-century farmhouse provides guests with elegant rooms, historic corridors and a gastronomic castle restaurant overlooking the gardens to create a calm, atmospheric setting. Surrounded by parkland yet close to Kerkrade’s cultural sights, it provides a refined base for exploring the city and its quietly cinematic surroundings.

Alness, Scotland

Located in the northern Scottish Highlands, just north of Inverness and overlooking the Cromarty Firth, Alness is a town shaped by water, woodland and wide, open skies. Set along the River Alness, it offers forest walks, waterfalls and elevated viewpoints that reveal the region’s raw beauty and ever-changing light. The surrounding landscape feels remote and quietly dramatic, making it ideal for travelers drawn to slower, immersive journeys, or landscapes written with traitorous tendencies. Just outside the town, Ardross Castle provides a striking architectural contrast and serves as the filming backdrop for the United Kingdom and United States editions of this reality phenomenon. The castle’s turreted silhouette, grand interiors and secluded grounds have helped define the tense, atmospheric world seen on screen, adding a cinematic layer to Alness’s natural sense of intrigue and isolation, encompassed by raw beauty.

Where to stay: Nestled in the Scottish countryside, Cuillich Mill B&B offers cozy, charming bedrooms with sweeping views of rolling hills. Guests can enjoy a hearty home cooked local breakfast before exploring nearby forest trails, waterfalls, and the famous mysterious castle located a 5-minute drive away. With a tranquil garden ideal for breathing in the morning crisp air, the property provides the perfect base for travelers seeking both adventure and Highland serenity in Alness.

Slane, Ireland

Located in Ireland’s Ancient East, Slane sits along a sweeping bend of the River Boyne, at the heart of a landscape shaped by ancient passage tombs, medieval settlements and centuries of ritual and power. The village is surrounded by fertile farmland and gently rising hills, with narrow country lanes and riverside paths that invite exploration beneath shifting skies. Historic stone buildings, traditional pubs and viewpoints overlooking the valley give Slane a sense of quiet significance,  something a traitor would only experience post-murder. Rising above the village, Slane Castle County Meath commands views across the Boyne Valley and serves as the filming backdrop for the Irish edition of this traitorous TV series. Its elevated position, hidden passageways within, and luxurious interiors lend an inherent sense of authority and tension on screen, reinforcing Slane’s natural gravitas, and acting as a prime location to help unfold a story of strategy and deception.

Where to stay: Just a 2-minute drive from Slane Castle County Meath, The Conyngham Arms blends traditional Irish hospitality with elegant French-style furnishings in the heart of Slane village. Its inviting rooms and classic Irish pub atmosphere provide the perfect base for unwinding after riverside walks or exploring nearby heritage sites. Irish hospitality and charm, locally inspired dining and a central location make it an ideal retreat for experiencing the Boyne Valley’s rich history and quiet intrigue.

Robertson, New South Wales, Australia

Perched in the lush Southern Highlands of New South Wales, Robertson is a cool-climate village known for its rolling green hills, misty mornings and old-world charm. Often wrapped in fog, the town feels removed from the pace of nearby cities, with a slower rhythm shaped by rainforest walks, waterfalls and scenic lookouts that spill across the escarpment. Heritage buildings and country roads add to the sense of timelessness, making Robertson an ideal retreat for travelers drawn to calm landscapes with a hint of intrigue. At the center of the village, The Robertson Hotel stands as a grand historic landmark and acts as the filming backdrop for the Australian edition of the series. Its imposing façade and elevated position evoke the tension and strategy captured on screen, where alliances and rivalries unfold behind closed doors. Off camera, the hotel anchors a destination defined by natural beauty, cool air, and a quietly cinematic atmosphere, perfect for those who want to explore the Highlands while imagining the hidden dramas that play out within its walls.

Where to stay: The one-bedroom apartment of Angel Place Robertson boasts comfortable rooms and a relaxed living room to help travelers unwind after a day of scheming. Thoughtfully curated artwork throughout the property evokes the character of historic castle walls, subtly reflecting the tension and intrigue that permeate the region’s cinematic landscapes. After venturing out to explore the misty hills, rainforest walks and scenic lookouts, the apartment serves as the perfect setting for a glass of wine and a comforting meal to end the night.

*Survey undertaken in July 2025, 29,733 global respondents, in the following markets:

Argentina (1009), Australia (1005), Austria (500), Belgium (1013), Brazil (1008),  Canada (1018), China (1009), Colombia (1005), Croatia (508), Denmark (501), France (1010), Germany (1003), Hong Kong (1004), India (1007), Ireland (509), Israel (507), Italy (1005), Japan (1003), Mexico (1003), Netherland (1019), New Zealand (1033), Portugal (1006), Singapore (500), South Korea (1003), Spain (1009), Sweden (511), Switzerland (501), Taiwan (504), Thailand (1001), UAE (501), UK (2003), US (2010), Vietnam (505)

Hangzhou, China

Often referred to as Chinese Valentine’s Day, the Qixi Festival falls on the seventh day of the seventh lunar month, taking place this year on Wednesday, August 19. Rooted in a legendary Han dynasty love story, the festival celebrates devotion, reunion and enduring romance. Set in eastern China’s Zhejiang Province, Hangzhou provides a fitting backdrop for Qixi’s romantic spectacle. Renowned for its poetic scenery and timeless beauty, the city comes alive during the celebrations as West Lake, a UNESCO World Heritage Site, transforms into an enchanting tableau. Lanterns drift across the water, flowers bloom in abundance, and traditional performances bring the ancient myth to life. Couples stroll hand in hand along willow-lined paths; their reflections mirrored in tranquil waters beside elegant pagodas, honouring lovers reunited beneath the stars. Beyond the festival, Hangzhou offers year-round beauty through tranquil teahouse experiences, historic temples and serene gardens, all steeped in cultural tradition and natural beauty.

Where to stay: Located beside the ethereal beauty of West Lake, The Nook Hotel offers a serene retreat surrounded by misty willows, UNESCO-listed gardens, pagodas and ancient temples. Blending warm wooden foundations with stone, glass and aluminium, the hotel is furnished with locally inspired photography and handcrafted-style furniture, capturing Hangzhou’s timeless elegance. It provides a peaceful haven where couples can linger over morning tea and soak in the lake’s tranquility.

Llandudno, Wales

Nestled along the dramatic North Wales coastline, Llandudno is a classic seaside town celebrated for its Victorian elegance, sweeping bay views and beautifully preserved promenades. On January 25, visitors can experience St. Dwynwen's Day, Wales' own celebration of love, named after the country’s patron saint of lovers, Saint Dwynwen. The day is marked by thoughtful gestures and the exchange of hand-carved wooden love spoons, a centuries-old symbol of affection and commitment. Beyond the celebrations, visitors can take a stroll along the iconic Victorian pier, ride the historic Great Orme Tramway for panoramic coastal views, or enjoy traditional seaside pleasures along the North Shore. For those wanting to explore more of what the country has to offer - a one-hour drive will open up North Wales’ treasured landscapes, from Mount Snowdon’s rewarding summit hikes to the enchanting valleys, lakes and storybook villages of Snowdonia National Park.

Where to stay: Just moments from the seafront, this 5-star Escape Boutique B&B blends Victorian charm with contemporary comfort. Guests wake to sea breezes and soft coastal light, before enjoying breakfast made with ingredients from award-winning local butchers. This intimate hideaway offers the perfect base for couples exploring Llandudno’s romantic traditions.

Manila, Philippines

Every February 14, Manila hosts one of the world’s most extraordinary celebrations of love and equality: a government-sponsored mass wedding festival that brings together thousands of couples from all walks of life. Their collective “I do” becomes a powerful declaration of hope and commitment, surrounded by the support of family, friends, and community. Following the city’s emotive declaration of love, travelers can explore the historic streets of Intramuros, browse vibrant markets, admire historic architecture, and savor the city’s diverse culinary scene. On an immersive culinary tour visitors can taste Manila's soul first-hand, experiencing generations-old family recipes reimagined by street vendors, each telling a story of Filipino heritage and innovation. Manila pulses with creative energy, from galleries and underground music venues to its waterfront promenade - a city of surprises at every corner.

Where to stay: In the heart of Makati’s bustling central business district, Makati Diamond Residences offers modern, luxurious accommodations with fully equipped kitchens in every room. Just steps from the Mass Weddings Festival, in addition to other local attractions including bustling Ayala Avenue, and the lifestyle and enterprise hub of Legazpi Village, it provides a peaceful urban retreat where guests can return each evening to relax and reflect on the day’s unforgettable experiences.

 Cleveland, Ohio, USA

As autumn paints Cleveland in burnished golds and crimson hues, the city comes alive for Sweetest Day, a uniquely Midwestern tradition celebrating love through small acts of kindness and thoughtful gestures. Observed on the third Saturday of October, the holiday invites travelers to exchange handwritten notes, tokens of affection, and create meaningful memories. Cleveland also offers a rich cultural tapestry rooted in its industrial heritage, independent galleries, and a vibrant music scene that continues to define the city's identity. Explore the city like a local on guided e-bike tours through its vibrant neighborhoods, stroll along the scenic shores of Lake Erie, or immerse yourself in its legendary music history. Food lovers can savor innovative small plates and locally crafted brews in the city’s celebrated culinary scene. With fewer crowds than traditional Valentine’s destinations and the warmth of Midwestern hospitality, Sweetest Day offers a distinctly American celebration of love amid one of the Midwest’s most dynamic urban backdrops.

Where to stay: Located in downtown Cleveland, near the waterfront, Fidelity Hotel is a warm refuge where Midwestern hospitality meets contemporary elegance. Guests wake to Lake Erie's seasonal palette, steps from Cleveland's pulsing cultural epicenter, then retreat to thoughtfully appointed rooms, a sophisticated restaurant, craft-focused bar, and rejuvenating wellness center to unwind after days of discovery.

Saint-Valentin, France

True to its name, Saint-Valentin is a charming village in France’s Indre department, nestled in the Centre-Val de Loire region, named for a third-century priest who risked imprisonment to marry lovers in secret defiance of Roman law. Celebrated as the village of lovers, it carries a legacy of rebellion, honoring love's triumph over all else. Saint Valentin transforms into a living Valentine’s postcard each February 14, with streets and squares awash in red and rose-gold decorations for symbolic vow renewals. Year-round, Saint-Valentin captivates with its medieval charm. Visitors can wander cobblestone streets, browse local artisan shops, enjoy intimate cafés serving traditional French patisserie, and stroll through romantic gardens filled with vibrant red roses. Set against rolling pastoral landscapes, this intimate village offers a distinctly authentic French experience, free from big-city bustle, yet saturated with timeless romance and cultural tradition.

Where to stay: Just a short drive from the village of Saint-Valentin and tucked within a beautifully restored historic building, Le Logis de Saint-Cyr in Issoudun is an intimate stay that seamlessly blends period charm with modern comfort. Guests awake to garden views from their rooms, where kitchenettes and private dining areas invite leisurely mornings paired with daily continental breakfasts made up of fresh pastries and local cheeses. Step onto the sun terrace or settle into the tranquil garden to embrace the timeless French countryside atmosphere. This property captures the authentic charm and peaceful togetherness that defines the Saint-Valentin spirit in every corner.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

As part of the fourteenth edition of the Traveller Review Awards, Booking.com unveils the 10 Most Welcoming Cities for 2026**, powered by more than 370 million verified reviews from travelers across the world. Based on the share of local accommodation partners recognized this year with an Award, these destinations stand out for their top-tier service and commitment to great hospitality.

Montepulciano, Italy
 

Perched high above the Tuscan countryside, Montepulciano is a hilltop gem where medieval architecture, world-class wine, and sweeping vineyard views create an atmosphere of timeless charm. Known for its celebrated Vino Nobile di Montepulciano, the town invites visitors to wander Renaissance palaces and narrow stone alleys that lead to Piazza Grande, the central square crowned by the imposing Palazzo Comunale tower and breathtaking panoramas of rolling hills and cypress-lined ridges. The town’s culinary traditions are equally enticing, from signature hand-rolled pici pasta to hearty local dishes like Bistecca alla Fiorentina. To enjoy more of the local cuisine and experience rural Tuscan life up close, travelers can embark on a Cinta Senese Pigs adventure with stops at olive groves and vineyards before visiting Cinta Senese pigs, easily recognized by their distinctive white belt. With its blend of rich history, striking scenery, and refined hospitality, Montepulciano offers an effortlessly authentic Tuscan escape.

Where to stay: Once the retreat of a noble family from Montepulciano, Villa Cicolina is now a beautiful hotel that serves as a welcoming base for those exploring the town. Adorned with original paintings and frescoed ceilings, the hotel is decked out with antique furniture reminiscent of the town’s rich history. Guests can explore the hotel’s gardens which lead to a small church, as well as its own wine cellar home to an impressive collection of wines and olive oil.

How to get there: Montepulciano is a few hours north of Rome Fiumicino International Airport, accessible on public transport by train and bus, or more conveniently with a rental car. 
 

Magong, Taiwan
 

Nestled along the western coast of Penghu Island, Magong is a lively harbor city that seamlessly pulls together historic backdrops, vibrant markets, and coastal scenery. Known for centuries-old temples and traditional architecture, the city entices guests to stroll narrow streets lined with red-brick buildings, admire the ornate Tianhou Temple, and explore the waterfront dotted with fishing boats and seaside cafés. The nearby Zhongyang Old Street is lined with traditional shops and crafts, coming alive at night with oyster omelets, grilled squid, and cactus sorbet. Travelers can also explore fishing villages and farms to savor fresh seafood with locally brewed drinks while experiencing the warm hospitality of the Penghu community. Just beyond the city, dramatic columnar basalt cliffs, sandy coves, and clear waters offer some of Taiwan’s best coastal scenery, while seasonal events like the Penghu Fireworks Festival and local specialties such as Penghu brown sugar cake highlight the island’s vibrant cultural spirit. Magong’s mix of cultural heritage, scenic ocean vistas, and warm local hospitality presents an authentic and memorable Taiwanese island escape.

Where to stay: Overlooking Magong’s blue waters and Qingwan Cactus Park, Beachcastle & Sea View Villa is a serene beachfront escape just a five-minute walk from Shanshui Beach. This welcoming property features 17 rooms with a sun terrace, lush gardens, and a swimming pool. Families can make use of the indoor playroom and outdoor playground, while active travelers can arrange guided snorkeling trips. Cultural and natural attractions, including Shili Beach, Penghu Mazu Temple, and the Chang Yu-sheng Memorial Museum, are all within easy reach, with Makung Airport just 25 minutes away by car.

How to get there: There are frequent 40–50 min flights from mainland Taiwan or the option of ferries running from Chiayi Budai or Kaohsiung to Magong Harbor.

San Martín de los Andes, Argentina
 

Set on the tranquil shores of Lake Lácar and framed by the rugged peaks of the Andes, San Martín de los Andes is a Patagonian haven where alpine vibes and natural beauty converge. The town’s cozy streets, lined with wooden chalets, lakeside cafés, and artisan shops, invite visitors to stroll at a leisurely pace and soak in the serene surroundings. Outdoor enthusiasts can venture into nearby Lanín National Park, a vast expanse of ancient forests, sparkling rivers, and volcanic landscapes perfect for hiking, kayaking, and wildlife spotting. In the winter months (between June and August), Cerro Chapelco serves as the ideal playground for skiers and snowboarders, while summer reveals sunlit trails and hidden waterfalls. With scenic tranquility, adventurous pursuits, and rich local culture, San Martín de los Andes represents an authentic Patagonian escape that feels both restorative and exhilarating.

Where to stay: El Refugio Ski & Summer Lodge is a cozy mountainside retreat brimming with rustic flare and modern comforts. Travelers can relax in chalet-style rooms, unwind by the firepit or in the library, and enjoy the indoor pool and spa after a day of outdoor adventure. The lodge provides ski-in/ski-out access, hearty breakfasts, and amenities such as free parking and laundry service, making every stay effortless. Surrounded by forests and sweeping mountain vistas, El Refugio delivers a serene escape for those seeking the ideal blend of adventure, relaxation, and a true taste of Patagonian life.

How to get there: San Martín de los Andes is a 30-minute drive from Aviador Carlos Campos Airport. 

Harrogate, United Kingdom
 

Situated in the heart of North Yorkshire, Harrogate is an elegant English spa town full of historic charm. Quaint boulevards and ornate Victorian façades frame a town filled with modern and contemporary cafés, indie shops and scenic garden paths perfect for leisurely strolls. Valley Gardens burst with color, while the Montpellier Quarter delights with independent shops and lively wine bars tucked between historic terraces. Harrogate is also famed for its Turkish Baths, offering a quintessential spa experience that reflects the town’s long-standing wellness heritage. Captivating with its harmonious mix of culture and greenery, Harrogate invites travelers to unwind while discovering the quieter corner of northern England.

Where to stay: York Place One is a modern, light-filled retreat just 1,600 feet from Harrogate Library and overlooking the town’s 200 acre grass parkland known as The Stray. The one bedroom apartment, which has recently been fully refurbished, features a king size bed, Smart TVs and complimentary private parking Central cafes, boutiques, and cultural attractions are within easy walking distance, while Ripley Castle, Bramham Park, and Rudding Park Spa are a short drive away.

How to get there: Harrogate is easy to reach, whether arriving by air or rail. Leeds Bradford Airport is less than a 30-minute drive away, and regular train services connect the town with nearby cities in the UK such as Leeds and York.

Fredericksburg, Texas, United States 
 

Set amid the rolling hills of Texas Hill Country, Fredericksburg blends small-town hospitality with a rich cultural heritage. Founded in 1846 by German settlers, it preserves its roots through traditional architecture, authentic cuisine, and energetic festivals celebrating its European origins. The town mixes history, adventure, and Southern hospitality. Outdoor enthusiasts can explore the nearby Enchanted Rock State Natural Area with its striking pink granite dome, scenic hiking trails and stargazing opportunities, while those seeking a gentler pace can meander down Main Street to uncover a wealth of boutique shops, art galleries, and traditional bakeries. Visitors can also join other fellow travelers to explore the town’s cultural offerings on a tour of the Historic District. Fredericksburg has plenty of  farm-to-table dining options and lively music venues to enjoy, characteristics that easily define why Fredericksburg is known for its welcoming energy.

Where to stay: Luxury Shipping Container The Desert Escape is a sleek, comfortable one-bedroom villa, just a short drive from Rancho Ponte Vineyard and Old Tunnel State Park. It provides easy access to Fredericksburg’s wineries, outdoor adventures, and small-town charm. Guests can cook in the fully equipped kitchen and relax with a planned cozy night in front of the TV, all against a peaceful backdrop ideal for unwinding.

How to get there: Fredericksburg is just over an hour’s drive northwest of San Antonio International Airport or an hour and a half west from Austin-Bergstrom International Airport. 

Pirenópolis, Brazil
 

Pirenópolis is a captivating town in the heart of the central Brazilian state of Goiás, brimming with historical significance, cultural depth and natural beauty. Its cobblestone streets, colorful façades, artisan shops and baroque churches never fail to delight, while the surrounding hills hold more than 80 waterfalls, including the tranquil Meia Lua and mystical Cachoeiras dos Dragões. Travelers can explore at their own pace by either renting a car or joining guided tours, discovering hidden pools, forest trails and scenic viewpoints along the way. The town’s regional cuisine, along with lively craft markets, adds even more local character, and between April and June, the Festa do Divino Espírito Santo fills the streets with music, dance and traditional flavors. and the aromas of local cuisine. Mixing adventure, history, and warm Brazilian hospitality, Pirenópolis offers an unforgettable escape.

Where to stay: Located in the heart of Pirenóplis Old Town, Confraria da Prata Flats is a stylish retreat just a five-minute walk from Nossa Senhora do Rosário Church. Guests can unwind in cozy, well-appointed apartments, relax on the sun terrace or in the lush garden, or take a dip in the year-round outdoor pool. The property also features a picnic area, outdoor fireplace, and seating areas perfect for soaking up the Pirenópolis sunshine or enjoying the free breakfast that is included.

How to get there: Pirenópolis is about a 3-hour drive from Brasília and roughly 2 hours from Goiânia, making it an easy escape into the heart of Goiás.

Swakopmund, Namibia 
 

Set on Namibia’s rugged western coast, Swakopmund is a coastal town where golden dunes meet the Atlantic, offering a unique combination of adventure, nature and culture. Visitors can sandboard down towering desert slopes, embark on thrilling kayak trips alongside playful seals at Pelican Point, or explore the town’s picturesque streets lined with historical architecture, boutique shops, and trendy cafes. Food lovers can savor German-inspired cuisine, fresh seafood, and premium craft beers, while annual events like Oktoberfest showcase the town’s lively and historical spirit. With dramatic desert landscapes & vistas, a scenic shoreline, and a rich cultural heritage, Swakopmund promises unforgettable experiences for every traveler.  

Where to stay: 

Nestled in a quiet corner of Swakopmund,  Fritz Manor Bed and Breakfast is a welcoming retreat just a short walk from The Mole Beach and the town’s vibrant center. Dedicated to reviving Swakopmund’s bed-and-breakfast tradition, this boutique stay blends modern comfort with rich architectural character. Guests can enjoy spacious rooms, family-friendly and accessible facilities, and a continental breakfast before exploring quirky shops, inviting cafés, local museums, or simply relaxing under the coastal skies. Fritz Manor is the perfect base for a Namibian adventure. 

How to get there: While Swakopmund doesn’t have its own airport, travelers can fly to Walvis Bay Rooikop, which is located just over 20 miles away.

Takayama, Japan
 

High up in Japan’s mountainous Hida region, Takayama is a town where Edo-period charm endures. In the Sanmachi Suji district, narrow streets are lined with beautifully preserved wooden merchant houses, traditional sake breweries, and artisanal shops that allow for a step back in time. The Miyagawa Riverside Market comes alive each morning, while guided sake tours reveal the secrets of brewing and end with tastings of this iconic rice liquor. Nearby, the Hida Folk Village and the UNESCO-listed village of Shirakawa-go showcase centuries-old rural architecture, adding depth to any visit. Visitors can savor Hida beef, served in sizzling yakiniku grills or comforting ramen bowls, alongside local specialties like Hoba miso grilled on magnolia leaves. With its blend of history, craftsmanship and culinary delights, Takayama delivers a warm and unforgettable traditional Japanese experience.

Where to stay: Ryokan Tanabe, located in the heart of the Takayama Old Town, provides travelers with an authentic Japanese stay just steps from historic streets and train stations. Tatami-lined rooms, futon bedding and in-room kaiseki dining create an immersive cultural escape, while the soothing onsen baths are the perfect place to unwind after exploring the town. With its peaceful ambience and unbeatable location, this property is an ideal base to discoverTakayama’s rich heritage while relaxing in true Japanese style.

How to get there: Takayama is easily accessible by train or car. Ryokan Tanabe is just a 7–10 minute walk from Takayama Station, which is connected via a scenic rail journey from Nagoya. Those arriving by air can reach the town with a two-hour drive from nearby regional airports, including Toyama and Matsumoto. 

Noosa Heads, Australia 
 

Fringed by golden beaches and lush hinterland, Noosa Heads on Australia’s eastern coast is a sun-soaked escape where travelers can enjoy adventure and relaxation in equal measures. Surfers ride the iconic breaks of Main Beach, while calm waters at Little Cove are perfect for paddleboarding or swimming. Coastal trails wind through Noosa National Park reveal headlands with panoramic views, hidden coves, and the chance to spot koalas, dolphins, and native birdlife. Hastings Street comes alive with boutique shops, cafés and restaurants, bringing the laid-back beach vibes and vibrant energy. For a change of pace, the Noosa Everglades Serenity Cruise glides through quiet mirrored waterways surrounded by eucalypt forests and calm wetlands, an unforgettable way to connect and fully immerse oneself in the region’s natural beauty. 

Where to stay: 
Just a short stroll from Hastings Street and less than 2,000 feet from Noosa Beach, Noosa Boutique Apartments & Elkhorn Villas consists of modern, individually decorated apartments and villas with air conditioning, sun-filled interiors, and private patios or balconies, some overlooking the Noosa River. Guests can enjoy a heated outdoor pool and spa, free undercover parking, and easy access to boutique shopping, cafés, or even early morning surf sessions.

How to get there: Noosa Heads is around a 30-minute drive from Sunshine Coast Airport or about two hours from Brisbane Airport, which has more international flight options.

Klaipėda, Lithuania 
 

Framed by sweeping Baltic coastlines and pine-scented dunes, Klaipeda is a breezy seaside escape where maritime heritage meets modern coastal living. Its delightful Old Town, full of timber-framed houses, cafés, and cobbled streets, leads to a harbor alive with ferries, sailboats, and ships. Across the water, the UNESCO-listed Curonian Spit offers dunes, forests, and beaches ideal for cycling, hiking, and wildlife spotting. Back in the city, Smiltynė Beach, the Sea Museum & Dolphinarium, sculpture parks, and summer festivals create a laid-back yet culturally rich atmosphere. As night falls, handmade wooden canoes glide down the Dane River, drifting past illuminated waterfronts into the quiet, enchanting side of Kaipeda’s old streets. With historic lanes, tranquil beaches, and glowing river nights, Klaipėda showcases Lithuania’s coastal beauty and refreshing seaside allure. 

Where to stay: Adler Aparthotel is a stylish and convenient base for discovering the city’s heritage and lively waterfront. Housed in a restored historic building, it combines contemporary design with Baltic character, featuring exposed brick and warm wooden furnishings. With flexible self check-in and attentive service, this aparthotel ensures a seamless stay while providing a stylish and welcoming retreat.

How to get there: Klaipėda is easily accessible for travelers flying into Palanga International Airport or just 40 minutes away by car.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

**Destinations were sorted by the total share of Traveller Review Award 2026 recipients when compared to the total amount of eligible properties in that city or region (accommodation only). Destinations also had to have an above-average amount of winners to be included on this list (200 award recipients or higher for cities and regions) and were curated for geographic spread. 

About Booking.com: 
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit news.booking.com.

Cairo, Egypt

Cairo’s layers of history create a city of unforgettable visuals, and the Grand Egyptian Museum is its newest crown jewel. Just moments from the Pyramids of Giza, the museum’s striking contemporary design opens into vast galleries filled with monumental statues, ancient artefacts, and the treasures of Tutankhamun. Its sleek architecture and dramatic interiors echo the city’s blend of old and new, creating a dynamic backdrop for both cultural exploration and family-friendly learning. Just beyond its doors, travelers can wander through Old Cairo or admire the intricate domes of Al-Rifa’i Mosque, where intricate mosques, vibrant souks, and time-worn alleyways promise atmospheric street photography. For a final flourish, a Nile sunset cruise frames the city in warm, golden light.

Where to stay: At The Muse Pyramids Lodge, guests wake up to the timeless silhouette of the Giza Pyramids. With modern, stylish rooms and a rooftop terrace designed for sweeping views, it’s a dream setting for unforgettable captures.

Seattle, Washington, USA

In the heart of Seattle, Chihuly Garden and Glass is a vivid explosion of color, light, and creativity, a museum that feels purpose-built for unforgettable photos. The Glasshouse, with its sweeping arched ceiling and monumental suspended sculpture, glows against the backdrop of the Space Needle, creating a dramatic setting for vibrant, art-filled selfies. Outside, the garden blends glass forms with lush landscaping, where bold shapes and radiant hues transform with every shift of natural light. Beyond the museum, Seattle’s character unfolds in full color: stroll through the lively stalls of Pike Place Market, wander the waterfront for skyline views, or explore the artsy streets of Capitol Hill.

Where to stay: The Paramount Hotel places guests in the vibrant heart of downtown Seattle, just a short stroll from Pike Place Market, the waterfront, and Chihuly Garden and Glass itself. Bright, modern rooms offer a comfy retreat after a day of city adventures. With a stylish lobby, buzzing café, and effortless access to Seattle’s cultural highlights, it’s the perfect launchpad for exploring the city’s creativity and energy. 

Humblebæk, Denmark

Overlooking the shimmering Øresund bridge, the Louisiana Museum of Modern Art feels like stepping into a Nordic daydream. Its clean lines, glass corridors, and sculpture-dotted lawns frame the sea in ways that beg to be photographed. Named after the villa it occupies - “Louisiana,” so called by its original owner in honor of his three wives, all of whom were called Louise - the museum blends history with modernity. Inside, minimalist galleries meet bold modern art, creating striking contrasts for creative shots. Beyond the museum, Humblebaek’s coastal charm takes over. Sandy beaches, slow-paced harbors, and design-forward boutiques give the village an effortlessly photogenic atmosphere. For a taste of the region, travelers can sample local specialties including frikadeller, meatballs served with mashed potatoes and gravy, or smørrebrød, open-faced sandwiches, at Krogerup Estate and Farm Shop - a perfect stop after a seaside stroll.

Where to stay: Just three miles away (4.8 metres), The Guest House offers a serene countryside retreat with bright, cozy rooms and a peaceful garden terrace. Complimentary bikes make it easy to pedal straight to the museum or explore the coast with the Øresund Bridge as your backdrop.

Samut Prakan, Thailand  

In Samut Prakan, eye-catching architecture and ancient traditions blend into a vibrant visual playground. The Erawan Museum, crowned by its enormous three-headed elephant, is a magnet for photographers. It’s an unmissable landmark that’s as impressive outside as it is within. Beneath its stained-glass dome, spiraling staircases and colorful mythological motifs offer rich, cinematic backdrops. Not far away, the Ancient City, Muang Boran, unfolds like an open-air encyclopedia of Thai history, with pavilions, temples, and peaceful gardens perfectly framed for panoramic shots. After a day of exploring, the region’s lively night markets and waterfront sunsets provide even more golden-hour magic.

Where to stay: Leon Lasalle Hotel & Residences mixes modern comfort with authentic Thai warmth, offering spacious rooms and a sleek rooftop pool. Its prime location makes it easy to hop between Samut Prakan’s most photogenic attractions while returning to serene, stylish surroundings.

Graz, Austria

In Austria’s UNESCO-listed cultural capital, the Kunsthaus Graz, affectionately known as the  “Friendly Alien,” steals the spotlight with its gleaming, futuristic, biomorphic form. Its deep-blue panels and curved silhouette create futuristic photo ops before you even step inside. The museum’s playful, light-filled interiors and interactive installations keep the creativity going from every angle. Graz itself feels like an artist’s sketchbook brought to life: pastel courtyards, Baroque façades, and cobblestone streets offer endless charm. For a panoramic postcard shot, travelers can head up Schlossberg Hill, catch a glimpse of the famous Clock Tower, or pose on Murinsel, the city’s futuristic floating island.

Where to stay: Steps from the museum, Grand Hôtel Wiesler pairs classic character with modern design. From stylish rooms to its refined restaurant, every corner feels thoughtfully curated - a chic home base for exploring Graz’s artistic soul.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

January - Yukon, Canada (Chasing the Northern Lights & winter adventures) 
 

Blanketed by long, star-filled nights, Yukon is one of the world’s most enchanting winter destinations. January’s deep darkness makes it perfect for witnessing the Northern Lights as they sweep across the frozen landscape, but the region offers more than just spectacular skies. Travelers can explore snow-covered wilderness on guided snowshoeing adventures, take scenic dog-sledding trips, or wander the charming streets of Whitehorse for local culture and cuisine. Whether spotting dancing colors overhead or enjoying outdoor winter activities, Yukon promises unforgettable moments to kick off the year.

Where to stay: Settle in at Yukon River Farm, a peaceful riverside bed and breakfast just a few minutes from the town centre. Enjoy cozy rooms, river views and a wood-burning hot tub to catch a glimpse of the Northern Lights under the vast dark skies.
 

February - Nanjing, China (Celebrate Lunar New Year in a city ablaze with colour) 
 

With Lunar New Year falling on February 17th this year, Nanjing in eastern China’s Jiangsu province comes alive with vibrant celebrations, bustling temple fairs, and fireworks across the city. During the renowned Qinhuai Lantern Fair, riverbanks shimmer with ornate lanterns while traditional lion and dragon dances fill the streets, bringing culture and color to every corner. Travelers can sample sizzling street delicacies, explore the Confucius Temple district where calligraphy demos and folk performances spill into courtyards, and soak up the festive atmosphere. For a quieter contrast, take a scenic stroll along the willow-lined paths of Xuanwu Lake Park or unwind at the nearby Tangshan Hot Spring Spa, enjoying mineral-rich soaks amid misty hills.

Where to stay: A short stroll from the Bailuzhou Park where the magic of Qinhuai Lantern Fair unfolds, the Zunjing Boutique Hotel Nanjing Confucius Temple’s modern-yet-traditional design is inspired by Chinese learning and culture, embodying Nanjing’s cultural significance. The boutique hotel offers guests stylish rooms, a garden and terrace, and lounge to unwind in.
 

March - Nizwa, Oman (Exploring desert landscapes)
 

Cool desert winds in March make it an ideal time to explore Oman’s timeless landscapes. Nizwa, the country’s oldest capital, is renowned for its historic fort and bustling souq. Travelers can ride camels across rolling dunes, spend serene nights in traditional Bedouin camps, and marvel at the dramatic contrast between golden deserts and rugged mountains. For a deeper cultural experience, a private heritage tour reveals Nizwa’s rich history as a centre of trade, religion, education, and art.

Where to stay: Alaqur View Inn blends traditional Omani charm with easy access to the surrounding desert, making it ideal for days spent exploring golden dunes and nights unwinding beneath star-filled skies. Guests can enjoy warm hospitality, serene mountain views, and a peaceful base just moments from Nizwa’s historic heart.
 

April - Fukuoka, Japan (Hanami Season: Cherry blossoms in full bloom) 
 

In April, Fukuoka, a vibrant port city on Kyushu, transforms into a pastel dreamscape as thousands of cherry blossom trees bloom across parks, riversides, and historic temples. Visitors can join locals for Hanami picnics beneath pink canopies in Maizuru Park or Nishi Park, with panoramic views of Hakata Bay. Beyond gardens and sakura, travelers can explore cultural landmarks on a full-day tour to Dazaifu Shrine, the Frog Temple, and the charming town of Yufuin, discovering traditional crafts, historic architecture, and serene countryside landscapes. From peaceful garden strolls to evenings feasting on hakata ramen at bustling Yatai food stalls, April in Fukuoka blends natural beauty, history, and vibrant local culture into an unforgettable spring experience.

Where to stay: Iroriyado Hidaya is a traditional ryokan offering modern comfort in a central location, with Fukuoka’s cherry blossom hotspots, temples, and city attractions within easy reach. It’s the perfect base to experience authentic Japanese hospitality while exploring the city by day and relaxing in style at night.
 

May - Thimphu, Bhutan (Experience spiritual festivals & himalayan views)
 

On May 1st, Bhutan, a hidden Himalayan kingdom celebrated for its dramatic landscapes, rich history, and unique approach to tourism, marks Vesak, or Buddha’s birthday. Travelers can visit the towering 52-metre, 170 feet, Buddha Dordenma, which offers sweeping city views and a serene spot for reflection. Thimphu, famously the only capital without traffic lights, invites exploration of colorful weekend markets, the Folk Heritage Museum, and traditional dzongs,  fortified monasteries that blend spiritual and administrative life. Beyond the sights, visitors can immerse themselves in Bhutanese culture, sample local delicacies like red rice, dried yak cheese, and fried fern, and experience the country’s ethos of Gross National Happiness, making every journey here deeply enriching and truly unique.

Where to stay: Enjoy cozy, comfortable rooms and a peaceful garden setting at Lemon Tree Resort, a welcoming retreat after a day exploring Bhutan’s cultural and natural wonders. With easy access to Thimphu’s temples, markets, and mountain views, it strikes a perfect balance between local charm and travel convenience.

June - Vis, Croatia (Sun-soaked beaches to mark the beginning of Euro Summer)
 

With the Adriatic in full summer glow, June invites travelers to embrace the dreamy Euro Summer spirit on the island of Vis, ahead of a busy summer period. Surrounded by enticing, crystal-clear waters, the island promises secluded bays, hidden coves, and lively waterfront cafés perfect for slow, sun-soaked days. Wander through historic stone towns, sip local wines at family-run konobas (traditional Croatian taverns) and savour the island’s famously fresh seafood. With its long sunlit afternoons and warm, breezy evenings, June is ideal for sailing, snorkelling, and unwinding by the coast, capturing the effortless charm of a true European summer escape.

Where to stay: Hotel San Giorgio is a charming, family-run boutique hotel tucked in the heart of Vis’s old town, surrounded by lush gardens of palms, lemon and orange trees. Its modern, art-filled rooms and warm hospitality provide a tranquil base just a short walk from the sea, restaurants, and island attractions.

 
July - Mackinac Island, Michigan, USA (Old fashioned Independence Day Celebrations) 
 

Mackinac Island feels like it was made for an old-fashioned American summer, especially on the Fourth of July. With no cars on the island, the celebrations unfold at a leisurely, storybook pace, with horse-drawn carriages, waving flags, and families strolling down flower-lined streets. Visitors can enjoy festive parades, picnic on the Great Lawn of Fort Mackinac, or watch historic reenactments that bring the island’s past to life. As evening falls, fireworks burst over Lake Huron, their reflections shimmering across the water. Between the Victorian architecture, sparkling coastline, and timeless holiday traditions, it’s a picture-perfect place to celebrate the United States’ Independence Day (arguably an unmissable summer celebration in the country).

Where to stay: Set atop this property with sweeping views of Lake Huron, The Inn at Stonecliffe offers a front-row setting for Mackinac Island’s 4th July fireworks and festivities. Its historic charm, spacious grounds, and elegant three bedrooms make it the perfect space to host loved ones, or relax after a day of celebrations.
 

August - Wanaka, New Zealand (Winter slopes in the Southern Hemisphere)
 

As the Southern Hemisphere’s winter peaks, August is prime time for ski lovers to descend on Wanaka, in New Zealand’s Southern Alps. Set beside the breathtaking Lake Wanaka, the snowy town is known for its epic mountain culture, offering world-class skiing and snowboarding at nearby resorts like Treble Cone and Cardrona. Crisp powdery slopes provide ideal conditions for beginners and seasoned skiers alike, while cozy lodges and lively après-ski spots offer the perfect retreat after a day on the mountains. Beyond skiing, Wanaka’s alpine scenery and charming town center invite exploration, relaxation, and countless opportunities to capture the magic of New Zealand’s winter wonderland.

Where to stay: Wanaka Luxury Apartments offer spacious, modern accommodations with stunning lake and mountain views, perfect for relaxing after a day on the slopes. Guests can enjoy fully equipped kitchens, comfortable living areas, and convenient access to Wanaka’s skiing and outdoor adventures.

September - Northern Serengeti, Tanzania (Witness the Great Wildebeest Migration)
 

September is the perfect time to witness the Great Wildebeest Migration, where over two million wildebeest, zebras, and gazelles embark on an annual movement across the Serengeti and Masai Mara ecosystems in Tanzania and Kenya. In the Northern Serengeti, Kogatende Town provides a remote yet spectacular vantage point as herds gather along the riverbanks before attempting crossings, creating dramatic wildlife encounters against the park’s sweeping plains. The Kogatende area is rich in resident wildlife year-round, including lions, leopards, cheetahs, and elephants, making it an excellent safari destination even outside the main migration season.

Where to stay: Located in the path of the great migration, Zawadi Camp is a boutique campsite in the Serengeti wilderness. Visitors stay in hotel-standard tents, have access to showers and a mess tent which doubles as a restaurant, bar and lounge, offering a touch of luxury amongst the home of the ‘big five’ most sought-after wildlife sightings across Africa.
 

October - Bodh Gaya, Bihar, India  (Diwali: a festival of lights & devotion)
 

As Diwali approaches, Bodh Gaya glows with a serene yet spectacular energy, transforming one of India’s most sacred cities into a tapestry of light. The Mahabodhi Temple complex, where the Buddha attained enlightenment, becomes even more enchanting with its pathways lined with flickering lamps and vibrant marigold garlands. Beyond its spiritual significance, travelers can explore the region’s rich history and academic legacy on a guided tour of Nalanda and Rajgir, home to ancient universities, hilltop forts, and striking natural landscapes. In the city, markets overflow with sweets, crafts, and festive décor, while cooler weather invites relaxed strolls and golden-hued evenings. With spiritual rituals, local culture, and centuries of history unfolding side by side, October offers a radiant and immersive way to experience Bodh Gaya.

Where to stay: Set on the banks of the Falgu River, Marasa Sarovar Premiere, Bodhgaya offers spacious, luxurious rooms nestled amongst lush green gardens and an onsite restaurant serving up traditional local cuisine. Its calm atmosphere and serene outdoor pool provides a comfortable retreat amid the city’s glowing Diwali celebrations.
 

November - Sayulita, Nayarit, Mexico (Día de los Muertos with a Coastal Twist)
 

For those wanting to experience a truly unique Día de los Muertos (Day of the Dead) celebration, Sayulita, located along the Pacific Coast of Mexico, comes alive as a must-visit destination. Unlike the more traditional, thriving Día de los Muertos festivals in the larger cities, Sayulita offers a coastal twist, with the town’s bohemian, surf-town vibes infusing creativity and charm into the national holiday. Visitors can wander colorful streets adorned with intricate altars, marigolds and papel picado (traditional Mexican folk art), while local artists showcase skull-inspired artwork and crafts. Parades and music also spill onto the beach, blending traditional ceremonies with a relaxed seaside atmosphere, making it a perfect place to honor the lives of loved ones whilst enjoying Pacific Coast sunsets.

Where to stay: Avela Boutique Hotel is a serene, adults-only escape from the town’s energetic festivities. Guests can enjoy five-star amenities including a saltwater swimming pool, hot tub, and sun deck, and world-class service.

December - Merano, Italy (Festive Christmas Markets amongst alpine beauty)
 

As the year winds down, December is the perfect time for a festive European getaway, with towns aglow with twinkling lights and traditional Christmas markets. Nestled in the Italian Alps, Merano comes alive with over 80 market stalls, serving everything from hearty goulash, sausages, and hot drinks to artisanal crafts, candles, perfumes, and seasonal decorations. The town’s charming streets and cozy holiday atmosphere invite leisurely strolls, while the surrounding mountains offer scenic walks, rejuvenating thermal baths, and winter excursions for a complete festive experience.

Where to stay: Just a short stroll from historic attractions such as Piazza delle Terme, home to the town’s famous thermal baths and Merano Christmas Market, KERAMIK Suites offers modern, stylish apartments perfect for a festive getaway. Guests can unwind in a hot tub, relax on private balconies, or enjoy the outdoor seating area while taking in town’s holiday atmosphere.
 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

Hallstatt, Austria 
 

Nestled between Lake Hallstatt’s calm, mirrored surface and snow-capped Dachstein Alps, Hallstatt is the kind of place that inspires fairy tales, and specifically the fairytale of two frozen sisters. Come November, the entire village transforms into a winter wonderland, with icicles glinting from the eaves of 16th-century houses and the scent of gingerbread wafting through its narrow, cobbled streets. The Christmas market in the Marktplatz, which can be visited on this festive walking tour around the city, is a highlight where stalls brim with handmade ornaments, spiced wines, and local pastries, while the sound of carolers echo off ancient stone buildings. Beyond traditional festive cheer, culture lovers can explore the Hallstatt Salt Mine − one of the world’s oldest − or visit the Ossuary, also known as the Bone House, famous for its extraordinary collection of human skulls and bones. For those who love the outdoors, winter hiking trails wind through snow-laden forests, and nearby Dachstein West offers excellent beginner, intermediate and family skiing. As dusk falls, the town’s softly lit streets invite leisurely strolls, with every corner revealing another postcard-perfect scene. 

Where to stay: Loft am See is a contemporary lakeside retreat sure to bring the fairytale-feeling to life. Floor-to-ceiling windows frame breathtaking snowy views, while sleek interiors and a cozy fireplace provide the perfect place to unwind. After a day of exploring, relax on the private terrace, sip mulled wine, and watch snowflakes drift across the lake.
 

Shirakawa, Japan 
 

Tucked into the snowy mountains of Gifu Prefecture, Shirakawa-go is a UNESCO World Heritage site where tradition and tranquility reign. In December, the village’s famous gassho-zukuri farmhouses, with their steep thatched roofs, look like something out of a Japanese folktale, especially when draped in fresh snow and illuminated by lanterns at night. Visitors can wander the peaceful streets, admiring centuries-old homes and discovering tiny shrines hidden among trees. Try a hand at local crafts or savor a bowl of steaming soba noodles in a cozy eatery. Winter festivals bring villagers together for music, storytelling, and the sharing of traditional Japanese rice cakes called Mochi, while nearby viewpoints offer breathtaking panoramas of the snow-blanketed landscape. Don’t miss the chance to soak in an onsen (Japanese hot spring) after a chilly day outside, or to join a traditional tea ceremony for a moment of quiet reflection.

Where to stay: Wake to mountain views and the peaceful hush of falling snow at Onyado Yuinosho, just steps from the village’s storybook streets. Guests can enjoy an authentic ryokan experience featuring tatami-mat rooms, private hot baths, and home-cooked meals prepared with local ingredients. With popular attractions of Hida Minzoku Mura Folk Village and Takayama Station located nearby, travelers are perfectly situated to explore local culture and history within captivating mountain village settings. 
 

Leavenworth, Washington, USA 
 

Deep in the Cascade Mountains, Leavenworth transforms into a Bavarian-style village that wouldn’t be out of place in one of the German brothers' famous storybook collections. The town was reinvented in the 1960 in Bavarian style to help boost tourism, taking inspiration from the surrounding Cascade Mountains and their resemblance to the Bavarian Alps. Towards the end of the year, the town is ablaze with over half a million lights, while the famous Christmas Lighting Festival draws visitors from near and far. Carolers dressed in old-world finery fill the air with song, while nutcrackers of every size stand guard in shop windows. Wander through the open-air Christkindlmarkt for unique gifts and sweet treats, or lace up skates for an afternoon at the town’s outdoor ice rink. Active travelers seeking a true winter wonderland experience can hit the slopes at nearby Stevens Pass or embark on a snowshoe adventure along the Wenatchee River. Warm up with a mug of glühwein, German mulled wine, by the fire in a traditional beer hall, or sample gingerbread and bratwurst at one of Leavenworth’s many festive eateries. The magic of the season is everywhere, from lantern-lit walks to impromptu sing-alongs beneath the stars.

Where to stay: Experience alpine-inspired hospitality in the heart of the village, where rooms brim with Bavarian character, complimentary breakfasts are serenaded by live alphorn music, and a heated pool provides the perfect retreat after a day in the snow. Just a short drive away from the slopes and Wenatchee National Forest, Enzian Inn makes an ideal base for travelers eager to explore Leavenworth’s natural beauty and vibrant city life.
 

Colmar, France
 

Set in the heart of France’s Alsace region, Colmar is a vision of pastel-painted houses, flower-draped balconies, and glimmering canals. In December, the town comes alive with the magic of Christmas, with five themed markets spilling into cobblestone squares, each one a feast for the senses with spiced gingerbread, mulled Alsatian wine, and hand-crafted treasures. Stroll through Petite Venise’s illuminated lanes, listen for the sound of choirs singing carols in front of the Gothic St. Martin’s Church, or hop on a horse-drawn carriage ride through the old town. Art lovers can step into the Unterlinden Museum, while foodies will want to sample local specialties including tarte flambée, a thin pizza topped with crème fraîche, onions, and lardons, or baeckeoffein, a meat and potato stew in a cozy winstub, a traditional Alsatian restaurant. For a sweet treat at the end of the day, travelers won’t want to miss a visit to choco-story, The Chocolate Musuem, where they can enjoy an interactive demonstration from master chocolatiers and sample delicious chocolates along the way.  

Where to stay: Looking for a romantic retreat to experience your storybook happily ever after? Hotel Restaurant Le Maréchal is the perfect destination. Nestled along the canal, this enchanting four-star hotel seamlessly blends 16th-century charm with modern comforts. Ornate rooms, gourmet dining, and picturesque views of Colmar’s magical waterways create the ideal setting for an unforgettable festive escape. Here, lovebirds can relax and unwind in style after a day spent exploring the city’s charm.
 

Bariloche, Argentina 
 

On the shores of Lake Nahuel Huapi and ringed by the snow-capped Andes, Bariloche brings European charm to the heart of Patagonia. December here brings a unique blend of summer sunshine and festive spirit. The town’s chalet-style buildings along Mitre Street are decked out with garlands and glow with lights, while music and laughter spill out into the Centro Cívico square. Shop artisanal Christmas markets for handcrafted chocolates and Patagonian woolens, or take a scenic stroll along the lakefront promenade. Adventurers can hike or bike in the surrounding national park, paddle in the crystal-clear waters of Lago Gutiérrez, or ride the cable car up Cerro Otto for panoramic views. Sample rich hot chocolate or regional wines at a mountain-view café as carolers perform on the plaza. As evening falls, don’t miss catching an outdoor concert or joining locals for a festive parade beneath the stars.

Where to stay: Surrounded by five hectares of forest, hills, and gardens, and overlooking the breathtaking Lake Nahuel Huapi, Huinid Bustillo Hotel & Spa is a haven of comfort with classic alpine style. Elegant rooms offer serene lake or mountain vistas, while the on-site spa invites travelers to unwind after busy days. Toast the season in style in inviting lounges, all while immersed in the natural beauty of this exceptional setting.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

• The Silent Night stay, perched on the quiet shores of Isleornsay, Skye, accessible only by boat - offers the ultimate digital detox and retreat from festive noise.
• A quarter (24%) of Brits say they wish they could step away from the chaos, and be fully remote this festive season, embracing silence, simplicity and new silent experiences.
• Guests will enjoy a curated itinerary of ‘Hushed Hobbies’, including birdwatching,  seaweed foraging, sound baths and open swimming - in response to 41% of travellers saying they would go on holiday specifically to feel closer to the natural world.
• Data from Booking.com shows an uplift in Brits looking to get away this Christmas - searching for a home away from home - with festive travel searches up 19.5% for trips in the UK and 31% for international travel.

London, 24^th November: This Christmas, Booking.com is inviting travellers to embrace the tranquillity of nature with an off-grid festive stay on their very own private island in the Isle of Skye.

The Silent Night Stay, perched on the serene shores of Isleornsay and accessible only by boat, offers a rare opportunity to unplug completely, enjoy a digital and social detox, and reconnect with the natural world - bookable as a one-off exclusive retreat this Christmas.

The stunning stay comes as new research from Booking.com reveals that a quarter (24%) of Brits wish they could disappear from the chaos and go ‘off grid’ this Christmas. In fact, more than half (55%) of Brits claimed their ideal Christmas this year would be ‘quiet and relaxing’, with a third (33%) looking to slow down, reflect, and reconnect with nature.

A further 51% say they’d enjoy the chance to recharge and reset, spend quality time with a small group of loved ones (45%), and step away from the usual festive chaos (33%). However, nearly a third (30%) admit they feel held back by not wanting to disappoint their family and friends, and the pressure to keep up with traditions and expectations (22%). 

Set within the enchanting Eilean Sionnach Lighthouse Cottage, the Silent Night stay features four elegant bedrooms, a roll-top bathtub overlooking the sea, a wood-burning stove, and sweeping views across Loch Hourn and Knoydart – the perfect setting for slow, restorative mornings and mindful, nature-based activities - far from screens and busy schedules.

Recent research from Booking.com revealed that 41% of travellers saying they would go on holiday specifically to feel closer to the natural world, with one in five (20%) turning to “quieter” hobbies during a trip. More than two thirds (67%) say they would consider fishing or birdwatching and staying at a hotel where they are involved with foraging in local nature for their meals (64%), highlighting the growing appeal of activities that foster a deeper connection with nature.

To enhance the experience, guests also receive a ‘Serenity Kit’ on arrival, including a journal for reflection, a sand timer to encourage tech-free moments, a puzzle, and a candle infused with the scents of the Isle of Skye.

Ryan Pearson, Regional Manager for UK & Ireland at Booking.com, said: “We’re seeing a real shift in what people are looking for from travel – towards quieter, more meaningful experiences that help them switch off, unwind and try something new. Our 2026 Travel Predictions highlights how ‘Hushed Hobbies’ are on the rise – with a third (33%) of  travellers looking for a festive break that allows them to slow down, reflect, and rediscover peace in nature. The Silent Night stay captures that spirit perfectly, giving guests a chance to slow down and restore balance during one of the busiest times of year.”

The Silent Night stay will be available to book on a first come first serve basis on 5 December 2025 10 am GMT on the Booking.com app or website, for up to four guests checking-in for three nights from the 19^th – 22^nd December at a cost of £20.25. 

Brit’s Top 10 Off-Grid Dream Destinations

1. A cosy homestay in the Scottish Highlands
2. A small island hideaway in the Maldives
3. A festive homestay in the Cotswolds
4. An alpine chalet in the Swiss Alps
5. A private island
6. A beachfront hut in Bali
7. A remote Icelandic cabin with hot springs nearby
8. A fjord-side lodge in Norway
9. A cabin in the Canadian Rockies
10. A cabin on an uninhabited Scottish island

NOTES TO EDITORS

Contact Details

For any queries, please contact the Booking.com UK Press Office: booking@brands2life.com
Survey conducted by OnePoll from 11^th November to 13^th November 2025, 2,000 UK adults who celebrate Christmas. 

About Booking.com: 
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Follow us on TikTok, Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room. 

Oulu, Finland
 

Perched at the mouth of the Oulu River, where nature meets Nordic cool, Oulu is a lively northern Finnish city famed for its innovation, buzzing arts scene and long, luminous summer nights. It’s also home to one of the planet’s most wonderfully eccentric sporting spectacles — the Air Guitar World Championships which takes place in August. This one-of-a-kind event transforms Oulu into a stage for pure theatrical joy. Known for its frozen seascapes in winter and endless light in summer, Oulu offers visitors a rare mix of vibrant culture and raw Nordic beauty. After cheering on air guitar heroes, travelers can unwind on the Hupisaaret Islands, wander through historic Oulu Market Hall for local Arctic flavors, or simply soak up the city’s laid-back, inventive energy. The city also offers easy access to the unique landscapes of Finnish Lapland. Whether visiting the spectacle or the scenery, Oulu promises a blend of the unexpected and unforgettable.

Where to stay: Situated along the Oulu River, Hotel Lasaretti offers a peaceful and scenic retreat just minutes from the city’s lively centre. The hotel is known for its on-site art and rotating exhibitions, adding a creative touch to every stay. With nearby parks, walking trails, and top-notch dining, it’s an ideal base for exploring all Oulu has to offer. 
 

Congham, Norfolk, England
 

Tucked away in the heart of Norfolk, in the East of England, the charming village of Congham is a quintessential slice of English countryside, known for its rolling fields, winding lanes, and peaceful rural charm. Each summer, in July the destination bursts into life as it hosts one of Britain’s most delightfully eccentric sporting traditions: the World Snail Racing Championships. Held since the 1960s, this eccentric event sees snails racing on a damp cloth circle while crowds cheer them on. It’s a family-friendly spectacle filled with humor and local pride. Once the snails have reached the finish line, visitors can enjoy countryside walks, explore the nearby Sandringham Estate, or relax in traditional English pubs surrounded by wildflower meadows. Whether travelers come for the snails or stay for the scenery, Congham is the perfect place to slow down, soak up the countryside charm, and experience a delightfully offbeat slice of English village life. 

Where to stay: Enjoy a blend of classic English charm and modern comfort in the heart of the Norfolk countryside and stay at Congham Hall Hotel & Spa, the boutique hotel offers elegant rooms, a soothing spa, and locally sourced dining. Just minutes from the Norfolk coast, it’s an ideal base to rent a car to explore further afield. With its blend of comfort, charm, and tranquility, Congham Hall promises a memorable stay.

Windsor, Canada
 

Located in Nova Scotia, on Canada’s Southeastern coast, Windsor is a charming riverside town nestled beside the Avon River, surrounded by rolling hills, orchards, and farmland. Each October, the town bursts into life with the Windsor Pumpkin Regatta, where participants race across Lake Pesaquid in giant, hollowed-out pumpkins turned into boats. The regatta draws crowds from across the country, eager to cheer on costumed racers in brightly painted gourds. The event, which takes place on Thanksgiving weekend, blends autumn festivities with good-natured competition and community spirit. Beyond the regatta, Windsor invites visitors to explore its rich heritage, such as the Haliburton House Museum, the 19th-century home of author Thomas Chandler Haliburton, and Fort Edward, North America’s oldest surviving blockhouse overlooking the Avon River. Nature lovers can hike through scenic trails or take in the autumn foliage. The surrounding region also offers vineyard tours and tastings in Nova Scotia’s blossoming wine country. With its mix of quirky charm, history, and seasonal beauty, Windsor delivers an unforgettable small-town experience.

Where to stay: With its charming décor and personalized hospitality, A Hidden Gem Bed and Breakfast offers a welcoming retreat in the heart of Windsor. Guests can start their day with a hearty homemade breakfast before heading out to explore local attractions including the Pumpkin Regatta. The peaceful setting and thoughtful touches make it a relaxing countryside getaway and perfect base for discovering Windsor’s unique blend of quirkiness and charm.

Java, Indonesia  
 

On the island of Java, Indonesia, one of the world’s most intense and unusual sports takes centre stage Fireball Soccer. Local brave players kick a flaming coconut in a dramatic display of strength, tradition, and endurance to welcome the month of Ramadan. Rooted in local martial arts rituals, the game is both a cultural spectacle and a test of fearlessness. But Java’s intrigue doesn’t end there. Travelers can explore ancient temples like Borobudur and Prambanan, hike the smoking crater of Mount Bromo at sunrise, or wander through vibrant street markets in cities like Yogyakarta. Java is a sensory experience, from the scent of clove cigarettes and street food to the rhythms of gamelan music echoing through the air. Lush rice terraces, waterfalls, and tea plantations add to the island’s natural beauty. For those seeking both adrenaline and authenticity, Java offers a journey unlike any other.

Where to stay: Guests staying at MesaStila Resort and Spa are immersed in the serene beauty of Central Java’s highlands, surrounded by lush coffee plantations and volcanic landscapes. This heritage retreat blends traditional Javanese architecture with luxurious wellness experiences. Guests can unwind with holistic spa treatments, enjoy locally sourced cuisine, or explore nearby cultural sites. 

San Francisco, USA
 

In the heart of San Francisco, underwater hockey has made a splash since the 1980s, drawing a loyal community of players year-round. Played at the bottom of a pool with fins, snorkels, and a weighted puck, it's as fast-paced as it is unconventional. Peak competition season runs in spring and summer, with regional tournaments attracting players from across the country. It’s a uniquely San Franciscan blend of sport, strategy, and the unexpected. Outside of the pool, San Francisco reveals its many other charms, inviting visitors to walk the Golden Gate Bridge, uncover the secrets of Alcatraz, or lose themselves in the vibrant maze of Chinatown.  The vibrant Mission District teems with street art, Latin flavors, and eclectic shops. Outdoorsy types can cycle through Golden Gate Park, hike the Presidio, or catch sunset views from Twin Peaks. Food lovers are spoiled for choice from waterfront seafood and farmers’ markets to Michelin-starred dining. With its rich mix of pastimes, culture, and coastal charm, San Francisco invites travelers to embrace both the iconic and the unexpected.

Where to stay: Just minutes from San Francisco’s top draws, Infinity Hotel by Hilton offers a relaxed and convenient place to recharge between city adventures. Its central location makes it easy to explore attractions and perfect for those keen to uncover the city’s quirkier side, including unexpected activities like underwater hockey, walks through the Presidio Tunnel Tops with sweeping views of the Bay, exploring antique arcade machines at the Musée Mécanique, or discovering vivid murals in Clarion Alley. 
 

Yungaburra, Australia
 

Located in Queensland’s picturesque Atherton Tablelands, the village of Yungaburra is a serene destination that appeals to nature lovers and curious explorers alike. One of Yungaburra’s most remarkable and rare attractions is the opportunity to see a platypus in the wild, a true highlight for many visitors. The elusive platypus, known for its shy nature and unusual appearance, can often be spotted in the early morning or late afternoon along the peaceful banks of Peterson Creek, which meanders gently through the village. The area is also a renowned birdwatching haven, attracting both native and migratory species throughout the year. Surrounded by rainforest and rolling countryside, Yungaburra invites exploration on foot or by bike via scenic walking and cycling trails. Just outside the town, the awe-inspiring Curtain Fig Tree, an ancient natural landmark, draws visitors from near and far. With its cool mountain air, laid-back atmosphere, and rich biodiversity, Yungaburra offers an authentic escape in the heart of tropical Queensland.

Where to stay: Nestled in the lush rainforest of Yungaburra, On The Wallaby Eco Lodge offers a welcoming escape for nature enthusiasts. Its peaceful setting makes it a prime spot for spotting elusive platypus, discovering local birdlife, and venturing into the stunning Atherton Tablelands. With guided night walks, bike rentals, and a strong focus on sustainability, the lodge encourages slow, conscious travel. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

Here’s a snapshot of the Black Friday savings travelers can enjoy across all six travel categories between November 20 and December 3, 2025, for travel as far out as December 31, 2026:

Travel Smart, Save More

According to Booking.com research, 38% of travelers plan to take similar trips next year as they did in 2025, but expect costs to be higher, making Black Friday the perfect time to lock in savings and stretch budgets. And since 27% of travelers in groups cite budget disagreements as a common challenge, these deals help everyone agree on the next destination.³

For families, affordability can mean the difference between dreaming and doing with 67% of parents using apps to help save money when traveling. Black Friday savings on any type of trip helps make travel more attainable, helping families explore the world together without compromise.⁴ Families looking for inspiration on where to go can explore Booking.com’s 2026 Trending Destinations, with highlights ranging from Vietnam’s sun-kissed southeast coast to a charming and cycle-friendly city in Western Germany. 

Experiences that connect and restore

Black Friday isn’t just about where to stay, it’s also about how to get there. Road trips are having a renaissance, and according to Booking.com’s Travel Predictions 2026, 84% of travelers are open to carpooling on vacation, while 54% are willing to use an app to find travelers on a similar route.⁵ With up to 25% off car rentals, Booking.com makes it easier than ever to hit the open road, whether chasing the 100th anniversary of Route 66 across the U.S. taking place in 2026 or experiencing Australia’s Great Ocean Road.

For travelers craving calm and a closer connection to nature, many are turning to experiences that help them slow down and recharge. 43% of travelers and an impressive 81% of Gen Z say they want vacations that bring them closer to the natural world.⁶ Black Friday deals on attractions, up to 20% off, make it easier to book restorative experiences from birdwatching along Chile's coast to Arctic ice floating in Finland.

Seamless planning with AI, from Deals to Destinations

Booking.com’s suite of AI-powered tools helps travelers plan smarter and get the most out of Black Friday. Flight Search Summaries highlight trade-offs like stops, price, and travel time, helping travelers pick the right flight with ease. Users can also describe their ideal stay in their own words and Smart Filters will automatically narrow down accommodations to match to those preferences, saving time and helping to find the perfect place to stay. Review Summaries highlight the most important details from guest reviews into a tailored overview so travelers can choose a stay with confidence.⁷ With these tools, and several others, planning a full trip from flights to stays and activities is simpler than ever, making it easy to find the best deals and lock in the perfect trip in just a few clicks.

¹ Only available for users in Austria, Bahrain, Belgium, Canada, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Oman, Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, USA.

² Only available for users in the United States

³ Research was commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months,  plan to travel in 2025, and are involved in trip planning. The sample is comprised of 32,106 respondents across 32 markets surveyed in January 2025. (2,000 from USA, 800 from Canada, 1,800 from Mexico, 800 from Colombia, 1,801 from Brazil, 800 from Argentina, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from UK, 1,800 from Germany, 800 from Netherlands, 500 from Denmark, 500 from Sweden, 501 from Croatia, 800 from Switzerland, 800 from Belgium, 504 from Ireland, 800 from Portugal, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from U`1AE).

⁴ Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1016 from Argentina, 1002 from Australia, 502 from Austria, 1003 from Belgium, 1002 from Brazil, 1006 from Canada, 1007 from China, 1005 from Colombia, 501 from Croatia, 501 from Denmark, 1011 from France, 1009 from Germany, 1004 from Hong Kong, 1002 from India, 506 from Ireland, 501 from Israel, 1014 from Italy, 1008 from Japan, 1013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1009 from Thailand, 503 from the UAE, 1012 from the UK, 1006 from the US and 1016 from Vietnam). Respondents completed an online survey in July-August 2024.

^5,6Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

⁷ The Flights Summaries feature is available for users with English language settings, with additional markets and languages coming in 2026. Smart Filters is available to users with language settings in English, Dutch, French, Italian, German, Spanish and Polish. Review Summaries is currently in testing mode. 

*Up to 40% savings available on new accommodation bookings at participating properties indicated by the ‘Black Friday Deal’ label on the search results and room selection pages. Saving varies depending on the destination country. Black Friday discounts have a minimum of 30% savings globally. Bookings must be made before 10:00 am CET on 03/12/25 for stays with check-in from 20/11/25 and check-out on or before 31/12/26. Saving applies to the cost of a room only (excluding any extras, additional fees or taxes). If you make any changes to your booking, you may lose your savings and be liable for the full amount. Saving cannot be combined with any other promotions. Room rates labelled ‘Partner Offer’ are excluded from this promotion. This offer is provided by participating properties and is subject to availability.

*Up to 25% discount available on new car rental bookings with participating car rental companies, indicated by the “Black Friday” badge on the search results page. Bookings must be made before 11:59 pm GMT on 03/12/25 for car rental pick-ups between 20/11/25 and 31/12/26. Discount applies to the cost of the car rental only (excluding any extras, additional fees or taxes). If you make changes to your booking, the discount will no longer apply and you will be liable for the standard price of the rental. This offer is provided directly by participating car rental companies and is subject to their availability and terms. The offer cannot be used in conjunction with Genius discounts or other promotions. For full terms and conditions see here.

*Up to 20% saving to a maximum value of 30€ (or local currency equivalent) per ticket available on new bookings for select attractions indicated by a ‘Black Friday Deal’ label. Offer provided on a first-come, first-served basis, based on an allocated campaign budget. Offer will end at 10:00 am CET on 4/12/25 or when the campaign budget has been utilised (‘Campaign End’). Bookings must be made before the Campaign End and for a visit within 180 days of the booking date. Saving applies to the cost of the attraction only (excluding any extras, additional fees or taxes). If you make any changes to your booking, you may lose your savings and be liable for the full amount. This offer is provided by Booking.com and our partners and is subject to availability.

*A 20% saving is available on new airport transfer bookings marked with the “Black Friday” badge on the search results page. Bookings must be made by 11:59 GMT on 03/12/25 for pick-ups between 20/11/25 and 31/12/26. If you make any changes to your booking you may lose your savings and be liable for the full taxi fare. This offer is subject to availability and cannot be used in conjunction with Genius discounts or other promotions. Valid only on select airport transfers; public transport and Uber rides excluded.

*Up to 15% savings are available on flights indicated by the ‘Black Friday Deal’ label on the search results page. You just need to choose your flight, and the deal is automatically applied. Bookings must be made before 11:00am CET on 04/12/25 for flights departing between 22/11/2025 and 31/12/2026. The offer applies to select destinations in the USA, Canada, Mexico, Africa, Asia, Europe and South America. Savings apply to the cost of the flight only, excluding any extras, additional fees or taxes. If you make changes to your booking, the discount will no longer apply, and you will be charged the standard fare. The savings amount is paid by Booking.com on your behalf. Prices may change during the campaign period, depending on availability and airline pricing. Black Friday Deal can be offered in conjunction with Genius savings but will not exceed 15%. Booking.com reserves the right to end the Black Friday Deals promotion early if the total financial value of the promotional offers redeemed exceeds a certain limit.

*Booking.com’s Double Cruise Cash is awarded to one passenger per new booking made between 11/20/25 and 12/03/25. Onboard Spend is calculated off the total price minus insurance, port charges, port expenses, and taxes as follows: $50 per $1–$999 booking, $100 per $1,000–$1,499 booking, $150 per $1,500–$1,999 booking, $200 per $2,000–$2,999 booking, $250 per $3,000–$3,999 booking, $350 per $4,000–$5,999 booking, $500 per $6,000–$7,999 booking, $700 per $8,000–$9,999 booking, $1,000 per $10,000–$14,999 booking, $1,500 per $15,000–$19,999 booking, and $2,000 per $20,000 or more booking. The Onboard Spend will be issued on the day of embarkation. Offer is per stateroom, will not exceed 10% of the cruise value, and is only valid for new individual cruise bookings made on Carnival, Royal Caribbean, Norwegian, Celebrity, Holland America, and Princess sailings departing at least 22 days post-booking but no later than 12/31/26. Not valid for canceled or rebooked cruises. Onboard Spend has no cash value, is not redeemable for cash, is not transferable, and will expire after the final night of the cruise. Offer ends 12/03/25. See full terms here.

Fairbanks, Alaska, USA
 

As the largest city in Alaska, Fairbanks, located on the wild Interior Region of the state offers adventure seekers a chance to experience the Arctic’s magic before the year ends with this Dogsled and Reindeer Day Trip. Each winter, from early November to February, snow-laden forests and open skies become a spectacular backdrop for unforgettable thrills, with travelers able to experience a dogsled ride weaving through silent woods, encounters with gentle reindeer, and, with a little luck, the Northern Lights shimmering above, all in one. This is a dream activity for nearly two thirds (62%)** of travelers considering visiting a darker sky destination. Beyond the wilderness, Fairbanks invites curious travelers to soak in the Chena Hot Springs, explore the Museum of the North’s regional culture and wildlife exhibits, and wander downtown’s cozy cafés and local shops selling unique handmade trinkets. Whether chasing the aurora or looking to explore the great outdoors, Fairbanks is a gateway to once-in-a-lifetime moments and winter wonder.

Where to stay: Tucked Away Timber Lower Suite in the Fairbanks woods is a peaceful retreat with rustic charm and thoughtful modern touches. Travelers can unwind in a choice of two spacious bedrooms, cook together in the fully equipped kitchen, or enjoy quiet evenings in the cozy living area. The property’s private outdoor space makes it the perfect place to breathe in the crisp Alaskan air or if lucky, watch the Northern Lights right from the doorstep.

Luxor, Egypt
 

For a truly unforgettable view of Egypt’s ancient wonders, a hot air balloon ride over Luxor offers a sunrise experience like no other. As the balloon lifts into the early morning sky, travelers are treated to sweeping views of the Nile River, golden desert landscapes, and iconic sites such as the Valley of the Kings, Karnak Temple, and the Colossi of Memnon, each glowing in dawn’s soft light. The stillness of the air and the vastness of the landscape create a rare sense of awe and serenity, making this journey a favorite for couples, culture lovers, and photographers alike. Back on solid ground, Luxor itself invites discovery: wander the vibrant markets for handmade crafts, sample traditional Egyptian dishes like mahshi, vegetables stuffed with rice and spices, or foul medames, a hearty fava bean stew. Or take a felucca ride, a traditional wooden sailing boat, at sunset on the Nile. With its blend of ancient history, lively local culture, and cooler temperatures during the last months of the year, Luxor is a destination where unforgettable moments wait round every corner.

Where to stay: For travelers looking for a relaxing escape, Jolie Ville Hotel & Spa Kings Island is the place to stay. Located on a private island in the Nile, families can stretch out in spacious rooms, swim in palm-shaded pools, or stroll through lush gardens overlooking the world’s longest river. With on-site dining and easy access to Luxor’s ancient sites, it’s a peaceful base for a memorable Egyptian adventure.
 

Phuket, Thailand 
 

For those craving adrenaline-fueled adventure, Phuket delivers with whitewater rafting and ATV bike adventure in nearby Phang Nga. Start the day powering down rushing rivers with expert guides, navigating thrilling rapids surrounded by lush jungle scenery. After the excitement on the water, hop on an ATV and tackle off-road trails, weaving through tropical forest and over rugged terrain, it’s an action-packed way to experience southern Thailand’s wild side. Beyond the adventure, Phuket charms with its colorful Old Town, where Sino-Portuguese architecture and vibrant street art set the scene for leisurely strolls. Savor fragrant curries or fresh seafood at bustling night markets, unwind on the island’s famous beaches like Kata and Nai Harn, or set out on a boat trip to the dramatic limestone cliffs of Phang Nga Bay. With its rich blend of nature, culture, and relaxation, Phuket offers something unforgettable for every traveler.

Where to stay: Arco Phuket Town is a stylish urban retreat just steps from the city’s lively markets and historic streets. Guests can unwind in sleek, air-conditioned rooms, grab a refreshing drink at the on-site café, or take in city views from the rooftop terrace. With its friendly staff and central location, it’s an ideal spot to recharge between island adventures and cultural discoveries.
 

Höfn, Iceland
 

Tucked between glaciers and black-sand coastline, Höfn is the ultimate gateway to Iceland’s most extraordinary winter experiences. Surrounded by towering ice formations and sweeping Arctic skies, visitors are immersed in landscapes both surreal and breathtaking. For those craving adventure, a Private Zip Line, Ice Climbing, and Ice Cave Experience delivers a day packed with heart-pounding thrills, soaring above glacial crevasses, scaling frozen walls, and wandering through shimmering blue ice tunnels. This experience is conducted under the guidance of expert local instructors, designed for travelers who are regularly active and over the age of ten. When it’s time to slow down, Höfn charms with its harbourfront seafood restaurants, famed for their fresh langoustine, and its welcoming cafés perfect for warming up after a day outdoors. Travelers can explore the nearby Vatnajökull National Park, home to Europe’s largest glacier, or relax in geothermal hot tubs while watching for the Northern Lights. Whether chasing adventure or savoring Icelandic hospitality, Höfn is a place where wild beauty and unforgettable moments go hand in hand.

Where to stay: Step into an Icelandic haven with this 3-bedroom house with a magical garden and sunroom. After an action-packed day, unwind beneath a glass roof, sipping cocoa as the light sky sets above, or gather with loved ones in the lush garden for an unforgettable midnight-sun picnic. Cozy décor, panoramic windows and plenty of space welcome travelers from near and far. 

Lima, Peru
 

Set on Peru’s dramatic Pacific coast, Lima is a city where surf meets skyscrapers and vibrant culture pulses through every neighborhood. For those who have a moderate level of fitness and are craving adventure, nothing compares to swimming with sea lions in the wild waters off the Palomino Islands. This guided excursion whisks visitors out by boat to meet the islands’ playful sea lion colony. Along the way, keep an eye out for soaring seabirds and soak up breathtaking views of Lima’s rugged coastline. Once back on land, the city invites exploration: wander Barranco’s colorful streets lined with street art and indie galleries, linger over world-class ceviche in Miraflores, or catch the sunset from a clifftop park on the Malecón. Whether you’re drawn by marine encounters or Lima’s legendary food and nightlife, this coastal capital is bursting with unforgettable moments and Peruvian spirit.

Where to stay: WasiPai Boutique Hotel puts travelers right in the heart of Lima’s creative pulse, blending sleek Peruvian design with vibrant local flair. Just steps away from Barranco’s buzzing galleries, nightlife scene and the crystal ocean, this property is the perfect launchpad for soaking up Lima’s culture, cuisine and coastal charm. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

**Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

Salem, Massachusetts, USA
 

Located in the northeastern United States, the historic city of Salem embraces its infamous past to become the epicenter of Halloween festivities. Each October, its cobbled streets and colonial squares come alive with haunted happenings, where ghost tours, street performers, and costumed parades turn history into spectacle. Families can join the Salem Voodoo, Vampires and Ghosts Tour, weaving past old cemeteries and historic houses while hearing tales of the 1692 witch trials and New England’s history of voodoo and ghost sightings. Beyond the spooky season, Salem offers plenty for curious travelers. The Peabody Essex Museum showcases maritime treasures and global art, while the Salem Maritime National Historic Site tells the story of America’s earliest seafaring days. Families can picnic on Winter Island overlooking the Atlantic, browse eclectic witch-themed shops, or simply savor cider doughnuts on a crisp autumn stroll.

Where to stay: In the heart of Salem, The Cove takes fright night seriously with uniquely themed rooms, from a witches cottage to a medieval dungeon, making this property the ultimate Halloween hideaway. Families will love each spacious room’s playful decor and easy access to the city’s bewitching activities. 
 

Limoges, France
 

In the heart of France’s Limousin region, Limoges adds a distinctly European touch to Halloween. Medieval squares glow with lanterns and pumpkins, while street performers and market stalls selling masks and autumn sweets turn the city into an open-air festival. Families can join pumpkin-carving workshops or attend storytelling evenings where ghosts and goblins enchant rather than frighten. Known as the world’s porcelain capital, Limoges also offers artistic adventures beyond the season. At the Musée National Adrien Dubouché, children can get hands-on with a variety of workshops including porcelain painting and comic strip making while parents admire centuries of craftsmanship. Tree-lined promenades and public gardens invite leisurely strolls while nearby Millevaches Plateau provides trails where families can hike through rolling hills and forests, making Limoges a blend of spooky fun and cultural charm for all to enjoy. 

Where to stay:  Villa37 is a stylish private retreat where guests step from the candlelit streets of Limoges into their own dark and charming cozy escape. With five bedrooms and five bathrooms, it’s the ideal accommodation for a family reunion. Close to the city center, travelers can easily head out to enjoy frightening October celebrations before returning to the villa’s warmth for a home cooked meal. 
 

Taipei, Taiwan
 

The capital of Taiwan, Taipei is known for its modern towering skyscrapers, vibrant street-food scene and bustling markets. Beyond the city lights, Taipei brings Halloween to life with “Zoolloween,” the Taipei Zoo’s annual festival inviting animals and families to dress up to turn the zoo into a playful and spooky celebration. Children can join trick-or-treat parades through the park, while zookeepers stage pumpkin-themed surprises, from elephants smashing gourds, a local hard-shelled fruit, to red pandas rummaging in festive treats. Away from Zoolloween, travelers can ride the Maokong Gondola which glides above tea plantations and city skylines, offering breathtaking views of the surrounding greenery. The lively Shilin Night Market keeps little hands busy with street snacks and glowing lanterns, while Chiang Kai-shek Memorial Hall offers wide plazas perfect for children to run free. Blending spooky charm with cultural exploration, Taipei ensures families find adventure long after the jack-o’-lanterns fade.

Where to stay:  Gloria Residence blends sleek modern style with warm hospitality in the heart of Taipei. Families can stretch out in spacious apartment suites before exploring near-by attractions, including Ningxia Night Market (less than a 15-minute walk away) and Xingtian Temple or, instead, spend their days swimming in the property’s indoor pool or enjoying a drink or two in the communal lounge. 
 

Billund, Denmark
 

Nestled in Denmark’s countryside, Billund transforms into a Halloween playground with LEGOLAND Billund Resort at the center of the town’s celebrations. Taking place from October 3 to November 2, the resort takes on a festive glow with giant LEGO pumpkins, cobweb-draped castles, and parades where friendly ghouls lead “brick-or-treat” adventures for kids. Seasonal shows and dazzling light displays extend the fun long after sundown, while themed rides keep the energy high. But Billund is more than just a world of bricks and costumes. Families can dive into year-round excitement at the sprawling waterpark of Aquadome, explore the rolling Danish countryside by bike, discovering scenic trails and charming villages along the way, or Grindsted Church, a charming piece of architecture dating back to the Middle Ages. After a day of adventure, travelers can settle in for some classic Danish comfort food, think hearty frikadeller, meatballs and sweet kanelsnegle, cinnamon rolls.

Where to stay:  Located only 300 metres (328 yards) from LEGOLAND’s “brick-or-treat” celebrations, The Lodge Billund pairs minimalist interiors with autumnal charm, surrounded by forests and crisp seasonal air. The property’s family-friendly location makes it the ideal cozy retreat for all, paired with both indoor and outdoor playgrounds and a swimming pool to help children burn off some energy. 

Bogotá, Colombia
 

In Colombia, Halloween is known as “Día de las Brujitas” (“Day of the Little Witches”) and is celebrated with vibrant parades where families fill the streets in costume and trick-or-treat while singing a short song to receive candy. An annual march attracts over 40,000 people dressed up as zombies who roam the city’s streets. The colonial streets of La Candelaria, located in the heart of Bogotá, Colombia’s capital city, come alive each October with costumed processions, live music, and the festive energy of Witches’ Day. Join a La Candelaria Walking Tour to explore colonial houses and baroque churches. The dazzling Gold Museum showcases pre-Colombian treasures, while the Monserrate Mountain lifts visitors by funicular or cable car for sweeping city views, and Simón Bolívar Park provides a green haven for cycling and paddle boating. From science museums to street art tours, Bogotá is a year-round destination for all the family to enjoy. 

Where to stay:  Cassa Luxury Homes offers families a luxury stay within Bogotá. From two-bedroom apartments to penthouse rooms all kitted out with a balcony, kitchenette, and modern amenities, travelers will feel right at home. Within walking distance of Parque de la 93 and El Chico Museum, travelers will come to Bogotá for the Halloween-celebrations and want to stick around to explore all the city has to offer. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

Phong Nha, Vietnam
 

In the heart of Phong Nha-Kẻ Bàng National Park, a UNESCO World Heritage site, adventure is written into the limestone landscape. For those craving discovery, this park’s caves offer journeys that balance excitement with accessibility. Paradise Cave reveals soaring chambers and glittering stone formations, with walkways that make it possible to venture far into this subterranean world without difficulty. Phong Nha Cave heightens the thrill as travelers are able to glide by wooden boats over turquoise waters, venturing into echoing passageways where each reveals a hidden wonder. For those eager to embrace a once-in-alifetime adventure, expeditions into Hang Son Doong, the largest cave on Earth, delivers the ultimate experience; trekking through vast caverns and camping beneath an underground jungle unlike anything on this planet. Whether by boat, on foot, or on a multi-day expedition, Phong Nha’s caves prove that adventure doesn’t have an age limit, it only requires a spirit ready to explore.

Where to stay: Hillside View Bungalow Homestay offers a warm, authentic Vietnamese welcome in a lush natural setting. With rustic-chic bungalows, a garden terrace, and river views, it’s an inviting place to recharge. The property also organizes tours and local experiences, making it easy for Boomers to dive into both adventure and culture while in Phong Nha. 

Knysna, South Africa
 

Set along the heart of the country’s breathtaking Garden Route, Knysna is where lush forests meet turquoise lagoons, creating a haven for wildlife lovers. Baby Boomers can embark on a guided eco-kayak tour through the Knysna Estuary, spotting playful otters, colourful kingfishers and a variety of waterbirds in their natural habitat. During migration season, a whale-watching cruise offers the unforgettable sight of dolphins and Southern right and humpback whales in the open sea. Inland, forest trails provide opportunities to encounter indigenous birds, bushbucks and other native species, while local guides reveal the secrets of the region’s diverse ecosystems. Even culinary adventures connect with wildlife, Knysna’s world-famous oysters are harvested from the lagoon, a reminder of the rich life thriving beneath the waters. For a different kind of discovery, Boomers can explore nearby nature reserves and coastal habitats, experiencing South Africa’s wildlife up close while enjoying the thrill of being immersed in its untamed beauty.

Where to stay: Knysna Hollow Country Estate provides a tranquil retreat surrounded by gardens and indigenous trees. With modern rooms, a sparkling pool, and a stylish restaurant serving South African-inspired dishes from bobotie (a spiced meat dish) to malva (a warm sponge pudding), it’s the perfect base for balancing outdoor adventure with comfort.
 

Bend, Oregon, USA
 

Tucked into Central Oregon’s high desert, Bend is the ultimate basecamp for Boomers eager to get out on the water for an adventure. Paddleboarding across serene alpine lakes provides visitors with a peaceful yet invigorating way to start the day, while kayaking along the Deschutes River combines gentle currents with occasional thrilling rapids. Anglers can cast for trout in crystal-clear streams, or join guided float trips to spot wildlife like herons and river otters along the banks. For those seeking something truly unique, the mile-long Lava River Cave offers underground pools that reflect Oregon’s volcanic past, blending exploration with a touch of mystery. Nearby reservoirs and waterways invite boating, sailing or even paddle yoga, while white-water rafting trips offer an adrenaline rush for those ready to take on bigger waves. With every bend of river and glint of sun on the lakes, Bend turns aquatic adventures into an experience that’s both exhilarating and rejuvenating.

Where to stay: Riverhouse Lodge on the Deschutes blends the serenity of riverfront views with the convenience of being minutes from downtown Bend. Guests can relax by the indoor and outdoor pools, indulge in hearty Northwest cuisine at the onsite restaurant, and recharge in spacious rooms that overlook the rushing Deschutes River.

Kotor Bay, Montenegro
 

Framed by sheer cliffs plunging into sapphire waters, the fjord-like Bay of Kotor is a playground for explorers keen to set off an adventurous hike. Boomers can tackle the 1,350 steps to San Giovanni Fortress, rewarded with sweeping views of the Adriatic’s only fjord and centuries of history etched into its walls. Travelers can embark on a walking tour through Lovćen National Park revealing rugged mountains and panoramic vistas steeped in the cultural heritage Kotor’s UNESCO-listed Old Town. Cycling the old Austro-Hungarian military roads offers insight into Montenegro’s past, while centuries-old monasteries and surrounding towns provide further historical glimpses. Evening strolls reveal Kotor’s timeless architecture and bustling markets, while traditional music echoes through the medieval squares, bringing the streets to life. Each step through the city and surrounding trails connects travelers with centuries of history, leaving a lasting impression where every corner tells a story and every path invites your next exploration.  

Where to stay: The waterfront apartments of VerDi put guests right at the edge of the bay, offering serene views, direct access to the water and accommodation within one of the city’s historic buildings. Spacious and modern interiors create a comfortable home base, while private balconies make for perfect sunset-watching after a day of exploration.
 

Mendoza, Argentina
 

Adventure meets indulgence in Mendoza, where the towering Andes provides the perfect playground for active Boomers. Horseback riding through the Andean foothills with local gauchos, enables travelers to feel the thrill of the mountains up close. For adrenaline seekers, guided 4x4 excursions deep into Aconcagua Provincial Park offer rugged terrain and breathtaking views of South America’s highest peak or even paragliding over Mendoza’s valleys to give visitors a rush from above. Winter transforms the region into a skiers’ paradise at Las Leñas, whilst summer invites hiking and mountain biking along scenic trails. The Hot Springs at Cacheuta provides a restorative reward after an exhausting day, filled with thrilling activities. Mendoza proves that exploration isn’t just for the young, every activity engages the body, ignites the senses and fuels the spirit.

Where to stay: Huentala Hotel is a stylish and comfortable retreat for travelers seeking both adventure and relaxation. With elegant rooms, a refreshing pool and an art gallery, it’s the ideal place to recuperate after a busy day of exploring. Conveniently located near the city centre, Boomers can wander into town before heading home for a night of much-needed rest.

*Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1,004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

Mũi Né, Vietnam
 

On Vietnam’s sun-kissed southeast coast, Mũi Né offers a dreamy blend of natural beauty, local culture, and adventure. What was once a quiet fishing village has now transformed into a laid-back beach escape known for its golden sands, swaying coconut palms, and consistent ocean breezes that make it a mecca for kite surfing and wind sports. Just a four-hour drive from Ho Chi Minh City, Mũi Né feels worlds away with its unique landscapes ranging from the surreal Red and White Sand Dunes to the peaceful Fairy Stream where travelers can wade through shallow waters surrounded by striking rock formations. Ideal for the 40% who are looking to visit a travel destination inspired by fantasy landscapes fit for the pages of a book, as this year’s Travel Predictions research reveals the rise in Romantasy Retreats. Along the coast, beach shacks serve up fresh seafood, including grilled scallops and spicy lemongrass clams, while nearby fishing ports offer glimpses of traditional Vietnamese life. Beyond the beaches, a low-key mix of local markets, ancient temples, and coastal villages allow visitors to absorb a richer slice of Vietnam.

Where to stay: Nestled along a private stretch of beachfront, the Sailing Club Resort Mũi Né is an ideal coastal boutique retreat with tropical gardens and a relaxed, elegant vibe. With just 31 rooms, bungalows, and villas, the resort blends contemporary comfort with Vietnamese design touches. Guests can unwind by the beachfront pool, enjoy fresh seafood at Sandals Restaurant, or take advantage of kite surfing lessons right from the resort’s doorstep.

Bilbao, Spain
 

Once an industrial hub, Bilbao has transformed into one of Europe’s most exciting cultural destinations, famed for its striking architecture and world-class art. The iconic Guggenheim Museum anchors a shimmering riverside, symbolizing the city’s modern, unapologetic transformation alongside the natural beauty of the surrounding Basque hills. Bilbao’s compact old town, or Casco Viejo, charms visitors with its narrow medieval streets, bustling pintxos bars, and street markets. As the culinary capital of the Basque Country, Bilbao possesses everything from Michelin-starred restaurants to casual taverns serving regional specialties. Make sure to stop at Mercado de la Ribera, Europe’s largest covered food market built in 1929, and situated in an elegant art deco building. Set on Spain’s northern Cantabrian coast, Bilbao reveals a side of the country many don’t expect: rugged shorelines, misty mountains, and a lush, green landscape far removed from the typical sun-soaked Mediterranean image. With easy access to coastal towns and surf beaches where travelers can discover the gems of the Bay of Biscay, plus a scenic countryside, Bilbao has something for every taste.

Where to stay: For an intimate stay in the heart of Bilbao, Bilder Boutique Hotel offers a cozy base with 39 stylish rooms. Tucked near the bustling Plaza Berria, this charming boutique hotel puts travelers within easy reach of the city’s historic gems, including the Casa del Jaspe and Palacio Salcedo. With contemporary design touches, attentive service, and a prime location for exploring the Old Town and the nearby Guggenheim Museum, Bilder Boutique Hotel is a perfect pick for those seeking a hip Bilbao experience.

Barranquilla, Colombia
 

Barranquilla pulses with tropical pride on Colombia’s northern Caribbean coast, set along the banks of the Magdalena River. The city comes alive each year during the UNESCO-listed Carnaval de Barranquilla, a spectacular celebration of parades, cumbia rhythms, and dazzling costumes. A moment where the city comes alive in self-celebration. Beyond carnival season, visitors can stroll the modern Malecón del Río for river views and open-air events or wander through the leafy El Prado district, home to historic mansions, vibrant street art, and cozy cafés. Local flavors shine in dishes like butifarra sausages, coconut rice, and fresh seafood. Just a two-hour drive from Cartagena, Barranquilla is a colorful, under-the-radar escape where river life, music, and community come together in a uniquely Colombian way. Plus, it’s the hometown of a certain global superstar whose famously ‘honest’ hips have captivated the world.

Where to stay: Travelers can soak up Barranquilla’s heritage at Hotel El Prado, an iconic landmark welcoming guests since 1930. Known for its elegant historical Spanish architecture and palm-lined gardens, the hotel welcomes guests with bright, classic rooms and a serene outdoor pool that feels like a hidden oasis. Guests can savor traditional Colombian fare at the on-site restaurant or enjoy a cocktail by the poolside terrace. Perfectly situated for exploring either the Modern Art Museum or the Carnival Museum, Hotel El Prado offers a timeless base to experience Barranquilla’s culture and history.

Philadelphia, USA
 

Steeped in history yet brimmed with modern energy, Philadelphia is a city where the story of the United States’ founding collides with a thriving contemporary culture. The Pennsylvanian city holds a unique place in U.S. history, home to Independence Hall and the Liberty Bell, where the Declaration of Independence and the U.S. Constitution were signed. With the country’s Semiquincentennial approaching in 2026, the city will take center stage in commemorating 250 years of independence, offering visitors a front-row seat to historic celebrations. Alongside these landmark moments, Philly is also preparing to host major sporting events like the FIFA World Cup, MLB All-Star Game, and NCAA March Madness, making it a true hub of history, sports, and entertainment. Travelers can delve deeper into the city’s past on The Constitutional Walking Tour of Philadelphia, exploring “America’s Most Historic Square Mile” on foot. The city’s walkable neighborhoods like Old City and Fishtown brim with vibrant street art, like the famous Mural Mile, while its diverse food scene spans iconic cheesesteaks to award-winning restaurants. The City of Brotherly Love guarantees a memorable and dynamic urban escape.

Where to stay: With Philadelphia gearing up for a landmark year in 2026, group travel to the city is surely set to soar. This spacious three-bedroom apartment, located in the Francisville neighborhood, has a full kitchen, private terrace, and plenty of room to unwind. Guests can enjoy on-site perks including a gym, game room, and free WiFi. Within walking distance of downtown attractions and just a 20-minute stroll from the iconic Franklin Institute, this property makes it easy to explore the best of Philly by day and relax in comfort together at night.

Guangzhou, China
 

Guangzhou is a buzzing metropolis of over 18 million people, yet it remains under the radar for many travelers to China. One of the country’s oldest trading ports and a key hub on the ancient Maritime Silk Road, this southern city brims with cultural heritage, from centuries-old temples and traditional dim sum teahouses to the impressive facades of Shamian Island. Today, Guangzhou seamlessly blends history with modernity: soaring skyscrapers like the iconic Canton Tower and vast industrial districts reflect its status as a global economic powerhouse. A river cruise along the Pearl River offers an unforgettable vantage point of the dazzling skyline. Food lovers are especially rewarded here as Guangzhou is the birthplace of Cantonese cuisine and boasts more restaurants per capita than any other Chinese city, also offering countless local food tours to sample its culinary treasures. With a year-round subtropical climate and close proximity to Hong Kong and Macau, Guangzhou is a vibrant, lesser known gateway to both old and new China.

Where to stay: Travelers to Guangzhou can indulge in sleek riverside luxury at Langham Place, located along the Pearl River. Spacious, contemporary rooms and suites feature panoramic views of the skyline or river, providing a stylish and sophisticated base to explore the city. Guests can unwind at the signature Chuan Spa, take a dip in the pool, or savor Cantonese delicacies at Ming Court, the hotel’s Michelin-starred restaurant. 

Sal, Cape Verde
 

Sal is a sun-drenched island in Cape Verde, famed for its pristine praias brancas (white sand beaches), crystal-clear turquoise waters, and world-class windsurfing. Situated off the West African coast and just a four-hour flight from Portugal, Sal’s rich culture is a blend of African, Portuguese, and Creole influences, evident in its lively morna and funaná music scenes. Beyond the resorts, towns like Santa Maria buzz with colorful mercados, welcoming locals, and delicious seafood specialties such as catchupa, a hearty slow-cooked stew, and freshly grilled fish seasoned with local malagueta peppers and herbs. Nature lovers can explore the surreal salt flats of Pedra de Lume, rugged volcanic landscapes, and tranquil fishing villages where time seems to slow. The perfect backdrop for those looking to travel to indulge in their Hushed Hobbies in the year ahead, as 73% consider going fishing, birdwatching or another calm activity to foster a quiet, observant connection with the outdoors on their future travels. With year-round sunshine, a warm, welcoming vibe, and stunning ocean sunsets, Sal captures the soulful spirit of Cape Verde, where vibrant culture and natural beauty come alive in every corner of the island.

Where to stay: Set along a 4.9 mile (8-kilometer) stretch of pristine white sand, ROBINSON Cabo Verde, an adults only resort in Santa Maria, offers a spacious beachfront getaway on the island of Sal. Spanning over 400,000 square feet (37,160 square metres), the resort features two pools, a wellness area, and a wide range of activities from yoga and fitness classes to windsurfing and beach volleyball. Guests can choose from three restaurants and three bars, serving a variety of local and international flavors. With its laid-back atmosphere and direct access to one of Cape Verde’s most beautiful beaches, it’s a perfect spot for travelers looking to combine relaxation with adventure.

Manaus, Brazil
 

Surrounded by vast stretches of rainforest, Manaus is a metropolis like no other, set deep in the Brazilian Amazon and considered to be one of the most remote major cities in the world. Despite its isolation, Manaus is home to over two million people and bustles with urban energy while serving as the ultimate jumping-off point for exploring the Amazon’s extraordinary natural wonders. Visitors can witness the natural spectacle of the Meeting of Waters, where the inky Rio Negro and sandy Solimões rivers run side by side without mixing, before heading off on unforgettable river cruises and rainforest adventures. Within the city, you’ll find ornate landmarks like the Teatro Amazonas opera house, vibrant markets, and a food scene that celebrates native flavors, from tucupi (fermented manioc broth) and jambu (a numbing herb) to pirarucu fish and açaí straight from the source. Manaus delivers a striking blend of cultural vibrancy and wild nature, standing at the edge of the lungs of the Earth.

Where to stay: For an unforgettable rainforest experience, Ponta Poranga Jungle Lodge offers a remote escape deep within the Amazon, surrounded by lush jungle, winding rivers, and rich biodiversity. Guests can enjoy guided excursions, wildlife spotting, and authentic regional cuisine in a serene, natural setting. For those wishing to stay closer to Manaus’ urban heart, Hotel Villa Amazônia in the city center blends modern comfort with historic charm, just steps from the iconic Teatro Amazonas.

Munster, Germany
 

Charming and cycle-friendly, Münster is a picturesque city in western Germany that combines 1,200 years of history with a pulsing youthful energy. Known for its cobblestone streets, striking Gothic architecture, and laid-back atmosphere, Münster welcomes travelers with a slower-paced yet culturally rich urban feel. The historic Altstadt (Old Town), rebuilt after World War II, features iconic landmarks like St. Paulus Cathedral and Prinzipalmarkt’s arcaded walkways, while the scenic promenade, a green belt encircling the city center, is beloved by cyclists and walkers alike. Home to one of Germany’s largest universities, the city buzzes with student life, cozy cafés, and riverside beer gardens. For lovers of history, Münster also happens to be the birthplace of the Westphalian Peace Treaty, offering plenty of museums and sites to explore alongside its modern culinary and creative scenes.

Where to stay: Located in the heart of the city, Boardinghouse Münster is a modern, apartment-style accommodation ideal for travelers seeking flexibility and comfort, with fully equipped kitchens and easy access to Münster’s lively old town and museums. For those preferring a countryside backdrop, Landhaus Eggert sits just 5 miles (8-kilometers) from the city center, offering a peaceful rural setting with a spa featuring a sauna, Turkish steam room, and solarium, perfect for unwinding after a day of exploring.

Kochi, India
 

Set on India’s southwestern coast in Kerala, Kochi is a waterfront city shaped by centuries of global trade and cultural exchange. Wander the atmospheric lanes of Fort Kochi, where colorful mansions sit beside hip art cafés, and iconic Chinese fishing nets sway against the Arabian Sea horizon. The city comes especially alive during the Kochi-Muziris Biennale (January to March), when historic warehouses transform into cutting-edge art spaces. Culinary traditions run deep, from toddy shops dishing out spicy seafood to refined plates of fish molee and coconut-rich thalis. Just beyond the city, Kerala’s landscapes await: glide through Alleppey’s backwaters, trek Munnar’s misty hills, or relax on the golden sands of Marari Beach. With easy access via Cochin International Airport, Kochi is the perfect soulful gateway to southern India’s natural beauty and cultural riches.

Where to stay: Set along charming Princess Street, Forte Kochi is a five-star heritage hotel blending timeless elegance with modern comforts. Housed in a beautifully restored building, the hotel features spacious rooms, a serene courtyard pool, and a historic Mikvah spring at its heart. Guests can savor traditional Kerala flavors and fresh seafood at the in-house restaurant, with top cultural sites like Jew Street, the Dutch Palace, and St. Francis Church just a short rickshaw ride away.

Port Douglas, Australia
 

Nestled on Australia’s tropical northeast coast, Port Douglas is a charming town that serves as the perfect base to two UNESCO World Heritage sites: the Great Barrier Reef and the ancient Daintree Rainforest. Just a scenic one-hour drive from Cairns, or a three-hour flight from Sydney, Port Douglas mixes a unique blend of adventure and relaxation. Visitors can snorkel or dive among vibrant coral reefs by day, then explore lush rainforest trails or wildlife sanctuaries by afternoon. The town itself exudes coastal charm, with boutique shops and lively markets along Macrossan Street, plus cafes serving fresh local produce and seafood. Art lovers can browse the Ngarru Gallery, known for its striking collection of contemporary Aboriginal artworks. Dining options range from casual beachside grills to upscale restaurants featuring native ingredients. As day turns to night, Port Douglas transforms into a laid-back haven, where ocean breezes, local flavors, and artistic flair come together under starry tropical skies.

Where to stay: Just moments from Four Mile Beach, Coconut Grove Port Douglas  is a serene boutique stay in the heart of Port Douglas. With a collection of contemporary, apartment-style accommodations where guests can enjoy spacious open-plan living with private terraces or plunge pools. The property features a peaceful pool area, tropical gardens, and BBQ facilities, making it a perfect base for relaxed days by the sea. Macrossan Street’s cafés, restaurants, and shops are right around the corner, while the Great Barrier Reef and Daintree Rainforest remain easily accessible for day trips.

Methodology

* Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

**Destinations had to be in the top 1,000 most booked on Booking.com between 1 January 2025 and 31 August 2025. The resulting list was then sorted by year-over-year increase. The destinations were slightly curated to ensure geographic distribution.

Located in picturesque Tutukākā in New Zealand’s Northland, the Booking.com Kina Cottage will offer one lucky pair of Genius members an unforgettable retreat that uncovers the distinct flavours of Aotearoa, while helping to look after the local marine environment. 

Northland is known for its pristine beaches, lush forests, rich Māori culture, and proximity to one of the world’s top dive sites - the Poor Knights Islands Marine Reserve. It is also one of the regions most affected by ‘kina barren’, a growing ecological challenge in New Zealand and around the world in which excess kina population strips healthy kelp forests.

The Booking.com Kina Cottage will first offer guests a unique experience with Dive Now, heading out on the pristine coastline by boat to sustainably hand-harvest kina. The catch of the day will then be served from ocean-to-table in a multi-course, private dining experience by Kia Kanuta, inviting guests to savour their harvest while uncovering the stories behind this global delicacy. 

Guests will then relax and enjoy the private clifftop cottage, with a vineyard and olive tree grove, sweeping ocean views, a deck made for enjoying kina fresh from the ocean, and its own mermaid pool complete with a resident octopus.

The stay comes at a time when more people are seeking more sustainable travel experiences. Booking.com’s 2025 Travel and Sustainability report* highlights that two-thirds of Kiwis (67%) want to leave destinations better than they found them. Further Booking.com holiday home travel trends data** also found that food is a top motivator for travellers, with over 70% of Kiwis choosing destinations for cuisine and over half (54%) considering farm / ocean-to-table experiences as desired options when staying at holiday homes or local baches. 

Known for his passion for local ingredients, inventive seafood dishes, and bringing traditional Māori flavours to modern dining and global audiences, Chef Kia Kanuta said: 

“Some of my fondest memories are of school holidays spent gathering kina with my whānau, enjoying them fresh from the ocean. Those experiences shaped my love for ingredients that connect cuisine and culture. Teaming up with Booking.com on the Kina Cottage experience is meaningful to me because it brings together kaimoana (seafood), tradition, and the chance to share New Zealand’s coastal flavours with the world.” 

The Booking.com Kina Cottage will be available for booking on a first-come, first-served basis on 23 October at 12pm NZDT for one Booking.com traveller and a guest, for a stay between 20-23 November. For just $20.11 - guests will experience a once in a lifetime itinerary including: 

• A personalised hosted kina diving experience with Dive Now
• A bespoke dinner menu featuring the kina catch of the day, prepared by chef Kia Kanuta
• Daily breakfast and snacks provided by local makers, producers and chefs
• Return flights (domestic or international, depending on Booker’s location) and car rental or transfers
• Three nights’ accommodation at the Booking.com Kina Cottage between Thursday 20 November and Sunday 23 November 2025 

Todd Lacey, Regional Manager, Oceania for Booking.com commented: 

“Aotearoa’s Tutukākā Coast is one of the world’s most spectacular coastlines, rich in nature, cuisines and culture. We are proud to showcase New Zealand’s unique destinations and holiday home options to the world through the Booking.com Kina Cottage. This sumptuous bookable foodie experience at one of our best holiday homes is a chance to welcome the world into our corner of New Zealand, to enjoy our kaimoana (sea food) at a breathtaking destination. Food is at the heart of many quintessentially Kiwi bach stays, and the Kina Cottage exemplifies this trend amongst travellers today.”  

With more than 8.4 million reported listings in homes, apartments and other unique places to stay and 45% of new listings getting booked within just a week of going live on the world’s leading travel platform, Booking.com knows how to turn holiday homes and hosts into superstars. 

For more information and to book the Booking.com Kina Cottage, visit https://www.booking.com/hotel/nz/the-kina-cottage.html. Outside of the Kina Cottage experience, the holiday home is bookable on Booking.com year-round as the ‘Oceanview Cottage Tutukākā Coast’. 

Contact Details
For any queries, please contact Emily Brown, Mango Communications, at emilyb@omc.com / 027 253 1767

Media Assets 
Including imagery, b-roll, and menu can be found here.  

Notes to Editors
Bookers need to be a Booking.com Genius member to participate. Unlock Genius Level 1 status by simply creating a Booking.com account and log in to automatically enjoy free lifetime access to exclusive travel rewards, starting from a 10% discount toward hundreds of thousands of accommodations and select car rental options globally, with even more rewards unlocked with each Genius level progression. 

*Booking.com Travel and Sustainability Report 2025 

**Booking.com Taste of Home Asia Pacific Report 2025

About Booking.com:  
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travellers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Cincinnati, Ohio, USA  (18–21 September, 2025)
 

In the American Midwest, Cincinnati transforms its downtown streets into one of the largest Oktoberfest celebrations outside of Germany, Oktoberfest Zinzinnati, drawing around half a million revelers each year. For three days, the city’s streets are transformed into a Bavarian-style beer garden, with more than 100 varieties of beer, German folk music, and an astonishing array of sausages and sauerkraut to feast to the heart's content. The highlight? The Running of the Wieners, where dachshunds in hotdog costumes race for glory. From chicken dance world records to cream puff eating contests, Cincinnati’s Oktoberfest is as playful as it is authentic, a true celebration of the city’s German-heritage, having attracted immigrants of German origin in the 1930s thanks to its thriving meatpacking and shipping industries. Between rounds, travelers can stroll along the scenic Ohio River, explore the art and architecture of the Over-the-Rhine district, or dip into the city’s thriving craft brewery scene, and venture on a brewery caverns tour, to discover just how Cincinnati keeps the beer flowing long after the festival ends.

Where to stay: The Historic Lyric Penthouse with Private Rooftop offers a sleek, modern apartment escape in the heart of the city’s downtown. This property’s stylish interiors, boasting a double bedroom, two living spaces, an open plan kitchen area, and private rooftop terrace are perfect for taking in city views, and taking a breather after a weekend of Oktoberfest festivities. 
 

Blumenau, Santa Catarina, Brazil  (8–26 October, 2025)
 

The city of Blumenau in Brazil’s southern state of Santa Catarina proudly wears its German heritage on its sleeve. In October, that sleeve is often attached to a dirndl or lederhosen. Founded by German immigrants in the mid-19th century, Blumenau hosts Latin America’s largest Oktoberfest, complete with sprawling beer tents, traditional folk dancing, and hearty German fare. The 18-day festival takes over the city with daily parades, oompah bands, and the Rei do Chopp (King of Beer) competition, where contestants race to finish half-liter mugs without spilling a drop. Let the celebration continue with a guided Beer Tasting Experience just a short drive away from the city centre where travelers can learn a true lesson in beer, sampling a selection of award-winning Pilsen, Hop Lager, IPA and Weiss, among others. Between steins, visitors can wander the charming German-style architecture of the city center, stroll along the banks of the Itajaí-Açu River, or explore the nearby Serra do Itajaí mountains for lush hiking trails.

Where to stay: Set within easy reach of Vila Germânica Park, Latin America’s largest amusement park, Granbalaio Hostel offers a budget-conscious option that keeps guests close to Blumenau’s Oktoberfest buzz. Air-conditioned rooms, a shared kitchen, and leafy garden spaces provide a comfortable base to unwind after a day of festival fun, while the added option of a walking tour organised by the property allows travelers to explore all this city has to offer. 
 

Kitchener-Waterloo, Ontario, Canada  (26 September–18 October, 2025)

Once known as “Berlin,” the region in Ontario, Kitchener-Waterloo, has roots that run deep into German heritage, and each autumn, those roots blossom into Canada’s largest Oktoberfest celebration. Spanning nearly a month, the festival turns the twin cities into a celebration of Bavarian culture, with bustling beer halls, accordion-led singalongs, and hearty dishes from schnitzel to brezn, the German word for a pretzel. Signature events include the much-loved Thanksgiving Day Parade, broadcast to millions, and lively keg-tapping ceremonies that get the crowds roaring. True to Canadian hospitality, the festival offers plenty for families too, with community concerts, cultural performances, and markets filled with local crafts. Outside the beer halls, visitors can explore the vibrant St. Jacobs Farmers’ Market, take a scenic autumn drive through golden-hued countryside, or venture into nearby Mennonite country for a glimpse into life at a gentler pace. For a Canadian twist on Bavarian cheer, try a maple-infused brew, proof that Oktoberfest can be both old-world and proudly local.

Where to stay: The Walper Hotel is a beautifully restored 1893 boutique property that blends Victorian charm with sleek, contemporary design. Guests can enjoy inviting, spacious rooms, and a modern onsite restaurant, serving lunch, dinner and a weekend brunch (to help get the party started!). Located just steps from the festival and with plenty of shopping, dining and entertainment options nearby for guests to enjoy beyond the festival fun. 
 

Zurich, Switzerland  (9–25 October, 2025)
 

In true Swiss style, Zurich’s Oktoberfest blends precision with panache, stretching for close to a month of Bavarian cheer on the shores of Lake Zurich. Giant beer tents spring to life, the largest being the famed Bauschänzli, a city-centre hub. Golden lagers flow in generous steins, traditional bands keep the oompah beats steady and the scent of roast chicken and pretzels fills the air. Here, Bavarian traditions meet Swiss touches, from alpine cheese platters to crisp local lagers brewed with mountain spring water. Between festivities, Zurich’s charms are plentiful: wander the cobbled streets of the Old Town, hop on a tram to the Uetliberg for panoramic vistas over the city, cruise across the sparkling lake, or take a half-day trip to the thundering Rhine Falls for a refreshing dose of nature. For those seeking alpine adventures, nearby Mount Titlis offers glacier views and cable car rides that are just as exhilarating as a festival dance floor. Don’t miss out on visiting some of the city’s renowned chocolate shops, artisanal coffee spots and luxury boutiques while exploring the city as well. 

Where to stay: Locke am Platz offers a Riviera-inspired retreat in Zurich’s elegant Enge district. Just minutes from the lake, and the central areas of town (Fraumünster and Bahnhofstrasse), this property’s bright, modern interiors and relaxed social spaces make it the ideal base for beer drinkers who also want to explore the city’s cultural landmarks.
 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

Kota Kinabalu, Malaysia
 

Fringed by rainforest and coral reef, Kota Kinabalu offers travelers the chance to explore one of Southeast Asia’s richest ecosystems, while contributing to efforts that protect it. The region is home to important conservation initiatives like the Sepilok Orangutan Rehabilitation Centre and Bornean Sun Bear Conservation Centre, which focus on rescuing and rehabilitating endangered and unique wildlife. Operators are helping shape a more thoughtful approach to tourism by designing experiences that support native livelihoods and reduce environmental impact on treks, tours, and island stays. Whether it’s exploring Kinabalu Park, a UNESCO-listed site, choosing reef-safe snorkelling trips near Gaya Island, or seeing the Proboscis monkey from a river cruise, visitors are encouraged to travel more consciously while enjoying Sabah’s extraordinary natural and cultural landscapes.

Where to stay: In the city’s heart, the Hilton Kota Kinabalu offers modern comfort with four dining venues, a cocktail bar, and a rooftop pool boasting panoramic views of the city and harbor. Committed to responsible hospitality, the hotel holds a recognized third-party sustainability certification. For a more remote getaway, Bunga Raya Island Resort & Spa features spacious villas with private balconies overlooking either jungle or the South China Sea. Decorated with warm wooden furnishings, the resort is Travelife for Accommodation-certified, highlighting its dedication to sustainable accommodation practices.

 

Monteverde, Costa Rica
 

High in Costa Rica’s misty mountains, Monteverde is a pioneer of responsible tourism, where lush cloud forests, local-led conservation, and a deep respect for nature come together. The iconic Monteverde Cloud Forest Reserve, home to hundreds of bird, plant, and animal species including the elusive quetzal, exemplifies how eco-tourism can both protect fragile ecosystems and support local communities. In a country that harbors an estimated 6% of the planet’s biodiversity and powers much of its grid with renewable energy, Monteverde reflects Costa Rica’s national commitment to sustainability. Climate-conscious lodges, waste-reducing practices, and locally guided experiences help visitors travel more meaningfully. Embracing the pura vida way of life, travelers here are invited to tread lightly and give back, ensuring this extraordinary environment can thrive for generations to come. 

Where to stay: Los Pinos Cabins & Reserve offers cozy cottages surrounded by lush gardens and stunning mountain views, with the added bonus of a private nature reserve on site. Guests can enjoy fresh vegetables harvested directly from the property’s hydroponic garden, blending comfort with eco-conscious living. The property proudly holds the Costa Rica Certification for Sustainable Tourism, reflecting its commitment to responsible travel and local conservation efforts.
 

Bohinj, Slovenia
 

Tucked within Triglav National Park, Bohinj is a shining example of how a small alpine community can lead on big sustainability goals. As part of the Slovenia Green program and a proud member of the UNWTO’s Best Tourism Villages, Bohinj champions more responsible tourism by implementing actions from zero-waste initiatives to car-free summer shuttles and eco-certified farms that embrace organic, low-impact methods. Visitors can hike forested trails, kayak across the glassy waters of Lake Bohinj, or support local producers (such as cheesemakers, herbal tea growers, and sustainable farms) knowing their trip directly contributes to protecting the region’s natural and cultural heritage. With creative projects like the “Adopt a Bench” program and a national focus on green development, Bohinj offers a clear blueprint for tourism that puts nature and people first. 

Where to stay: Nestled just 328 feet from the serene Bohinj Lake, Hotel Bohinj offers a sustainable retreat in the heart of Triglav National Park. The hotel features rooms with panoramic mountain views, and select top-floor rooms overlook the lake. Guests can unwind in the spa and enjoy locally inspired dishes such as made from regional ingredients at the on-site restaurant, such as Bohinj trout with horseradish cream or traditional apple pie. EU Ecolabel certified, Hotel Bohinj combines modern comfort with eco-friendly operations, supporting local conservation efforts while providing a welcoming and environmentally conscious stay.

 

Nelson, New Zealand
 

Located in the South Island and set between golden beaches and forested hills, the vibrant city of Nelson offers a compelling mix of natural beauty, local creativity, and a growing focus on low-impact travel. As the gateway to Abel Tasman National Park, visitors can enjoy coastal hikes, marine conservation tours, or a Half Day Guided Mountain Biking Adventure. Across the region, sustainability is woven into daily life through practices such as carbon-neutral wineries and eco-certified lodges to a national commitment like the Tiaki Promise, which invites travelers to care for the land, sea, and culture of Aotearoa. In Nelson and the wider Tasman region, local Māori communities are active partners in conservation and cultural preservation, helping shape responsible tourism experiences that honor te ao Māori (the Māori worldview). With nearly one-third of New Zealand under conservation protection and an ambitious goal to reach 100% renewable electricity generation, destinations like Nelson are helping shape a tourism model that protects what makes the country so special.
 

Where to stay: Abel Tasman Lodge is an eco-conscious retreat just a short walk from Abel Tasman National Park’s entrance, offering accommodations that blend comfort with responsible practices. Guests can relax after a day of outdoor adventures like kayaking, horse riding, or exploring nearby beaches. The lodge features a barbecue area, shared kitchen, and laundry facilities, with local cafes, restaurants, and water taxi services all within easy reach. Tour and transport bookings are available to help guests make the most of their stay. Travelers can also consider renting a fully electric vehicle to get around the region.
 

Musanze, Rwanda
 

Set against the dramatic backdrop of the Virunga Mountains, Musanze has become a hub for conservation-focused tourism and one of Rwanda’s most inspiring examples of how wildlife protection can uplift local communities. Just outside Volcanoes National Park, travelers can embark on responsible gorilla treks that directly support efforts to protect the critically endangered mountain gorilla, of which Rwanda is home to over a third of the global population. Revenue from permits is reinvested into conservation and shared with surrounding communities, funding infrastructure, education, and local enterprise. Rwanda, which has dedicated over 10% of its land to conservation, is also advancing reforestation, biodiversity protection, and organic farming practices that improve both soil health and food security. In Musanze, travelers are invited to witness one of the world’s great conservation success stories, while playing a role in its continued progress.

Where to stay: Near the entrance of Volcanoes National Park, Sambora Kinigi Lodge offers a perfect blend of modern comfort and authentic Rwandan culture. Just 14 miles from Kinigi, this eco-conscious lodge provides a tranquil base for wildlife adventures like gorilla trekking and golden monkey tracking. Guests can also enjoy guided nature walks, cultural tours, and wellness options such as spa treatments and yoga sessions, all designed to complement the stunning natural surroundings and support sustainable tourism in the region.
 

Pico Island, Azores, Portugal
 

Defined by its volcanic peak and deep connection to nature, Pico Island offers one of the Azores’ most immersive responsible travel experiences. Home to Mount Pico, Portugal’s highest summit, the island invites adventurous travelers to take on the Mount Pico Night Climb, a guided ascent under the stars that culminates in a sunrise above the clouds. With whale-watching tours that follow strict conservation protocols, UNESCO-protected vineyards grown in volcanic soil, and a quiet tourism approach rooted in nature and culture, Pico stands out as a model for low-impact island travel. As part of the UNESCO Global Sustainable Tourism-certified Azores, the island plays a key role in protecting the region’s biodiversity and cultural heritage making it an ideal destination for those looking to tread lightly while exploring somewhere extraordinary.

Where to stay: Paraíso do Triângulo is a country house located within Pico Island’s UNESCO-listed Vineyard Culture Landscape, a unique environment defined by traditional “currais”, small plots bordered by loose stone walls that shield the vines from coastal winds. This stylish house offers guests garden views, a private balcony, and modern comforts such as a kitchenette and outdoor barbecue facilities. Located just minutes from Pico Airport, it provides an accessible base to explore the island’s hidden secrets. 

*Research commissioned by Booking.com and independently conducted among a sample of 32,000 respondents across 34 countries and territories (1,000 from USA, 1,000 from Canada, 1,000 from Mexico, 1,000 from Colombia, 1,000 from Brazil, 1,000 from Argentina, 1,000 from Australia, 500 from New Zealand, 1,000 from Spain, 1,000 from Italy, 1,000 from France, 500 from Switzerland, 1,000 from the UK, 1,000 from Ireland, 1,000 from Germany, 1,000 from the Netherlands, 1,000 from Belgium, 1,000 from Denmark, 1,000 from Sweden, 1,000 from Croatia, 500 from UAE, 1,000 from India, 1,000 from China, 1,000 from Hong Kong, 1,000 from Thailand, 1,000 from Singapore, 1,000 from Taiwan, 1,000 from Vietnam, 1,000 from Indonesia, 1,000 from Philippines, 1,000 from South Korea, 1,000 from Japan, 1,000 from South Africa and 500 from Kenya ). To participate, respondents had to be 18+ years, have traveled at least once in the past 12 months, must be planning to travel in 2025, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January 2025.

Villa in Domaine Rocabella - Le Pradet, France
 

Perched on southern France’s sun-drenched coast, this palatial Provençal estate evokes the charm of an age gone by, where leisure was a fine art and every sunrise belonged to nobility. Surrounded by olive groves and overlooking the Mediterranean’s sapphire waters, this stately waterfront villa blends old-world elegance with coastal tranquility. Guests are invited to sip chilled rosé from the villa’s terrace, wander through manicured gardens scented with lavender, or recline by the serene infinity pool with a novel in hand. The interiors are a portrait of refinement, with antique furnishings, flowing drapery, and creamy stone floors underfoot. A short carriage (or car) ride away, discover the hidden beaches of La Garonne or the Beach of the Bonnettes, and the quaint Le Pradet Market located on the seaside, held every Friday, that feels lifted from another century. To enjoy the area's natural grace, taste Vin de Pays du Caume and Bandol Wines in a nearby village.

The Oyster Box - Durban, South Africa
 

This grand dame of the South African coast is a timeless treasure, offering guests the kind of hospitality once reserved for society’s upper crust. With sweeping views of the Indian Ocean and the iconic red-and-white lighthouse standing sentinel nearby, this resplendent hotel offers a stay that feels like stepping into a bygone era of white-gloved service and high tea by the sea. Relax in style on a Luxury Harbour Ocean Boat Cruise and see the city from a different perspective, getting a closer look at some of the area's most esteemed vessels and marine life. Back at the hotel, guests can unwind beneath crystal chandeliers, sip cocktails on the palm-fringed veranda, or indulge in the Oyster Box’s renowned curry buffet. The lavish banquet serves everything from a fiery-hot beef vindaloo, vegetarian korma and the property’s signature dish, a traditional Durban Lamb Curry.  Each suite is layered in historical charm, with ornate furniture, plush linens, and nautical touches that whisper of oceanic voyages and elegant escapes. When not basking in the opulence of the spa, be sure to take a stroll along Durban’s Golden Mile, just steps from the door.
 

Relais Farinati - Lucca, Italy
 

Tucked among the rolling hills and cypress-lined lanes of Tuscany lies the idyllic countryside adults-only estate of Relais Farinati, a picture-perfect retreat fit for lords and ladies of leisure. With its honey-hued stone façade and vine-wrapped pergolas, this historic villa exudes timeless Italian grace and style. Guests are invited to awaken to bells of a nearby chapel, devour  breakfast beneath lemon trees, and cycle into the walled city of Lucca. Each room is a portrait of rustic refinement, with drape beds, hand-painted portraits pinned to bedroom walls, and views of the countryside that seem plucked from a Renaissance painting. Whether dining al fresco on truffle risotto or sipping Chianti poolside, overlooking the property’s green flora, the experience is one of pure, pastoral splendor. To explore the greater charm of Lucca, take a trip to Colle di Bordocheo, nestled in the beautiful panoramic location on the hills of Segromigno in Monte. This Wine and Olive Oil Tasting Tour will allow guests to enjoy a walking tour of the gardens, while learning about the family-owned vineyards and tasting locally produced olive oil dipped in freshly baked bread. 

The Norumbega Inn - Camden, Maine, United States
 

A stone manor rising proudly along Maine’s coast, this enchanting castle-like retreat invites guests to step into a storybook of American aristocracy. With turrets, gables, and ivy-draped walls, The Norumbega Inn feels lifted from a gilded age, where handwritten letters and afternoon aperitifs were daily rituals. Inside, carved woodwork, grand staircases, and crackling fireplaces create an atmosphere of warmth and grandeur, while each room offers a unique blend of heritage charm and modern indulgence. Guests are invited to begin their mornings with a gourmet breakfast in the sunlit dining room, serving only the finest selection of freshly caught crustation. Guests can digest this feast with an exploration of Camden’s small-seaside charm. From windjammer sailing Penobscot Bay and hiking the trails of Camden Hills State Park to browsing art galleries and local markets, the region offers an abundance of coastal adventures and cultural treasures. Whether travelers are curled up in a turret reading nook or sipping wine on the veranda, every moment here is steeped in quiet luxury and timeless grace.

The Castle Hotel, a Luxury Collection Hotel, Dalian - Dalian, China 
 

A vision of traditional fairytale grandeur perched above Xinghai Bay, located on the southern coast of Dalian, this neo-Gothic castle is a regal retreat where East meets West in majestic harmony. With its turrets, spires, and stone-carved archways, the hotel feels like a fortress built for emperors and aristocrats alike. Inside, the interiors dazzle with gilded ceilings, sweeping staircases, and marble as far as the eye can see. Guests can dine like royalty at the hotel’s fine dining venues, unwind in the lavish spa, or sip jasmine tea on a private balcony that opens to panoramic sea views. Each suite is a throne of its own, with velvet upholstery, silk wall coverings, and modern touches, such as state of the art entertainment and smart controls, that never disturb the historic ambiance. Beyond the castle walls, guests can stroll Dalian’s seaside promenades, explore elegant parks and European-style squares, or immerse in local charm on the  Romantic Tour in Dalian, a curated journey through the city’s most scenic and love-soaked spots that this property has to offer. As day turns to dusk, Dalian’s glittering skyline and ocean breeze provide the perfect backdrop for a noble night’s sleep.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

Las Vegas, USA
 

Few places capture the spectacle, energy, and unapologetic glamour of showgirl life like Las Vegas. The Strip is a stage in itself, with neon lights, iconic casinos, and dazzling performances that echo the thrill behind every headline act. Legendary cabaret shows, burlesque revues, and high-voltage nightlife trace a lineage back to the city’s 1940s-era showgirl heyday, making every evening feel like opening night in a living theater of lights and sound. For a firsthand glimpse into Sin City’s glittering past, a ticket to Vegas! The Show immerses visitors in the stories behind the discarded neon signs that once defined the city’s iconic entertainment scene.

Where to stay: Situated right on the iconic Las Vegas Strip, The Wynn Las Vegas brings the city’s energy indoors with a perfect blend of luxury and playful sophistication. Wynn Luxury King Rooms feature soft peach and orange tones, gold accents, and textured drapes, while floor-to-ceiling mirrors add drama and depth. From its bronze-reflective exterior to its airy, opulent interiors, the hotel radiates the high-end glamour and vibrant spirit that make Las Vegas legendary.
 

Bangkok, Thailand
 

Bangkok pulses with an infectious energy that mirrors the exhilaration of life on tour. From bustling night markets to rooftop bars sparkling with city lights, every corner dazzles with color, movement, and spectacle. Street vendors serve bright orange mango sticky rice and tangy papaya salad, while temples glow with golden-orange hues at sunset, reflecting a place that thrives on contrasts and spirited chaos. Visitors can also consider stepping into Bangkok’s Golden Dome Cabaret for a dazzling evening of music, color, and high-energy performance that brings the city’s theatrical spirit to life.

Where to stay: The Standard embodies the city’s vibrant essence with a touch of five-star luxury. Set in the landmark King Power Mahanakhon building in the heart of the central business district, the hotel is steps from Bangkok’s upscale shopping, dining, and nightlife. Playful splashes of orange and mint green blend modern accents with whimsical details, while panoramic city views and stylish décor mirror the dynamic energy of the streets below.
 

Buenos Aires, Argentina
 

Buenos Aires throbs  with passion, drama, and flair, making it the perfect stage for a showgirl’s charisma. Tango rhythms weave through historic cafés, murals splash bold colors across Palermo and San Telmo, and vibrant street markets hum with life. Teatro Colón, one of the world’s most magnificent opera houses, stands as a testament to the city’s rich performance legacy, while local flavors, from zesty chimichurri to roasted peppers in brilliant orange hues, reflect the city’s bold and lively spirit.

Where to stay: Located in Buenos Aires’ chic Palermo Soho district, Mine Hotel channels the city’s lively spirit with modern, colorful interiors and award-winning design. Warm pops of orange add charm, while elegant décor and boutique touches create a one-of-a-kind stay. Guests can relax by the pool or explore the vibrant bars, cafés, and boutiques of Plaza Serrano, just three blocks away.
 

Sydney, Australia

Sydney bristles with cosmopolitan energy reminiscent of life on tour. From sparkling harbors to buzzing rooftop bars and Darling Harbour’s nightlife, the city pulses with vitality. Sunset over Bondi Beach bathes the coastline in warm, golden-orange light, while citrus-inspired cocktails and fresh orange blossom desserts echo local flavors. Historic venues like the Sydney Opera House continue to stage high-energy performances that celebrate dance, theater, and live music. Those channeling their inner showgirl can consider boarding a stylish lunch cruise, where live jazz, elegant dining, and sweeping city views create a soundtrack to a quintessentially sophisticated Sydney afternoon.

Where to stay: Ace Hotel Sydney captures the city’s radiant spirit with deep orange and green furnishings, contemporary art, and eclectic design touches. Set in the buzzing inner-city neighborhood of Surry Hills, it’s surrounded by indie boutiques, trendy cafés, and vibrant nightlife. Rich textures and pops of color echo the streets and coastal sunsets, creating an energetic, playful atmosphere for guests.
 

Stockholm, Sweden 
 

Stockholm exudes a vibrant, cosmopolitan energy that mirrors the thrill of life on tour. From the cobblestone streets of Gamla Stan to chic waterfront bars, the city is alive with movement and understated glamour. Renowned for its stage and performance history, from classic theaters to modern pop venues, Stockholm also served as the creative hub for the artist’s latest album, with recording sessions woven into her European travels. Get a true taste of the city by sipping, savoring, and swaying through Stockholm’s Old Town on an exclusive snaps tasting tour, where Nordic tradition meets the city’s vibrant creative energy.

Where to stay: Located in the heart of Stockholm’s vibrant Norrmalm district, Nobis Hotel Stockholm combines contemporary luxury with Scandinavian elegance. The rooms feature sleek design, warm tones, and curated details that create a refined, welcoming atmosphere. With airy interiors, floor-to-ceiling windows, and a stylish mix of modern and classic accents, the hotel perfectly captures the energy and sophistication of central Stockholm, making it an ideal base to explore the city’s culture, nightlife, and design scene.
 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

Grounded in Booking.com’s 2025 Travel Prediction “Boyz II Zen”, the escape taps into a growing demand for travel that supports mental well-being and personal growth, especially among men. Today’s male travelers are increasingly swapping traditional ‘bro culture’ clichés for self-care, with 30% seeking to rest and rejuvenate, 29% wanting to unplug from everyday stress, 24% focusing on personal growth and 23% chasing mental health benefits. And with 65% of Gen Z men planning wellness-centered escapes this year, it’s clear that R&B and R&R might just be the perfect combo.

Boyz II Zen: A Wellness Escape includes a four-night itinerary crafted with care by Boyz II Men themselves — a celebration of calm, connection, and that unmistakable slow-jam spirit:

• A four-night stay for six at a luxury vacation home in the Florida Keys that offers panoramic ocean views, private beach access, and ample space to unwind. It’s the kind of setting that invites guests to whisper let’s chill the moment they arrive.
• Guests will enjoy a private meet & greet with Boyz II Men themselves, featuring an intimate a cappella performance over cocktails. It’s the ultimate R&B daydream: live, personal, and perfectly in tune.
• A beachside BBQ prepared by a local gourmet chef pairs with ocean breezes, paddle boating, and laid-back vibes that promise a full-body experience of relaxation.
• A golf day at a nearby course provides the perfect opportunity to find zen on the green. Tee off with friends and enjoy a laid-back round where the focus is on camaraderie, fresh air, and relaxing the mind.
• A smooth-sailing boat day with pick-up right from the private dock offers slow jams, sea breezes, and good vibes,  because when spending time with one’s crew like this, nothing else matters.
• The stay begins with a Boyz II Brunch featuring comfort classics and soulful dishes that would make any mama proud, all accompanied by a playlist of pure gold.
• Melodic massages and scalp treatments designed to melt away any end of the road tension, leaving guests feeling refreshed and renewed.
• Meditation and yoga sessions set to the soothing sounds of Boyz II Men’s greatest hits encourage stretching and spiritual connection.
• A Zen & the Art of R+B sound bath and breathwork session brings mind, body, and soul into harmony, because self-care deserves a soundtrack.
• Dinners at some of the Florida Keys’ premier local restaurants combine breathtaking views with flavors that hit all the right notes, from motownphilly to main course.

“After decades on the road, we’ve learned that sometimes the most powerful harmony comes from slowing down and experiencing all that travel has to offer,” said Boyz II Men. “That’s why we’re excited to team up with Booking.com to create space in an amazing vacation home where fans can relax, recharge and reconnect with both themselves and each other. Boyz II Zen: A Wellness Escape is all about good vibes, real connection and bringing rhythm into your life and travels in more ways than one.”

With more than 8 million reported listings in homes, apartments and other unique places to stay around the globe, from luxury mansions and beach bungalows to treehouses and houseboats, Booking.com makes it easier for everyone to experience the world. Boyz II Zen: A Wellness Escape by Boyz II Men is just one of countless memorable stays that showcase the platform’s wide range of one-of-a-kind vacation rentals. This cultural collaboration also continues Booking.com’s momentum in unlocking exclusive, buzzworthy experiences — from celebrity-hosted stays to curated itineraries — that merge entertainment, travel, and design in unexpected ways. Because some memories are just better with a soundtrack.

Boyz II Zen: A Wellness Escape by Boyz II Men will become bookable on a first-come, first-served basis for one booker and up to five guests on September 18, 2025 at 10am ET. Priced at just $19.85, a tribute to the year the iconic group was formed, snagging this booking secures a four-night stay from September 27 to October 1, 2025, complete with a wellness itinerary curated by Boyz II Men, a private host, and airport transfers through Booking.com. 

To book and learn more, visit: https://www.booking.com/hotel/us/boyz-ii-zen-a-wellness-escape-by-boyz-ii-men.html

Methodology

Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled. Respondents completed an online survey in July-August 2024.

Press Contact

For media inquiries, please contact Booking.com’s US Press Office: booking.com@allisonworldwide.com 

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Lake Tahoe, Nevada, USA
 

A two-wheeled paradise, Lake Tahoe provides riders with winding alpine roads that weave through snow-dusted Sierra peaks. Recognized as a ‘Bike-Friendly Community’, Tahoe features dedicated bike paths and clearly marked lanes, making it easy for cyclists of all levels to explore, from family-friendly routes to more challenging singletracks. It is also very easy to rent a bike here too. Road cyclists can test their mettle (and thighs) on the legendary 14-mile (22.5 km) circuit of Flume Trail, pausing for a coffee at one of the many lakeside towns on-route. Or if traveling with the little ones, the Tahoe Rim Trail provides scenic routes for riders of all ages. An evening on the water after a day of cycling should be added to the agenda, with this evening dinner cruise the ideal nighttime activity. Enjoy a fresh menu of delicious food, including locally sourced meats and a sweet treat to finish, followed by live music against the mountainous backdrop of the setting sun. After the cruise head to South Lake Tahoe to get stuck into the town’s vibrant nightlife and visit Whiskey Dick’s Saloon, a dive bar, or the Tiki Bar to sip cocktails along the beachfront to end the night. 

Where to stay: Nestled in the picturesque Incline Village, Hyatt Regency Lake Tahoe Resort offers direct access to world-class cycling routes like East Shore Trail and the Flume Trail. After a long ride, guests can relax in the property’s spa, enjoy lakeside dining at one of the two restaurants on site, Osteria Sierra and Cutthroats’ Saloon while taking in the stunning alpine views. There are also six different bars situated throughout the property, providing choice for guests evening tipple. 

Patagonia, Chile 
 

Cycling in Patagonia is less about speed and more about enjoying the vistas and soaking in the scenery. Located at South America’s southern tip, cyclists can traverse endless open roads past glacial valleys, the turquoise lake of Torres del Paine, and the jagged peaks surrounding the archipelago of Tierra del Fuego. The Carretera Austral (Route 7), one of the region's most famous cycling, and walking routes, stretches over 1,200 km (745 miles) from Puerto Montt, and winds through Patagonia’s rainforests, volcanoes, lakes, and glaciers, offering a mix of paved and unpaved challenges. Off the bike, explore the charming mountain town of El Bolsón, browse its vibrant 200-stall street fair, and sample local produce and crafts including homemade cuckoo clocks and impressive leatherwork. For a thrill, and an epic view, why not head out on this Private Rock Climb Experience in Northern Patagonia. Reach new heights amongst beautiful surroundings of stunning, rugged landscapes dominated by granite spires, glaciers, and alpine lakes. 

Where to stay: Bories - Boutique Guest House in Ultima Esperenza offers cyclists a convenient and relaxing stay near popular routes including the Carretera Austral, in addition to some of the areas most loved attractions including Municipal Museum of History and Puerto Natales Main Square. Rejuvenate in cozy modern rooms, and feast on a hearty breakfast to start the day to fuel up for a day of cycling. 
 

Stavanger, Norway
 

Stavanger is a quietly stylish coastal city, located on the southwest of Norway, where cyclists and city dwellers coexist in Scandinavian harmony. The area boasts fjord-framed roads and emerald valleys, with scenic routes climbing toward Lysefjord and the dramatic, brutally beautiful, Preikestolen cliff. Ambitious and experienced riders can tackle the legendary Lysebotn climb, famous for its 27 hairpin bends carved into sheer rock. For a gentler ride, pedal along the coast past Sola Beach, with wide sea views and wind turbines for company. Inland, the popular Dalsnuten climb rewards cyclists with panoramic sights over Stavanger and its surrounding mountainous peaks. When travelers are not cycling, a guided sunrise hike to Pulpit Rock, a towering cliff-plateau directly suspended over Lysefjorden offers breathtaking views and a serene start to the day. Alternatively, back in the city, visitors can enjoy excellent coffee, vibrant street art, and famous cinnamon buns. Stavanger is a place where those visiting can ride hard in the morning and unwind with a stroll along the harbor, with a drink in hand, in the afternoon.

Where to stay: Providing guests with bicycle rentals and parking, the RoaldsPiren Stavanger is a calm boathouse-style bed and breakfast perched on a private pier outside Stavanger. After a day of cycling, guests can enjoy the sunset over the water on the private terrace, enjoy a selection of picnic foods in the property’s outdoor seating area or a dip in the saltwater pool on-site to cool off. 
 

Hokkaido, Japan
 

Among Japan’s most underrated adventures, cycling through Hokkaido stands out for its vast, untamed beauty and peaceful roads. Here, on Japan’s wild northern frontier, the roads are wide, the landscapes dramatic, and the traffic practically nonexistent. Drift past lavender fields in Furano, before ascending the gentle volcanic inclines of Daisetsuzan National Park, where the air is crisp and clean. From the coastal route around Shakotan Peninsula, a 30 km (18.6 miles) ride around the mountainous peninsula to the Lake Toya cycling route which offers volcanic views softened by hot spring detours, no two rides in Hokkaido feel the same. Off the bike, Hokkaido is a festival of flavors and sights, selling freshly caught seafood, including sea urchin and Hakodate squid, in bustling fishing towns to the mesmerizing avant-garde architecture of HIGO and the 360° house in Sapporo. 

Where to stay: Tokachigawa Moor Onsen Seijyakubow, offering a 5-star ryokan experience, is an excellent spot for cyclists wanting to explore the area’s most beautiful routes. The traditional Japanese inn features comfortable and minimalist rooms, many with private open-air baths fed by the moor hot springs on-site. With a private garden, terrace and spa facilities, including a hot spring spa to rest those tired limbs. There is no better place to shift gears after a day on the road. 
 

Anakiwa, Marlborough, New Zealand
 

Located at the northern tip of New Zealand’s South Island, Anakiwa is famed for the lush native bush, turquoise bays and the ideal location for cycling and outdoor enthusiasts to explore. The coastal village is situated at the eastern gateway to the Queen Charlotte Track, this route is for the more experienced cyclists out there stretching 73.5 km (45 miles) across an undulating track, with hills ranging from sea level to a maximum of 400 metres (0.25 miles). For a family and more pedestrian pedal, wind along the gentle Link Pathway to Picton or seek out the sweeping ridgelines of the Kenepuru Road loop, with sheep the only obstacle. To explore the area from a different perspective, Davies Bay Walk leads through an ancient forest to secluded beaches perfect for a swim or picnic. This Half Day Sea Kayak Guided Tour offers travelers a closer look at Queen Charlotte Sound, across the beautiful cove of azure blue waters and keep an eye out for dolphins and seals, often spotted playing in the waters along the way. And those with a taste for history can tour around the old wharf pilings, or perch on a weathered bench to watch the day drift by. 

Where to stay: Anakiwa 401 guest house in the neighbouring Picton, offers direct beachfront access and seaside views. Guests can relax on the sun terrace to give themselves some time to coast and recharge after a day on the road. With bike hire and a tour desk available at this property to help travelers plan their routes, in addition to canoeing, hiking and snorkelling gear and excursions available, this homestay is the perfect spot to explore the natural surroundings of Anakiwa. 
 

Cape Breton Island, Canada
 

Perched on the eastern edge of Nova Scotia, Cape Breton Island has quietly built a reputation as a cyclist’s paradise. The legendary Cabot Trail, the island's renowned track is a dramatic loop of switchbacks, seacliffs, and calf-burning climbs that challenge even the most advanced riders. Yet Cape Breton’s true magic lies in its range of routes, welcoming everyone from spandex warriors to basket-bike daydreamers. The gentle Celtic Shores Coastal Trail meanders through Acadian fishing villages and along windswept beaches, where the only traffic is often a gathering of herons. Or more ambitious cyclists can tackle the Margaree Valley loop, a pastoral ride through rolling farmland and beside tranquil rivers. After your ride, indulge in the island’s mouthwatering seafood, including snow crab and buttery lobster, served fresh at dockside shacks and end the day at a lively ceilidh, a traditional Scottish social gathering which dates back to the 1700s brought over by Scottish immigrants, where everyone’s welcome to dance (enthusiasm required, rhythm strictly optional!). 

Where to stay: Chanterelle Inn & Cottages is a dream base for cyclists exploring the scenic Cabot Trail, located almost within touching distance of the route itself. Relax in cozy rooms or private cottages with kitchens and porches overlooking stunning rolling hills. After a day of challenging rides, unwind with a delicious farm-to-table dinner in the on-site restaurant, followed by a stroll around the property’s grounds. 
 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

The Desire to Travel Is Real

Americans are ready to go further if it means going anywhere.

• 97% would delete at least one social media account for free travel accommodations
• 72% would skip their birthday for a hotel upgrade
• 54% would give up alcohol for a year to travel for free
• 51% would quit their job for a year of free travel
• 45% would give up sex or dating

Rewards That Feel Like Currency

People obsess over credit card rewards, but few feel confident using them.

• 82% check their credit card rewards more than their 401(k)
• 63% say co-branded card rewards are easier to redeem than everyday cards
• More than half (56%) currently have a co-branded credit card
• 42% have felt frustrated trying to redeem rewards
• Only 28% feel they fully take advantage of their card benefits

What They Really Want from Travel Cards

Flexibility, value, and perks they can actually use.

• 81% of travel rewards credit card holders expect travel brands to offer branded cards
• 69% say a co-branded card is how they express brand loyalty
• 64% use credit card rewards to fund travel, rising to 74% for Gen Z and Millennials
• 61% say card exclusivity makes them feel like a VIP
• 48% would change their travel destination to earn more rewards

Travel Over Everything

When asked to choose between perks and personal comfort, travel wins.

• 52% prefer a free room upgrade over instant cash from an ex
• 52% would swipe right on a traveler over owning a free-flight credit card
• 51% would rather fly solo with kids than vacation with their in-laws
• 50% say redeeming rewards is just as painful as helping a 5th grader with math

About the Survey

Commissioned by Booking.com in May and June 2025, based on 1,000 U.S. adults ages 18+ who travel and own a credit card.

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Buñol, Spain
 

Each August, the scenic town of Buñol in Spain’s Valencia region erupts into chaos, and tomato pulp, during La Tomatina, the world’s largest food fight. What started as a playful street scuffle in the 1940s is now a full-blown, ticketed event attracting tens of thousands of revelers eager to pelt each other with overripe tomatoes. The madness kicks off with a greasy pole climb, known as the palo jabón, and once someone successfully retrieves the ham at the top (yes, really), the tomato trucks roll in and the battle begins! Beyond the tomato frenzy, Buñol boasts charming cobbled and meandering streets, with the Old Town a must-visit, rocky nature trails, and the beautiful Turia River canyon nearby. Visitors can explore the town’s medieval castle, sip sangria while basking in the post-festival red hue or feast on tomatoes in their most natural form at a market food tour, including tapas and paella tasting.

Where to stay: This peaceful country house is the perfect contrast to the chaos of La Tomatina. Set among rolling hills just a short drive from the town center, La Traviata is a cozy, rustic and historic property with mountain views, a quaint enclosed terrace, and a garden that invites guests to unwind after the festivities. Located in close proximity to Bioparc Valencia and Turia Gardens for those travelers wanting to explore more of what the city has to offer. 
 

Boryeong, South Korea
 

On South Korea’s west coast, Boryeong hosts the Boryeong Mud Festival, a summer bash where getting dirty isn’t a mishap, it’s the whole point. Originally introduced to promote the area’s mineral-rich mud, the festival has evolved into a raucous beach party attracting millions every July. Mud wrestling pits, inflatable slides, body painting, and even a mud marathon are on the agenda to mark the celebrations, and as night falls, DJs and fireworks keep the vibe going into the early hours of the morning. If traveling to experience a different side of the city’s culture, the Daecheon Zipline & Sky Bike, Seongsan Mountain and Muchangpo Beach provide scenic views, while offering a quiet place for travelers to take in their natural surroundings. Also known for its fresh seafood, don’t miss out on tasting some grilled clams, or the local dish of spicy jjigae, a traditional stew made with a variety of meats and fish, while in the city. 

Where to stay: Located near Daecheon Beach, Wooyeon Flora Hotel is a sleek, modern and comfortable stay, situated a short walk from the festival zone but far enough to find peace when the party ends. With a rooftop terrace and never ending sea views, it’s the ideal spot to wash off the mud and kick back in comfort after a busy day of exploring Boryeong. 
 

Killorglin, Ireland
 

Each August in County Kerry in southwest Ireland, Killorglin and its population of less than 5,000 people hosts one of the country’s oldest fairs, the Puck Fair. The main attraction? A wild goat, crowned King Puck, who presides over the festivities from a high platform in the town square. The origins of this event are wrapped in myth, some say the goat warned the locals of incoming attacks, but the fair today is a joyful blend of music, street performances and carnival rides. The event makes for the perfect entry point into Irish folklore and countryside charm, but don’t leave before visiting one of the many pubs located in this town for a pint and some cracking tunes. To further explore the surrounds of Killorglin, visitors can take a tour around the Ring of Kerry, witnessing breathtaking views of Skellig Michael and Torc Waterfall, a stroll along Dook’s Beach or a visit to Killarney National Park, are all not to be missed while exploring the area.

Where to stay: Set on the banks of Caragh Lake, Ard na Sidhe Country House Hotel is an intimate Victorian-style manor house located within acres of landscaped gardens leading directly to the lakeshore. Located just a short drive off the Ring of Kerry, and ideal for enjoying walking, fishing and golfing activities, this property is the perfect escape from the lively Puck Fair. Don’t miss out on Irish breakfasts, candlelit dinners in the hotel’s formal dining room and a table d'hôte menu offering international cuisine made from fresh local ingredients.
 

Sonkajärvi, Finland
 

If carrying a spouse through an obstacle course is your idea of a dream date, Sonkajärvi is the place to be. Each July, this Finnish town hosts the Wife Carrying World Championships, a hilarious and surprisingly athletic competition where men race while hauling their wives, or female companions, across a rugged track of sand, water, and hurdles. The winners will earn their partners weight in beer, not your average romantic gesture! Aside from the world’s most unusual date night, Sonkajärvi is a nature lover’s paradise in Northern Savonia, boasting over 200 sparkling lakes, rolling drumlin hills, and lush pine forests. Travelers can spend their days kayaking on Lake Kangaslampi, hiking scenic mountain trails, or fishing in tranquil waters. To experience more of the area's culture, stop by Sonkajärvi Local Heritage Museum or Jyrkkäkoski Ironworks to explore the region’s history, from ancient life to modern traditions. And in typical Finnish fashion, end the day with a trip to the saunas, an ideal way to soothe those post-race muscles. 

Where to stay: Charming log cabins offer a true Finnish experience. Tucked away in nature, Keskikosken Lomamökit provides direct access to the beach, with private saunas, an intimate lounge area with a cozy fireplace, and outdoor spaces to enjoy the midnight sun or northern lights (depending on the season). The perfect location to rest and relax after a tiring day of sporting activities. 
 

Nejapa, El Salvador
 

Tucked in the San Salvador region, the district of Nejapa is a small quiet town that comes to life in August, where locals take to the streets for Las Bolas de Fuego (the Balls of Fire Festival), a dramatic and centuries-old tradition where brave participants hurl flaming rags at each other in front of gathered spectators. The event commemorates a 1658 volcanic eruption and is both symbolic and thrilling to witness for locals and travelers alike. In addition to the fame of the festival, the San Salvador region is known for its surrounding volcanic landscape. Parque Nacional El Boquerón offers panoramic views of the area at its peak while Tamanique Waterfalls will give travelers a place to cool off in tranquil turquoise waters after a day of fire throwing. Don’t miss the lively markets, selling local dishes and crafts from pupusas, grilled flatbreads, to handmade crafts including bags, clothes and wall decorations. From immense natural beauty to an unmissable annual celebration, give into the burning desires of a trip to El Salvador’s Nejapa. 

Where to stay: Located in nearby San Salvador, Hilton San Salvador offers a touch of luxury surrounded by palm trees in the city’s financial district. Offering a modern, spacious and peaceful retreat after a fiery evening in Nejapa. For those still feeling fiery, the property even boasts BBQ facilities, as well as an outdoor swimming pool, sun terrace and within walking distance to numerous attractions including Plaza Argentina and the Parque Nacional El Boqueron. An ideal base for the traveler looking for both relaxation and exploration. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

Dubai, United Arab Emirates 
 

Dubai is a stylish and indulgent destination, much like the chocolate. However, and as some may not be as familiar with, the old town souks and creeks are where the city’s charm and authenticity lies. Start any visit to the city with a trip to the Dubai Creek to experience the variety of traditional Dubai Souks (including spice, gold and textiles) to bring back a souvenir from the Gulf of a gold necklace, local Emirati dress, or even a bag of za’atar - grown in the heart of the Middle East. Or grab a bag of pistachios to taste the inspiration behind the chocolate while strolling the market streets. Climbing up the tallest building in the world, Burj Khalifa, situated in the downtown district of the city, shopping in the Dubai Mall, a visit to the Museum of the Future and a beach day on the Palm should not be missed while in the city.   Whether traveling to Dubai to buy the authentic viral bar, to experience the glitz and glamor, or to shop in the local markets, don’t miss out on exploring all the city has to offer. 

Where to stay: Located a 10-minute drive away from where the city’s souks are situated, Golden Sands Boutique Hotel, located overlooking the Dubai Creek, offers travelers the perfect location to taste and shop to their heart’s delight. Lounge overlooking the city’s picture-perfect city skyline view from the rooftop pool, or enjoy a drink in the hotel’s bar while admiring the glitzy interiors that align with the lavish lifestyle of Dubai. 
 

Alamogordo, New Mexico, USA
 

The USA is well-known for its pistachio production, with advanced irrigation and farming technology allowing it to produce the majority of the world’s supply. While most of the USA’s pistachio production is in California, due to the growing conditions with dry heat and well-draining soil, for travelers there is another must-see destination to consider. On the outskirts of White Sands National Park lies the city of Alamogordo within New Mexico, home to PistachioLand and the World's Largest Pistachio. Visitors can see the pistachio sculpture, which was built in 2007 and visit the working farm where pistachios and wine grapes are produced on a PistachioLand Farm Tour, riding through the pistachio orchards and vineyards on a 14 passenger electric vehicle. Beyond this green nut, Alamogordo offers a mix of outdoor adventure and space history for visitors. Travelers can experience the otherworldly landscape of the white gypsum dunes in the nearby National Park, ideal for sand sledding and hiking, before venturing to another world with a visit to New Mexico Museum of Space History.

Where to stay: A short drive from the White Sands National Park, Home2 Suites By Hilton Alamogordo White Sands offers a home-away-from-home feel in the desert foothills of the Sacramento Mountains. Alongside the well-equipped rooms, the hotel offers a spa and wellness centre with saltwater swimming pool, sun terrace, and fitness room for guests to enjoy. 
 

Catania, Sicily, Italy 
 

Catania, nestled on the eastern coast of Sicily, offers the ideal getaway for those nuts about pistachios. Grown on the slopes of Mount Etna, Sicilian pistachios benefit from volcanic soil, which gives them a rich, complex flavour and bright green hue. Visitors can immerse themselves in local culture by touring pistachio farms, sampling artisanal gelato and pastries infused with the prized nut, or even taking part in a Catania Home Cooking Class, inviting guests to create their own pistachio ravioli, all paired with local wines. Those looking to take their love for pistachios to another level can take a short drive to Bronte, often hailed as the “Pistachio Capital” of Italy and renowned for producing some of the world’s finest pistachios. Catania itself offers a wealth of experiences, from strolling through bustling food markets and tasting carne di cavallo, wandering through the baroque piazzas to exploring ancient ruins and the dramatic landscapes of Mount Etna, whether through a wine tasting experience or a hike up to the top. 

Where to stay: Perfectly located in the heart of Catania’s historic centre, and just steps away from iconic sites like Via Etnea and the bustling fish market, B&B Sant'Agata offers a stylish base for travelers looking for charm and hospitality in the city. Guests can enjoy fully equipped rooms with air-conditioning, WiFi and private bathrooms along with a delicious local breakfast. 
 

Gaziantep, Turkey
 

For pistachio lovers, Southern Turkey’s city of Gaziantep is often called the "Pistachio Capital" of the country, and is well-known for the “green gold”. The region, with optimum soil and climate conditions for cultivation, is famous for its unique and high-quality pistachios, known as Antep pistachios and produces over 100,000 tonnes per year. These pistachios are smaller, more elongated, and have a vibrant green color compared to other varieties. Antep pistachios are highly aromatic and flavorful, ideal for traditional desserts like baklava - made with layers of thin pastry and pistachio filling and katmer - a sweet pastry filled with clotted cream and pistachios. The city even has a museum, Gaziantep Fıstık Müzes, dedicated to showcasing the rich history and culture of pistachios in Turkey. For foodie travelers, it’s not only pistachios on the menu for a trip to Gaziantep though. As one of the oldest continuously inhabited cities on the planet and the crossroads of many spice routes, the city boasts a distinct cuisine which has earned it UNESCO recognition as a Creative City for Gastronomy. Visitors to Gaziantep can explore the local bazaars to sample an alinazik kebab, made with lamb and eggplant or dolma, vegetables stuffed with seasoned rice.

Where to stay: Visitors can bed down just a short walk from Gaziantep Castle at Ali Bey Konagi, a well-located historic hotel in the heart of the city. This traditional stay boasts air-conditioned rooms and suites, centred around a terrace and courtyard in which guests can relax after their busy day sampling the city’s delicacies.
 

Aegina, Greece 
 

A short ferry ride from Athens, the charming island of Aegina is a pistachio paradise that no nut lover should miss. Thanks to its warm climate and the salty air breeze, Aegina produces pistachios so uniquely sweet and flavorful, the cream of the crop that have earned a coveted PDO status (Protected Designation of Origin). The island has been cultivating these golden-green gems for generations, and their legacy is proudly celebrated every year with a lively pistachio festival. The Aegina Fistiki Fest is packed with music, food, and of course, plenty of pistachios in every form imaginable (even as a mojito). These nuts aren’t just snacks here, they’re woven into the local diet and culture, popping up in everything from street food to fine pastries like kourabiedes, a type of traditional Greek butter cookie, and even grocery products like pesto and butter. Beyond their world-famous pistachios, the island offers a rich mix of history, culture, and charm. Take a walking tour to uncover historical landmarks like the Archaeological Site of Kolona and the Tower of Markellos or for a slower pace, there are some fantastic, serene beaches dotted around the island including Agia Marina, Marathon, and Vagia, all perfect for a swim in the sunshine, but of course not forgetting to end the visit munching on these unique pistachios. 

Where to stay: Rastoni Hotel is housed in an old pistachio farm. Featuring wooden furnishings and interiors designed by local artists, all the rooms are individually decorated to make for a unique experience for each guest. Relax within the charming garden terrace, and take a stroll towards the intense blue sea of Aegina’s beautiful bay, which is just a short walk from the property. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

Novalja, Croatia 
 

Novalja, nestled on the island of Pag, is a hidden gem on Croatia’s Adriatic coast that blends natural beauty with vibrant energy. Known for its crystal-clear waters, sun-soaked beaches and legendary nightlife, Novalja offers a unique mix of laid-back island charm and electric party vibes. Zrće Beach is a must-visit for lounging while in the area, followed by a leisurely lunch sampling fresh seafood at a family-run konoba while catching up with friends over a glass of rakija. For those wanting to explore beyond the beach, Novalja offers a surprising mix of history and nature. Wander the Roman aqueduct hidden beneath the town, hike the moonlike landscapes of the island, or rent bikes and ride the scenic trails enjoying panoramic sea views. From laid-back weekends away to an unrivaled night on the town, grab your friends and get the good times rolling.  

Where to stay: Villa Laverna is a stylish two-bedroom apartment with sea views. Relax on the sun terrace or take a dip in the year-round outdoor pool. With Lokunje Beach nearby and the city center just a short drive away, the wonders of Novalja are within easy reach.
 

Rio de Janeiro, Brazil 
 

Famous for its beauty, energy and rhythm, Rio de Janeiro is a dream location for friends to experience and explore together. Strolling along the sun-kissed shores of Copacabana or watching locals play football at Ipanema, there’s an undeniable spirit of joy and community that fills the air. Rio’s warmth goes beyond the weather; the locals, known as cariocas, are famously welcoming, making any friendship group feel at home while walking the streets. The awe-inspiring Christ the Redeemer statue, the cable car ride to Sugarloaf Mountain or a forest hike through the lush trails of Tijuca National Park, are must-dos while visiting. Beyond the cultural attractions, the spirit of alegria - the deep, cultural embrace of joy, connection and celebration - is what is most memorable about Rio. Dancing with friends in a street bloco, sharing feijoada in a buzzing neighborhood restaurant, or simply swaying to the live music in a beachside bar is what makes this city the perfect destination for a getaway with friends.

Where to stay: Overlooking Jacarepaguá Lagoon, Lagune Barra Hotel is just minutes from Olympic Park and top shopping spots. Enjoy spacious rooms and standout amenities, from a rooftop pool and sauna to a fitness center, sun terrace, restaurant and bar. Perfect for friends looking to relax, recharge and soak up the vibe of Barra de Tijuca. 
 

San Teodoro, Italy
 

Tucked along the northeastern coast of Sardinia lies San Teodoro, known for its white-sand beaches, turquoise waters and lively atmosphere. The must do’s while in the city include leisurely strolls through the bustling local markets, brimming with fruits including the famous citrus orchards, and fresh pasta made by nonna, and spending a lazy afternoon lounging on La Cinta Beach. San Teodoro’s laidback nature provides a chilled spot for a group of friends to hang out. For travelers eager to immerse themselves in Sardinian culture, rent a car to take the group to Battista where friends can enjoy a traditional cooking class, learn how to make pasta from scratch, and wash their creations down with wine from the local vineyard. If an adventure is on the agenda, the nearby Tavolara Island offers breathtaking boat tours, hiking trails and some of the most picture-perfect views in Sardinia. By night, the town comes alive with music and open-air bars. At its heart, San Teodoro captures the essence of la dolce vita, so grab a group of friends, pack your bags and head for the sweet island life. 

Where to stay: Just moments from the stunning Isola di Tavolara and Olbia Harbour, Residenza L’Alzoni is ideal for groups looking for space, comfort and adventure in San Teodoro. Unwind in the garden, soak up the sun on the balcony or explore the area by bike, but first start the day with a delicious continental breakfast. Then return to savor authentic local flavors at the on-site restaurant for lunch and dinner. 
 

Istanbul, Turkey
 

Istanbul, the ‘city where continents collide’, combines centuries of history with modern energy, offering groups of friends a rich tapestry of experiences to enjoy together. Travelers can wander the majestic Hagia Sophia or get lost in the colorful twists and turns of the Grand Bazaar. Don’t skip shopping for Turkish ceramics, kilim rugs and evil eye ornaments to take back home too. Food lovers can share delicious meze platters or indulge in sweet treats like baklava and simit in the many restaurants and cafes dotted around the city centre. For those seeking relaxation, enjoy a cup of Turkish tea alongside the Bosphorus or set sail on a luxury yacht cruise and catch some stunning sunset views of the world's top heritage sites. Exploring the nearby lively neighborhoods while in Istanbul is a must! Karaköy’s artsy streets filled with art galleries and graffitied walls and the thriving nightlife of Beyoğlu, where rooftop bars and live music bring the city to life after dark. 

Where to stay: Perfectly located in Istanbul’s Şişli district, Antwell Suites offers modern comfort and easy access to the city’s top sights. Guests can explore nearby attractions including Dolmabahçe Palace, Taksim Square, and Cevahir Mall. With spacious rooms, perfect for a group, and great transport links, it’s an ideal base for discovering both modern and historic Istanbul.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

** Search data from 1 January to 1 May for check in dates 1 June to 31 December 2025, based on YoY search data from Booking.com. 

Nagoya, Japan 
 

Renowned for its cherry blossom season between late March to early April, but maintaining its charm all year round, Nagoya is a city blending the old and new. Locals often gather in parks to celebrate Hanami, the Japanese custom of enjoying the transient beauty of flowers, picnicking under the elegant sakura trees and sharing bento boxes filled with homemade or locally sourced dishes. Travelers can also experience tradition with attractions such as the Eat Like A Local Tour in Nagoya, sampling an array of delicious foods, including hitsumabushi, grilled eel over Japanese steamed rice, and miso nikomi, udon noodle soup, washed down with some fine sake. Nagoya boasts several scenic spots ideal for a traditional picnic, including the peaceful Tsurama Park with its expansive lawns or the idyllic grounds of Atsuta Shrine, one of Japan’s most revered Shinto shrines, a tranquil setting that blends spiritual and natural beauty. With its luscious food culture and blooms, this picturesque city invites travelers to embrace outdoor dining at its most magical time of year.

Where to stay: Set within the heart of Nagoya, SAMURAI HOUSE is a quaint and traditional hotel providing guests with a taste of Japanese living. With stunning views of the city centre, a fridge to store those local foodie finds in advance and free bike hire, there is no better place to set up shop ahead of exploring the nearby gardens and parks for a lovely picnic experience. 
 

Salta, Argentina
 

Regarded as one of the most attractive cities in Northwest Argentina, Salta deserves its nickname Salta la Linda (Salta the beautiful). Surrounded by spectacular mountain ranges, the city's past makes it a melting pot of architectural influences as well as cuisine. Mix those with its historic traditions and Salta offers a richly rewarding destination for travelers and food aficionados alike. Known for its trademark empanadas salteñas, rich tamales and locally sourced wines, visitors can anticipate a mouth-watering selection of authentic delicacies that strike right at the essence of the region. Visitors can also follow the Spanish influence with an afternoon merienda (snack) such as parrilla grilled meats, humitas or steamed corn cakes, all easily packed up and taken on a picnic. And visitors won't be short of places to enjoy them, starting with a cable car ride to the top of St Bernardo's Hill or a day trip to Los Cardones National Park. With picnicking as a Christmas tradition here, visitors can also look forward to al fresco dining under warm southern hemisphere summer skies.

Where to stay: Haus Apart Hotel is the perfect location for picnic lovers. Located a short drive away from Salta’s city centre, this property is kitted out with a designated picnic area, sun terrace for lounging and comes with fully equipped and spacious kitchens where guests can prepare their al fresco foods. And after a day out and about, guests can take a relaxing dip in the outdoor swimming pool to cool off. 
 

Turku, Finland
 

Renowned as the oldest city in Finland, visitors will discover there is nothing outdated about Turku. This quaint city is full of charm with a busy arts and cultural life as well as a thriving restaurant scene. Food is important here, especially in the summer when days average around 15-18 hours of sunlight. Locals and visitors alike head outside to embrace the city’s strong picnic tradition, especially along the majestic Aura River, where grassy banks and leafy paths offer inviting spots to lay down a blanket. Kupitta Park is another popular destination with its duck ponds and expansive greenery while those seeking a panoramic view with their meal can try Vartiovuori Park, which offers a picnic spot overlooking the city. Finnish food is central to the experience and Turun Kauppahalli (a market hall) provides the perfect place to stock up with specialties like Karelian pasties, traditional rye bread and artisanal cheeses, all easily packed for an alfresco feast. To round off the experience, travelers can enjoy a game of kubb, a popular and traditional game that mixes chess and bowling. With its relaxed ambience, warm culture and abundance of outdoor attractions, Turku welcomes visitors with Finnish tradition, nature and cuisine.

Where to stay: After a busy day exploring the local markets, the beachfront Aamuranta can be an oasis for travelers looking for rest and relaxation. Make the most of this property and sample the local delicacies, on the terrace, or enjoy a game of kubb in the spacious garden. 
 

Darwin, Australia
 

The largest city in the Northern Territory and one of the most culturally diverse in the country, Darwin is a dynamic destination where picnic traditions capture the laidback spirit of the area. As local Picnic Day comes round on the first Monday of August each year, the city’s residents embrace an opportunity to unwind and enjoy the outdoors. Travelers are spoilt for choice for places to put down a blanket, from a coastal picnic on Mindil Beach’s golden sands with its sparkling ocean views to gathering in the magnificent George Brown Botanic Gardens, surrounded by flourishing plants and tranquil ponds. The city’s multicultural heritage enriches its picnic scene, providing a rich variety of dishes such as barramundi, kangaroo sausages and native bush foods including wattleseed bread and quandong. For an Aussie barbie-picnic experience, travelers can embark on the Cape Adieu Darwin Sunset Dinner Cruise where they can enjoy fresh Northern Territory seafood with a Darwin Harbour sunset.

Where to stay: Set in the heart of Darwin, Palms City Resort is surrounded by tropical gardens. Featuring bungalow-style accommodations with private balconies overlooking the vibrant greenery and a refreshing pool encircled by palm trees, this resort combines convenience and recreation. Just a short stroll from Bicentennial Park and the lively Darwin Waterfront Precinct, it's the ideal spot to picnic, unwind and enjoy the outdoor life.
 

Fethiye, Turkey
 

Lying on Turkey’s southwest coastline, Fethiye presents a captivating blend of ancient history, stunning landscapes and vibrant culture. Picnicking in Turkey has been a tradition since the early Ottoman Empire and locals frequently spread rugs on the ground and host a full feast of flatbreads, salads, dips, meatballs and more. These al fresco get-togethers are an expression of community, where friends and family come together to enjoy traditional dishes such as gözleme, köfte and a variety of fresh mezze. With an abundance of outdoor spaces, Fethiye is ideal for such occasions. Breathtaking beaches, like at Ölüdeniz, provide a perfect backdrop while those wishing to escape the hustle and bustle can find secluded hideaways in the hills and forests nearby, including Butterfly Valley with its lush greenery and quiet ambiance. Here, visitors can enjoy ticking off the number of butterfly species they discover to complete the magical natural picture. For those craving a dose of adrenaline, Fethiye also offers an unforgettable paragliding experience over Ölüdeniz where travelers can soar above the turquoise coastline. Once back on solid ground, visitors can unwind with a leisurely picnic by the sea, letting the rush of adventure give way to the calm waves and savor the flavors of a traditional Turkish spread.

Where to stay: For travelers looking to combine coastal relaxation and outdoor adventures, Yacht Classic Hotel is a sophisticated retreat along Fethiye’s waterfront. Guests can unwind by the refreshing outdoor pool, savor Mediterranean cuisine at Mori Restaurant or sample the delicious Turkish wine selection at the Skyfall Bar - all while taking in panoramic views of the marina. With the lively centre of Fethiye and historical sites like the Lycian tombs a short walk away, visitors can enjoy a range of activities to indulge from the luxury and comfort of their hotel.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

Blue Train Route from Pretoria (Pretoria, South Africa) 

Embark on a luxurious rail adventure through South Africa aboard the famous Blue Train, a 3-day, 2-night adventure spanning roughly 1,600 km (990 miles). Over the course of 54 hours, passengers travel in five-star luxury with stylish interiors and fine dining. The journey begins in Pretoria, known as ‘Jacaranda City’ for the sea of purple blossoms that line its streets each spring. Grand and welcoming, this administrative capital is home to striking landmarks such as the Union Buildings, the Voortrekker Monument and Mahlamba Ndlopfu, the President's residence. Before boarding the train, take to the air on the Harties Cableway Experience, which gives travelers sweeping views of the Magaliesberg mountain range, Hartbeespoort Dam and the surrounding North West Province. Once aboard, the train glides towards Cape Town with a stop in Kimberley, where travelers step back in time at the legendary Black Hole and learn about South Africa’s diamond mining past. From start to finish, the Blue Train offers an immersive journey through the heart and history of South Africa.

Where to stay: Before boarding the Blue Train, travelers can relax at the quiet Brooklyn Manor. Located in the outskirts of Pretoria, this beautifully restored 1927 guesthouse offers spacious, stylish bedrooms, each featuring en-suite bathrooms and fine linen. Most rooms open onto a charming courtyard with a large swimming pool, perfect for a cool down after riding the Harties Cableway.
 

VIA Rail Ocean Route to Halifax (Halifax, Canada) 
 

Canada’s longest-running passenger train, VIA Rail’s Ocean Route, treats passengers to a scenic journey as it hugs the coastline from Montreal, transverses through the Monteregian Hills and follows along the Saint Lawrence river, soaking up the ocean breeze of Halifax ending on the Atlantic shores of Nova Scotia. Passengers can stretch out in their cozy quarters, gazing upon panoramic windows and enjoying the journey with friends and family with multiple cabin sizes to choose from. The 1,287 km (800 mile) journey may leave travelers feeling restless through parts of it, however it is recommended to stretch those legs and venture to the Service Car Lounge to enjoy a meal and a drink while traveling. After a restful night’s sleep on board, disembark in Halifax, where visitors will step into a vibrant coastal city steeped in maritime history and can wander the bustling waterfront boardwalk, stumble upon the iconic star-shaped Citadel and dive into a feast of fresh Atlantic seafood with this Food Walking Tour (lobster rolls, anyone?). For those who want to experience the sealife more closely, this Express Tour is an ideal way to discover the iconic picturesque fishing village ‘Peggy’s Cove’. Visitors can take in the ocean views, browse the many shops and restaurants and capture that iconic selfie in front of the most photographed lighthouse in Canada.

Where to stay: After an adventurous train journey by the ocean, unpack and unwind at the Halifax Marriott Harbourfront Hotel. Just a short walk from some great attractions like the Art Gallery of Nova Scotia, the Grand Parade and the Peace and Friendship Park, this property is a great base for travelers ready to explore. Each room is spacious and comfortable, some even come with a delightful view of the Harbour. Don’t forget to feast on the delicious local produce at the Harbourstone Pour House.
 

Tangier to Casablanca Train (Tangier, Morocco) 
 

Travel at pace on the Al Boraq, the first high-speed train in Africa, offering a significantly faster journey, of 2 hours and 10 minutes, between Tangier and Casablanca compared to traditional rail travel. This direct route has double-decker trains with panoramic views across Morocco’s ever-changing landscapes, from coastal plains to rolling hills and sandy countryside, moving at speeds of up to 320 km/h (198 mph). Passengers have the choice between first and second-class seating, each with its own level of comfort. Before racing on this rail adventure to the iconic Casablanca, it’s worth spending some time getting to know Tangier. Located on the northern tip of Morocco where Africa and Europe almost touch, Tangier is a city where travelers can find a whitewashed medina, lively souks and sea views that appear to stretch forever. Taking a visit to the Kasbah Museum, set in the former sultan’s palace, provides a fascinating glimpse into Tangier’s layered history. For a more leisurely pace, the café culture is a cornerstone of life in Tangier. Sip coffee at the legendary Café Hafa, perched above the cliffs with sweeping views of the Mediterranean. Alternatively, this Sunset Camel Ride on Achakkar Beach provides an exciting excursion followed by a tasty Moroccan-style dinner with locals at a historic restaurant. 

Where to stay: A true delight is Mimi Calpe, the perfect B&B to start the journey in Tangier before hopping on the train to Casablanca. This 19th-century villa sits surrounded by lush gardens, with six individually decorated rooms and two suites, all boasting vintage decor with some contemporary flourishes. Just steps away, guests can find the bustling medina and port, ideally located for a day of strolling and sight-seeing.
 

Coast Starlight - Los Angeles to Seattle (Seattle, USA) 
 

Arriving in Seattle is half the magic of the trip, thanks to the Coast Starlight, one of Amtrak’s most celebrated routes. Stretching from sunny Los Angeles all the way to the ‘Emerald City’ of Seattle, this 35-hour rail journey is a moving postcard of the American West Coast. Travelers are treated to a panorama of changing scenery: golden beaches, lush forests, snow-capped peaks and vineyard-dotted valleys. Passengers can make use of the sleeper cabins, a glass-domed observation car, and delicious meals served with a view. Once in Seattle, start by taking in the iconic skyline from the Space Needle’s observation deck, then wander through the vibrant Chihuly Garden and Glass, and admire the dazzling showcase of the artist’s studio glasswork. Sip a world-class coffee as the city wakes up, explore the Seattle Art Museum’s rich collection and by midday, trade sidewalks for water with a kayak ride on Lake Union surrounded by mountain views and the fresh sea air.

Where to stay: The Inn at the Market is located just a short walk from King Street Station, ideal for those who have just hopped off the Coast Starlight. Also nearby is a variety of artisan shops and buzzing cafes. This boutique hotel is a delightful retreat with stunning views of Elliott Bay and the Olympic Mountains. The rooftop deck is the highlight, perfect for sunset watching with fellow friends and travelers.
 

Night Riviera Route from London (Penzance, Cornwall, UK) 
 

For travelers looking to escape London, the Night Riviera Route, one of two sleeper routes available in the UK, is the perfect way to transport yourself to the seaside. Running six days a week from London to Penzance, the journey takes just over 8 hours, and is the perfect amount of time to get some restful shut-eye on the way to that next destination. Passengers can enjoy room service in their private cabins, with a variety of breakfast options served just before arrival - five star service all round! Once awake and arrived in the area, travelers can stroll across Penzance Promenade Beach, visit unique architectural features such as the Egyptian House and the Art Deco Jubilee Pool (a seawater lido), or take a break at one of the many independent cafés offering delicious Cornish treats. Come evening, as the town glows golden in the sea light, enjoy fresh crab linguine in a tucked-away bistro or sip a Cornish gin watching the sun slip behind St Michael’s Mount. For those wanting to venture further out from the quaint town, this Sea Kayak Lesson & Tour in Newquay provides another way of experiencing the rugged Cornish coastline.  

Where to stay: Après Beach Apartment provides travelers with that home away from home feel with large windows that offer a glimpse of the sea. Guests can find Penzance Promenade Beach not too far from the apartment, and some lovely restaurants and cafes serving up some of the freshest local seafood.  
 

TranzAlpine Route to Greymouth (Greymouth, New Zealand)
 

While snow capped mountains might be more commonly associated with Europe, New Zealand’s Southern Alps offer equally breathtaking alpine beauty, best experienced aboard the iconic TranzAlpine train. Departing from Christchurch, this 4.5-hour journey winds through misty mountain scenery, river valleys, deep gorges, and the vast Canterbury Plains, with panoramic windows, an open-air viewing platform, and onboard commentary bringing the landscape to life. A stop at Arthur’s Pass lets travelers explore the highest pass across the Southern Alps, perfect for a scenic detour. The final stop, Greymouth, offers a mix of wild landscapes and rich heritage. Explore the historic mining towns like Shantytown to natural wonders like Coal Creek Falls and the Pancake Rocks at Punakaiki to get a true feel of what this area has to offer. Those looking to embark on their next adventure following the scenic route can opt for rafting, caving, fishing, or surfing before wrapping up the day with a refreshing craft beer on the Monteith's Brewery Tour. This walking, talking and tasting experience takes travelers through the original home of Monteith’s, detailing local stories, historic recipes and learning about the craft beer through all the senses - smell, sight and taste.

Where to stay: The perfect Sleepover in Greymouth, this stylish and modern guest house, with a private entrance, offers just enough space and privacy for a quick stopover or a few nights stay. There are some delicious dining options nearby, including "The Rec" Restaurant and Bar, serving up freshly farmed and locally caught produce. Westland Recreation Centre is located in close proximity to the property, where travelers can treat themselves to a leisurely swim, spa or sauna after a long day of travelling. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500.

With a mission to make it easier for everyone to experience the world, regardless of who they love or how they identify, Booking.com launched its Travel Proud program back in 2021, to help LGBTQ+ travelers better plan their next trip. The Travel Proud program provides free inclusive hospitality training for accommodations to help them gain a better understanding of the specific challenges faced by LGBTQ+ travelers, as well as what can be done to make every guest feel more welcome. 

This Pride Month, Booking.com is celebrating a key milestone. In only four years there are now more than 100,000 Travel Proud properties across more than 150 countries and territories and in 16,000 cities and destinations. The number of Travel Proud properties on the platform is up 49% from this time last year**, as accommodation partners across the world show their commitment to be more inclusive to guests, amid a complex global landscape. 

For LGBTQ+ travelers, that means 100,000 properties are committed to not only celebrating diversity, but also providing a safe and inclusive environment, and for the majority of LGBTQ+ travelers (73%), seeing increased inclusivity of the travel industry has made them feel more comfortable traveling. For an exciting, welcoming and more comfortable trip, Booking.com is sharing ten LGBTQ+ friendly destinations from around the world***, from classic destinations with a twist, to newer must-visits for LGBTQ+ travelers.

Turin, Italy
 

Sitting at the foot of the Alps, Turin is known for its elegant boulevards, baroque palaces and café culture but it also holds a powerful place in Italy’s LGBTQ+ history. In the 1970s, it was the birthplace of the country's first gay liberation movement, FUORI! (Fronte Unitario Omosessuale Rivoluzionario Italiano), which helped lay the foundations for LGBTQ+ rights in modern Italy. Now the country with the most Travel Proud properties in the world (21,283 as of 20 May 2025)****, that progressive spirit endures today in a city that blends tradition with historic rebellion. Turin’s LGBTQ+ scene centers around San Salvario, a creative, cosmopolitan district filled with inclusive bars, clubs and cafés. Cultural landmarks like Palazzo Madama and Piazza Castello offer a glimpse into the city’s regal past, while museums dedicated to cinema, art and Egyptian history add further depth. Turin also tempts visitors' tastebuds. The birthplace of both vermouth and gianduiotto (hazelnut chocolate), the city is a dream for food lovers. A Fine Chocolate Tasting offers insight into its artisan chocolate-making, with plenty of samples along the way. Stylish, historic and quietly radical, Turin offers LGBTQ+ travelers a city of substance with layers of culture, courage and cocoa.

Where to stay: For 5* luxury in the center of Turin, the Principi di Piemonte | UNA Esperienze offers elegance and style with lounges, a gourmet restaurant and a bar providing great views over the city center. If travelers are looking for a welcoming and homely feel, not just through the Travel Proud program but with a home-from-home vibe, EDIT Lofts is a modern apartment with a garden and terrace. Although each apartment boasts a fully equipped kitchen, the property’s family-friendly restaurant also serves up Italian cuisine for those times when only service will do. 

Panama City, Panama

Panama City has long been a crossroads linking oceans, continents and cultures. It’s now also one of Central America’s most exciting emerging destinations for LGBTQ+ travelers, with a lively, visible community and a spirit of progress that’s reshaping the city’s identity. Neighborhoods like Casco Viejo, Via Argentina, Amador and San Francisco form the heart of the LGBTQ+ scene, offering everything from rooftop bars and art galleries to inclusive cafés and community-led events. Pride celebrations continue to grow, reflecting a capital that’s modern, dynamic and increasingly open. Beyond its LGBTQ+ appeal, the city offers real contrasts. A Panama Canal & City Tour reveals the engineering marvels at the Miraflores Locks, while the UNESCO-listed Casco Viejo draws visitors to its colonial charm and cobbled streets. Towering above it all is the skyline, home to Central America’s tallest building, the JW Marriott Panama hotel, and which signals a city that’s going places.

Where to stay: Just a short stroll from the Canal Museum, the Sofitel Legend Casco Viejo, Panama City offers luxury in the heart of the old town. Its hotel rooms and suites pair classic four-poster beds with modern comforts, alongside the largest oceanfront pool in Casco Viejo and a holistically-led spa with plunge pools and tailored treatments. For something more intimate, the Amarla Boutique Hotel Casco Viejo combines charm and history in a beautifully restored home. Guests can unwind on the sun terrace, soak in the hot tub or take a yoga class before retiring to rooms filled with artisan furniture and curated local decor.

Zurich, Switzerland

While more major LGBTQ+ destinations may spring to mind when thinking of a European city break, Zurich’s under-the-radar yet thriving scene should be a top pick for LGBTQ+ travelers. Switzerland’s largest city, Zurich is a sophisticated destination with its famous lakeside location, vibrant cultural scene and well-preserved old town. For travelers it offers a mix of natural beauty with a bustling, culture-rich city center. Whether swimming in one of the 40+ badis (open-air pools which line the city’s lakes and rivers), shopping on Bahnhofstrasse or exploring the Kunsthaus’ impressive collection of European art, the city offers something for everyone. To enjoy what the city has to offer in just six hours, visitors can try The Zurich Mix: Walking tour, Cruise and Cable Car and take the Polybahn funicular to visit the Grossmünster and Rindermarkt in the city’s old town and learn about the city’s past. Zurich has a rich history for LGBTQ+ travelers too; back in the 1930s and 1940s it was home to Der Kreis (The Circle), a prominent, early gay rights organization and bi-monthly magazine. Today bar Kweer occupies the space where the Barfüsser bar, considered one of Europe's oldest gay bars, once stood and is one of many LGBTQ+-dedicated spaces across the city.

Where to stay: A short walk from Bahnhofstrasse, Sorell Hotel St. Peter is a stylish boutique hotel in the heart of Zurich’s old town. Spacious, modern rooms and a cosy lounge serving breakfast, bar snacks and evening drinks make it a relaxed and well-located base for guests. Those looking for home comforts will enjoy the well-equipped EMA House Serviced Apartments Superior Downtown with its well appointed kitchen complete with refrigerator, microwave, dishwasher, oven, stovetop, toaster and coffee machine.

Brighton & Hove, UK

Brighton & Hove isn’t just LGBTQ+-friendly, it’s LGBTQ+-fabulous. Often hailed as the UK’s gay capital, this vibrant seaside city pairs its progressive nature with end-of-the-pier charm and has long been a draw for the country’s LGBTQ+ community. Head for the Kemptown district which leads the party with rainbow flags, drag brunches, LGBTQ+-owned cafés and street art that wears its activism with pride. From bottomless mimosas and sequins at Bar Broadway to the outrageous performances at Komedia or Ironworks Studios, there’s no shortage of ways to enjoy the day. Beyond the glitter and the sparkle, travelers can find plenty more to discover. Wander The Lanes for vintage treasure hunts, ride high above the beach on the i360 tower, catch an exhibition at the Brighton Museum & Art Gallery or take this LGBTQ+ History Tour and learn more about the evolution of Brighton Pride. And it's Pride that transforms the city every August with a sea of colour, music and unabashed celebrations. Brighton has never shied away from making noise and it’s all the more fun for that.

Where to stay: With its central location, Q Square by Supercity Aparthotels gives visitors easy access to Brighton Pier, the Royal Pavilion and Brighton Railway Station. Equipped with a fitness center, this aparthotel also offers an outdoor seating area for guests to enjoy the beachside breeze and a drink in the sunshine. For those looking to explore the city on two wheels, bicycle parking is provided. 

Florianópolis, Brazil

Florianópolis is more than just a beach paradise, it is a beacon of inclusivity, freedom and community, making it one of the most popular destinations in Brazil for LGBTQ+ travelers. Located in the  state of Santa Catarina, the city is mostly made up of Santa Catarina Island. Travelers’ days here can typically be spent hiking the luscious jungle trail of Lagoinha do Leste, exploring lagoons like Lagoa da Conceição, or sipping caipirinhas at Praia Mole, the island’s unofficial gay beach, where music fills the air. The island is full of LGBTQ+-friendly spaces, from beachside bars and drag shows to vibrant year-round celebrations where love and expression take center stage. If traveling to the annual Florianópolis Gay Carnival expect major festivities with parties, parades and competitions after which visitors can look forward to dancing through the night on Praia Mole.

Where to stay: Set in the heart of Florianópolis’ vibrant LGBTQ+ district, Novotel Florianópolis, is ideally placed for those wanting to soak up the city’s energy - from bar hopping and beach days to late-night clubbing. The hotel’s modern, spacious rooms provide a stylish base, while the rooftop infinity pool delivers picturesque views of Baia Norte Bay. It's a perfect spot for LGBTQ+ travelers looking to experience the city at its most thrilling.

Chicago, USA 

Chicago has long been a trailblazer when it comes to LGBTQ+ visibility, activism and celebration. At the heart of its community is Northalsted, formerly known as Boystown and the first officially recognized LGBTQ+ neighborhood in the US. While the name has evolved to reflect greater inclusivity, the area remains a symbol of pride, filled with bars, clubs, drag shows and rainbow pylons that honor its legacy. But LGBTQ+ culture here goes beyond one district. From drag brunches in Uptown to art exhibitions at the Museum of Contemporary Art, the city buzzes with creativity and community. In Andersonville, visitors can browse LGBTQ+-owned shops like Scout for reclaimed objects and refurbished mid-century pieces or Mercantile M for affordable finds that add color to any space. Of course, no Chicago experience should be without music. As the birthplace of house, spun from the decks of LGBTQ+ DJs in underground clubs, the city’s sound still echoes through Pride Fest, one of the largest Pride parades in the country. Chicago’s long-established jazz scene also carries LGBTQ+ influences and travelers can discover that story from the speakeasies of the 1920s to today’s thriving scene as they visit the clubs and listen to the music. 

Where to stay: With a rooftop lounge overlooking the city skyline, an on-site modern restaurant and a large indoor lap pool, Loews Chicago Hotel offers comfort and style in equal measure. Set near the Chicago River, it’s ideally placed for exploring Millennium Park, the Magnificent Mile and Navy Pier. Spacious, well-equipped rooms feature leading tech, including an iPod dock and 42-inch flat-screen TV as well as a premium coffee machine, ensuring a relaxing stay in the heart of the city.

Sydney, Australia

Sydney is a global LGBTQ+ hotspot renowned for its natural beauty and vibrant pride scene. Darlinghurst and Surry Hills are LGBTQ+-friendly neighborhoods with rainbow crossings, cafes, and bars like the heritage listed Stonewall Hotel. While the Sydney Gay and Lesbian Mardi Gras is a highlight, the city's LGBTQ+ spirit thrives year-round with events like drag bingo, inclusive surf clubs, and art shows at the recently opened Qtopia Museum. Unique experiences include seeing the best of Sydney’s world-class drag scene at The Imperial Eskineville, sunrise yoga at North Bondi, and ferry trips to Manly. Travelers can catch a show by Bangarra Dance Theatre at the Sydney Opera House, Australia’s leading Aboriginal & Torres Strait Islander performing arts company. Sydney warmly welcomes LGBTQ+ travelers seeking diverse experiences.

Where to stay: Located in the heart of the city, Kimpton Margot Sydney by IHG offers a touch of old-world glamour, art-deco charm and contemporary sensibility. Just around the corner from the world-famous Oxford Street, The Pullman Sydney Hyde Park is a great option for travellers seeking out the night-light. Its Ecotourism Australia sustainability certification makes it an excellent choice for travellers looking for more sustainable options. Kings Cross, a neighbourhood rich in LGBTQ+ heritage, the Holiday Inn Sydney Potts Point offers affordable sweeping views of the Opera House and Harbour Bridge. 

Porto, Portugal

Portugal’s second city may fly under the radar compared with its southern sibling, Lisbon, but Porto quietly charms LGBTQ+ travelers with its cobbled streets, riverfront views and inclusive spirit. This is a city where slowing down seems to come naturally and where LGBTQ+ culture can find its place with ease. The LGBTQ+ scene may be small and intimate but that creates its own character. Bars like Pride and Café Lusitano offer welcoming atmospheres, with drag performances and disco nights drawing a mixed, open-minded crowd. For late-night energy, Zoom Club provides a tucked-away spot for dancing until daylight. Beyond nightlife, Porto invites slow discovery. Travelers can explore Ribeira’s winding lanes, join the LGBTour Porto for a guided walk through the city’s historic core, or cross the Dom Luís I Bridge to Vila Nova de Gaia for riverside port tastings. For couples, the Jardins do Palácio de Cristal offers one of the city’s most romantic sunset spots. With a growing Pride celebration, LGBTQ+ film festivals like LGBTQ+ Porto and a quietly welcoming local culture, the city is a gentle, soulful alternative to more fast-paced destinations.

Where to stay: Set on Ribeira Square with postcard views of the Douro River, the 16th-century Pestana Vintage Porto Hotel mixes historic charm with 5* comfort. Double-glazed rooms, spacious bathrooms and a riverfront breakfast spot make it a standout stay just yards from the cathedral, Clérigos Tower and Douro river cruises. Housed in a restored heritage building, Your Opo Apartments also provide chic riverside accommodation with a modern design and sweeping Douro views. With cafés and Porto’s old-town highlights on the doorstep, they’re a stylish base for independent travelers.

*Research commissioned by Booking.com and independently conducted among a sample of 11,469 LGBTQ+ travelers from 27 countries and territories including: Argentina (201), Australia (606), Belgium (201), Brazil (503), Canada (804), Colombia (302), Croatia (204), Denmark (200), France (1005), Germany (1005), Hong Kong (203), India (403), Israel (204), Italy (603), Japan (402), Mexico (300), Netherlands (504), New Zealand (202), Singapore (202), Spain (402), Sweden (203), Switzerland (200), Taiwan (200), Thailand (202), United Kingdom (1007), United States (1000), Vietnam (201). LGBTQ+ respondents self identified across demographics of sex, gender and sexual orientation. In order to participate in this survey, respondents also had to have traveled for leisure in the past 12 months. The survey was taken online in April & May 2024.

**This is up from 67,000 Travel Proud properties on Booking.com in June 2024.

***Destination list based on the cities with the highest percentage of active Travel Proud properties per city. Cities had to have at least 50 Travel Proud properties and at least 500 total active properties. Additional qualitative-based research was carried out to define a diverse list of destinations across regions that demonstrate signs of being inclusive for LGBTQ+ people.

****Italy tops the top 10 countries with the most Travel Proud properties globally.

Penang, Malaysia
 

Known as the ‘Pearl of the Orient’, the Malaysian city of Penang has a charm that travelers fall in love with. The island offers dramatic landscapes, beautiful beaches and architecture and is a melting pot of different cultures, including local Malay, Chinese, Indian and British influences. Plus, it's affordable, which is always a bonus. Travelers can easily lose themselves among the vibrant streets, exploring the art plastered around George Town or taking in the distinctive beats of the music filling Little India, an ethnic Indian enclave with colorful shops and aromatic smells of South Asian cuisine. For those who fancy taking in the sights from new heights, the 68th floor of Komtar Penang Skywalk is a must to enjoy the stunning, panoramic views of the island. Public transport is extremely cost effective across the city, with most bus and taxi journeys being relatively cheap, helping visitors keep their spending down when out and about sightseeing. And then there’s the food… The streets of Penang offer travelers a range of delicious and inexpensive food stalls. Don’t leave without trying some Char Kway Teow in China Town, Penang’s most famous street food of stir-fried flat rice noodles with prawns, cockles, eggs and beansprouts. 

Where to stay: Looking for that next family holiday home but on a budget? Codrington House, situated in George Town, is a block of modern, spacious and fully functional apartments designed to give travellers that home away from home feeling. A short walk away from Penang Times Square and Rainbow Skywalk, if guests aren’t enjoying the property’s amenities, from family rooms fully furnished with a kitchenette and streaming services to balconies with city views, there is plenty to do just beyond the doorstep. 
 

Sunny Beach, Bulgaria
 

For families looking to fly and unwind somewhere this summer that’s warm, with a beach and is good value for money, Sunny Beach could be the answer. A lively and popular Black Sea resort, Sunny Beach was developed nearly 70 years ago as a weekend getaway for Bulgarian families and has since become the largest tourist and vacation spot in the country. The long and sandy stretch of beach is ideal for days out, consisting of dipping in and out of the sea, making sand castles and playing a game or two of beach volleyball. Visitors can delve into Sunny Beach’s past by exploring the narrow, cobbled streets of its old town, Nessebar, losing themselves among the ancient ruins of this UNESCO World Heritage site and admiring the historic churches of Christ Pantocrator and Saint Sophia. More family-friendly activities can be found at Action Waterpark with its unique rides, water slides and amusement park. For evening entertainment, try the Khan's Tent Experience, a four-course dinner and cabaret show, including live performances from acrobats, choreographed dances and music. The main strip, Flower Street, provides travelers with a collection of market stalls with clothes, accessories and ceramics - the perfect affordable gifts to take home. 

Where to stay: Explore Sunny Beach on a budget from the comfort of Harmony Suites Monte Carlo. This apartment complex, with family-rooms of varying sizes, offers hotel-style amenities including an outdoor pool, al fresco dining patio, and daily in-house fitness classes, including yoga. Whether lounging by the pool all day or exploring the nearby Sunny Beach and Action AquaPark, this is the ideal property for the whole family to enjoy. 
 

Asheville, North Carolina, USA
 

Combining city life with country roots, Asheville located in the western corner of the southern state of North Carolina, offers travelers the best of both worlds. It is surrounded by natural beauty, which doesn’t cost a penny to explore, including ‘America’s Favorite Drive’, the Blue Ridge Parkway. Stretching between Great Smoky Mountains and Shenandoah National Parks, the 469-mile drive provides stunning Appalachian vistas. Not only are the beautifully natural surroundings of Asheville an uncostly activity to enjoy, the city itself has a thriving arts and food scene. Often referred to as ‘Foodtopia’, there is a strong emphasis on local, farm-to-table ingredients. Don’t miss a pit-stop at 12 Bones Smokehouse to try their ‘12 Bones’ full rack of ribs. Post food-coma, take a stroll through the Asheville Art Museum and the Black Mountain College Museum and Art Center, discovering historical and contemporary art. Fancy a climb? This Coffee Hike to Three Waterfalls in DuPont State Forest provides travelers with picturesque views of not one, but three waterfalls, and travelers can learn how to brew coffee in the woods - the perfect day out!

Where to stay: Experience a comfortable, homely stay at Asheville Urban Farmhouse. Located just a short drive from the city’s regional airport, the holiday home is close to attractions such as Biltmore Estate and Harrah's Cherokee Center. Recently renovated, the property features four bedrooms and two bathrooms, along with spa facilities to take advantage of after a long day of sightseeing.
 

Watamu, Kenya
 

Perched on Kenya’s sun-drenched coast and just over 100 km (62 miles) north of Mombasa is Watamu, a hidden gem that offers budget travelers a slice of paradise without paying a fortune. Visitors can feel the sand between their toes on the powdery white beaches lined with swaying palms before taking a dip in the turquoise waters and snorkeling with the vibrant marine life in the coral reefs. Travelers can also enjoy exploring the mystical ruins of Gedi, a UNESCO World Heritage Site which contains the remains of a medieval Swahili city, or kayaking through mangrove forests in Mida Creek. However, simply stretching out on Watamu Beach all day watching the sails of fishing boats drift up and down the horizon, is as good an activity as any. Those boats are important to the local food scene which boasts fresh seafood and restaurants like The Crab Shack and Mida Creek Restaurant, specializing in grilled fish, seafood platters and other delicacies. Travelers can experience a heavenly and culturally-rich break in the sun, sea and sand of Watamu, safe in the knowledge they haven’t blown their budget for that little taste of paradise.

Where to stay: For a unique and budget-friendly escape in Watamu, Nyumba ya Afrika offers an authentic bed and breakfast coastal experience. This guesthouse, boasting local design and architecture, features a lush garden, outdoor pool and shared veranda, perfect for unwinding. With spacious rooms and easy access to Papa Remo Beach and Watamu Bay Beach, this property is an ideal base for exploring the coast that won’t break the bank. 
 

Algarve, Portugal
 

One of Europe’s affordable family holidays, the Algarve offers much more for all sorts of visitors. With pristine beaches, charming fishing villages, vineyards and medieval castles, all which can easily be explored easily (and cheaply) by car, this region of Portugal provides a wide range of adventures for any age at attractive prices too. Renowned for on-tap sunshine, travelers can enjoy long days on sandy beaches, finding calm waters for swimming and snorkeling or searching out the more rugged surfing areas to catch a wave or three. While out on the waters, why not go further and visit the Benagil Cave, the biggest sea cave in Europe. Travelers might even be able to spot a dolphin here, if they’re lucky. Following this, spend some time on dry land and hike the Seven Hanging Valleys Trail, exploring Ponta da Piedade's rock formations. Walkers can satisfy their hunger afterwards with fresh seafood, piri-piri chicken and Queijinhos de Figo (fig cakes), just some of the delicious delights to be found in most of the local restaurants. Although there is plenty of adventure to be enjoyed here, the Algarve is also inviting for travelers wishing to take things slowly, and simply spend their week lounging in the sunshine. 

Where to stay: With views of the city from its communal terrace, Hostel Conii & Suites Algarve is a beachfront property offering travellers comfortable living at affordable prices. From a shared lounge area and TV room to a communal kitchen serving hot drinks and fresh pastries every morning, and even an on-site bar, guests can truly relax here for their Algarve vacation. 

*Research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

However, despite the strong appetite for the game, most (77%) have never seen their side play live in an international tournament, citing cost of travelling to tournaments as the biggest barrier (34%), followed by lack of time (20%) and family commitments (13%). 

To help turn dreams into a reality, Booking.com has teamed up with former Lioness and football pundit Karen Carney with the first-of-its-kind offer, designed to get more fans to the game. Travellers can claim the 50% back by using specially created promo code ‘Footy50’ when booking their accommodation in Switzerland in July.

The research reveals that the love of the game is going beyond the stands, and influencing more people to travel. One in three (36%) say they’d like to travel more for their passions, with sport ranking highly (52%), followed by film (35%) and art (34%). Nearly three in ten (28%) would happily plan a whole holiday around a sporting match, while a quarter (25%) have added a live game abroad, on their travel bucket list. 

For many, the adventure doesn’t stop once you leave the stadium - 47% say travelling for sport would allow them to see places they wouldn’t usually visit, and 31% say it would provide a level of excitement you don’t get with ‘normal’ holidays. 

Hoping for a repeat of their UEFA Women' s EURO  2022 win, one in four (26%) believe this could be one of the most exciting tournaments for the women’s game yet and 45% of England fans have, or plan to, book time off work to watch the games, whether that’s at home or abroad! 

But it’s not just ‘typical’ football fans looking to attend - two fifths (40%) of women saying they’d take their children to a Women’s EURO match and 35% of England fans saying they’d be happy to go to a game solo. 

According to Booking.com data, searches by travellers from the UK to host cities have jumped by 3,859% in Zurich and 49,336% in St Gallen.** 

Karen Carney knows just how exciting watching the game live can be and is encouraging fans to come together and show their support for the Lionesses in Switzerland- Karen comments: There’s nothing like travelling to support the team you love. Not only do you get to experience the magic of the game live, but you get to explore new places and create new memories while you’re there! The team has inspired a new generation of fans, and I’m proud to be working with Booking.com to get more people to see the game live this summer.”

Ryan Pearson, Regional Manager, UK at Booking.com said:  “As the official accommodation partner of UEFA Women’s EURO 2025, we are proud to help more people experience the tournament live- many for the first time.  Our research shows the passion for the game, but that sometimes other commitments and costs can get in the way.  Today we have launched 50% back* on accommodation in Switzerland this July - perfect for those who have never experienced an international game - while also ensuring they can enjoy another well-earned break this year.”     

*For a limited time only from 20 May 2025 travelers wanting to travel for  UEFA Women’s EURO can apply the special promo code FOOTY50 when reserving accommodation in Switzerland for stays taking place between 1 to 28 July 2025 to receive 50% of their accommodation costs back as travel credits.  For full terms and conditions can be found below. 

** Search sessions by UK travellers between 16.12.2024 to 31.12.2024 for stays between 4 to 14 July 2025 and compared to the year before.

Terms and conditions:  

For a limited time only, in order to support more fans wanting to travel to Switzerland to watch their team live, travelers can apply the special promo code FOOTY50 when reserving accommodation in Switzerland to receive 50% of their accommodation costs back as travel credits to use on a future booking.  

Travelers that successfully apply the promo code at the time of reserving their accommodation, will automatically receive the travel credits into their Booking.com wallet after check-out.  These travel credits can be used for another trip on Booking.com within 12 months from the date the travel credits are received, which is typically two weeks after check-out.  The travel credits will be funded and provided by Booking.com - at no additional cost to the accommodation partner.  Travelers need to look for the badge ‘Pay with Wallet’ to identify travel services bookable with travel credits.

The promo code is valid for new bookings made between 09:00am CET 20 May 2025 and 09:00am CET 27 May 2025, or earlier if the promo code reaches its maximum usage and redemption limit - either 175 redemptions or 35k budget cap, whichever is reached first.  Applies to accommodation in Switzerland during UEFA Women's EURO 2025 between 1 to 28 July 2025 with the maximum reward value of 3000 Euro.

Death Valley, USA
 

In celebration of the legendary sci-fi franchise, Death Valley offers a landscape that feels straight out of a galaxy far, far away. This barren Californian desert famously doubles as the home of the star character’s family, making it a must-visit for fans of the film. The National Park’s minimal light pollution makes it a stellar destination for stargazing, offering travelers breathtaking views of the Milky Way and unworldly celestial displays - perfectly suited for sci-fi enthusiasts. Whether marveling at the alien-like salt flats of Badwater Basin, exploring the park’s jagged terrain, or simply gazing up at one of the clearest night skies in the galaxy, Death Valley promises an escape that feels truly out of this world.

Where to stay: Known for its luxurious amenities amid the harsh desert environment, The Inn at Death Valley is the perfect base for travelers looking to unwind in style. Visitors can stroll through the date palm gardens, visit the bubbling fountain around the natural oasis, or enjoy the night sky from the Stargazers Deck. With its historic charm and serene atmosphere, this property is an ideal launchpad for travelers to experience the beauty of their favourite film first-hand. 
 

Skellig Island, Ireland
 

Tucked away off the coast of County Kerry, Ireland, is Skellig, a UNESCO World Heritage site and an island with a rich history and breathtaking scenery. Skellig Michael has risen to great prominence due to its starring role as a location within this galactic world. Home to the remains of an ancient monastic settlement, Skellig Michael is accessible only in the summer months. Visitors can reach the ruins up 618 stone steps while taking in the views of the surrounding coastline and endless ocean as they stop for a well earned breather. Its vast, open skies make it an ideal spot for stargazing with the island's dramatic backdrop adding to the magic. Blending history, natural beauty and on-screen allure, Skellig promises an unforgettable experience, inviting visitors to step into the heart of the movie universe.

Where to stay: Kells Bay House and Gardens, located on the Irish mainland overlooking Dingle Bay, is a 45-minute boat ride from Skellig Island. This vacation home is set among lush gardens with exhilarating views of the coast, perfect for those wanting to relax after exploring the famous coastline. From sub-tropical gardens to waterfall walks around the property, this hotel gives travelers the Hollywood experience from Ireland. 
 

Tekapo, New Zealand
 

Tekapo, located within the heart of the South Island’s Mackenzie District, is undeniably one of the best places in the world for stargazing. By day, travelers can enjoy incredible views of the turquoise glacial lagoon situated by the towering peaks of Mount Cook but after sunset Tekapo boasts some of the darkest, clearest night skies. With minimal light pollution and crisp clean air, visitors can wonder at the beauty of the cosmos, catch a rare glimpse of the elusive Aurora Australis and enjoy the heavens in an unmatched stargazing experience in the gold-rated Aoraki Mackenzie International Dark Sky Reserve, home to some of the darkest skies in the world. Whether a first time stargazer or a seasoned sky watcher, Tekapo provides a truly magical experience for travelers, and one that screams intergalactic world.

Where to stay: Cradled between the stars and the expansive Mackenzie Basin lies Bunker House, a stylish architectural marvel with large windows that capture the ever-changing seasonal landscape in Lake Tekapo. Guests can enjoy the beauty of nature while rejuvenating in the hot tub. This property is situated in close proximity to Mount John Observatory, for travelers who are looking to further experience what the climate and surroundings of their favourite film would have been like. 
 

Finse, Norway
 

Located in the Norwegian mountains beside Lake Finsevatnet, Finse is a remote destination that strikingly resembles an ice planet from this famous movie franchise. The hardcore fans gather in the area for events like "Visit Hoth" to celebrate the film, explore the location in all its glory, visiting the Hardangerjøkulen glacier along the way and getting a taste of this area's outerworldly atmosphere. The refreshing air and huge, open skies make it a prime location for stargazing, ideal for 59%** of travelers who would like to enjoy star bathing experiences on their next adventure, while its northern location offers a chance to witness the mesmerising Northern Lights. With its surreal beauty and cinematic links, Finse is a dream destination for travelers eager to step into their favourite fictional universe.

Where to stay: Perched in the high mountains between Aurland and Flåm, Storestølen Fjellhotell is a cozy lodge providing visitors with a comfortable retreat away with breathtaking views of the nearby glaciers. From daily activities of hiking, skiing and cycling, to evening relaxations by the fire with a drink in hand, there is no better place to admire the beautiful landscapes of this sci-fi location. 
 

Phang Nga Bay, Thailand
 

A captivating natural spectacle renowned for its rock formations, crystal-clear emerald waters and soaring karst, Phang Nga Bay in Thailand also played the part of home to a beloved furry companion from the intergalactic saga. Film fans will spot the similarities of the landscape, including Koh Tapu, a spiky limestone column known as ‘Nail Island’, protruding from the waters - as well as the lush, dense forests that cover the land. Aside from searching for hairy friends, travelers can take in the magnificent starry night skies from the peaceful shores of Ao Phang Nga National Park. Beyond the celestial wonders, a visit to Phang Nga Town is recommended, allowing visitors to indulge in the culture and sample local cuisine in a relaxed atmosphere. Just 10 km (6.2 miles) from the Phang Nga Town is Monkey Cave Temple, an ancient site where travelers can enjoy the friendly playfulness of the resident monkeys while admiring the stunning 49-foot golden reclining Buddha statue among limestone caves adorned with intricate carvings and shrines.

Where to stay: Paradise KohYao is a charming resort on Koh Yao Noi Island, a 30-minute boat ride away from Phang Nga Bay. It’s a peaceful retreat surrounded by limestone cliffs and tropical rainforest, with stunning views of the natural sky from the outdoor infinity pool. The resort provides various tours to nearby islands and is perfect for those looking to mimic onscreen adventure and admire cosmic glory. 

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2025. The sample comprised 32,106 respondents across 32 markets surveyed in January 2025. USA N=2,000, Canada N=800, Spain N=800, Italy N=800, France N=1800, UK N=1800, Germany N=1800, Netherlands N=800, Denmark N=500, Sweden N=500, Croatia N=501, Switzerland N=800, Belgium N=800, Ireland N=504, Austria N=500, Portugal N=800, Mexico N=1,800, Colombia N=800, Brazil N=1,800, Argentina N=800, India N=1,800, China N=800, Hong Kong N=500, Thailand N=800, Singapore N=800, Taiwan N=500, Vietnam N=800, South Korea N=800, Japan N=1,800, UAE N=500, Australia N=1,800, New Zealand N=500. 

**Research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1,002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1,008 from Japan, 1,013 from Mexico, 1,011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1,004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

The Ultimate Experience for Eurovision Fans
 

The Eurovision fairytale begins on Friday May 16, as the lucky booker and their guest are whisked away for a backstage tour of the St. Jakobshalle—the striking venue for this year’s contest—accompanied by 2009 Norwegian winner and 2018 entrant Alexander Rybak for an exclusive sneak peek behind the scenes of Eurovision.

After a moment to rest and recharge at their luxurious suite at the Nomad Design & Lifestyle Hotel, they’ll rise like a phoenix to attend Booking.com’s Legends Dinner. In between canapés, drinks and a three-course meal, they’ll watch intimate performances from: 2014 Austrian winner Conchita Wurst, 1999 winner and 2008 entrant for Sweden Charlotte Perrelli, 2016 Ukrainian winner Jamala, and Alexander Rybak. After dinner, Jedward, the energetic identical twins who represented Ireland in 2011 and 2012, will round out the night with a sing-a-long session for the VIP guests.

With this year’s host city considered the cultural capital of Switzerland, the booker will also receive €500 of Booking.com credits so they can explore the best of Basel’s attractions during their visit.

On the big night, the two fans will be taken to their heaven as they watch the Grand Final in the company of Eurovision Legends in the Booking.com Blue Room. Located next to this year’s Green Room, the Booking.com Blue Room is as close to all the action of this year’s contest as it’s possible to get without taking part – an unforgettable, douze points experience for any Eurovision fan.

Matthias Schmid, Senior Vice President of Accommodations at Booking.com said:  “As a Swiss native and massive music fan, my heart is swelling with pride that we are collaborating with five Eurovision Legends to create such an iconic experience in Basel for two of our lucky customers. Being able to bring together the inclusive, unifying magic of Eurovision with the joy of travel is truly a delight.”

Book the Ultimate Eurovision Experience:
 

Priced at a Eurovision-tastic €20.25, fans will have to be quick as only one Ultimate Eurovision Experience will be available to book on a first come, first served basis on Friday 9 May at 10:00 (CEST) exclusively on Booking.com. 

For more information about the Booking.com Ultimate Eurovision Experience and to book it on 9 May, visit: https://www.booking.com/hotel/ch/the-ultimate-eurovision-experience.html

About the Eurovision Song Contest:
 

The Eurovision Song Contest is the world’s largest live music event and a global superbrand. The competition, in which participating public service broadcasters that are Members of the EBU, send a new song to represent their nation, has taken place every year since 1956 except in 2020. Content on its main digital platforms TikTok and Instagram collectively reached 555 million accounts with 42 million unique viewers across 231 countries and territories watching content on the official YouTube channel during the week of the Live Shows. 37 public broadcasters will take part in the 69th Eurovision Song Contest on 13, 15 and 17 at the St Jakobshalle in Basel, Switzerland. The Eurovision Song Contest is a celebration of inclusivity, diversity and the power of music to unite.
 

About the European Broadcasting Union:
 

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media with 113 Members across 56 countries – along with 31 Associates in Asia, Australasia, Africa and the Americas. It strives to secure a sustainable future for public service media, provide its Members with world-class content through the Eurovision and Euroradio brands, and build on its founding ethos of solidarity and cooperation to create a centre for learning and sharing. Its Members operate nearly 2,000 television, radio and online channels and services, offering a wealth of content for an audience of more than one billion people in 153 languages.

Conchita Wurst
 

Austrian artist Tom Neuwirth, also known as Conchita Wurst, skyrocketed to fame when he won the Eurovision Song Contest in 2014 as a bearded diva, instantly becoming an icon for the queer community. Since then, he has embarked on world tours, released three albums, hosted TV shows, and consistently used his platform to champion socio-political causes. Ten years after winning the Eurovision Song Contest, Neuwirth is more active and productive than ever.

Charlotte Perrelli
 

Charlotte Perrelli is one of Sweden’s most iconic Eurovision stars. She won the contest in 1999 with "Take Me to Your Heaven" and returned in 2008 with the fan favorite "Hero". Known for her powerhouse voice and glamorous presence, she remains a beloved figure in Eurovision history. In 2024, she proved her legendary status once again by performing three major interval acts during the Eurovision Song Contest.

Alexander Rybak
 

Alexander Rybak, is a Norwegian singer, violinist, and composer best known for winning the 2009 Eurovision Song Contest with his self-written hit "Fairytale," which earned a record-breaking 387 points. His Eurovision victory launched a successful music career across Europe, blending pop, folk, and classical styles. In recent years, he’s gained a strong following on social media for his expressive violin covers of Eurovision songs, which regularly go viral for their creativity and emotional depth.

Jamala
 

JAMALA is a Ukrainian singer and songwriter, the winner of Eurovision 2016, the winner of the highest National Shevchenko Award 2024, the winner of the WIBA world award, as one of the most popular influencers of 2022, she entered the TOP-3 most popular world artists in the Spotify Equal 2023 playlist. JAMALA is one of those singers whose voice is heard all over the world. The last album of the singer "QIRIM" (Crimea) was included in the top ten albums of Europe, and the songs from it are actively rotated in more than 15 countries of the world.

Jedward
 

Jedward, the iconic Irish singer-songwriter duo made up of identical twins John and Edward, represented Ireland twice in a row, first in 2011 with the infectious "Lipstick", landing 8th place - Ireland's best result in years and again in 2012 with "Waterline" earning another spot in the Grand Final. Beyond Eurovision, Jedward have carved out a unique space in pop culture. From reality TV to red carpet moments, their fearless fashion and unfiltered authenticity have made them cult icons. They've inspired memes, fan art, and endless headlines proving that pop isn't just about the charts, it's about making people feel something. And Jedward always do.