Reims, France

Champagne is the punchline, but Reims is the story. The city is home to some of the region’s most famous Champagne houses whose cellars are carved deep into the chalk beneath the city. A tasting tour through these cool, cathedral-like caves is reason enough to visit, but Reims offers plenty more to linger over.

At the heart of the city, The Cathédrale Notre-Dame de Reims, where French kings were crowned for nearly 1,000 years, rises above streets that weave together medieval heritage, elegant Art Deco architecture and lively cafés and brasseries. Local specialities add another reason to stay awhile, from classic French fare to biscuits roses de Reims, the city’s iconic pink biscuits traditionally dipped in Champagne. Less than 45 minutes from Paris by high-speed train, Reims is a place that makes you wonder why you ever left it at the day-trip stage.

Where to stay: Set within a stunning 19th-century château surrounded by parkland just outside the city, Domaine Les Crayères offers a refined stay close to the region’s famous vineyards. The property combines elegant rooms and formal gardens with two Michelin-starred restaurants, making the hotel itself a destination for food-focused travelers. Its setting just outside Reims puts the city center and surrounding wine country within easy reach, offering a luxurious and relaxing base for exploring the region.

Monterey, California, USA

Known for its dramatic coastline, abundant marine life and deep literary roots, Monterey offers a distinctly Californian escape along the state’s Central Coast. Once a thriving sardine-canning hub immortalized by John Steinbeck, the city is now best known for its scenic waterfront, historic Cannery Row and the Monterey Bay Aquarium, one of the region’s top attractions.

Travelers can take to the water on a whale-watching tour, where gray whales, humpbacks and dolphins can be spotted throughout much of the year, or explore Monterey Bay by kayak, paddling through kelp forests alongside sea otters, seals and sea lions. For a classic taste of the coastline, the 17-Mile Drive winds along the Pacific past cypress trees and beaches with dramatic ocean views. With its combination of outdoor adventure and a slower pace of life, Monterey offers a refreshing alternative to California’s busier coastal cities. San Francisco International Airport is the closest major hub, with Monterey at around a two-hour drive south.

Where to stay: Perched right in the heart of Old Fisherman's Wharf, the Spindrift Inn offers a convenient base for exploring Monterey’s waterfront and nearby attractions. The 42-room boutique hotel features traditional coastal-inspired rooms, many of which overlook the harbor. Guests are within easy reach of Cannery Row, the Monterey Bay Aquarium and waterfront restaurants, with the hotel’s central location making it easy to explore the city on foot. Wake to the sound of sea lions or watch fishing boats head out at first light.

Sendai, Japan

Japan has no shortage of celebrated cities. But Sendai, the largest city in the Tohoku region, surrounded by mountains, forests, and coastline, offers something the country’s more well-known destinations increasingly cannot: space. The city combines a relaxed pace with the thoughtful design and attention to detail Japan is known for, without the shoulder-to-shoulder crowds of its busier tourist hubs.

Jozenji Street, shaded by towering keyaki elm trees, is one of the city’s most pleasant places to walk, while the remains of Sendai Castle and the beautifully preserved Zuihoden mausoleum offer a glimpse into the city’s samurai-era history. Sendai is also a destination for food, famed for gyutan grilled beef tongue and fresh seafood from the nearby Sanriku coast. A 90-minute shinkansen train ride from Tokyo brings travelers to Sendai Station. Beyond the city, the forested Akiu Onsen area has drawn visitors to its natural hot springs for centuries, while the scenic islands and temples of Matsushima make an easy day trip.

Where to stay: TAOYA Akiu sits nestled in the forested Akiu Onsen valley and is around thirty minutes by car from Sendai station. A traditional hot-spring resort with a more contemporary feel, guests can slip into yukata robes and move between indoor and outdoor baths fed by natural spring water, surrounded by the greenery of Akiu. With its combination of hot springs, nature and an easy escape from the city, TAOYA Akiu offers a restorative counterpoint to a busy Japan itinerary.

Rosario, Argentina

One of Argentina’s most creative and easygoing cities, set on the banks of the Paraná River in Santa Fe province, Rosario is known for its long riverside promenade, where weekends bring cyclists, families, food stalls and impromptu tango performances together along the water. The city is an easy addition to an Argentina itinerary for travelers looking to experience a more relaxed, independent side of the country beyond its capital.

Beyond the Costanera, the Pichincha neighborhood has become a lively hub for jazz bars, craft cocktails, independent galleries and restaurants, giving the city a distinctly local cultural scene. At Mercado del Patio, regional produce and Argentine specialties take center stage, from Paraná River fish and local cheeses to generously filled empanadas. Close links to some of Argentina’s best-known cultural figures, including revolutionary Che Guevara and artists such as Lucio Fontana, adds another layer to Rosario’s creative identity. Visitors can reach the Rosario via the city’s airport that connects it with other Latin American destinations or in just under four hours driving from Buenos Aires.

Where to stay: Esplendor by Wyndham Savoy Rosario brings effortless elegance to the heart of the city. Set in a beautifully restored heritage building, this sophisticated hotel pairs classic Argentine grandeur with modern comfort. Classic details and distinctive interiors give the rooms and shared spaces plenty of personality, while its central location makes it a convenient base for exploring Rosario on foot, putting the Costanera, Mercado del Patio and Pichincha’s bars and restaurants within easy reach.

Puri, India

Set on the Bay of Bengal in eastern India, Puri combines a broad sandy beach, a thriving fishing culture and centuries-old spiritual traditions. At dawn, fishermen haul in nets along the shore while the scent of freshly grilled fish and coconut-based curries drifts through the streets, and the town unfolds at a pace that feels deliberately removed from India’s busier tourist centers.

At its heart is the Jagannath Temple, one of Hinduism’s four sacred dhams and an important pilgrimage destination, where the annual Rath Yatra (occurs June or July) draws huge crowds for a spectacular chariot procession. While entry to the temple itself is restricted to Hindus, visitors can experience a journey into the surrounding old town, showcasing some of India’s most deeply rooted living traditions and religious life. Puri is also a gateway to Odisha’s wider cultural and natural attractions, including the UNESCO-listed Konark Sun Temple and Chilika Lake, where boat trips offer the chance to spot migratory birds and Irrawaddy dolphins. Fly into Bhubaneswar Airport, which connects to all major Indian cities including Delhi, Mumbai, Bengaluru, Hyderabad, and Kolkata. From Bhubaneswar, Puri is approximately one hour by road - taxi or bus.

Where to stay: Mayfair Waves sits directly on Puri's beachfront, combining a relaxed coastal setting with the comforts of a full-service hotel. Guests have access to a swimming pool, spa, and direct beach access, while the on-site dining offers a chance to discover the flavors of Odisha, including regional specialties such as dalma, pakhala and freshly prepared seafood. With the beach on one side and Puri’s temples, markets and cultural sights within easy reach, the property offers a comfortable base for exploring both the city and the wider Odisha coast.

Christchurch, New Zealand

Christchurch has done something remarkable: it turned devastation into design. Following the 2010 and 2011 earthquakes that reshaped the city center, Christchurch rebuilt with a renewed focus on architecture, public spaces and creative culture, emerging as one of New Zealand’s most dynamic cities.

Today, the Ōtākaro Avon River winds through the center, with riverside paths, gardens and regenerated parkland creating an easy way to explore on foot or by bike. Hagley Park's vast green expanse hosts cricket in summer, while the Christchurch Botanic Gardens showcase an impressive collection of plants across beautifully landscaped grounds. Beyond the city, the Southern Alps put hiking, trail running, skiing and other outdoor adventures within easy reach, while the Port Hills and nearby beaches offer opportunities for cycling, swimming and exploring the region’s varied landscapes. For travelers drawn to active escapes, Christchurch is easily accessible by flying into the International Airport directly from Melbourne, Sydney, Singapore, and beyond.

Where to stay: The Addington SoHo Townhouse offers an immersive, residential feel in Christchurch's creative Addington neighborhood, with two bedrooms, a kitchen and living space that give pairs or small groups plenty of room to settle in. The property offers a quieter alternative to a traditional city-center hotel, with the neighborhood’s cafés, restaurants and attractions within easy reach. Its location also makes it convenient for getting into central Christchurch and accessing the train station, making it a practical option for travelers who want the flexibility of a home-style stay.

Bratislava, Slovakia

Long overshadowed by its more well-known neighbors, Bratislava is finally getting the attention it deserves. Wedged between Vienna and Budapest on the Danube, Slovakia's compact and beautifully walkable capital offers big-city culture without the scale or crowds.

Step through the archways of the medieval Old Town to discover baroque palaces, centuries-old cobblestones and the city’s iconic hilltop castle overlooking the river below. The Stará Tržnica market hall buzzes with weekend food vendors, natural wine and local ceramics, while cafés, restaurants and bars bring a lively energy to the surrounding streets. Just outside the city, the Little Carpathians roll into vine-covered hills where visitors can sample Slovakia’s crisp white wines, with nearby wine towns such as Pezinok and Modra making easy day trips. With Vienna just 55 minutes by train and Budapest under two hours by car, Bratislava is also an easy base for exploring Central Europe.

Where to stay: Villa Šanca offers a boutique, villa-style accommodation in a quiet residential neighborhood, a short tram ride from the Old Town. With elegant interiors and a leafy setting, it provides an even more local alternative to a traditional city-center hotel, while keeping Bratislava’s main sights within easy reach. Its relaxed setting and convenient location make it a comfortable base for travelers looking to explore the city and surrounding wine country at their own pace.

Goiânia, Brazil

Built in the 1930s as one of South America's first planned cities, Goiânia has wide, tree-lined boulevards, art deco public buildings and a spacious urban layout that gives it a distinctive character among Brazilian cities.

Start the day at Mercado Municipal, where vendors sell fresh produce from the Cerrado (savannah landscape surrounding the city) alongside regional staples like pequi, a pungent local fruit that defines the local cooking. From there, the Bosque dos Buritis offers a lush urban park with a natural waterfall at its center, popular with locals for morning walks. In the afternoon, the Setor Marista and Bueno neighborhoods come alive with independent cafés, galleries and concept stores that reflect a growing creative scene. As evening approaches, Goiânia's nightlife is unmistakably Brazilian, rooted in sertanejo and forró music, filling bars and open-air venues with a crowd that takes its weekends seriously. Fly into Santa Genoveva Airport directly from São Paulo in under two hours.

Where to stay: The Luxuoso Estúdio London St Oeste offers stylish apartments in the heart of Goiânia’s lively Oeste district. With a contemporary design, fully equipped interiors, as well as a fitness center and outdoor pool, the property is ideal for travelers who want to settle into the city rather than simply pass through. In addition to being a Travel Proud certified property, its central location puts Goiânia’s restaurants, bars and cultural spots within easy reach, making it a comfortable launchpad for exploring the city by day and returning to your own space at the end of it.

Pescara, Italy

Italy's Adriatic coast has always played second fiddle to its Tyrrhenian counterpart. While tourists flock west to Rome and the Amalfi Coast, the country’s east coast quietly gets on with being excellent, and Pescara is proof of that. Pescara’s long sandy seafront offers a slower kind of Italian escape, where mornings are spent by the water, afternoons stretch over long lunches and evenings move at the pace of the aperitivo.

The city is made for cycling and strolling, with a lively waterfront, wide beaches and plenty of bars and restaurants spilling onto the streets. Food is a major draw, from the Adriatic’s fresh catch to brodetto alla pescarese, the local fisherman’s stew, while Abruzzo’s celebrated wines and produce bring the flavors of the surrounding region to the table. Pescara also offers a cultural side, with the birthplace of writer and poet Gabriele D’Annunzio now a museum and the Museo delle Genti d’Abruzzo exploring the region’s history and traditions. Pescara Airport connects directly to several European hubs, making it a good base for travelers looking to combine beach time with a taste of Italy’s less-explored side.

Where to stay: La Riserva d'Annunziana Luxury B&B blends contemporary Italian design with rich, layered interiors in a quiet setting close to Pescara’s waterfront. The stylish suites offer a comfortable retreat after a day exploring the city, while the central location puts beaches, restaurants and local sights within easy reach.

Asunción, Paraguay

Asunción sits on a bluff above the Paraguay River, warm and unhurried, moving to a rhythm entirely of its own. The contrast of historic and modern, bustling and laid-back, deeply local yet increasingly creative, are what makes Asunción so compelling.

Start the morning at Mercado 4, the city's sprawling central market, where vendors call out from stalls stacked with tereré gourds, fresh herbs, and Paraguayan staples such as mbeju and chipa. Travelers can continue on to the historic center, where pastel facades and crumbling Art Deco mansions sit alongside apartment blocks covered in vivid murals. The Palacio de los López and the Panteón Nacional de los Héroes add grander architectural notes, while riverside parks offer a shady place to slow down as the heat of the afternoon sets in. By evening, the mood shifts again in the neighborhood of Villa Morra where restaurants fill up and craft cocktail bars bring a more contemporary energy to the city. Silvio Pettirossi International Airport connects to Buenos Aires in just over an hour and São Paulo in under two.

Where to stay: Tucked in Asunción's charming historic district, La Misión Boutique Hotel is a restored boutique property, offering an intimate stay in a traditional-style building. Its individually designed rooms and serene internal courtyard provide a quieter retreat, while the central location puts many of the city’s cultural and architectural landmarks within walking distance. With its combination of historic character, thoughtful design and convenient location, it makes a comfortable base for exploring Asunción.

Methodology

* Travel Predictions 2027 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 28,230 respondents across 33 countries and territories were polled (including 1,003 from Argentina, 1,009 from Australia, 505 from Austria, 1,004 from Belgium, 1,000 from Brazil, 1,007 from Canada, 1,012 from Colombia, 508 from Croatia, 505 from Denmark, 1,004 from France, 1,005 from Germany, 503 from Greece, 1,005 from India, 518 from Ireland, 1,004 from Italy, 1,006 from Japan, 509 from KSA, 1,007 from Mexico, 1,006 from the Netherlands, 1,008 from New Zealand, 1,006 from Portugal, 508 from Singapore, 1,008 from South Korea, 1,013 from Spain, 507 from Sweden, 503 from Switzerland, 505 from Taiwan, 1,007 from Thailand, 511 from the UAE, 2,017 from the UK, 2,013 from the US and 504 from Vietnam). Respondents completed an online survey in July-August 2026.

**Destinations had to be in the top 1,000 most booked on Booking.com between 1 January, 2026 and 30 June, 2026. The resulting list was then sorted by year-over-year increase. The destinations were slightly curated to ensure geographic distribution.

Lake Tekapo, New Zealand

Set amongst the dramatic mountains and glacial lakes of New Zealand’s South Island, the small village of Lake Tekapo is nestled along the shores of the stunning turquoise blue waters of Lake Tekapo itself. Located in the Aoraki Mackenzie International Dark Sky Reserve, one of the world’s largest and most celebrated celestial viewing points, the area’s exceptionally low light pollution creates almost impossibly clear views of the stars at night. As night falls, the Milky Way stretches across the sky above, while the Southern Cross emerges crystal clear overhead. For a memorable Halloween escape, travelers can join a Silver River stargazing experience (named after the Milky Way, also known as the ‘Silver River’) or even soak in hot pools while gazing up at the stars. By day, the surrounding landscapes are just as dramatic, with snow-capped mountains, golden tussock (native New Zealand grass) and glacial lakes creating an almost cinematic backdrop. Once darkness descends across the town, the region takes on a mysterious and eerie feel – perfect for an atmospheric Halloween escape like no other.

Where to stay: Bunker House
Tucked into the Lake Tekapo hillside among farmland, this spacious, subterranean-style holiday home with two bedrooms and bathrooms is the perfect luxury stay for families and groups wanting an isolated dark sky retreat. The home's expansive glass front provides uninterrupted views of the starry sky at night and thousands of hectares of golden highland by day. Between stargazing, guests can curl up in front of the log burner, relax in the hot tub, gather in the fully equipped kitchen or simply embrace the darkness this October 31 and beyond.

San Pedro de Atacama, Chile

Surrounded by the otherworldly landscapes of Chile’s vast and arid Atacama Desert, those visiting the historic, high-altitude ‘oasis’ town of San Pedro de Atacama will feel like they’ve stepped onto another planet. Atacama is the world’s driest non-polar desert and is renowned for its exceptionally clear skies, extreme aridity and minimal light pollution, providing some of the world’s best conditions for observing the cosmos. Travelers can book a guided astronomical tour where they’ll have the chance to use powerful telescopes to discover southern hemisphere constellations, distant galaxies and planets. During the day, San Pedro de Atacama’s surrounding geography of towering mountains and active volcanoes adds to the destination’s surreal atmosphere. Vast salt flats, volcanic peaks and sculptural rock formations of nearby Valle de la Luna, also called Moon Valley for its striking moon-like appearance, is a surreal landscape of salt, sand and rock formations shaped by wind and time, taking on a haunting lunar appearance both day and night. For the truly adventurous, local sandboarding tours are a popular and exhilarating way to experience Atacama’s flowing sand dunes, with some local operators even offering night sessions lit by the light of the moon.

Where to stay: Explora en Atacama
This multi-award-winning all-inclusive lodge in Chile's Atacama Desert offers guests 40-plus options to explore the surrounding haunting salt flats, volcanoes and dunes by foot, horseback or bicycle. The ultimate dark sky escape, guests will experience otherworldly beauty by day before stargazing beneath starlit skies from the onsite observatory by night. Just 10 minutes’ walk from San Pedro de Atacama, and with double and twin rooms and suites, it’s where cosmic mystery and eerie desert magic come alive.

Moab, Utah, USA

Surrounded by deep canyons and vast desert landscapes, Moab, a small city in eastern Utah along the Colorado River, appears almost unreal once the sun disappears. Famed for its awe-inspiring red-rock canyons by day, the region has some of the darkest night skies in the United States - a country known for its love of Halloween and array of annual celebrations. In Moab, the town comes alive for spooky season with decorating contests, costume contests and pumpkin painting. But for Halloween travelers wanting to explore the cosmos in all its wonder, Arches and Canyonlands National Parks just minutes outside of Moab offer spectacular conditions for eerily good stargazing. With certified International Dark Sky conditions, which ensure minimal light pollution and optimal viewing conditions, the parks’ high elevation and dry conditions enhance the visibility of spectacular cosmic sights such as meteor showers. Under the right conditions and with binoculars, it is even possible to spot the rings of Saturn. For the ultimate journey through the Moab night sky during the depths of Halloween and year round, travelers can book a Professional Stargazing in Moab tour. Over two hours, attendees learn to locate seasonal triangles, constellations and visible planets while guides share stories about ancient civilizations, Greek mythology and the evolution of the cosmos – all the makings of a Halloween like no other.

Where to stay: Red Cliffs Lodge Moab
Built amongst stunning, 2000-foot red cliffs along the Colorado River, guests at this resort will think they’ve stepped right into the scene of a Western. Spacious suites and private, standalone cabins sleeping up to six, a river-front restaurant, heated outdoor swimming pool and access to local horse-riding and white-water rafting make for a truly memorable stay in Utah’s red rock country.

Kiruna, Sweden

Deep in Swedish Lapland, Sweden’s northernmost city of Kiruna offers a Halloween experience where darkness becomes the main attraction. As autumn takes hold, the nights grow longer and the Arctic wilderness surrounding the city becomes the perfect setting for searching for the Northern Lights. From September onwards, travelers have the chance to watch ribbons of green, pink and violet light sweep across the night sky, creating an eerie yet spectacular natural phenomenon that feels like something from another world. Visitors can head into the wilderness by dogsled, snowmobile or on foot in search of the aurora, with the best viewing often taking place during the late evening and early morning hours. Just outside Kiruna, Abisko National Park is renowned for its particularly favorable conditions for aurora viewing. During the day travelers can explore the remote Arctic landscape, learn about the traditions and heritage of the Indigenous Sámi people of northern Scandinavia, or visit the IceHotel in the neighboring village of Jukkasjärvi, one of the country’s most famous tourist attractions.

Where to stay: Reindeer Lodge
Experience Swedish Lapland’s magic at this authentic Kiruna stay. With family rooms in traditional Scandinavian tents and cozy cabins, guests are greeted by reindeer and the Northern Lights dancing across the sky in the mornings, with the chance to unwind with hot cocoa by the outdoor fireplace at night. With a sauna, hot tub, shared kitchen, and barbecue, the lodge is an unforgettable escape where ancient Arctic traditions meet cosmic wonder, perfect for an ethereal stay full of fairytale-like wonder.

Ningaloo Reef, Western Australia

Stretching along Western Australia’s remote Coral Coast, Ningaloo Reef is known for its crystal-clear turquoise waters, colorful coral gardens and the chance to encounter majestic local marine life, such as whale sharks, manta rays and turtles. After sunset, this World Heritage-listed destination reveals an entirely different side; with minimal light pollution and vast stretches of untouched coastal landscape, the region provides exceptional conditions for stargazing. Here, nighttime has its own kind of magic, where stunning constellations and celestial objects visible only from the Southern Hemisphere create a truly breathtaking scene, not for those traveling during Halloween but all year round. The Ningaloo turtle watch and stargazing tour is one not to miss, offering travelers the chance to relax with a light snack and a cool drink as they watch the sunset and observe female turtle nesting habits before stargazing in Ningaloo’s unspoiled dark skies.

Where to stay: Sal Salis Ningaloo Reef
Hidden in the white sand dunes of Western Australia’s Cape Range National Park, this breathtaking exclusive safari camp will leave guests in awe of its mesmerizing beachfront setting. With 15 spacious wilderness tents with ensuite bathrooms, guests sleep mere meters from the water’s edge. After days spent turtle watching and sea kayaking, guests can enjoy five-star, chef-prepared meals made with local ingredients served outdoors with clear views of the sun setting over the Indian Ocean before evenings of stargazing.

* Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

Larroque Haute Gites, Cassagnes, France

A staple of rural travel in France, gites are self-catering stays dotted amongst the French countryside or located in smaller villages. With searches for gites up 20% amongst global travelers, these often-restored stone buildings or barns provide a more authentic connection to the local area and a taste of traditional French living. Gites originated from the French word "gesir" (to lie down) and trace their heritage to centuries of rural hospitality, when farmers, vintners and shepherds rented spare rooms or converted barns to passing travelers in areas without formal lodging.

Set in the Cassagnes countryside, Larroque Haute Gites is a beautifully restored stone property that pairs traditional French character with bright, modern interiors. Original stone walls and exposed wooden beams celebrate the property's heritage, while stylish, modern living spaces provide every comfort. The two-bedroom property features a heated swimming pool, expansive gardens and peaceful outdoor seating areas, offering uninterrupted views across the surrounding woodland and rolling countryside. The broader Dordogne region is known for its vineyards, medieval towns and scenic walking routes, offering plenty of opportunities to explore beyond the property. Visitors to the region can dive into exploring the area on a canoe tour of the Dordogne Valley, moving through the gentle waters from Vitrac to take in the area’s natural beauty. Nearby villages host regular markets selling regional produce, while the surrounding Lot countryside is great for walking, cycling and vineyard visits.

Takaragawa Onsen Ousenkaku, Minakami, Japan

Steeped in centuries of tradition, ryokans remain one of Japan’s most distinctive accommodation types with global searches for them on Booking.com increasing by 9%. Ryokans, which date back to the 8th century,were resting places for Japan's nomads, are architecturally and philosophically centered around the onsen (natural hot spring) bathing ritual, with entire layouts designed around seasonal awareness and natural harmony. Combining hospitality, wellness and a deep connection to the surrounding nature, the inns usually incorporate tatami rooms, futon style beds and Japanese-style baths.

Takaragawa Onsen Ousenkaku ryokan is known for its expansive outdoor hot spring baths, which sit amid forests and natural scenery on the Takara river north of Minakami. Inside, simple yet elegant rooms reflect traditional Japanese design, with futon beds, low seating and tatami mat floors creating a calm retreat alongside the property's mineral-rich onsen baths. Traditional hospitality is woven throughout the stay, from yukata robes to seasonal meals showcasing ingredients from the surrounding mountain region. Against a backdrop of surrounding mountains and woodland, guests can soak while taking in views that are particularly striking in autumn, when the forests turn vibrant shades of red and gold, and in winter when snow blankets the landscape. A short journey from the property, visitors can explore Minakami's rivers and mountain trails, while nearby ski resorts and hiking routes make the area popular throughout the year.

Villa Tulia, Matemwe, Zanzibar, Tanzania

Traditionally used to describe a country retreat, Villas offer travelers space, privacy and flexibility beyond a traditional hotel stay. Villas have become an increasingly popular accommodation choice for travelers looking to enjoy a destination on their own terms, with searches up 8%. From intimate 2-bedroom hideaways to expansive estates for large groups - with dedicated amenities like private pools, kitchens and outdoor entertaining spaces, there’s a villa to suit every type of trip

Villa Tulia is a beachfront retreat in Matemwe, a quiet-coastal village on the northeastern shore of Zanzibar’s main island Unguja. With space for up to eight guests, the villa is well suited to families and groups, with spacious indoor and outdoor living areas providing plenty of room for everyone to relax. Blending privacy with direct access to the island's natural beauty, the property showcases why villas are a popular choice for tropical vacations. Travelers can explore the coastline by boat, discover local villages or enjoy some of Zanzibar's most celebrated marine experiences including snorkeling in nearby Mnemba Atoll, known for its clear waters that are perfect for seeing vibrant coral reefs and marine life. Boat trips, reef snorkeling and visits to nearby fishing villages provide plenty to fill the days, before returning to meals prepared by a private chef overlooking white-sand beaches and turquoise waters.

Puerto Dreams H, Puerto Escondido, Mexico

Once the haunt of budget backpackers, hostels today often combine affordability with community and convenience, making them popular with travelers from all walks of life. The rise of “poshtels” means many now offer stylish, boutique feel rather than basic bunks and searches for hostels globally is up 40% YoY on Booking.com. Hostels lead with conversation-enabling design: open kitchens, communal dining tables, garden courtyards, co-working lounges and rooftop gathering spaces positioned as primary booking motivations rather than afterthoughts.

Located in the laid-back surf town of Puerto Escondido on the Pacific Coast of Oaxaca, Mexico, Puerto Dreams H is known for its welcoming atmosphere, colorful communal spaces with vibrant murals and mix of private and shared rooms. Shared kitchens, co-working areas and organised activities including rooftop dance classes or group excursions allow guests to connect with the local wildlife while providing the perfect backdrop to meet fellow travelers. For a taste of local culture, visitors can join the Tequila and Mezcal Tasting, learning about the heritage behind two of Mexico's best-known spirits while sampling regional flavours. Those looking to spend more time outdoors can also visit the nearby Hidden Port, on a Bioluminescent Night Tour with the chance to witness the water glow after sunset in one of Puerto Escondido's most memorable natural experiences. This property makes the perfect resting place to come back to between surf lessons, beach hopping and evenings spent sampling mezcal with fellow travelers.

Zion View Camping, Hildale, Utah

There's something truly magical about falling asleep under a canopy of stars. Searches for camping accommodation is up 6% YOY, appealing to travelers seeking an authentic and immersive connection to the outdoors. Today there’s a whole spectrum of camping style accommodations from traditional back-to-basics pre-pitched tents to "glamping"luxury yurts that bring together wilderness immersion with hotel-standard comfort.

Zion View Camping on the Utah-Arizona border delivers on outdoor connection, without compromising on comfort. Here, travelers will experience panoramic views of stunning red rock landscapes, soaring mountains and endless desert scenery, coupled with spacious outdoor areas and communal gathering spaces that foster genuine connection. The property's peaceful setting makes it easy to switch off and soak up the natural surroundings, while its proximity to nearby attractions ensures there's plenty to discover beyond the grounds. Just a short drive from Zion National Park, the site is well placed for discovering the area's famous hiking trails, canyons and viewpoints. For those seeking a little more adventure, a UTV Slot Canyon Tour offers access to rugged desert landscapes and dramatic slot canyons beyond the national park.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

**Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised 32,800 respondents across 34 markets surveyed in January 2026.

***Top trending property types for homes properties based on searches 1 May - 10 August 2026 for check in dates 1 August - 31 December 2026 comparing same dates YoY.

As year-end approaches and unused annual leave lingers, Booking.com is highlighting stunning getaways located just a stone’s throw from some of the world’s busiest cities - helping travelers transform remaining vacation days into unforgettable mini-trips.

Santa Elena, Colombia

Tucked away in the Antioquian highlands, Cabaña con Jacuzzi en Santa Elena is a private, compact mountain cabin that offers a serene escape from the high-energy pulse of Medellín. Only 45 - 50 minute drive from central Medellín, it features a private jacuzzi terrace with panoramic views overlooking the dramatic ridgeline, the property blends rustic-modern interiors with an open fire and BBQ grill. September offers perfectly balanced weather, making it an ideal window for couples looking to explore nearby ecological treasures. Active weekenders can use this as a base to hike through the iconic Piedras Blancas Ecological Park or venture into the Arví Nature Reserve (Parque Arví) - a sprawling cloud forest sanctuary celebrated for its rich biodiversity, ancient trails, and native orchid species. Here, travelers can mountain bike through protected pine forests or visit traditional silletera flower farms that showcase the true cultural heritage of the region. After a day of outdoor exploration, the outdoor jacuzzi serves as the ultimate recovery ritual.

Bowral, Australia

As the Southern Hemisphere heads into the lush warmth of early summer, Sydney travelers can escape to the historical elegance of the Southern Highlands. Built in 1928, Links House Bowral seamlessly combines vintage English country style with sophisticated modern amenities. Surrounded by immaculate manicured gardens, open fireplaces, and intimate sitting rooms, it provides a deeply romantic, nostalgic base tailored exclusively for adults. The property sits just minutes away from the vibrant early spring blooms of Corbett Gardens, while September offers an uncrowded window to experience the region's premium boutique wineries and farm-to-table dining scene. Considering 69%* of couples travelers prioritizing ease of travel and accessibility, a seamless 90-minute drive south from Sydney transforms a standard weekend into an upscale gastronomic retreat before the end-of-year rush fills your calendar.

The Catskills, USA

An effortless escape from Manhattan, these secluded woodland cabins are nestled among nature in the tranquil heart of the Catskills. Designed specifically as a digital-detox retreat, Postcard Cabins Eastern Catskills features warm timber interiors, a signature picture window looking straight into the forest canopy, private outdoor fire pits, and modern couple-centric comforts, delivering an authentic off-the-grid atmosphere without sacrificing modern couple-centric comforts. September marks the beginning of the spectacular autumn foliage transition, creating an intimate setting for outdoor recreation where travelers can spend their days hiking surrounding mountain trails, gathering around the campfire, or admiring the changing leaves. By securing a car right from the city, travelers can transition from the urban grid to lakeside tranquility in under two hours, making the most of their well hard-earned long-weekend away.

Upper Slaughter, Gloucestershire, UK

Situated in one of the most picturesque, historic market towns in Gloucestershire, The Architects Home is a newly renovated, architect-designed Cotswolds home offers a stylish, peaceful weekend respite just 1.5 hours out of London. Characterized by its seamless blend of contemporary design, warm natural textures, and light-filled open spaces, the property provides a luxurious home-away-from-home ambiance tailored for quiet reflection and relaxation. The home serves as an ideal base for a relaxed, food-centric couple's long weekend, situated right on the doorstep of Chipping Campden’s famous high street, cozy traditional pubs, and scenic walking trails into the surrounding countryside. For a touch of grand historic exploration, travelers can enrich their itinerary by booking tickets to tour the magnificent nearby Blenheim Palace, Park and Gardens - a UNESCO World Heritage Site located just a short, scenic drive away.

*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a leisure trip in the last 12 months with an overnight stay and plan to travel in 2026. The sample comprised 32,800 respondents across 34 markets surveyed in January 2026.

Northern Hemisphere: Fall

Vermont, USA

September is one of the best times to experience Vermont, as the Green Mountains begin their spectacular transition into autumn. Best discovered by car, the New England region of the Northeastern United States enjoys mild temperatures of 15–22°C (60–72°F) in September. These pleasant conditions make it the perfect time to explore scenic hiking trails, charming villages, and the region's renowned farm-to-table food scene. As the autumn equinox marks a season of change, balance and renewal, Vermont's iconic sugar maples start to glow with rich shades of gold, amber and crimson, creating a stunning backdrop for apple orchards, harvest festivals and countryside drives, before the peak foliage crowds arrive. For those looking to soak up the scenery, Stowe, located within north-central Vermont, is an idyllic base. Often considered Vermont's most picturesque mountain town, travelers can experience tours of the Mad River Valley and Montpelier, alongside endless opportunities to hike, browse independent boutiques, discover cozy cafés and experience the very best of New England in the fall.

Where to stay: Nestled at the foot of Vermont's Green Mountains, AWOL Stowe offers a relaxed retreat with spacious rooms, a swimming pool with views of the surrounding nature and sauna, ideal for unwinding after a day outdoors. Combining classic New England charm with modern comforts, the property provides a peaceful base for an autumn escape, whether enjoying the mountain views or simply slowing down and embracing the changing season.

The Dolomites, Italy

The UNESCO-listed Dolomites, a mountain region located within northeastern Italy, are at their most spectacular during the September equinox, when crisp mountain air, quieter trails and the first golden hues of autumn transform one of Italy's most iconic landscapes. As the seasons shift, visitors can witness transhumance, the centuries-old tradition of herding livestock from high alpine pastures into the valleys, offering a fascinating glimpse into the region's rich cultural heritage. Adventurous travelers can immerse themselves in the scenery on a cycling tour through dramatic limestone peaks, alpine meadows and picture-perfect villages, while those seeking a slower pace can explore the historic city of Bolzano. Here, traditional food tours celebrate the flavours of the Dolomites, with local cheeses, cured meats and mountain wines showcasing the region's renowned culinary heritage against a breathtaking alpine backdrop.

Where to stay: Located in Selva di Val Gardena, one of the three charming valleys nestled within the Dolomites, Hotel Tyrol offers a stylish, luxury hotel stay in a peaceful alpine setting. With direct access to the ski slopes and mountains, the property provides the perfect spot to take in the changing season, with the location making it easy to explore the local villages nearby. And after a busy day of witnessing the beauty of the valley of Val Gardena, relax in the property’s sauna and spa facilities.

Kiso, Japan

During the September equinox, Kiso, recognized as one of the most beautiful towns in the country, offers a peaceful glimpse into Japan's rich history as the surrounding forests begin to turn with the first colors of autumn. Once a vital stop along the historic Nakasendo Trail, the Kiso Valley is home to beautifully preserved Edo-period post towns, including Narai and Tsumago, where traditional wooden inns, family-run eateries and centuries-old customs remain remarkably unchanged. The equinox also coincides with Higan, a Buddhist tradition, which falls twice a year during the fall and spring equinoxes, dedicated to reflection and honouring ancestors, adding an extra layer of cultural significance to a visit. Travelers can experience the region on the scenic Magome–Tsumago Trail, winding through mountain landscapes and tranquil countryside, or discover Kiso's renowned woodworking heritage in its artisan shops and workshops.

Where to stay: Set in the heart of the Kiso Valley, Tsutaya Tokinoyado Kazari is a traditional ryokan offering a peaceful escape surrounded by mountain scenery. Guests can unwind in natural hot spring baths, savor seasonal traditional multi-course Japanese kaiseki cuisine on the property’s terrace and relax in elegant Japanese-style rooms. Blending authentic hospitality with timeless charm, it's the perfect retreat to embrace the tranquillity of the September equinox.

Southern Hemisphere: Spring

San Carlos de Bariloche, Argentina

As spring arrives in the Southern Hemisphere, San Carlos de Bariloche comes to life with blooming wildflowers, snow-capped peaks and crystal-clear lakes, making the September equinox one of the most spectacular times to visit Northern Patagonia. With mild temperatures of around 10–15°C (50–59°F) and fewer visitors than the busy summer months, it's the perfect season to experience the region's breathtaking landscapes at a slower pace. Adventurous travelers can hike, cycle or take scenic drives through the UNESCO-recognized Nahuel Huapi National Park, discovering glacial lakes, ancient forests and panoramic mountain views along the way. Combining dramatic scenery with a sense of peace before peak season, Bariloche offers an unforgettable spring escape in the heart of Argentine Patagonia.

Where to stay: Set between the Andes Mountains and the shimmering lakes of Patagonia, Arelauquen Bungalows & Suites is an idyllic spring escape during September, when the landscape begins to awaken after winter. From these self-catered apartments, guests can enjoy mountain views, relax in the spa, and privately access the beach from the property. Combining luxury comfort with a spectacular setting, it offers the perfect base for experiencing San Carlos de Bariloche’s seasonal transformation.

Tasmania, Australia

Tasmania, an island state located south of mainland Australia, is at its most enchanting in September, as spring brings new life, vibrant wildflowers and longer days to explore its ancient landscapes. Beyond its dramatic coastlines and old-growth forests, the island holds deep spiritual significance for Aboriginal communities, with many natural sites connected to thousands of years of cultural stories, traditions and ancestral knowledge. Travelers can experience this connection to the country through Tasmania’s wilderness, from the pink granite peaks and turquoise waters of Freycinet National Park to coastal trails rich with native wildlife. A half-day cruise from Wineglass Bay to Coles Bay offers the chance to discover the island’s iconic scenery, while spotting dolphins, seals, and sometimes even penguins, in addition to other native species along the way.

Where to stay: Set in the coastal town of Coles Bay, Eagle Peaks at Freycinet offers self-catered apartments with sweeping views of Tasmania’s sea and mountains. Built from rammed earth and native timber, the property blends effortlessly into its surroundings, with private balconies, kitchenettes and bushland-fringed grounds where guests may spot grazing wallabies.

Garden Route, South Africa

Garden Route, the 300-kilometer (186 mile) stretch along South Africa’s southern coast, is a spectacular coastal escape, where rugged cliffs, golden beaches, ancient forests and charming seaside towns come together along one of the country’s most scenic routes. Travelers can begin their self-drive adventure by hiring a car in Cape Town and setting off along this iconic stretch of coastline. The September equinox marks the arrival of spring, bringing longer days, vibrant fynbos, a unique, shrubland vegetation, and the start of one of the best times to explore the region’s natural beauty. It’s also peak whale-watching season, as Southern Right Whales migrate to the warmer waters of the Western and Eastern Cape, creating unforgettable wildlife encounters. Travelers can spot these majestic creatures from Knysna’s tranquil lagoon by embarking on a whale-watching excursion, hike through the lush forests of Wilderness or discover the pristine beaches and marine life of Plettenberg Bay. Combining adventure, wildlife and breathtaking scenery, the Garden Route is a perfect springtime journey through South Africa’s wild coastline.

Where to stay: Located in Knysna, Under Milkwood Resort offers beach front chalets to travelers looking to enjoy sweeping views across the banks of the lagoon and dramatic Knysna Heads. This property is perfect for those warmer spring evenings, with private balconies and kitchens, it provides a perfect pit stop for those looking to unwind and experience the beauty of the Garden Route.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

The Phanatic's Phantastic Pad is available exclusively on Booking.com at Sosuite at the Ovation, a Booking.com partner property. It is styled with the bird’s personal taste: iconic green fur, Phillies pinstripes, artwork, and some quirky surprises (hot dog launcher not included – sorry, house rules). Just minutes from Citizens Bank Park, the apartment is close to all of the MLB All-Star Week action from July 10-14, 2026, with access to the MLB Draft presented by Nippon Express, the T-Mobile Home Run Derby and Capital One All-Star Village. 

"Sports travel isn't just about the game anymore – it's about the whole story around it," said Ian Ackland, Managing Director, Americas, Booking.com. "A majority of travelers see attending a major sporting event as a bucket-list experience, and Philadelphia in July delivers exactly that – returning to host its first MLB All-Star Game in the city since 1996, while also celebrating the 250th birthday of American independence at one of Booking.com’s 2026 trending destinations. All of this is amplified by having the city’s celebrity mascot and our partner property as your hosts."

What's Included in the Stay

The booker and their plus-one will receive:

• Four nights at The Phanatic's Phantastic Pad, a Phanatic-themed two-bedroom apartment in Philadelphia (check-in Friday, July 10; check-out Tuesday, July 14, 2026)
• A photo op with the Phillie Phanatic with a high likelihood of a belly rub and towel twirl
• Two tickets to the MLB All-Star Game presented by Mastercard on Tuesday, July 14 at Citizens Bank Park
• Two tickets to the T-Mobile Home Run Derby on Monday, July 13 at Citizens Bank Park
• Two tickets to the All-Star Futures Game and MLBx: All-Star 3-on-3 on Sunday, July 12
• Two passes to watch batting practice prior to each of the Home Run Derby and the All-Star Game
  • (Note: The booker and their plus-one will be required to sign a liability waiver prior to on-field access.)
• Two tickets to access Capital One All-Star Village from July 11–14
• A "Philly Feast" for two, including Philly cheesesteaks and cheesecake, warm soft pretzels, and other local favorites
• A Booking.com vintage-car tour of historic Philadelphia

How to Book

The Phanatic's Phantastic Pad becomes bookable on a first-come, first-served basis on Monday, July 6, 2026 at 12:00 pm ET for $19.78, a nod to the year the Phanatic made his debut. Booker and guest must both be 21 years of age or older and U.S. residents at the time of booking. Full terms and conditions available at [https://www.booking.com/hotel/us/the-phanatics-phantastic-pad.html]. 

The Phanatic's Phantastic Pad not only offers baseball fans the opportunity to attend one of MLB’s most exciting weeks of the season, but fulfills the desire for the 34% of travelers who are motivated by the chance to make a broader trip out of traveling for a sporting event. With more than 8.6 million places to stay - from hotels to homes, apartments and more - as well as flights, car rentals, and attractions, Booking.com seamlessly connects the journey from start to finish to make dreams a reality.

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved three straight years of total attendance gains for the first time in 18 years and remains the best-attended sports league in the world. Since 2023, historic rule changes have improved the quality of play on the field, emphasizing speed and athleticism at a better pace. In 2025, MLB had its third straight season clocking in with an average game time of 2:40 or below for the first time in 40 years. Viewership of MLB games nationally, locally, on MLB.TV and in Canada and Japan all increased over last year, with most platforms achieving double-digit percentage increases. Game Seven of the thrilling 2025 World Series presented by Capital One averaged 51.0 million viewers combined across the United States, Canada, and Japan, making the 11-inning contest the most-watched MLB game in 34 years, dating back to Game Seven of the 1991 World Series. MLB.TV set another consumption record this season with 19.4 billion minutes watched, an increase of +34% over last year. The MLB App registered its most-trafficked season ever with daily traffic increasing by +18% over 2024. As the league expanded its marketing efforts and promotion of star players like reigning Most Valuable Players Shohei Ohtani and Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms, international events, and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. To learn more about MLB, please visit mlb.com.

About the Phillie Phanatic

Height: 6’6. Weight: 300. Age: Made debut on April 25, 1978. Birthplace: Galapagos Islands.

Named after the team’s fanatical fans, the Phillie Phanatic was created by the team’s marketing department after the 1977 season. From that humble beginning, the beloved mascot evolved and is celebrated as part of a permanent exhibit in the National Baseball Hall of Fame in Cooperstown, N.Y. Over the years, various national media outlets have ranked the Phanatic as the No. 1 sports mascot. 

About The Philadelphia Phillies

The Philadelphia Phillies are a Major League Baseball team. They are the oldest continuous, one name, one city franchise in all professional American sports, dating to 1883. The Phillies are a member of the Eastern Division of Major League Baseball's National League. Since 2004, the team's home has been Citizens Bank Park in the South Philadelphia section of the city, where they have captured a World Series championship (2008), three National League pennants (2008-09, 2022), and seven NL East titles (2007-11, 2024-25). For more information, visit www.phillies.com.

Press Contact

For media inquiries, please contact Booking.com’s US Press Office: booking.com@allisonworldwide.com

Jeju, South Korea

Just beyond South Korea’s southern coastline, Jeju Island is a volcanic paradise, known not only for its lava landscapes, citrus groves and waterfalls, but also for its renowned beauty traditions. As the home of many of the natural ingredients that underpin the global K-beauty phenomenon, it’s the kind of destination where travelers may want to leave extra room in their suitcase for skincare finds. A true beauty bucket list destination, the island’s skincare rituals harness volcanic minerals and marine ingredients in treatments designed to hydrate, soothe and brighten the skin. Travelers can experience volcanic ash detox facials and microneedling therapies infused with native botanicals like green tea, camellia and wild orchid. Beyond the spa, Jeju’s café culture showcases local flavours through honey, tangerine and green tea-infused drinks, while the scenic Jeju Olle Trail (a 437 km, 272 mile long loop) winds past dramatic coastlines, fishing villages and the island’s iconic haenyeo free divers. A tour of Seongsan Ilchulbong, a UNESCO World Heritage Site, on Jeju Island is also not one to miss. 

Where to stay: Perched along Jeju’s picturesque Aewol coastline, Ddosi Aewol Pool Villa is a sanctuary of beauty and tranquillity. With a private pool, outdoor jacuzzis, and a balcony providing uninterrupted sea views, each villa is designed for restorative moments inspired by the island’s natural landscapes. 

Fez, Morocco

Located in northern Morocco, most people associate Fez with its culture and history, from its medina, historic old town, riads, courtyard houses, and the traditional brimless red hats, referred to as a tarboosh, or more commonly fez. In addition to its character, Fez is renowned for beauty rituals that have been woven into daily Moroccan life for centuries. More than simply a wellness experience, hammams are an important part of the country’s social and community culture, where locals gather to cleanse, unwind and connect. Home to more than 100 bathhouses, including the historic Hammam Seffarine in Seffarine Square, the city offers travelers an authentic immersion into Moroccan self-care traditions, whether opting for a rustic neighbourhood hammam or a more refined spa setting. Steam rooms, exfoliating scrubs and cooling plunges work to deeply cleanse, nourish skin and hair, and restore both body and mind. While visiting Fez, travelers are also encouraged to take a walking tour to explore the city’s maze-like souks, artisan workshops and historic landmarks, pausing for Moroccan mint tea and local delicacies like honey and sesame coated chebakia pastries. 

Where to stay: Located in the heart of the Medina of Fez, Riad Fes is a traditional courtyard property, with the option of standard rooms or suites and complete with a spa offering authentic hammam rituals. A tranquil escape from the bustling streets, guests can take in panoramic views of the Medina and Atlas Mountains from the rooftop terrace and retreat to beautiful rooms with hand-carved cedar ceilings featuring zellige tilework, traditional Moroccan mosaic.

Budapest, Hungary

Straddling the Danube River, Budapest is known for its striking architecture, from the hilltop towers of Fisherman’s Bastion to the Gothic spires of the Hungarian Parliament. But beyond the mesmerizing scenery, the city is hailed as the ‘spa capital’ of Europe, most commonly recognized for its thermal bathing culture, as mineral-rich waters flow from more than 100 natural hot springs beneath the city. At the iconic Széchenyi Thermal Bath, one of Europe’s largest thermal spa complexes, travelers can unwind across 18 different pools and six saunas, offering everything from bracingly cold plunge pools to mineral-rich thermal soaking tubs. All of these baths are set within a grand neo-baroque palace inspired by centuries-old Roman bathing traditions. After a restorative soak, why not wander the cobblestone streets of the Castle District and catch a glimpse of the Buda Castle, which makes up a prominent part of Budapest’s city skyline. 

Where to stay: Set beside Budapest’s iconic Oktogon intersection, Sweet Dreams at Oktogon Downtown is a loft style studio apartment designed for a cozy city stay. Featuring a main-floor bedroom mezzanine lounge and full kitchen, the compact space offers a comfortable and relaxed base perfect for couples or solo travelers looking to explore Budapest’s historic sights and thermal baths from the heart of the city. 

Antalya, Turkey

With the Taurus Mountains on one side and the Mediterranean on the other, Antalya, Turkey has evolved from a historic Roman port into one of Europe’s most in-demand destinations for cosmetic and wellness travel. Alongside the cobbled streets of Kaleiçi and the city’s ancient ruins, travelers will find established clinics specialising in treatments ranging from hair transplants to cosmetic dentistry, often paired with resort-style recovery stays along the coast. The city has also become known for its wellness and longevity retreats, where programmes combine therapies such as IV vitamin infusions, ozone therapy and platelet-rich plasma treatments with a slower-paced Mediterranean setting. Between appointments, visitors can explore nearby waterfalls, take coastal boat trips or spend time wandering Antalya’s historic harbour and old town. 

Where to stay: Set alongside Antalya’s cliffside coastline, Akra Antalya combines Mediterranean seaviews with a strong focus on wellness. Home to TheLifeCo wellness centre, the hotel offers therapies ranging from IV treatments to personalised aesthetic care, alongside six pools, tennis courts, a private beach and modern decorated rooms overlooking the Mediterranean and Taurus Mountains. 

Santiago, Chile

Nestled beneath the Andes Mountains and along the Mapocho River, Santiago is best known for its nearby wine regions, but the city has also developed a wellness scene shaped by local ingredients and vinotherapy treatments. Many of the city’s leading spas can be found in the upscale neighbourhoods of Vitacura, Las Condes and Providencia, where treatments draw on Chile’s winemaking heritage, using grape seeds, vine extracts and antioxidant-rich grape marc in scrubs, facials and restorative baths designed to boost circulation and nourish the skin. Many treatments also incorporate regional ingredients such as quinoa, avocado oil and volcanic minerals sourced from the surrounding landscape and were initially embraced by the Incas over 600 years ago. For travelers looking for a complete wine experience, beyond just grape-rich skin treatments, Maipo Valley Wine Tour, just a 40-minute drive from the centre, will allow visitors to experience everything from centenary cellars, vineyards and full wine production from big industries to family boutique wineries. 

Where to stay: Set in Santiago’s leafy Providencia district, Hotel Boutique Le Rêve provides a quiet retreat within one of the city’s liveliest neighborhoods. The intimate 31-room boutique hotel features a secluded Parisian-style patio, in-room massages, plush bedrooms and marble bathrooms, alongside thoughtful touches including an honesty bar and complimentary midnight snacks. 

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

Drawing on insights from 1,240 executives and managers across 24 markets from the European accommodation sector, this year’s report affirmed the resilience and stability maintained by an industry that has faced many headwinds in recent years. But amid the overall positivity, key concerns highlighted priority areas for continued development particularly in addressing divisions between large and small businesses.

Steady growth and confidence levels bolstering adaptations to new market dynamics

Overall economic sentiment continues to hold, with 66% expecting positive development in the coming season and 60% reporting a strong general financial situation. Across the board, shifting marketing dynamics saw properties of all sizes report a similar experience: average daily rate growth moderated, with a three percentage point YoY drop in those reporting increases (40% in 2026 vs 43% in 2025), balanced by 50% seeing growth in occupancy rates, up 10% YoY.

However, while collective perceptions paint an optimistic picture, the findings highlight growing pressure on smaller and independent accommodations to keep pace with larger operations. In key business metrics, chains report more favourably on economic conditions with 72% rating their situation positively compared to 55% of independents. Similar patterns emerge across other key performance indicators including room rates (47% chains observed increases in the six months before the survey vs 37% of independents) and occupancy developments (56% chains observed increases vs 46% of independents).

Further divisions also emerge around key industry concerns, with particular challenges in the cybersecurity space and in navigating seasonal swings and external disruptions.

Cybersecurity: readiness gaps emerge as AI rapidly accelerates risks

At a high level, two-thirds of European accommodations (66%) feel their cybersecurity preparedness is sufficient, underpinned by wide adoption of core protections such as regular software updates (86%), network security tools (85%) and secure payment processing (80%).

But delving deeper, a clear cyber-readiness gap emerges between accommodations with large versus small operations. Nearly all respondents with 250 or more employees (94%) consider themselves adequately prepared, compared to only 60% of those with fewer than ten staff. While safeguards are common across the board, smaller operators are less likely to implement more advanced or ongoing practices: less than half (49%) offer staff training compared to 89% of larger employers, with similar gaps emerging for regular IT security audits (60% vs 89%) and engagement with specialist third-party providers (62% vs 95%).

When it comes to top concerns for the coming season, 21% of businesses with less than 9 employees cited cybersecurity attacks as a top concern compared to only 9% of those with 250+ employees, while payment fraud again saw a split of 25% versus 16%.

Only 5% of smaller accommodations self-reported a cybersecurity or data security incident in the past year, rising to 28% among the largest operations, reflecting both potentially higher exposure and a greater ability to detect and formally record incidents. As cyberattack techniques become ever more sophisticated, with legitimate credentials and systems increasingly exploited, maintaining resilience will require continuous investment in systems and skills, especially for smaller properties that already face resource constraints.

Navigating disruption and seasonal fluctuations

With peak season on the horizon, demand patterns and potential hurdles are front of mind. External disruptions are the top concerns, both in terms of likelihood and potential impact: 37% are specifically concerned about extreme weather or natural events hindering travel, while 32% are cognizant of local activities such as transport strikes or construction affecting guest access or operations. Interestingly, chains are marginally more concerned than independents on both fronts, with a difference of seven and five percentage points respectively.

Surprisingly, expanding or adapting facilities to include weather-independent amenities is the least adopted seasonality navigation strategy despite these factors being the top concern, but with 42%* of travelers already looking to avoid weather related disruptions by taking their trips outside of the traditional holiday season, attention is more focused on more commercial tactics.

Discounting stands out as the most widely-used and effective lever, with 72% of accommodations saying they offer off-season rates or packages with positive results. Diversified distribution strategies are often pursued, with 81% of hoteliers viewing online platforms as an effective channel for off-season demand, and organic social media (54%), paid search (50%), email campaigns (41%) and traditional media advertising (34%) all contributing to a broader mix.

Leaning into event-driven tourism is another popular route to alternative demand: 50% reported benefiting from event-driven travel in the past 12 months, with 14% describing the impact as significant. Among those that benefited, two-thirds (66%) cited improved revenue per room, while 60% reported increased bookings during typically low-demand periods, helping to offset weaker revenue at other times of the year.

“The 2026 European Accommodation Barometer shows a resilient industry that is adapting in real time to a changing landscape - from accelerated cyber risks to navigating climate related disruption and event-driven demand,” said Matthias Schmid, SVP Accommodations at Booking.com. “However, the findings also underscore potential fragmentation with differing experiences and pressures emerging across accommodations types and sizes. With that in mind, our goal remains to provide all of our accommodation partners with the insights, tools and partnership they need to thrive year-round, supporting industry growth across the board,”

Download the full report

To download the full 2026 European Accommodation Barometer report and corresponding country-specific editions (AT, HR, FR, DE, GR, IR, IT, NL, Nordics, PL, PT, ES, CH, UK) visit the Booking.com global media room.

About the European Accommodation Barometer 2026

The sixth edition of the European Accommodation Barometer is based on a survey of 1,240 executives and managers from the European accommodation sector, including hotels and alternative accommodations from each of the following countries and regions: Austria, Croatia, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, the Nordics (Sweden, Denmark, Norway, and Finland), Poland, Portugal, Spain and Switzerland. Additionally, 200 respondents were included from the rest of Europe, covering Romania, Belgium, Czechia, Bulgaria, Slovenia, and Slovakia. For the UK report specifically, a sample of 200 UK accommodations were interviewed during the survey period. Fieldwork was conducted between February 5 and March 24, 2026. Results reflect sentiment at that time and may not fully account for more recent geopolitical developments and related energy supply disruptions.

*Research commissioned by Booking.com and independently conducted among a sample of 32,500 respondents across 35 countries and territories (1,000 from USA, 1,000 from Canada, 1,000 from Mexico, 1,000 from Colombia, 1,000 from Brazil, 1,000 from Argentina, 1,000 from Australia, 500 from New Zealand, 1,000 from India, 1,000 from China, 1,000 from Hong Kong, 1,000 from Thailand, 1,000 from Singapore, 1,000 from Taiwan, 1,000 from Vietnam, 1,000 from Indonesia, 1,000 from Philippines, 1,000 from South Korea, 1,000 from Japan, 1,000 from Spain, 1,000 from Italy, 1,000 from France, 500 from Switzerland, 1,000 from the UK, 1,000 from Ireland, 1,000 from Germany, 1,000 from the Netherlands, 1,000 from Belgium, 1,000 from Denmark, 1,000 from Sweden, 1,000 from Croatia, 500 from Greece, 500 from UAE, 1,000 from South Africa and 500 from Kenya). To participate, respondents had to be 18+ years, have traveled at least once in the past 12 months, must be planning to travel in 2026, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January 2026.

About Booking.com

Headquartered in Amsterdam, European startup success story Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers from around the world with accommodations of all sizes, flights, rental cars, airport taxis and memorable in-trip experiences every day. For more information, follow @bookingcom on social media or visit news.booking.com.

Knoxville,  Tennessee,  United States

Each spring, visitors head to Knoxville in eastern Tennessee, the perfect nearby base for trips into the Great Smoky Mountains to witness one of nature’s most enchanting displays: the Firefly Synchronization. Visible for just eight nights each year, this rare phenomenon sees thousands of fireflies glow in perfect unison, making it all the more special for those lucky enough to experience it. As the glow of the fireflies dissipates and morning arrives, guests can embark on a Jeep tour to discover the natural beauty of the mountain habitat or may opt for aerial views on a helicopter adventure. Returning to Knoxville, those wanting to enjoy more of the bustling and bold city energy infused with southern comfort and country music are encouraged to explore downtown, visiting independently run coffee and artisanal ice cream shops, while chatting to the locals that capture the city’s Southern charm.

Where to stay: Nestled in the heart of downtown Knoxville, The Oliver Hotel Knoxville dates back to 1876. With just 28 boutique rooms, it strikes a perfect balance between luxury and intimate charm. Heritage‑led interiors are brought to life through statement lighting, striking upholstery, custom furnishings and curated artwork. A hidden speakeasy bar adds a distinctive touch making it a refined & cultured base for travelers keen to explore the best of this vibrant mountain town.

Maasai Mara,  Kenya

Set in south-west Kenya, the Masai Mara National Reserve is one of Africa’s most iconic safari destinations, known for its vast savannahs, rolling hills and wildlife-rich plains. From July to October the landscape becomes the stage for one of the natural world’s most extraordinary spectacles: the Great Migration. During these months, millions of wildebeest, zebras and gazelles move across the Mara in search of fresh grazing, with stealthy predators such as lions, leopards and cheetahs never far behind. It’s a dramatic, awe-inspiring display of survival in the wild. Brimming with life year-round, the Masai Mara offers travelers an unforgettable window into the natural world, whether on a private guided safari tour or drifting above the plains on a balloon safari. Beyond the dramatic migration months, the reserve’s open savannahs and rich biodiversity inspire a deep sense of awe, bringing travelers closer to the untamed world. 

Where to stay:  Mara Serena Safari Lodge offers unforgettable views across the savannah. Inspired by the circular design of a traditional Maasai manyatta (a traditional Maasai homestead), the lodge blends authentic East African architecture with warm tones and handcrafted details. Perched high above the plains, the property balances seclusion with a unique front‑row access to the Masai Mara’s wild energy, with wildlife sightings often visible from guest rooms - making it an ideal retreat for travelers seeking an immersive stay.

Lofoten Islands,  Norway

Rising sharply from the Norwegian Sea, the Lofoten Islands are one of Europe’s most remarkable marine wildlife destinations, where jagged mountain peaks, sheltered fjords and crystal‑clear waters form a dramatic natural landscape. Each winter, as herring migrate into the surrounding fjords, killer whales, humpback whales and fin whales follow, transforming the region into the stage for a rare seasonal whale migration. This powerful spectacle offers travelers the chance to watch these ocean giants surface against snow‑dusted mountains. Beyond the wildlife, the remote chain of islands reveals moments of quiet stillness, with traditional fishing villages lining the shore beneath vast northern skies. Visitors can experience the migration on  silent boat tours that glide through the fjords. With nearly two‑thirds (62%**) of travelers keen to embark on trips to dark‑sky destinations, those looking to explore further can set out on a Northern Lights adventure, where vivid curtains of color often illuminate the night sky.

Where to stay: Situated on its own private island, Anker Brygge comprises 27 cozy traditional, wood-paneled Norwegian fishermen’s cabins, known in the local language as ‘rorbuer’. Its waterfront location and cozy restaurant serving traditional North Norwegian dishes make it the perfect base for family fjord excursions and whale-watching tours. 

Phetchaburi,  Thailand

Phetchaburi, a lesser‑explored province south‑west of Bangkok, is home to one of Thailand’s most important wildlife corridors where Asian elephants roam freely across protected habitats and forest reserves. Throughout the year, these gentle giants can be seen moving between feeding grounds, rivers, and forested lowlands, offering rare and meaningful encounters in their natural environment. These endangered species, protected through dedicated conservation efforts, offer a rare gift: the chance to witness massive herds moving majestically across vast landscapes, a breathtaking encounter that few experience in a lifetime. Travelers can explore the rich local landscape of dense forests and rolling hills on guided wildlife tours led by local experts, learning about elephant behavior and conservation. Travelers looking for a more exhilarating experience can take to the skies in a thrilling  tandem paragliding adventure above the forest canopies.

Where to stay: The luxury property Veranda Resort & Villas Hua Hin Cha Am pairs beachfront serenity and sunrise ocean views with easy access to nearby elephant habitats just a short drive away, allowing guests to blend national park adventures with laid‑back beach living. At the property, guests can immerse themselves in Thailand’s rich cuisine through interactive cooking classes or reconnect with nature through yoga practiced to the rhythm of the waves. 

La Paz,  Mexico

Set along the glittering waters of Baja California Sur, a coastal region in western Mexico, La Paz offers a front‑row seat to one of the ocean’s most exhilarating wildlife spectacles. From October to December, vast schools of sardines surge through the Sea of Cortez, shimmering in tightly packed formations as they migrate along the coastline. This movement triggers an underwater frenzy, as dolphins, sea lions, marlin, seabirds, and whales converge in pursuit, creating the phenomenon known as the Sardine Run. Travelers can witness this extraordinary display beneath the water’s surface, where swirling silver bait balls twist and pulse through the water in a dramatic dance of survival. Visitors can embark on guided boat expeditions and snorkeling experiences, offering a rare chance to observe the raw energy and interconnectedness of marine life in one of the most biodiverse seas on the planet. Travelers can learn more about La Paz’s diverse marine life up close on a whale shark snorkeling adventure led by a marine biologist who shares expert knowledge about the remarkable creatures, or explore the coastline on a guided horseback ride along the beach, taking in sweeping ocean views at a slower pace.

Where to stay: Located where the desert meets the Sea of Cortez,  Hotel Indigo La Paz Puerta Cortés is a romantic waterfront retreat overlooking the bay, ideal for couples seeking relaxed luxury and ocean views. Light‑filled rooms feature floor‑to‑ceiling glass doors opening onto expansive seascapes. An ideal base during the Sardine Run season, guests can unwind on the hotel’s private beach or in the spa between days on the water.

*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

** Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.

Booking.com’s Taste of Home Report* highlights how culinary travel is shaping the way Aussies stay in homes and alternative accommodations. One emerging trend, dubbed ‘Trolley Tourism’, sees travellers seeking out food markets and cult-favourite supermarkets to shop like locals while travelling. In fact, 88% of Aussie travellers say they do this, choosing to support local businesses to cook with fresh, seasonal and regional ingredients during their stays. 1 in 4 Aussie travellers (28%) also favour seafood as the first thing they want to eat when staying in holiday homes or unique accommodations. 

Bringing this trend to life in one of Australia’s most iconic destinations, The Booking.com Seafood Sail begins with a private, behind-the-scenes visit to the new Sydney Fish Market, recognised by TIME as one of the World’s Greatest Places to travel for 2026. Guided by Peter Gilmore, guests select the morning’s catch and learn how responsible sourcing supports the market’s operations.

From market to menu, the experience then moves onto the water aboard their own private houseboat - the classic 72-foot yacht Sir Thomas Sopwith. The beautiful vessel, bookable on Booking.com, offers a unique stay on Sydney Harbour, featuring comfortable onboard accommodation with private cabins, bathrooms and shower facilities, plus a spacious saloon and full galley kitchen where guests can prepare and enjoy their freshly sourced seafood. With generous deck space for dining and taking in harbour views, the accommodation combines the charm of traditional sailing with the comforts of a modern stay.

Once on board, Peter will lead a refined cooking session celebrating thoughtful fin‑to‑tail techniques, before serving a five‑course lunch on deck against the backdrop of Sydney’s sweeping harbour skyline. The lucky bookers can expect to savour a sampling of some of the finest seasonal picks, from Sydney Rock Oysters, half shell scallops with XO sauce, and yellow fin tuna sashimi, all crafted and curated by Peter. After lunch, guests will unwind as their dedicated skipper takes them exploring across the harbour, before settling in for two peaceful nights on the boat moored safely at Jones Bay Wharf, Pyrmont.

Peter Gilmore, Executive Chef, said: “As a chef, I’ve always believed the best way to understand a place is through its markets - it’s where a destination’s true flavours live. Showcasing my home city at the new Sydney Fish Market is something I’m genuinely excited about. After so many years at Bennelong and Quay, I’ve spent countless hours choosing seafood and learning what makes each species special, so sharing that process firsthand feels incredibly personal. To then take those ingredients onto the harbour and create a completely bespoke meal aboard the Booking.com Seafood Sail is a once‑in‑a‑lifetime experience and a true expression of Sydney’s seafood scene.”

Todd Lacey, Regional Manager, Oceania and Korea, Booking.com, said:
“Unique stays and the food we eat are critical to how we experience and savour what the world has to offer. Our Booking.com Taste of Home research reveals the rise of ‘Trolley Tourism’, as travellers are increasingly seeking authentic foodie experiences when booking homes, apartments and other alternative accommodations. Local markets, particularly the new Sydney Fish Market, aren't just a stop on the itinerary anymore; they’re becoming the destination.

The Seafood Sail brings these insights to life - giving travellers a private, house-yacht stay that pairs a guided tour of this new Aussie tourism icon with a chef-led culinary adventure and spectacular harbour-side seafood feast. Of the over 29 million total reported listings on Booking.com, more than 8.1 million listings are in homes, apartments and other unique places to stay – from country homes, city apartments and villas, to B&Bs, farm stays - and even boats!” 

The Booking.com Seafood Sail will be listed as a two-night stay on Sydney Harbour and will be bookable on a first-come, first-served basis on the 10th April at 12pm AEST for one Booking.com Genius traveller and one guest.  The Seafood Sail will cost $19.74 - a symbolic price that nods to the year the boat was built. 

The Booking.com Seafood Sail offers guests a spectacular sea-stay including:

• An insider tour of the Sydney Fish Market with Peter Gilmore, selecting the catch of the day
• A hands-on cooking experience on the private yacht, preparing a multi-course feast using seasonal local seafood
• A private captained harbour cruise to complete the unforgettable market-to-yacht adventure
• Daily breakfast and snacks provided by local makers, producers and chefs
• Two nights accommodation aboard the Booking.com Seafood Sail moored in Jones Bay Wharf,  Sydney

Booking.com is much more than just accommodations: with travellers easily able to book every part of their trip on the platform - from house-boats, fish market tours, to flights, transfers, and even harbour cruises.

Contact: bookingau@havasred.com

Notes to editors
_{Methodology: The Taste of Home Asia Pacific research report was conducted online between July 25 and July 28, 2025. The sample consists of 8,047 adults aged 18 years and older from Australia, New Zealand, Indonesia, India, Japan, South Korea, Thailand and Vietnam who have booked or stayed in holiday homes or short-term rentals when travelling either domestically or internationally. For brevity, they will be referred to as ‘Aussie travellers’ or ‘Aussie holiday home guests’ in this report. YouGov designed the questionnaire, in collaboration with Red Havas and Booking.com. Following the completion of interviewing, the data was weighted by age, gender and region to align with the estimated population of holiday home guests in Australia.}

_{About Booking.com
Part of Booking Holdings Inc. Booking.com’s mission is to make it easier for everyone to experience the world. By investing in technology that removes friction from travel, the platform connects millions of travellers with memorable stays every day, from hotels to homes and unique alternative accommodations around the globe.}

_{About Sir Thomas Sopwith
Sir Thomas Sopwith is a 72 foot classic ketch designed by Robert Clark and launched in 1974 in Falmouth for the Ocean Youth Club. After years of service the yacht underwent a comprehensive Australian restoration that returned her to classic splendour with modern systems and comforts. Today she sails Sydney Harbour as one of the city’s most elegant and storied charter vessels, offering teak decks, a spacious cockpit and a timeless profile that makes her a favourite for intimate events on the water.}

• The Silent Night stay, perched on the quiet shores of Isleornsay, Skye, accessible only by boat - offers the ultimate digital detox and retreat from festive noise.
• A quarter (24%) of Brits say they wish they could step away from the chaos, and be fully remote this festive season, embracing silence, simplicity and new silent experiences.
• Guests will enjoy a curated itinerary of ‘Hushed Hobbies’, including birdwatching,  seaweed foraging, sound baths and open swimming - in response to 41% of travellers saying they would go on holiday specifically to feel closer to the natural world.
• Data from Booking.com shows an uplift in Brits looking to get away this Christmas - searching for a home away from home - with festive travel searches up 19.5% for trips in the UK and 31% for international travel.

London, 24^th November: This Christmas, Booking.com is inviting travellers to embrace the tranquillity of nature with an off-grid festive stay on their very own private island in the Isle of Skye.

The Silent Night Stay, perched on the serene shores of Isleornsay and accessible only by boat, offers a rare opportunity to unplug completely, enjoy a digital and social detox, and reconnect with the natural world - bookable as a one-off exclusive retreat this Christmas.

The stunning stay comes as new research from Booking.com reveals that a quarter (24%) of Brits wish they could disappear from the chaos and go ‘off grid’ this Christmas. In fact, more than half (55%) of Brits claimed their ideal Christmas this year would be ‘quiet and relaxing’, with a third (33%) looking to slow down, reflect, and reconnect with nature.

A further 51% say they’d enjoy the chance to recharge and reset, spend quality time with a small group of loved ones (45%), and step away from the usual festive chaos (33%). However, nearly a third (30%) admit they feel held back by not wanting to disappoint their family and friends, and the pressure to keep up with traditions and expectations (22%). 

Set within the enchanting Eilean Sionnach Lighthouse Cottage, the Silent Night stay features four elegant bedrooms, a roll-top bathtub overlooking the sea, a wood-burning stove, and sweeping views across Loch Hourn and Knoydart – the perfect setting for slow, restorative mornings and mindful, nature-based activities - far from screens and busy schedules.

Recent research from Booking.com revealed that 41% of travellers saying they would go on holiday specifically to feel closer to the natural world, with one in five (20%) turning to “quieter” hobbies during a trip. More than two thirds (67%) say they would consider fishing or birdwatching and staying at a hotel where they are involved with foraging in local nature for their meals (64%), highlighting the growing appeal of activities that foster a deeper connection with nature.

To enhance the experience, guests also receive a ‘Serenity Kit’ on arrival, including a journal for reflection, a sand timer to encourage tech-free moments, a puzzle, and a candle infused with the scents of the Isle of Skye.

Ryan Pearson, Regional Manager for UK & Ireland at Booking.com, said: “We’re seeing a real shift in what people are looking for from travel – towards quieter, more meaningful experiences that help them switch off, unwind and try something new. Our 2026 Travel Predictions highlights how ‘Hushed Hobbies’ are on the rise – with a third (33%) of  travellers looking for a festive break that allows them to slow down, reflect, and rediscover peace in nature. The Silent Night stay captures that spirit perfectly, giving guests a chance to slow down and restore balance during one of the busiest times of year.”

The Silent Night stay will be available to book on a first come first serve basis on 5 December 2025 10 am GMT on the Booking.com app or website, for up to four guests checking-in for three nights from the 19^th – 22^nd December at a cost of £20.25. 

Brit’s Top 10 Off-Grid Dream Destinations

1. A cosy homestay in the Scottish Highlands
2. A small island hideaway in the Maldives
3. A festive homestay in the Cotswolds
4. An alpine chalet in the Swiss Alps
5. A private island
6. A beachfront hut in Bali
7. A remote Icelandic cabin with hot springs nearby
8. A fjord-side lodge in Norway
9. A cabin in the Canadian Rockies
10. A cabin on an uninhabited Scottish island

NOTES TO EDITORS

Contact Details

For any queries, please contact the Booking.com UK Press Office: booking@brands2life.com
Survey conducted by OnePoll from 11^th November to 13^th November 2025, 2,000 UK adults who celebrate Christmas. 

About Booking.com: 
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Follow us on TikTok, Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room. 

Located in picturesque Tutukākā in New Zealand’s Northland, the Booking.com Kina Cottage will offer one lucky pair of Genius members an unforgettable retreat that uncovers the distinct flavours of Aotearoa, while helping to look after the local marine environment. 

Northland is known for its pristine beaches, lush forests, rich Māori culture, and proximity to one of the world’s top dive sites - the Poor Knights Islands Marine Reserve. It is also one of the regions most affected by ‘kina barren’, a growing ecological challenge in New Zealand and around the world in which excess kina population strips healthy kelp forests.

The Booking.com Kina Cottage will first offer guests a unique experience with Dive Now, heading out on the pristine coastline by boat to sustainably hand-harvest kina. The catch of the day will then be served from ocean-to-table in a multi-course, private dining experience by Kia Kanuta, inviting guests to savour their harvest while uncovering the stories behind this global delicacy. 

Guests will then relax and enjoy the private clifftop cottage, with a vineyard and olive tree grove, sweeping ocean views, a deck made for enjoying kina fresh from the ocean, and its own mermaid pool complete with a resident octopus.

The stay comes at a time when more people are seeking more sustainable travel experiences. Booking.com’s 2025 Travel and Sustainability report* highlights that two-thirds of Kiwis (67%) want to leave destinations better than they found them. Further Booking.com holiday home travel trends data** also found that food is a top motivator for travellers, with over 70% of Kiwis choosing destinations for cuisine and over half (54%) considering farm / ocean-to-table experiences as desired options when staying at holiday homes or local baches. 

Known for his passion for local ingredients, inventive seafood dishes, and bringing traditional Māori flavours to modern dining and global audiences, Chef Kia Kanuta said: 

“Some of my fondest memories are of school holidays spent gathering kina with my whānau, enjoying them fresh from the ocean. Those experiences shaped my love for ingredients that connect cuisine and culture. Teaming up with Booking.com on the Kina Cottage experience is meaningful to me because it brings together kaimoana (seafood), tradition, and the chance to share New Zealand’s coastal flavours with the world.” 

The Booking.com Kina Cottage will be available for booking on a first-come, first-served basis on 23 October at 12pm NZDT for one Booking.com traveller and a guest, for a stay between 20-23 November. For just $20.11 - guests will experience a once in a lifetime itinerary including: 

• A personalised hosted kina diving experience with Dive Now
• A bespoke dinner menu featuring the kina catch of the day, prepared by chef Kia Kanuta
• Daily breakfast and snacks provided by local makers, producers and chefs
• Return flights (domestic or international, depending on Booker’s location) and car rental or transfers
• Three nights’ accommodation at the Booking.com Kina Cottage between Thursday 20 November and Sunday 23 November 2025 

Todd Lacey, Regional Manager, Oceania for Booking.com commented: 

“Aotearoa’s Tutukākā Coast is one of the world’s most spectacular coastlines, rich in nature, cuisines and culture. We are proud to showcase New Zealand’s unique destinations and holiday home options to the world through the Booking.com Kina Cottage. This sumptuous bookable foodie experience at one of our best holiday homes is a chance to welcome the world into our corner of New Zealand, to enjoy our kaimoana (sea food) at a breathtaking destination. Food is at the heart of many quintessentially Kiwi bach stays, and the Kina Cottage exemplifies this trend amongst travellers today.”  

With more than 8.4 million reported listings in homes, apartments and other unique places to stay and 45% of new listings getting booked within just a week of going live on the world’s leading travel platform, Booking.com knows how to turn holiday homes and hosts into superstars. 

For more information and to book the Booking.com Kina Cottage, visit https://www.booking.com/hotel/nz/the-kina-cottage.html. Outside of the Kina Cottage experience, the holiday home is bookable on Booking.com year-round as the ‘Oceanview Cottage Tutukākā Coast’. 

Contact Details
For any queries, please contact Emily Brown, Mango Communications, at emilyb@omc.com / 027 253 1767

Media Assets 
Including imagery, b-roll, and menu can be found here.  

Notes to Editors
Bookers need to be a Booking.com Genius member to participate. Unlock Genius Level 1 status by simply creating a Booking.com account and log in to automatically enjoy free lifetime access to exclusive travel rewards, starting from a 10% discount toward hundreds of thousands of accommodations and select car rental options globally, with even more rewards unlocked with each Genius level progression. 

*Booking.com Travel and Sustainability Report 2025 

**Booking.com Taste of Home Asia Pacific Report 2025

About Booking.com:  
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travellers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

The research, based on a commissioned survey of over 8,000 travelers across Asia Pacific, reveals how food-driven experiences profoundly influence travel decisions. As travelers seek more meaningful and personalized stays, holiday homes have emerged as a key part of this evolving trends.

Holiday Homes - The Secret Ingredient for Foodie Stays
The diversity of food trends and preferences profoundly influences travel across Asia Pacific. Holiday homes are a chosen accommodation type for this culinary exploration, with 97% of foodies altering their cooking and eating habits whilst travelling. They frequent local markets (85%), cook local dishes (34%), try new appliances (33%) and experiment with new recipes (34%). For Australians, food significantly shapes travel, with 79% influenced by it and 82% selecting destinations for specific food spots. Holiday homes offer flexibility (46%), privacy (44%), kitchen access (41%), and freedom to eat at any time (40%), supporting fresh, communal meals.

Dining out is also a holiday highlight for all Australian foodie travelers, with 62% regularly eating at local restaurants whilst on vacation. Additionally, 36% book holiday homes for better access to local dining experiences. Ultimately, 82% of Australians have chosen a destination solely to visit a particular restaurant or food establishment.

There are four standout trends shaping the culinary holiday home travel experience across Asia Pacific. From who’s taking charge in the kitchen to how travellers shop, dine, and define their foodie identities, these trends reveal new insights behind the region’s growing appetite for holiday home stays.

1. THE NEW HEAD CHEF IN THE HOLIDAY HOME

The "chef" role in holiday homes is shifting. Only 13% of travelers default to their mum as cook. Younger generations are now confidently taking the lead, blending family recipes with new ideas. Gen Z (38%) most often cooks family recipes, compared to Millennials (34%), Gen X (31%), and Boomers (16%). Gen Z (23%) also most frequently cooks their own food, versus Millennials (16%), Gen X (10%), and Boomers (4%). Notably, 25% of Aussies cook to host, rising to 32% for Gen Z.

2. HOLIDAY KITCHEN PERSONAS

Holiday homes are transforming more than just where we eat; they're revealing who we are when we step into the kitchen. Nearly all of Asia Pacific travelers (97%) report a shift in their cooking habits while on holiday, with food becoming a way to relax, connect, and even experiment. Four distinct holiday kitchen personalities are emerging across the region:

• The comfort-driven Traditionalist who favours family recipes (38%) and comfort foods (33%).
• The bold Experimenter who makes up a third (34%) of those that enjoy trying new recipes and cooking methods.
• The laid-back Minimalist who shifts to cooking simpler and quicker meals when staying in a holiday home (42%)
• The ever-entertaining Socialite, known for their kitchen flair and lean towards communal or group cooking (34%)

Together, these personas show that the holiday home kitchen is no longer merely functional; it's a stage for flavor, creativity, and connection.

3. TROLLEY TOURISM

Forget souvenirs; today's travelers are filling their shopping baskets with fresh produce and pantry staples. Across Asia Pacific, holiday homes are fueling a rise in "trolley tourism," where visits to local food markets, foodie festivals and even trendy or cult-favorite supermarkets are becoming part of the travel experience. Aussie travelers, in particular, are embracing this trend, choosing to support local businesses and cook with fresh, seasonal or regional ingredients during their stays. It's not just about eating well; it's about shopping smart and connecting with the local food scene. Notably, 88% of Aussie travelers enjoy visiting local supermarkets or food markets on holiday, a figure that rises to 96% among frequent holiday-home bookers.

4. PORTABLE PANTRY

Travelers across Asia-Pacific are bringing their kitchens with them. They pack favorite spices and appliances, creating a "portable pantry" for comfort, tradition, and convenience. This makes holiday kitchens familiar while allowing destination exploration. 80% of Australians bring food or cooking items, including tea/coffee (38%), wine (25%), sauces (24%), coffee machines (13%), and BBQ tools (13%). This trend is even more common in other Asia Pacific destinations, with over 90% of travelers from India, South Korea, Vietnam, Thailand, and Indonesia doing so.

Travelers choose types of homes that allow them to cook, dine, and connect, from beachside barbecues to city kitchens. In Australia, nearly half of foodie travelers (48%) prefer beach houses for food-focused stays. Other popular options include city apartments (38%), private villas (36%), country cottages (32%) or cabins (29%).

Holiday homes are also ideal for both relaxed getaways and major celebrations, offering guests the flexibility to cook nourishing meals, host lavish feasts, or balance both with exploring local food scenes. In Australia, leisure is the primary reason for booking behind family trips, with 38% booking purely to unwind, 29% for wellness escapes, 26% for birthdays or anniversaries, and 25% for trips with friends.

“The Booking.com 'Taste of Home Asia Pacific' report shows us food is at the centerpiece of holiday home travel. Travelers embrace holiday homes not just for comfort, but to explore local flavors, experiment with cooking, and connect over shared meals. Culinary experiences are becoming a key factor in travel decisions, transforming holiday homes into dynamic spaces for discovery and connection.” says Laura Houldsworth, Managing Director for Asia Pacific at Booking.com.

At Booking.com, we understand what makes a holiday home stay easy and memorable. This research provides valuable insights into what travelers are looking for - helping foster positive conversations on the role of alternative accommodations in supporting local tourism economies. These findings also empower property owners to better understand traveler preferences and plan for their guests’ needs. with over 8.4 million holiday homes amongst our 31 million listings, our goal is to offer the widest possible choice of great stays globally, and make it easier for everyone to experience the world.”

For more information about Booking.com’s Taste of Home Asia Pacific and to download the report please click here.

CONTACT DETAILS
For any queries, please contact mediarelations@booking.com.

METHODOLOGY
This study was conducted online between July 25 and July 28, 2025. The sample consists of 8,047 adults aged 18 years and older from Australia, New Zealand, Indonesia, India, Japan, South Korea, Thailand and Vietnam who have booked or stayed in holiday homes or short-term rentals when travelling either domestically or internationally. For brevity, they will be referred to as ‘Aussie travellers’ or ‘Aussie holiday home guests’ in this report. YouGov designed the questionnaire, in collaboration with Red Havas and Booking.com. Following the completion of interviewing, the data was weighted by age, gender and region to align with the estimated population of holiday home guests in Australia.

AI technology was used to help generate images for this report.

About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travellers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

With a mission to make it easier for everyone to experience the world, regardless of who they love or how they identify, Booking.com launched its Travel Proud program back in 2021, to help LGBTQ+ travelers better plan their next trip. The Travel Proud program provides free inclusive hospitality training for accommodations to help them gain a better understanding of the specific challenges faced by LGBTQ+ travelers, as well as what can be done to make every guest feel more welcome. 

This Pride Month, Booking.com is celebrating a key milestone. In only four years there are now more than 100,000 Travel Proud properties across more than 150 countries and territories and in 16,000 cities and destinations. The number of Travel Proud properties on the platform is up 49% from this time last year**, as accommodation partners across the world show their commitment to be more inclusive to guests, amid a complex global landscape. 

For LGBTQ+ travelers, that means 100,000 properties are committed to not only celebrating diversity, but also providing a safe and inclusive environment, and for the majority of LGBTQ+ travelers (73%), seeing increased inclusivity of the travel industry has made them feel more comfortable traveling. For an exciting, welcoming and more comfortable trip, Booking.com is sharing ten LGBTQ+ friendly destinations from around the world***, from classic destinations with a twist, to newer must-visits for LGBTQ+ travelers.

Turin, Italy
 

Sitting at the foot of the Alps, Turin is known for its elegant boulevards, baroque palaces and café culture but it also holds a powerful place in Italy’s LGBTQ+ history. In the 1970s, it was the birthplace of the country's first gay liberation movement, FUORI! (Fronte Unitario Omosessuale Rivoluzionario Italiano), which helped lay the foundations for LGBTQ+ rights in modern Italy. Now the country with the most Travel Proud properties in the world (21,283 as of 20 May 2025)****, that progressive spirit endures today in a city that blends tradition with historic rebellion. Turin’s LGBTQ+ scene centers around San Salvario, a creative, cosmopolitan district filled with inclusive bars, clubs and cafés. Cultural landmarks like Palazzo Madama and Piazza Castello offer a glimpse into the city’s regal past, while museums dedicated to cinema, art and Egyptian history add further depth. Turin also tempts visitors' tastebuds. The birthplace of both vermouth and gianduiotto (hazelnut chocolate), the city is a dream for food lovers. A Fine Chocolate Tasting offers insight into its artisan chocolate-making, with plenty of samples along the way. Stylish, historic and quietly radical, Turin offers LGBTQ+ travelers a city of substance with layers of culture, courage and cocoa.

Where to stay: For 5* luxury in the center of Turin, the Principi di Piemonte | UNA Esperienze offers elegance and style with lounges, a gourmet restaurant and a bar providing great views over the city center. If travelers are looking for a welcoming and homely feel, not just through the Travel Proud program but with a home-from-home vibe, EDIT Lofts is a modern apartment with a garden and terrace. Although each apartment boasts a fully equipped kitchen, the property’s family-friendly restaurant also serves up Italian cuisine for those times when only service will do. 

Panama City, Panama

Panama City has long been a crossroads linking oceans, continents and cultures. It’s now also one of Central America’s most exciting emerging destinations for LGBTQ+ travelers, with a lively, visible community and a spirit of progress that’s reshaping the city’s identity. Neighborhoods like Casco Viejo, Via Argentina, Amador and San Francisco form the heart of the LGBTQ+ scene, offering everything from rooftop bars and art galleries to inclusive cafés and community-led events. Pride celebrations continue to grow, reflecting a capital that’s modern, dynamic and increasingly open. Beyond its LGBTQ+ appeal, the city offers real contrasts. A Panama Canal & City Tour reveals the engineering marvels at the Miraflores Locks, while the UNESCO-listed Casco Viejo draws visitors to its colonial charm and cobbled streets. Towering above it all is the skyline, home to Central America’s tallest building, the JW Marriott Panama hotel, and which signals a city that’s going places.

Where to stay: Just a short stroll from the Canal Museum, the Sofitel Legend Casco Viejo, Panama City offers luxury in the heart of the old town. Its hotel rooms and suites pair classic four-poster beds with modern comforts, alongside the largest oceanfront pool in Casco Viejo and a holistically-led spa with plunge pools and tailored treatments. For something more intimate, the Amarla Boutique Hotel Casco Viejo combines charm and history in a beautifully restored home. Guests can unwind on the sun terrace, soak in the hot tub or take a yoga class before retiring to rooms filled with artisan furniture and curated local decor.

Zurich, Switzerland

While more major LGBTQ+ destinations may spring to mind when thinking of a European city break, Zurich’s under-the-radar yet thriving scene should be a top pick for LGBTQ+ travelers. Switzerland’s largest city, Zurich is a sophisticated destination with its famous lakeside location, vibrant cultural scene and well-preserved old town. For travelers it offers a mix of natural beauty with a bustling, culture-rich city center. Whether swimming in one of the 40+ badis (open-air pools which line the city’s lakes and rivers), shopping on Bahnhofstrasse or exploring the Kunsthaus’ impressive collection of European art, the city offers something for everyone. To enjoy what the city has to offer in just six hours, visitors can try The Zurich Mix: Walking tour, Cruise and Cable Car and take the Polybahn funicular to visit the Grossmünster and Rindermarkt in the city’s old town and learn about the city’s past. Zurich has a rich history for LGBTQ+ travelers too; back in the 1930s and 1940s it was home to Der Kreis (The Circle), a prominent, early gay rights organization and bi-monthly magazine. Today bar Kweer occupies the space where the Barfüsser bar, considered one of Europe's oldest gay bars, once stood and is one of many LGBTQ+-dedicated spaces across the city.

Where to stay: A short walk from Bahnhofstrasse, Sorell Hotel St. Peter is a stylish boutique hotel in the heart of Zurich’s old town. Spacious, modern rooms and a cosy lounge serving breakfast, bar snacks and evening drinks make it a relaxed and well-located base for guests. Those looking for home comforts will enjoy the well-equipped EMA House Serviced Apartments Superior Downtown with its well appointed kitchen complete with refrigerator, microwave, dishwasher, oven, stovetop, toaster and coffee machine.

Brighton & Hove, UK

Brighton & Hove isn’t just LGBTQ+-friendly, it’s LGBTQ+-fabulous. Often hailed as the UK’s gay capital, this vibrant seaside city pairs its progressive nature with end-of-the-pier charm and has long been a draw for the country’s LGBTQ+ community. Head for the Kemptown district which leads the party with rainbow flags, drag brunches, LGBTQ+-owned cafés and street art that wears its activism with pride. From bottomless mimosas and sequins at Bar Broadway to the outrageous performances at Komedia or Ironworks Studios, there’s no shortage of ways to enjoy the day. Beyond the glitter and the sparkle, travelers can find plenty more to discover. Wander The Lanes for vintage treasure hunts, ride high above the beach on the i360 tower, catch an exhibition at the Brighton Museum & Art Gallery or take this LGBTQ+ History Tour and learn more about the evolution of Brighton Pride. And it's Pride that transforms the city every August with a sea of colour, music and unabashed celebrations. Brighton has never shied away from making noise and it’s all the more fun for that.

Where to stay: With its central location, Q Square by Supercity Aparthotels gives visitors easy access to Brighton Pier, the Royal Pavilion and Brighton Railway Station. Equipped with a fitness center, this aparthotel also offers an outdoor seating area for guests to enjoy the beachside breeze and a drink in the sunshine. For those looking to explore the city on two wheels, bicycle parking is provided. 

Florianópolis, Brazil

Florianópolis is more than just a beach paradise, it is a beacon of inclusivity, freedom and community, making it one of the most popular destinations in Brazil for LGBTQ+ travelers. Located in the  state of Santa Catarina, the city is mostly made up of Santa Catarina Island. Travelers’ days here can typically be spent hiking the luscious jungle trail of Lagoinha do Leste, exploring lagoons like Lagoa da Conceição, or sipping caipirinhas at Praia Mole, the island’s unofficial gay beach, where music fills the air. The island is full of LGBTQ+-friendly spaces, from beachside bars and drag shows to vibrant year-round celebrations where love and expression take center stage. If traveling to the annual Florianópolis Gay Carnival expect major festivities with parties, parades and competitions after which visitors can look forward to dancing through the night on Praia Mole.

Where to stay: Set in the heart of Florianópolis’ vibrant LGBTQ+ district, Novotel Florianópolis, is ideally placed for those wanting to soak up the city’s energy - from bar hopping and beach days to late-night clubbing. The hotel’s modern, spacious rooms provide a stylish base, while the rooftop infinity pool delivers picturesque views of Baia Norte Bay. It's a perfect spot for LGBTQ+ travelers looking to experience the city at its most thrilling.

Chicago, USA 

Chicago has long been a trailblazer when it comes to LGBTQ+ visibility, activism and celebration. At the heart of its community is Northalsted, formerly known as Boystown and the first officially recognized LGBTQ+ neighborhood in the US. While the name has evolved to reflect greater inclusivity, the area remains a symbol of pride, filled with bars, clubs, drag shows and rainbow pylons that honor its legacy. But LGBTQ+ culture here goes beyond one district. From drag brunches in Uptown to art exhibitions at the Museum of Contemporary Art, the city buzzes with creativity and community. In Andersonville, visitors can browse LGBTQ+-owned shops like Scout for reclaimed objects and refurbished mid-century pieces or Mercantile M for affordable finds that add color to any space. Of course, no Chicago experience should be without music. As the birthplace of house, spun from the decks of LGBTQ+ DJs in underground clubs, the city’s sound still echoes through Pride Fest, one of the largest Pride parades in the country. Chicago’s long-established jazz scene also carries LGBTQ+ influences and travelers can discover that story from the speakeasies of the 1920s to today’s thriving scene as they visit the clubs and listen to the music. 

Where to stay: With a rooftop lounge overlooking the city skyline, an on-site modern restaurant and a large indoor lap pool, Loews Chicago Hotel offers comfort and style in equal measure. Set near the Chicago River, it’s ideally placed for exploring Millennium Park, the Magnificent Mile and Navy Pier. Spacious, well-equipped rooms feature leading tech, including an iPod dock and 42-inch flat-screen TV as well as a premium coffee machine, ensuring a relaxing stay in the heart of the city.

Sydney, Australia

Sydney is a global LGBTQ+ hotspot renowned for its natural beauty and vibrant pride scene. Darlinghurst and Surry Hills are LGBTQ+-friendly neighborhoods with rainbow crossings, cafes, and bars like the heritage listed Stonewall Hotel. While the Sydney Gay and Lesbian Mardi Gras is a highlight, the city's LGBTQ+ spirit thrives year-round with events like drag bingo, inclusive surf clubs, and art shows at the recently opened Qtopia Museum. Unique experiences include seeing the best of Sydney’s world-class drag scene at The Imperial Eskineville, sunrise yoga at North Bondi, and ferry trips to Manly. Travelers can catch a show by Bangarra Dance Theatre at the Sydney Opera House, Australia’s leading Aboriginal & Torres Strait Islander performing arts company. Sydney warmly welcomes LGBTQ+ travelers seeking diverse experiences.

Where to stay: Located in the heart of the city, Kimpton Margot Sydney by IHG offers a touch of old-world glamour, art-deco charm and contemporary sensibility. Just around the corner from the world-famous Oxford Street, The Pullman Sydney Hyde Park is a great option for travellers seeking out the night-light. Its Ecotourism Australia sustainability certification makes it an excellent choice for travellers looking for more sustainable options. Kings Cross, a neighbourhood rich in LGBTQ+ heritage, the Holiday Inn Sydney Potts Point offers affordable sweeping views of the Opera House and Harbour Bridge. 

Porto, Portugal

Portugal’s second city may fly under the radar compared with its southern sibling, Lisbon, but Porto quietly charms LGBTQ+ travelers with its cobbled streets, riverfront views and inclusive spirit. This is a city where slowing down seems to come naturally and where LGBTQ+ culture can find its place with ease. The LGBTQ+ scene may be small and intimate but that creates its own character. Bars like Pride and Café Lusitano offer welcoming atmospheres, with drag performances and disco nights drawing a mixed, open-minded crowd. For late-night energy, Zoom Club provides a tucked-away spot for dancing until daylight. Beyond nightlife, Porto invites slow discovery. Travelers can explore Ribeira’s winding lanes, join the LGBTour Porto for a guided walk through the city’s historic core, or cross the Dom Luís I Bridge to Vila Nova de Gaia for riverside port tastings. For couples, the Jardins do Palácio de Cristal offers one of the city’s most romantic sunset spots. With a growing Pride celebration, LGBTQ+ film festivals like LGBTQ+ Porto and a quietly welcoming local culture, the city is a gentle, soulful alternative to more fast-paced destinations.

Where to stay: Set on Ribeira Square with postcard views of the Douro River, the 16th-century Pestana Vintage Porto Hotel mixes historic charm with 5* comfort. Double-glazed rooms, spacious bathrooms and a riverfront breakfast spot make it a standout stay just yards from the cathedral, Clérigos Tower and Douro river cruises. Housed in a restored heritage building, Your Opo Apartments also provide chic riverside accommodation with a modern design and sweeping Douro views. With cafés and Porto’s old-town highlights on the doorstep, they’re a stylish base for independent travelers.

*Research commissioned by Booking.com and independently conducted among a sample of 11,469 LGBTQ+ travelers from 27 countries and territories including: Argentina (201), Australia (606), Belgium (201), Brazil (503), Canada (804), Colombia (302), Croatia (204), Denmark (200), France (1005), Germany (1005), Hong Kong (203), India (403), Israel (204), Italy (603), Japan (402), Mexico (300), Netherlands (504), New Zealand (202), Singapore (202), Spain (402), Sweden (203), Switzerland (200), Taiwan (200), Thailand (202), United Kingdom (1007), United States (1000), Vietnam (201). LGBTQ+ respondents self identified across demographics of sex, gender and sexual orientation. In order to participate in this survey, respondents also had to have traveled for leisure in the past 12 months. The survey was taken online in April & May 2024.

**This is up from 67,000 Travel Proud properties on Booking.com in June 2024.

***Destination list based on the cities with the highest percentage of active Travel Proud properties per city. Cities had to have at least 50 Travel Proud properties and at least 500 total active properties. Additional qualitative-based research was carried out to define a diverse list of destinations across regions that demonstrate signs of being inclusive for LGBTQ+ people.

****Italy tops the top 10 countries with the most Travel Proud properties globally.

However, despite the strong appetite for the game, most (77%) have never seen their side play live in an international tournament, citing cost of travelling to tournaments as the biggest barrier (34%), followed by lack of time (20%) and family commitments (13%). 

To help turn dreams into a reality, Booking.com has teamed up with former Lioness and football pundit Karen Carney with the first-of-its-kind offer, designed to get more fans to the game. Travellers can claim the 50% back by using specially created promo code ‘Footy50’ when booking their accommodation in Switzerland in July.

The research reveals that the love of the game is going beyond the stands, and influencing more people to travel. One in three (36%) say they’d like to travel more for their passions, with sport ranking highly (52%), followed by film (35%) and art (34%). Nearly three in ten (28%) would happily plan a whole holiday around a sporting match, while a quarter (25%) have added a live game abroad, on their travel bucket list. 

For many, the adventure doesn’t stop once you leave the stadium - 47% say travelling for sport would allow them to see places they wouldn’t usually visit, and 31% say it would provide a level of excitement you don’t get with ‘normal’ holidays. 

Hoping for a repeat of their UEFA Women' s EURO  2022 win, one in four (26%) believe this could be one of the most exciting tournaments for the women’s game yet and 45% of England fans have, or plan to, book time off work to watch the games, whether that’s at home or abroad! 

But it’s not just ‘typical’ football fans looking to attend - two fifths (40%) of women saying they’d take their children to a Women’s EURO match and 35% of England fans saying they’d be happy to go to a game solo. 

According to Booking.com data, searches by travellers from the UK to host cities have jumped by 3,859% in Zurich and 49,336% in St Gallen.** 

Karen Carney knows just how exciting watching the game live can be and is encouraging fans to come together and show their support for the Lionesses in Switzerland- Karen comments: There’s nothing like travelling to support the team you love. Not only do you get to experience the magic of the game live, but you get to explore new places and create new memories while you’re there! The team has inspired a new generation of fans, and I’m proud to be working with Booking.com to get more people to see the game live this summer.”

Ryan Pearson, Regional Manager, UK at Booking.com said:  “As the official accommodation partner of UEFA Women’s EURO 2025, we are proud to help more people experience the tournament live- many for the first time.  Our research shows the passion for the game, but that sometimes other commitments and costs can get in the way.  Today we have launched 50% back* on accommodation in Switzerland this July - perfect for those who have never experienced an international game - while also ensuring they can enjoy another well-earned break this year.”     

*For a limited time only from 20 May 2025 travelers wanting to travel for  UEFA Women’s EURO can apply the special promo code FOOTY50 when reserving accommodation in Switzerland for stays taking place between 1 to 28 July 2025 to receive 50% of their accommodation costs back as travel credits.  For full terms and conditions can be found below. 

** Search sessions by UK travellers between 16.12.2024 to 31.12.2024 for stays between 4 to 14 July 2025 and compared to the year before.

Terms and conditions:  

For a limited time only, in order to support more fans wanting to travel to Switzerland to watch their team live, travelers can apply the special promo code FOOTY50 when reserving accommodation in Switzerland to receive 50% of their accommodation costs back as travel credits to use on a future booking.  

Travelers that successfully apply the promo code at the time of reserving their accommodation, will automatically receive the travel credits into their Booking.com wallet after check-out.  These travel credits can be used for another trip on Booking.com within 12 months from the date the travel credits are received, which is typically two weeks after check-out.  The travel credits will be funded and provided by Booking.com - at no additional cost to the accommodation partner.  Travelers need to look for the badge ‘Pay with Wallet’ to identify travel services bookable with travel credits.

The promo code is valid for new bookings made between 09:00am CET 20 May 2025 and 09:00am CET 27 May 2025, or earlier if the promo code reaches its maximum usage and redemption limit - either 175 redemptions or 35k budget cap, whichever is reached first.  Applies to accommodation in Switzerland during UEFA Women's EURO 2025 between 1 to 28 July 2025 with the maximum reward value of 3000 Euro.

London, 2^nd December 2024 - Known for helping people experience the world, this December, Booking.com is offering the chance to travel back in time, as it opens the doors to the ultimate 1980s Christmas home, bookable for a one-off stay.  

From foil ceiling decorations to vintage baubles, this exclusive home stay will transport travellers back to the era that nearly 2 in 5 (39%) have declared as the best decade for Christmas and 27% say they want to relive - all hosted in one of the top searched destinations this holiday season, London, with searches up over 10% vs 2023, and up 20% with families.**

With Christmas typically already a sentimental time of year, nostalgia is more prominent than ever, with retro decorations declared one of the hottest Christmas trends. It’s also influencing the trips people take, as 35% say they want to recreate nostalgic moments from childhood through their travels, from the places they visit to the people they travel with.***

The drive to re-live a favourite moment from the past, also has a quarter (25%) yearning for their children to experience the 80s Christmas they enjoyed as a youngster, with the simplicity of life back then (43%), lack of digital distractions (34%), and watching classic Christmas TV specials (33%) topping the list as the things Brits miss most about Christmas in the 80s. 

The exclusive ‘Home of Christmas Past’ on Booking.com, allows guests to dive back into a nostalgic time; recreating the over-the-top 80s decorations and décor - from a lavishly decorated living room, complete with an 80s Christmas tree, coloured lights and shimmery tinsel, to a child’s bedroom decked with vintage toys, glowing fairy lights, and classic posters from that era.

Stepping into the home, guests will be welcomed with festive 80s tunes and a hamper filled with 80s Christmas buffet classics, including Advocaat, Vienetta and Vol-au-vent as 48% admit festive food from this decade made it the best. There will also be a stack of VHS featuring family favourites still on repeat every Christmas, including Brits’ top three favourite movies, The Snowman (33%), Die Hard, (27%) and Gremlins (23%) to watch, gathered around the chunky square TV.

And of course it wouldn't be Christmas without a tree, and scattered around its base guests will find the top gifts and toys from the 80s to take away with them. The homestay experience will also include tickets to some of London’s most popular modern day attractions, including a tour of the city’s magical Christmas lights, ice skating at an iconic outdoor ice rink, afternoon tea on the Thames, and champagne at the top of the Shard, with some free time for last minute shopping.

Ryan Pearson, Regional Manager for UK & Ireland at Booking.com, said: “Nostalgia is a big trend, not only in entertainment, fashion and home decor, but also travel.  For some that means revisiting places from childhood holidays, and for others, travelling to reunite with family and friends to reminisce. But for 1 in 10, travel is also about the chance to feel like a kid again***, and what better time to do that than at Christmas and in this, the ultimate 80s festive home.”

As just one of the nearly eight million homes, apartments and other unique places to stay available on Booking.com, searches for home stays continue to prove popular for Christmas, with apartments and homes the second and third most popular types of accommodation booked for the week of 25 December****.  

The Home of Christmas Past  will be available to book on a first come first serve basis on Tuesday 10 December 2024 on the Booking.com app or website, for up to four guests checking-in for two nights on 13 December at a cost of £19.80 only.

With the final touches added by social media stars Josh and Matt, the Cabin is decked out to look like the KitKat Christmas Cabin Kit. From a giant KitKat finger and Smartie pillows to a personalised cabin creation station, it’s sure to feel like a sweet escape.

Located in Newport, just one hour from Sydney, the beachfront sanctuary has its own private beach access, a swimming pool, and three bedrooms. 

Valued at $4,650 for a two-night stay, it’s the perfect place to unwind and take a break with the family over the summer break. 

 The chocolatey Booking.com KitKat Christmas Cabin comes as new research reveals half of Aussies are too occupied with cooking, shopping and entertaining in the lead-up to Christmas. Many Aussies say they don’t have time with their loved ones (50%)* in the and a quarter define their ultimate break over this period would be visiting a beach house with family**. 

Nestlé Head of Marketing Confectionery, Melanie Chen said, “At KitKat, we are all about quality breaks with friends and family, especially around the festive period. This year, we released the KitKat Cabin Kit with an Aussie summer theme because what’s better than bonding with others by the beach?

“With nearly two-thirds of Aussies (61%) admitting their family is busy in the lead-up to Christmas, and unable to spend time together (50%), we wanted to create a real-life KitKat Christmas Cabin by the beach to inspire families to have a break from the busy festive period. Better yet, have a break while building a unique and personalised KitKat Cabin Kit together.”

Interior designer duo Josh and Matt said, “The holidays are such a special time of year for us and we’re thrilled to be working with KitKat seasonal and Booking.com teams, to add some finishing creative touches to the giant Aussie KitKat Christmas-themed Cabin.”

Booking.com Oceania Regional Manager Todd Lacey said, “We know that Aussies love a beach house getaway break. Our latest Booking.com Holiday Home Outlook Report found the classic Aussie beach house was the #1 type of stay to book this summer.  

“Of the over 29 million total reported listings on Booking.com globally, more than 7.9 million listings are in homes, apartments and other unique places to stay – from homes and city apartments offering Genius rewards to B&Bs, beachfront bungalows and experiences - just like the IRL Booking.com KitKat Christmas Cabin.” 

For your chance to win the ultimate Christmas break at the IRL Booking.com KitKat Christmas Cabin, buy a KitKat Cabin Kit and create your own cabin with friends or family, upload your completed Aussie-themed KitKat Christmas Cabin Kit to your Instagram main feed with the hashtag #KitKatCabinComp and tag @kitkatanz by 11.59pm AEDT on 5 December*.

The KitKat Christmas Cabin Kit comes with a selection of your favourite Nestlé treats, including six KitKat Milk Chocolate Bars, six KitKat Milkybar White Choc Bars, a KitKat Santa, Smarties, Allen’s Raspberries and a bag of Nestlé Bakers’ Choice White Choc Melts, so families can build their own delectable cabin in their personalised way. 

Whether you’re building yours with work colleagues, housemates or the extended family, the KitKat Christmas Cabin Kit is designed to bring people together and includes a range of delicious chocolate decorations and adornments to let everyone's creativity shine.

The KitKat Christmas Cabin Kit is available to purchase now at all major retailers – RRP $30. Head to https://www.kitkat.com.au/cabin find out more. 

*Research conducted by Pure Profile with 1,000 Australian student respondents on behalf of KitKat in October 2024.  

**Research conducted by Pure Profile with 1,000 Australian student respondents on behalf of KitKat in October 2024. 

*Terms and Conditions apply.

This year’s report sees top experts weighing in on the findings; from real estate property guru Andrew Winter, Interior Designer and host of Australia’s Best Home Brie Turton, and Interiors Addict, Jen Bishop. The report unpacks the booking decision making process, from general factors through to more aesthetic preferences. The report uncovers what’s unique about holiday home preferences across generations of Australians.

Continued strong domestic demand for homes
 

There’s an ongoing strong demand for holiday homes this summer, with 75% of Australians (the equivalent of 14.9 million people) saying they intend to choose this accommodation type when taking a domestic trip. Three in ten (31%) reveal that they stay in holiday homes regularly, including 10% indicating they always stay in a holiday home. A majority of travellers (76%) say that they use holiday homes as a base to explore the surrounding destinations, with almost a quarter (24%) booking a holiday home with the intention to spend most of their time inside the property itself.

It's what’s on the inside that counts the most
 

A majority of travellers (85%) say they make a booking based on the interiors of a home, vs its exterior (15%). The report looked at key elements within home interiors, including styles (overall interior design of the home) and features (what’s actually inside).   

Top 5 interior design styles ranked for holiday homes were: 

1. Modern (68%)
2. Farmhouse (62%)
3. Rustic (56%)
4. Mediterranean (55%)
5. Craftsman (48%) 

In terms of features, ‘cosy and inviting’ topped the list for the most appealing interiors for most travellers (75%), followed by ‘natural and organic elements’ (74%) and ‘minimalist design’ (69%). Of interior home styles, two-thirds of travellers (68%) indicated that they are most likely to book a modern home that ‘boasts clean lines and open spaces’. 

Brie Turton, Interior designer and host of Australia’s Best Home said, “As highlighted through Booking.com’s research, we are seeing holiday goers prioritising contemporary, bright spaces that are rich in natural materials and tactile, livable textures. 

It’s no surprise that this clean interiors aesthetic is popular as more often than not we are looking for homes that showcase the landscape, aspect or coastline of the location.

Visually-stimulating spaces of maximalism - rich patterns, colours, layering and textures that draw the eye inwards contrast with how Aussies want to experience a Holiday.”

The research also found colour is an important factor for travellers when booking (71%). 
Jen Bishop, founder of Interiors Addict shares exactly which hues will be trending over the year ahead:

“2025 will see a wash of warm tones ranging from sunny to moody. Leading trend forecasters* have predicted that red will make a comeback in deep, muddy shades like ‘Cherry Lacquer’. ‘Celestial Yellow’ will become increasingly popular to signify restoration and reassurance, both in spaces as well as furnishings. Palettes featuring ‘Retro Blue’ will exude a wistful warmth and sentimentality as we pursue a presence of nostalgia, whether through features or in the smaller details.”

Don’t judge a home by its cover 
 

Colour isn’t just important for interiors, as over half of travellers (51%) also indicated a home’s exterior palette is important when making a booking. The report also looked at layout (living spaces), architectural style and types of holiday homes.

As a nation that loves the outdoors, it’s no surprise that travellers are drawn to outdoor living spaces and layouts. A majority (77%) stated the number one reason they would book a holiday home over another is if it had better outdoor living spaces such as a terrace, balcony or courtyard.

Top 5 exterior design layouts ranked for holiday homes were:

1. Outdoor living spaces, such as a terrace, balcony or courtyard (77%)
2. Natural light optimisation through skylights or strategically placed windows (70%)
3. Large windows or glass walls offering panoramic views (64%)
4. Open plan living (63%)
5. Architectural harmony with the surrounding natural environment (48%)

Australiana extends to preferred exterior design styles, with ‘Contemporary Australian’ homes (47%), followed by the classic ‘Queenslander’ (40%) and ‘20th-Century Modern’ (39%) as the most appealing architectural styles. In terms of home types, the quintessential Aussie ‘beach house’ remains the most desirable holiday home for the second year in a row for half of travellers (50%), followed by ‘country cottages’ (37%) and ‘city apartments’ (35%).

Nostalgia and homes that inspire 
 

Across all ages, travellers are looking for nostalgic stays, with over half of Gen Z (59%) saying they are most interested in booking a 2000s style home, and over a third of Boomers (37%) are most interested in booking a 70’s style home. The 80s were the least favourite decade of home styles at just 13% preference across all ages. Younger travellers are more likely to embrace modern amenities, with Gen Z (42%) and Millennials (44%) ranking smart home tech in their top 5 property features, compared to Boomers (25%).

Travellers are bringing back more than just memories from holidays, with a majority (73%) saying they look for and gain inspiration for their own home from what they have seen in properties they have stayed in. Interestingly, this was more the case for men compared to women (29% vs 19%).

“We understand that many elements need to come together to create a seamless holiday home experience; and we hope that this report provides insight into travellers' ideal bookings, whilst engendering positive discussions about alternative accommodations - a sector that plays an important role within Australia’s tourism landscape.

These findings present an opportunity for owners to learn more about why Aussies book homes, and what's popular for their next holiday. Booking.com’s overarching aim is to provide customers with the widest choice and diversity of great stays all in one place. Of the 29 million total reported listings on Booking.com, we are proud that more than 7.8 million listings are homes” said Todd Lacey, Regional Manager Oceania, at Booking.com.

Booking.com Holiday Home Trends Report - Methodology:

The research was commissioned by Booking.com and independently conducted by YouGov among a sample of holiday seekers across Australia. The holiday seeker is defined as all consumers 18+. The sample comprised a total national representative sample of 1,000 respondents. The study was conducted online between 21 August to 29 August 2024.

*WGSN and Coloro announce the key colours for a/W 25/26 (2023) WGSN. Available at: https://www.wgsn.com/en/blogs/wgsn-and-coloro-announce-key-colours-aw-2526

The Ludacris Welcome To Atlanta Summer Send-Off will include an itinerary curated by Ludacris featuring: 

• A 2-night stay on Ludacris’ sprawling 22 acre compound, his official residence since 2003.
• A special 30-minute meet and greet with Ludacris, where guests will have an opportunity to chat with the star and take memorable photos.
• Bask in the Atlanta sun, paddleboat on the lake and enjoy a catered BBQ featuring delicious food grilled by a local chef–perfect for family bonding time.
• A private screening in a lavish indoor theater, perfect for watching some of Ludacris’ most iconic movies.
• Shoot hoops or serve aces on Ludacris’ private basketball and tennis courts for a friendly game of family competition.
• Feel as if you’ve stepped into the beloved fast car movie franchise scene by getting chauffeured in a luxury ride for the duration of the experience.
• Dinner at one of Ludacris’ favorite French restaurants, Le Bilboquet, in Buckhead with a menu worthy of Ludacris himself.
• Signed copies of Ludacris' chart-topping albums, Word Of Mouf, Chicken-N-Beer and other favorite goodies to take home as keepsakes.

Almost two-thirds (62%)* of Americans rank spending quality time as a family as the main motivator for traveling this year and Ludacris’ sprawling Atlanta estate is more than just a home – it’s a family’s paradise! Nestled amidst 22 acres of beautifully landscaped gardens, this luxurious home even boasts an indoor movie theater. Outdoors, lucky guests can enjoy a full-size basketball court, tennis court, and a serene lake, perfect for relaxation and recreation. With a quarter (24%)* of American travelers expressing the desire to stay at the home of a famous celebrity, this experience at Ludacris’ estate is the ultimate family getaway! 

“I'm excited to be Booking.com’s newest host and welcome guests into my Atlanta home for the ultimate family getaway,” said Ludacris. “As a dad of four kids myself, family time is incredibly important to me, and I’m thrilled to open my home so guests can create unforgettable memories as a family. I’m all about making it easier for everyone to celebrate life’s special moments, and I appreciate how Booking.com makes it easy for everyone to experience the world. It’s going to be epic!”

The Ludacris Welcome To Atlanta Summer Send-Off will become bookable on a first-come, first-served basis for one booker plus three guests on August 28 2024, at noon ET, for a two-night stay taking place on September 3-5, 2024, priced at only $4.04, an homage to Ludacris’ hometown area code. In addition to the two-night stay, the experience includes a full itinerary curated by Ludacris himself, a dedicated host, and airport transfers through Booking.com to experience Ludacris’ extravagant world.  

Members of Booking.com’s loyalty program, Genius, will get even more out of their experience. When booked by a Genius Level 3 member, Ludacris’ Welcome To Atlanta Summer Send-Off will be upgraded to personalized breakfast-in-bed from Ludacris’ favorite local cafe. Unlock Genius Level 1 status by simply creating a Booking.com account and automatically enjoy free lifetime access to exclusive travel rewards, starting from a 10% discount toward hundreds of thousands of accommodations and select car rental options, with even more rewards unlocked with each Genius level progression. 

This incredible stay at Ludacris’ A-Town pad is just one example of the many vacation homes and other unique places to  stay that Booking.com offers. Whether looking for dreamy beach bungalows, treehouses, houseboats, lakeside cabins or high-end homes, Booking.com has something for everyone. With more than seven million reported listings in homes, apartments and other unique places to stay, and 45% of new listings getting booked within just a week of going live on the world’s leading travel platform, Booking.com knows how to turn hosts into superstars. Ludacris joins the ranks alongside other Booking.com celeb hosts including Martha Stewart, Mariah Carey, and Sarah Jessica Parker. 

For more information and for the chance to book check out: Booking.com The Ludacris Welcome To Atlanta Summer Send-Off.

*Methodology: Travel Trends 2024 research commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months, plan to travel in 2024, and are involved in trip planning. The sample comprised of 32,300 respondents across 32 countries and territories (including 2,000 from the US) who were surveyed in January or February 2024.

About Booking.com: 

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Follow us on  TikTok,  Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room. 

Wonka tells the wondrous, wholly original story of how the world’s greatest inventor, magician and chocolate-maker became the beloved Willy Wonka we know today. The film introduces audiences to a young Willy Wonka—fresh from his travels sourcing ingredients and flavors from destinations across the globe—who is determined to change the world one delectable bite at a time. Wonka’s Sweet Suites are choc full of adventures inspired by the beloved chocolatier for bookers to feel ‘main character energy’ during their travels, like over half (64%)* of U.S. travelers who want to be the main star of their vacation, according to new data from Booking.com. 

At Park Lane New York’s Conservatory Suite and Viceroy Santa Monica’s Palmetto King Suite, guests will enjoy all-you-can-treat experiences and edible amenities such as limited-edition, fun, and imaginative Wonka© Magic Hat Gummies in four fruity flavored combinations, life-sized chocolate confections, a replica of the tree in Wonka’s candy shop, and a decadent chocolate bar bed topped with marshmallows set amidst cotton candy clouds for the sweetest dreams, like those in the new film. In addition to the overnight stays, the experience will come with tickets to see Wonka in theaters, vintage destination posters and stamp wallpaper inspired by the chocolatier’s travels, candy-inspired beverages, and more. 

Wonka’s Sweet Suites in both New York City and Los Angeles will become bookable on a first-come, first-served basis for two pairs of guests on December 13 at noon ET, for each stay taking place December 15 - 16, priced at only $12.15, a tip of the top hat to the day the film releases in theaters nationwide. Each experience will come with overnight stays, itineraries and airport transfers through Booking.com to whisk the bookers to their sweet escapes. 

Lucky bookers who are members of Booking.com’s loyalty program, Genius, can get even more out of their Wonka-inspired experience. When booked by a Genius Level 2 or Genius Level 3 member, Wonka’s Sweet Suites experience will be upgraded to include a free chocolate-infused breakfast. It’s never too late to treat yourself to the rewards that come with a Genius membership, and those who have a Booking.com account will automatically enjoy free lifetime access to exclusive travel rewards, starting from a 10% discount toward hundreds of accommodation and select car rentals, with even more rewards unlocked with each Genius level progression. 

Booking.com offers the widest choice of incredible places to stay, so for those not quick enough to book Wonka’s Sweet Suites this season, rest assured that this is just one example of the millions of memorable travel experiences that Booking.com offers for travelers looking to sweeten their next trip, including these scrumptious candy-inspired places to stay:  

Hotel Fabrica do Chocolate | Viana do Castelo, Portugal
Pousada Burundanga | Itacaré, Brazil
ODSweet Duomo Milano Hotel | Milan, Italy
Royal Mansour Marrakech | Marrakech, Morocco
Soneva Fushi | Kunfunadhoo Island, Maldives
Adelphi Hotel | Melbourne, Australia

For more information on Booking.com and Wonka’s Sweet Suites, visit 
https://www.booking.com/hotel/us/wonka-sweet-suite-new-york.html and https://www.booking.com/hotel/us/wonka-sweet-suite-los-angeles.html

*Travel Predictions 2024 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled, including 1,005 from the US. Respondents completed an online survey in July 2023.

About Booking.com: 

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

Follow us on TikTok, Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

About Wonka: 

Based on the extraordinary character at the center of Charlie and the Chocolate Factory, Roald Dahl’s most iconic children’s book and one of the best-selling children’s books of all time, “Wonka” tells the wondrous story of how the world’s greatest inventor, magician and chocolate-maker became the beloved Willy Wonka we know today.

From Paul King, writer/director of the “Paddington” films, David Heyman, producer of “Harry Potter,” “Gravity,” “Fantastic Beasts” and “Paddington,” and producers Alexandra Derbyshire (the “Paddington” films, “Jurassic World: Dominion”) and Luke Kelly (“Roald Dahl’s The Witches”), comes an intoxicating mix of magic and music, mayhem and emotion, all told with fabulous heart and humor. Starring Timothée Chalamet in the title role, this irresistibly vivid and inventive big screen spectacle will introduce audiences to a young Willy Wonka, chock-full of ideas and determined to change the world one delectable bite at a time—proving that the best things in life begin with a dream, and if you’re lucky enough to meet Willy Wonka, anything is possible.

Starring alongside Chalamet are Calah Lane, Emmy and Peabody Award winner Keegan-Michael Key, Paterson Joseph, Matt Lucas, Mathew Baynton, Oscar nominee Sally Hawkins, Rowan Atkinson, Jim Carter, with Oscar winner Olivia Colman and Hugh Grant. The film also stars Natasha Rothwell, Rich Fulcher, Rakhee Thakrar, Tom Davis and Kobna Holdbrook-Smith.

Simon Farnaby & Paul King wrote the screenplay, based on a story by King and characters created by Roald Dahl. Michael Siegel, Cate Adams, Rosie Alison and Tim Wellspring are serving as executive producers. King’s behind-the-scenes creative team includes director of photography Chung-Hoon Chung, Oscar-nominated production designer Nathan Crowley, editor Mark Everson, Oscar-winning costume designer Lindy Hemming and composer Joby Talbot. Neil Hannon of the band The Divine Comedy is writing original songs for the film.

Warner Bros. Pictures Presents, in Association with Village Roadshow Pictures, a Heyday Films Production, a Paul King Confection, “Wonka,” set to open in theaters and in IMAX internationally beginning 6 December 2023 and in North America on December 15, 2023; it will be distributed worldwide by Warner Bros. Pictures.

About Highgate: 

Highgate is a leading global real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing footprint in Europe, the Caribbean and Latin America. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Dallas, Los Angeles, Miami, Seattle, Waikiki, London and Lisbon. www.highgate.com.

●      A welcome tour of the Tenant House at Martha’s Bedford farm where guests will be treated to their overnight stay

●      A guided tour of the property by Martha’s Head Gardener Ryan McCallister, during which guests will experience her Insta-famous chicken coop, gardens and stables

●      A table setting and wreath-making demo with Executive Director of Design Kevin Sharkey, with his tips for how to make your Thanksgiving extra special

●      Brunch with Martha herself, prepared by James Beard Award-Winning Chef Thomas Joseph

●      Signed copies of Martha’s prized cookbooks and other goodies to ensure guests are Thanksgiving ready

Spanning over 150 acres of perfectly manicured grounds in Westchester County’s charming town of Bedford, Martha’s beautiful farm is the idyllic retreat for rest, relaxation and design inspiration at every turn. The entrepreneur restored the centuries-old property, which features her classic style throughout the buildings’ pristine décor. Martha’s guests will enjoy tips and tricks from the hosting maven for holiday entertaining and setting the perfect table just like she does in the property’s stunning kitchen and dining areas. With 67%* of American travelers inspired to visit new places after watching cooking shows like Martha’s, this is the perfect getaway for fans and foodies alike.

“Thanksgiving has always been one of my favorite holidays to celebrate, which is why I’m excited to be Booking.com’s newest host and welcome guests to my Bedform farm for a Thanksgiving-inspired stay ahead of the big day,” says Martha Stewart. “I’m all about making it easier for everyone to celebrate life’s big moments, so I really appreciate how easy Booking.com made it to list my Tenant House on the site. Every year, my Thanksgiving holiday prep begins weeks before hosting my family in Bedford, so I can’t wait to welcome the guests that book this experience to my fall-ready Tenant House on the farm and look forward to sharing my favorite Thanksgiving-inspired traditions during their stay.”

Martha Stewart's Thanksgiving-Inspired Farm Stay will become bookable on a first-come, first served basis on November 16 at noon ET, for a stay taking place November 18 - 19, priced at only $11.23, in honor of Thanksgiving. In addition to the overnight stay and full itinerary curated by Martha, the experience will include airport transfer through Booking.com.

 This amazing stay is just one of the vast vacation rental options Booking.com offers – from dreamy beach bungalows, treehouses and houseboats, to woodsy havens, lakeside cabins and high-end homes. Featuring approximately seven million vacation rental listings, and with 45% of new vacation rental listings receiving a booking within just a week of being live on the world’s leading travel platform, Booking.com is well-versed in the art of happy “hosts,” and Martha Stewart is about to be one of them!

For more information on Booking.com and Martha Stewart's Thanksgiving-Inspired Farm Stay, visit https://www.booking.com/hotel/us/martha-stewarts-thanksgiving-inspired-farm-stay.

*Travel Predictions 2024 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1005 from the US) and 127 Boomers. Respondents completed an online survey in July 2023.

With the New Year in sight, travelers are turning their thoughts towards their first trip of 2024. According to recent Booking.com research, 63%* of travelers have indicated that they are planning to travel in 2024, but have yet to book any element of their trip. Travelers can get ahead of the game and take advantage of Black Friday deals on Booking.com between November 16 and 29 for accommodation stays taking place up until December 31, 2024 and for attractions taking place within three months of the booking date.

Whether that be a long-weekend city break before the year is out or a two week beach adventure next summer, savvy explorers looking to make travel memories should have Booking.com’s Black Friday deals on their radar.

Amazing places to stay for less 

That oceanfront vacation rental in Panglao, Philippines or chic apartment stay in Buenos Aires is now closer than ever. With more than three-quarters (78%) of global travelers saying that they feel more alive than ever than when on vacation, now could be the perfect time to create memorable experiences that last a lifetime. Accommodation discounts** start at 30% across more than 31,000 places to stay across the world.

Once in a lifetime experiences that don’t cost the earth

For the first time, Booking.com is offering travelers up to 25% off selected attractions and things to do***. Unique experiences can elevate a trip to extra special and memorable heights, and with over 15,500 experience suppliers on Booking.com offering Black Friday discounts across the globe, there’s no better time to plan ahead.

Early trip planners: Boarding now! 

Almost two-thirds (61%*) of travelers say that planning and booking a trip is half the fun, so why not start early especially if there are savings and memories to be made? If there’s a chance that plans may change, travelers can safely opt for a refundable stay and feel secure in the fact that the vast majority of attraction providers offer free cancellation up to 48 hours before the experience takes place. 

*Research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1008 from Argentina, 1012 from Australia, 505 from Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK, 1005 from the US and 1007 from Vietnam). Respondents completed an online survey in July 2023.

**Minimum 30% saving available on new accommodation bookings at participating properties indicated by the “Black Friday Deals” badge on the search results and room selection pages. Saving varies depending on the destination country, a full breakdown of discounts is detailed below: at least 40% saving on properties in Asia and Oceania; and at least 30% saving elsewhere. Bookings must be made before 10:00 am CET on 29/11/23 for stays with check-in from 16/11/23 and check-out on or before 31/12/24. Saving applies to the cost of a room only (excluding any extras, additional fees or taxes). If you make any changes to your booking you may lose your savings and be liable for the full amount. Saving cannot be used in conjunction with any other promotions. Room rates labeled “Partner Offer” are excluded from this promotion. This offer is provided by the participating property and subject to availability.

****Up to 25% saving to a maximum value of € 35  (or local currency equivalent) per ticket available on new bookings for selected attractions indicated by the “Black Friday” badge and/or strikethrough price on search results and product pages. Bookings must be made before 11:59pm CET on 29/11/23 for a visit within 90 days of the book date. Saving applies to the cost of the attraction only (excluding any extras, additional fees or taxes). If you make any changes to your booking you may lose your savings and be liable for the full amount. This offer is provided by Booking.com and/or our supply partners, and subject to availability.

A boat with a private captain will bring the two lucky guests to their one-of-a-kind suite on the water, where they will be welcomed by Peruvian-Dutch drag icon and Booking.com Travel Proud ambassador Envy Peru, who will give both guests a private make-up tutorial session, sharing her tips and tricks to create the ultimate Pride Amsterdam look. Once all the glitz and glam is applied, the guests will have an exclusive personal photoshoot with Cyriel Jacobs, with the Amstel river as the backdrop, to capture this once-in-a-lifetime experience. After some refreshments, the guests will be picked up by their private captain who will bring them to one of the very first Travel Proud certified properties, Sofitel Legend The Grand Amsterdam, where they will enjoy a couture exposition featuring iconic fashion items from some of the most famous Dutch drag queens, before dining at the property’s flagship restaurant Bridges. Day two begins with breakfast in bed and canal views, and then it’s off to the VIP viewing deck just across the water, the best spot in Amsterdam to take in all of the sights and sounds of the city’s colorful Canal Parade. 

As part of Booking.com’s mission to make it easier for everyone to experience the world, the company launched its Travel Proud program in 2021. Designed to support the company’s accommodation partners by providing them with free inclusive hospitality training to help them gain a better understanding of the specific challenges faced by LGBTQ+ travelers, as well as what can be done to make every guest feel more welcome, regardless of where they come from, who they love or how they identify. The program is available globally in English, Italian, French, Spanish, Brazilian Portuguese and German, with training sessions available in all languages at least once a week. There are now over 35,000 certified properties globally on Booking.com, including more than 570 in the Netherlands, with welcoming Travel Proud stays available in 122 countries and territories and over 9,000 cities.

Arjan Dijk, CMO and Senior Vice President at Booking.com: “As a gay man, Pride Amsterdam is a moment that’s close to my heart and an opportunity for us across our rainbow communities to celebrate the progress we’ve made together. I’m also very conscious of the work that still needs to be done to create acceptance and equality for LGBTQ+ people everywhere, and this is something we seek to raise even more awareness for, including through our ongoing partnership with COC Nederland, among others. I’m extremely proud that Booking.com is playing a role in breaking down some of those barriers and bringing people closer together, no matter who they love or how they identify.”

Envy Peru, Booking.com Travel Proud Ambassador: “Whether I’m in or out of drag, I’m queer 100% of the time and recognize the challenges we still face across our community to feel truly welcome and included everywhere. I really believe in the work that Booking.com is doing with their accommodation partners and I’m delighted to be a Travel Proud ambassador for a second year in a row.  I’m also excited to help bring this once-in-a-lifetime experience to life and create some special Pride memories for a couple of lucky travelers.”

The two-night Pride Amsterdam Canal ‘SWEET’ Weekend is available for one lucky pair of bookers from Friday August 4 to Sunday August 6, 2023 for a total of just €20.23, in honor of this year’s Canal Parade. The experience will become bookable exclusively on Booking.com on July 31, 2023 at 10:00 CEST on a first come, first served basis.

For more information about the Booking.com Pride Amsterdam Canal ‘SWEET’ Weekend and to book it on July 31, visit: https://www.booking.com/hotel/nl/the-ultimate-canal-parade-experience.html

To reference insights and data from Booking.com’s latest research with 11,500+ LGBTQ+ travelers from 27 countries and territories, visit the company’s global media room.

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Only one lucky pair of guests will be able to book this exciting experience and be flown to Seoul, where their extraordinary journey into the world of K-pop will unfold. Their exclusive access begins with a two-night stay at the Executive Producer Suite at RYSE, Autograph Collection - a haven typically reserved only for the biggest stars.

From coveted front-row seats at the live music show, M COUNTDOWN, to a private idol makeover led by celebrity hair and makeup artists, every moment of the Ultimate K-pop Experience has been meticulously crafted to ensure guests will live and breathe the essence of everything K-pop culture has to offer.

About the stay

Located in the vibrant Hongdae district, guests will receive the ultimate K-pop star treatment with their stay at RYSE’s Executive Producer Suite, featuring the trendy Y2K aesthetic, a dazzling private stage for guests to belt their favourite K-songs in their version of a ‘noraebang’ (karaoke room), and even an in-suite hot food station featuring their Korean favourites like ramyeon and tteokbokki, to take room service to the next level.

Booking.com has also teamed up with none other than K-pop sensation, KANGDANIEL, to add the finishing touches to the experience with exclusive fan treatment – including autographed albums and personalised recorded content by KANGDANIEL himself.

“I’m thrilled to join forces with Booking.com to bring K-pop fans an experience they will never forget. Together, we’ll showcase the very best of K-pop and all the incredible things Seoul has to offer. Travelling brings me pure happiness and a whole new level of inspiration, and I can’t wait to share that joy with my fans,“ said KANGDANIEL.  

How to book
 

K-pop fans should set their alarms for 7 August 2023 at 10 a.m. KST, in anticipation of when the Ultimate K-pop Experience will be up for grabs on Booking.com. The stay will take place from 31 August to 2 September 2023, and is priced at an incredible USD$25.07 (KRW33,000) as a special nod to KANGDANIEL’s debut on 25 July 2019. Celebrating the diversity of booking options and travel experiences, ranging from local attractions and transportation options like rental cars and flights available on Booking.com, this unique stay is just one of the many unforgettable experiences available on the platform.

This experience will include:

●      Flights, airport and local transfers, and all local transportation to and from attractions and activities 

●      A two-night stay at the Executive Producer Suite at RYSE, Autograph Collection, including USD $250 in credits for use in the hotel

●      Two front row tickets and VIP treatment at live music show, M COUNTDOWN

●      A head-to-toe K-pop makeover with professional hair and make-up artists who work with K-pop idols and celebrities, from IU and Lee Seunggi to members of Girls Generation and Kep1er, done in the comfort of the suite 

●      A photoshoot to follow the makeover, and a printed photo book to take home as a keepsake

●      A private dance lesson with YN Company to master the hottest new K-pop choreography

●      Signed albums and exclusive, personalised recorded content from KANGDANIEL 

●      And more!

“Music and travel go hand in hand and K-pop is undoubtedly a big pull for travellers as part of South Korea’s appeal. With our Ultimate K-pop Experience, we wanted to celebrate the amazing ways the Korean wave can inspire memorable and unique travel memories via its beloved food, local experiences and of course, K-pop. The stay also gives guests a taste of how easy it is to explore their favourite cities with Booking.com, whether it’s finding surprising and wonderful stays, or tapping into local cultures with unique experiences,” said Laura Houldsworth, Managing Director, Asia Pacific, Booking.com.

[1] Also known as the ‘Korean Wave’ 

According to a recent Booking.com survey, 40%* of Americans prefer spending more time exploring the world over a quick getaway or weeklong trip, which is why Booking.com offers long-term stays at a variety of properties – including homes, hotels and everything in between – many of which offer reduced rates for monthly stays. Vacation rentals offer the perfect conveniences for a summer stay with features such as full kitchens, outdoor space, private pools, laundry rooms and more, with Mariah taking full advantage of her extended stay, spending quality time with family and friends.

Mariah’s Beverly Hills Escape will be available to book exclusively on Booking.com on June 21 at noon E.T., for a single stay taking place June 24 through 26. Priced at only $6.21, in honor of the first day of summer, this unique trip package only available this one time will feature: 

• A two-night stay at the luxurious Beverly Hills estate that Mariah rented this spring
• Reservations at Mariah’s favorite restaurants, such as The Terrace, Cara, Nobu Malibu, Dan Tana’s and Craig’s
• A private consultation with a fashion stylist to get Mariah-ready along with beauty and self-care tips from Mimi herself
• A guide to Mariah’s favorite local attractions, including Will Rogers State Beach, Runyon Canyon, The Getty, The Hammer and The Skirball

“Sometimes a week or two isn’t enough to get away. That’s why I was thrilled to stay for a few months in a gorgeous Beverly Hills estate, which I found on Booking.com,” said the award-winning singer, songwriter, actress and record producer Mariah Carey. “My family and I enjoyed all the luxuries this beautiful home has to offer and now, one of my Lambs has the opportunity to experience LA in true Mimi fashion by staying in the same home and visiting all my favorite places in the area!” 

Connecting travelers with the widest selection of properties, flights, rental cars and local attractions, Booking.com makes it easier for everyone to experience the world. For those who don’t book Mariah’s Beverly Hills Escape, rest assured Booking.com has plenty of vacation rentals across the U.S. for you to book this summer – from beach houses and woodsy cabins to lakeside retreats and city apartments, many of which offer month-long stays and longer, so you can get the most out of your summer vacation.

For more information on Booking.com and Mariah’s Beverly Hills Escape, visit: https://www.booking.com/hotel/us/mariahs-beverly-hills-escape.html.

*Research commissioned by Booking.com and independently conducted among a sample of 42,513 respondents across 33 markets (2,000 from USA, 1,008 from Canada, 2,000 from Mexico, 1,000 from Colombia, 2,000 from Brazil, 1,000 from Argentina, 2,000 from Australia, 1,000 from New Zealand, 2,000 from Spain, 2,000 from Italy, 2,000 from France, 2,000 from UK, 2,000 from Germany, 1,000 from Netherlands, 1,000 from Denmark, 1,000 from Sweden, 1,000 from Croatia, 1,000 from Switzerland, 1,000 from Belgium, 1,000 from Ireland, 1,000 from Portugal, 1,000 from Israel, 2,000 from India, 1,000 from China, 1,005 from Hong Kong, 1,000 from Thailand, 1,000 from Singapore, 1,000 from Taiwan, 1,000 from Vietnam, 1,000 from South Korea, 1,000 from Japan, 500 from UAE). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once in the past 12 months, and planning to travel in 2023 and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January and February 2023.

The three limited-edition overnight stays will take place at a Booking.com beach house in Malibu that has been completely transformed for a true “Under the Sea” experience. Guests will enjoy a mermaid-inspired stay – from exploring Insta-worthy rooms with decor centered around iconic characters including Ariel, Ursula, King Triton and Prince Eric, to a private dinner in the home with a personal chef, and of course, a screening of The Little Mermaid at a nearby theater. Three separate overnight stays will become bookable on June 7 at noon ET, and will take place on June 9, 10 and 11. Each experience will include flights and airport transfers available on Booking.com, and will be available on a first-come, first-served basis for $5.26, in honor of the day the new film will dive into theaters. 

Much like travel itself, The Little Mermaid is all about exploring the world and expanding horizons, with this unique experience developed for travelers looking to book somewhere new and truly magical this summer. The lucky travelers who book this incredible stay inspired by the film certainly won’t be ‘poor unfortunate souls,’ as they sing along in theaters as part of this exclusive experience. Booking.com's #1 Travel Fan Melissa McCarthy even said "if someone told me I could stay in a Malibu beach house inspired by The Little Mermaid, I would pack my bags and move in tomorrow."

With the summer travel season around the corner, the campaign will also showcase the vast selection of property offerings on Booking.com inspired by The Little Mermaid – from dreamy beach bungalows and a variety of beachfront vacation rentals to family-friendly seaside resorts and everything in between. Additional properties that can be booked throughout the year on Booking.com that will give travelers “under the sea” vibes include Atlantis, The Palm (Dubai, UAE), Beach Plum Resort (Montauk, NY, U.S.), Château d'Esparron (Esparron-de-Verdon, France), Fanad Lighthouse (Letterkenny, Ireland), Lighthouse on La Palma Island (Barlovento, Spain), Corsewall Lighthouse Hotel (Kirkcolm, UK), Aleria Luxury Cave Santorini (Santorini, Greece). 

The campaign kicked off with Booking.com at the film’s red-carpet premiere in Los Angeles on May 8, and on May 15, the global travel leader launched a co-branded spot to run across TV and digital channels in five markets across the globe. Social content inspired by The Little Mermaid will also run across all Booking.com channels celebrating the bookable consumer stays and the summer travel season.  

“Booking.com is committed to making it easier for everyone to experience the world, which is why this collaboration with Disney was a perfect fit,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “Collaborating with Disney to celebrate the iconic film, The Little Mermaid, and making the premise of exploring the world from the film a reality through bookable travel experiences – from beach homes and family-friendly hotels to lighthouses, boats and castles – is something we’re excited to share with Disney fans and travelers alike looking for a little magic and inspiration this summer season.”

“Disney’s The Little Mermaid kicks off the summer by taking global audiences under the sea for a stunning cinematic event only in theaters, May 26^th. We couldn’t be more excited to collaborate with Booking.com and bring this film to life for fans through unique and fun travel experiences,” says Lylle Breier, SVP Global Marketing Partnerships, Promotions, Synergy & Special Events.

Booking.com research reveals that 73% of Americans plan to travel this summer with beach vacations being one of the top trip types. Main motivations for Americans to travel this summer include taking time to relax and mentally unwind for a true mood booster, while visiting and exploring somewhere new. This unique initiative celebrates the incredible diversity of travel experiences offered on Booking.com and is an example of just one of the many unforgettable stays customers can enjoy at one of the more than 6.6 million instantly bookable reported listings in vacation homes, apartments and other unique places to stay on the platform. From vacation rentals to hotels, as well as a range of transportation options including rental cars and flights, Booking.com has travelers covered wherever their “Somewhere, Anywhere” is this summer. 

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Methodology
Research commissioned by Booking.com and independently conducted among a sample of 42,513 respondents across 33 countries and territories, including 2000 from the US. In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January and February 2023.

Constructed especially for the big match on Saturday January 14, fans who may not see eye to eye when it comes to football can still celebrate the city when the teams go head-to-head this weekend. 

Aiming to unite the region’s football lovers and located slap-bang in the middle of Manchester’s two iconic football stadiums on First Street, Booking.com has built the bespoke Half-and-Half House to champion the city’s diversity. Whether a football fanatic or someone simply looking to enjoy a unique Manchester experience, guests will now have the chance to stay at the unique one-bedroom holiday home. The lucky booker and their guest will also be provided with a taxi to and from the stay, as well as a local food tour experience.

Referencing the first Manchester derby in 1881, the Half-and-Half House can be booked for a night's stay this Thursday, for just £18.81 on a first come first serve basis.

Red or Blue mate?

With the city’s teams set to meet this weekend, the custom-built, Half-Red, Half-Blue house has been created to celebrate a rivalry which makes Manchester such a special destination.

While the red or blue debate may never be settled, the Half-and-Half House highlights how friendly rivalry is something which can be enjoyed by all. The house promotes solidarity under one roof, signifying that as much as healthy rivalry is fun, a city that comes together, thrives together. Booking.com created the house with a view to commemorating Manchester, highlighting how the city’s passion for football brings people together.

Ready to cater for anyone no matter what their football allegiance, the 7x5 metre house comes fully kitted out with red and blue décor, including a half-red, half-blue bed, toilet rolls, mugs, cushions, and even red and blue garden gnomes.

Manchester’s two teams have gone head-to-head 188 times and represent two of England’s most successful clubs, winning a combined 95 honours.

Having had a presence in the city since 2005, Booking.com has a strong affection for Manchester and the people who live there, and designed the house to recognise Mancunians’ passion for football, as well as everything else which personifies the city.

Matthias Schmid, Senior Vice President of Booking.com’s Trips Division, said: “Whenever Mancunians travel the globe, often the first thing they are asked is whether they are a ‘red or a blue’. They are brought together by their love of football.

“There’s a warmth and vibrancy in Manchester that is unrivalled anywhere else in the world. Even in rare circumstances of apparent division, there is always an underlying unity. Manchester is one, no matter which side you’re on.”

Manchester - the city that lives and breathes football

Journalist and author Andy Mitten, who is Editor of United We Stand Magazine and an expert on the cultural impact of football in Manchester and author of a book on derbies around the world, said: “The Manchester derby is one of the biggest in world football and it's the fans who are at the heart of making it such a spectacle, be it at the stadium or watching from around the globe. 

“The derby is tribal, but most Reds have mates who are Blues and vice versa. We may have different loyalties in football but it's the fans who help make the derby what it, bring the atmosphere and make Manchester such a great football city and place to visit. So many people around the world associate the word 'Manchester' with football and the derby is when it all comes to a head. Both sets of fans can't be happy at the end of the game, which adds to the tension and excitement in the build up..."

Home to two of England’s most successful football teams, as well as landmarks including the National Football Museum, the Science and Industry Museum, and Manchester Cathedral, the city receives huge volumes of international travellers.

Manchester’s tourism sector is worth around £7.9 billion a year and supports 94,000 jobs, with 119 million visitors a year coming to experience the city, many of whom will be vying to experience the city’s teams’ history.

With the red and blue house set to be removed soon after full time of the derby, Booking.com is donating the vibrant celebration of the city to Manchester’s Scouts for use at its Worsley camp.

The one-night Manchester Half-and-Half Experience is available for a lucky pair of bookers on the 12th January, 2023. The stay will become bookable exclusively on Booking.com on the 11th January 2023 at 10.00am GMT. 

For more information about the Manchester Half-and-Half Experience visit: https://www.booking.com/hotel/gb/the-half-and-half-house.en-gb.html

This unique initiative celebrates the incredible diversity of travel experiences on offer on Booking.com and is an example of just one of the many unforgettable stays customers can enjoy at one of the more than 6.6 million instantly bookable reported listings in vacation homes, apartments and other unique places to stay on the platform. This is in addition to the countless memorable experiences and attractions in over 1,100 cites as well as a range of transportation options including flights, car rentals and taxis.

For further information, contact the BIG Partnership

Jacob.metcalf@bigpartnership.co.uk / 07851246621

New York continues to be an iconic holiday destination in the U.S., and according to recent Booking.com data*, it ranked number one in the nation amongst the top-searched destinations for Americans leading up to the holiday season. In keeping with Booking.com’s mission to make it easier for everyone to experience the world  – from booking places to stay and car rentals to finding local attractions and flights – the pair lucky enough to book Mariah’s Ultimate Holiday Experience will be fully immersed in all that New York City has to offer during the holidays on Booking.com, from Mariah-approved hotspots to the city’s holiday sights and attractions, and other travel favorites from the “Queen of Christmas.”

Mariah’s Ultimate Holiday Experience will be bookable on a first-come, first-served basis exclusively on Booking.com starting December 14 at 5 p.m. ET, for an unforgettable experience taking place December 16 to December 19 priced at just $20.19 – in honor of the year Mariah’s modern classic hit single, “All I Want for Christmas is You” first reached #1 on the Billboard Hot 100 chart. The three-day, holiday-inspired experience will include:

❆   Cocktail hour in a private space at Mariah Carey’s gorgeous New York City penthouse apartment (see listing details for an overview of rooms that guests will have access to)

❆   A professional Christmas card photoshoot on Mariah Carey’s rooftop terrace

❆   A three-night stay in a Grand Luxe King room at The Plaza, a Fairmont Hotel

❆   Flights, airport transfers, and local transportation to and from attractions and activities

❆   Tickets to Mariah’s “Merry Christmas To All!” concert at Madison Square Garden on December 16

❆   A signed copy of Mariah’s new holiday classic book, “The Christmas Princess” 

❆   A shopping spree at the world-famous Saks Fifth Avenue

❆   Stops at Top of the Rock for a private guided tour and a VIP ice skating experience in front of the Rockefeller Center Christmas Tree with a private skating session, access to a VIP hospitality tent for warm hot cocoa and photo moments, set to a soundtrack of some of Mariah’s greatest hits 

❆  Tickets to the Christmas Spectacular Starring the Radio City Rockettes, presented by QVC, including a VIP pre-show reception in the historic Roxy Suite and a private tour of Radio City Music Hall, as well as the opportunity to meet a Radio City Rockette

❆   Dinner reservations at Mariah’s favorite NYC restaurants, including Nobu and Mr. Chow

❆   And more!

“Christmas in New York is an experience of a lifetime, so I partnered with Booking.com to create a special holiday-themed travel experience in my hometown during the most wonderful time of the year,” said award-winning singer, songwriter, actress and record producer Mariah Carey. “For one time only, I’m giving two fans the opportunity to have an unforgettable and magical extravaganza! I hope the bookers will enjoy the chance to see my concert at Madison Square Garden, visit the Top of the Rock, eat at my favorite restaurants, and stay at a luxurious NYC hotel.”

Known for its vast selection of travel booking options, Booking.com connects millions of travelers with  local attractions, a range of transportation options like rental cars and flights, and 30 accommodation types – from homes and hotels, to unique properties like houseboats, treehouses, igloos and glamping stays. For those not staying at Mariah's Ultimate Holiday Experience, there’s still time to book a holiday getaway anywhere in the world through Booking.com’s easy-to-use website and mobile app. 

For more information on Booking.com and Mariah Carey’s Ultimate Holiday Experience visit: https://www.booking.com/hotel/us/mariah-careys-ultimate-holiday-experience-in-new-york-city.html. 

Methodology

*The Booking.com datapack features top destinations searched per nationality with check-in dates between December 12, 2022 and January 1, 2023. The search period was the last two weeks of October 2022 (between October 17, 2022 and October 30, 2022).

About Booking.com: 

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

Follow us on TikTok, Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

About The Plaza, a Fairmont Hotel 

As one of the world’s most iconic hotels, The Plaza, a Fairmont Hotel has set the standard for luxury and service since first opening its doors in 1907. Ideally situated on Fifth Avenue at Central Park South, The Plaza’s prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. A true urban resort, The Plaza boasts an extraordinary portfolio of refined experiences. Lifestyle, beauty, and wellness offerings cater to guests and locals alike and include a world-class retail collection with The Shops at The Plaza, the flagship location of Warren-Tricomi Salon, home to the luxurious Guerlain Spa, and the preeminent integrative medical and fitness center, LA PALESTRA. The Palm Court provides a quintessential New York experience with its famed Afternoon Tea, and the opulent Grand Ballroom continues to host the world’s most memorable events. The Plaza hotel is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit fairmont.com/theplaza.

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The all-nighter experience will include a one night stay at The Office Experience, dinner for two at a local D.C. restaurant and a private guided after-hours tour of the experience. Guests can even embark on a scavenger hunt with the chance to win their very own Dundie, complete with Stanley’s favorite soft pretzels. After all the fun, guests will be invited to hang out all night at Dunder Mifflin and enjoy everything else that The Office Experience has to offer until sunrise (and then they’ll be asked to leave). The experience will also include local accommodations at a property available on Booking.com – just in case the lucky bookers don’t actually want to rise and shine in a lifelike recreation of The Office.

Only two all-nighter experiences will be available, exclusively on Booking.com at The Office Experience. Beginning Wednesday, November 16 at 12 p.m. ET, pairs of fans can visit https://www.booking.com/hotel/us/pull-an-all-nighter-at-the-office-experience-in-washington-dc.html  and book an all-nighter experience either on Saturday, November 19 or Sunday, November 20 for just $20.05 per couple (in honor of the year The Office premiered in the United States). All-nighters are bookable on a first come, first served basis – in the words of Michael Scott, “Early worm gets the worm!” 

According to a recent Booking.com Travel Predictions survey, *50% of U.S. travelers reported working more hours and using fewer vacation days during the pandemic. So, what better way to kick off a renewed commitment to taking time off than with a getaway that enables fans to tell their boss they’re at The Office while still setting their OOO? With an array of incredible places to stay – from unique accommodations and homes to hotels and everything in between – Booking.com and OGX are making dreams of spending the night in the ultimate recreation of a favorite binge-worthy show a reality.

The Office Experience will be open through January 16, 2023 at the historic Woodies Building at 1020 G St. NW. The interactive two-story experience features 17 areas filled with original props and costumes, set re-creations and more, allowing fans to visit Scranton Business Park and other sites associated with the beloved series. Guests are invited to set foot inside the Dunder Mifflin office including Pam’s desk, Michael’s office and Ryan’s closet, as well as relive iconic moments such as Kevin’s chili spill and “beach day.” The Office Experience celebrates all the series’ major characters and also commemorates, among many other things, the Dundie Awards, the Michael Scott Paper Company and Jim and Pam’s love story. For tickets and more information, visit www.TheOfficeExperience.com.

Fans can catch up on all nine seasons of The Office, including never-before-seen and deleted scenes, bloopers, featurettes and interviews, as well as The Office: Superfan Episodes, on Peacock. Peacock now has Superfan Episodes available for Seasons 1, 2, 3, 4 and 5. For more about The Office on Peacock, visit peacocktv.com. To learn more about Booking.com’s all-nighter experiences at The Office Experience visit https://www.booking.com/hotel/us/pull-an-all-nighter-at-the-office-experience-in-washington-dc.html. 

METHODOLOGY

*Travel Predictions 2022 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months (released in October 2021). In total 24,055 respondents across 31 countries and territories were polled (including 501 from Argentina, 1003 from Australia, 500 from Belgium, 1001 from Brazil, 500 from Canada, 1000 from China, 1007 from Colombia, 1001 from Croatia, 508 from Denmark, 1002 from France, 1000 from Germany, 1005 from Hong Kong, 1000 from India, 502 from Israel, 1003 from Italy, 1002 from Japan, 500 from Mexico, 501 from The Netherlands, 501 from New Zealand, 500 from Peru, 1000 from Russia, 1005 from Singapore, 1002 from South Korea, 1002 from Spain, 501 from Sweden, 501 from Switzerland, 504 from Taiwan, 500 from Thailand, 1000 from the UK, 1002 from the US and 501 from Vietnam). Respondents completed an online survey in August 2021.

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

About Original X Productions: 

Built on a foundation of creating iconic live events and location-based entertainment, OGX (formerly known as Superfly X) is dedicated to transforming the way fans interact with their favorite entertainment properties with The FRIENDS™ Experience, The Office Experience and Harry Potter: Magic at Play.

About Universal Live Entertainment: 

Universal Live Entertainment partners with best-in-class entertainment companies to bring today’s most popular stories, characters and adventures to life in a city near you. From larger-than-life touring shows to immersive, walk-through exhibitions and family entertainment centers, Universal’s world-class entertainment brands are delivered across the globe for families, friends and people of all ages to enjoy. Productions include Jurassic World Live Tour, Jurassic World: The Exhibition, A Minions Perspective, DreamWorks Animation: The Exhibition, Kung Fu Panda: The Exhibition, The Office Experience, film to live orchestra concerts and more.

Universal Live Entertainment is a division of Universal Parks & Resorts, a unit of Comcast NBCUniversal. With theme park destinations in California, Florida, Japan, Singapore, and Beijing, Universal Parks & Resorts offers guests around the globe today’s most relevant and popular entertainment experiences. Universal theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Comcast NBCUniversal wholly owns Universal Studios Hollywood, Universal Orlando Resort, and Universal Studios Japan. In addition, the company has a license agreement with Universal Studios Singapore at Resorts World Sentosa and Universal Beijing Resort – an all-new theme park destination!

About Peacock

Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.

Following the guest stay, Booking.com will donate the sustainable home to the Smokey Bear Ranger District in Lincoln National Forest to serve the important purpose of providing supplemental housing and a place of respite for park rangers and firefighters who dedicate their life’s work to protecting the environment and local communities. Nearly 85%** of wildland fires in the U.S. are caused by human negligence, and while 54%* of Americans consider protecting the natural environment an important element of sustainable travel, and 43%* say that preserving wildlife and their natural habits is critical, there is still work to be done to ensure travelers are educated on even the smallest things that can leave a big impact, such as leaving no trace behind in the destinations they visit. 

Created out of recycled, sustainable, triple-bottom-line materials, Booking.com’s sustainable “Smokey Bear Ranger District House” was built using resource-efficient construction methods, and is outfitted with smart home technologies and appliances, plus home energy and water conservation practices integrated throughout, making it a home with less than 15% material waste compared to the more than 25% waste that results from conventional building techniques. In addition to Smokey Bear decor and memorabilia representative of the beloved icon, the home features furnishings, art and more from local businesses, reflective of the culture and community surrounding Lincoln National Forest. The weekend itinerary for the lucky booker will be packed with tours, activities and meals from local guides, artisans and chefs, and even an appearance by Smokey Bear himself. 

The one-time consumer stay will open for booking on November 2 at 12 p.m. ET, for a two-night stay occurring from November 5 to November 7 for $19.50, in honor of the year the real Smokey Bear was rescued from a forest fire. A full list of sustainably-friendly, community engagement activities will be offered during the weekend-long stay including:

• Scenic guided bike tour through Lincoln National Forest.
• Private cooking lessons with a local chef using locally and ethically sourced ingredients and organic fresh produce to create a farm-to-table vegan meal.
• Session with a local artisan woodworker who uses recycled wood from Lincoln National Forest to create custom pieces representative of New Mexico art and culture.
• Volunteer activity that helps preserve the local ecosystem, heritage, and culture of the destination.
• Local restaurant experiences with cuisines from Southwestern and Indigenous cultures.
• Meet and greet with Smokey Bear and a park ranger, followed by a visit to the Smokey Bear Museum, built entirely by local volunteers, with a guided tour of the exhibits.

“Booking.com's mission is to make it easier for everyone to experience the world, which includes helping travelers make more mindful and conscious choices,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “We aim to reinforce that sustainable travel is easily actionable and that there are sustainable accommodations widely available for consumers to enjoy. Whether a sleek city hotel, a family-friendly beach house or even a Smokey Bear Ranger District House in a national forest, Booking.com offers thousands of Travel Sustainable certified properties making it easy to find and book sustainable stays.”

With 44%* of American travelers saying that recent news about climate change has influenced them to make more sustainable travel choices and 61%* saying they would be more likely to choose a sustainable accommodation, the more than 150,000 properties globally on Booking.com with the Travel Sustainable badge makes it easier to do so. The “Smokey Bear Ranger District House” incorporates 30 of the sustainability measures and practices that a property can implement to receive the badge – from eliminating single-use plastics and implementing 100% renewable electricity, to offering tours and activities from local businesses and more. 

Booking.com has also further expanded the number of third-party certifications and labels that automatically qualify accommodations to receive the Travel Sustainable badge. In addition to those officially approved by the Global Sustainable Tourism Council (GSTC), Green Tourism and the EU Ecolabel, this now also includes Green Seal, Nordic Swan Ecolabel, Green Hospitality Ecolabel, Ibex Fairstay, Fair Trade Tourism, LEED and Edge. 

For more information on Booking.com’s sustainable stay at the “Smokey Bear Ranger District House” visit https://www.booking.com/hotel/us/smokey-bear-ranger-district-house-a-travel-sustainable-property.html. To learn more about Booking.com’s sustainability efforts, visit Sustainability.Booking.com. 

Methodology 

*Research commissioned by Booking.com and independently conducted among a sample of 30,314 respondents across 32 countries and territories (1,000 from USA, 958 from Canada, 1,009 from Mexico, 1,001 from Colombia, 1,003 from Brazil, 1,017 from Argentina, 1,000 from Australia, 486 from New Zealand, 998 from Spain, 1,003 from Italy, 996 from France, 495 from Switzerland, 980 from the UK, 998 from Germany, 1,014 from the Netherlands, 991 from Belgium, 985 from Denmark, 984 from Sweden, 964 from Croatia, 976 from Russia, 1,008 from Israel, 1,002 from India, 1,004 from China, 925 from Hong Kong, 1,006 from Thailand, 988 from Singapore, 1,002 from Taiwan, 1,004 from Vietnam, 1,004 from South Korea, 1,003 from Japan, 1,006 from South Africa and 504 from Kenya ). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once in the past 12 months and must be planning to travel in 2022, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in February 2022.

Source

**2000 - 2017 data based on Wildland Fire Management Information and U.S. Forest Service Research Data Archive. 

Situated just steps from the gorgeous shoreline, Sarah Jessica Parker’s charming 1940s beach cottage wields a coast-bound pathway for easy and spontaneous access to one of the most private beaches in the Dunes.Touting a dreamy closet full of Sarah Jessica-designed footwear from her eponymous luxury line, as well as a home bar fully stocked with Thomas Ashbourne, the three-bedroom cottage is the idyllic seaside reverie to kick off your SJP pumps, post up in front her stunning brick fireplace, and treat yourself to a charcuterie board with SJP’s ready-to-serve Perfect Cosmo in hand.

The dreamy escape includes an expansive deck surrounded by lush greenery, bestowing a completely private backyard to unwind and channel your inner Carrie with some light journaling about your love life. In fact, according to a recent Booking.com survey,* 48% of American travelers reveal that they’re open to a vacation romance on their summer jaunt, and this might just be the perfect Booking.com experience to find that special someone.

“When we designed the space, our goal was to create a perfect getaway for family and friends that was comfortable, private, and that accentuated the property’s close proximity to the beach,” shared award-winning actress and TV producer Sarah Jessica Parker. “We wanted the property to truly feel like a home, so we furnished it with vintage pieces we had collected over the years, and made the backyard a versatile place where we could enjoy summer sunsets, barbecues and fun gatherings. It was designed with love, relaxation and happy times in mind.We’re excited to welcome our Booking.com guests and give them the true Hamptons experience at our beloved hideaway.

Best known for its reputation as a ritzy retreat, Amagansett emanates historical charm infused with a rustic refinement that distinguishes it from the rest of the Hamptons. The area is uniquely steeped in breezy allure, perfect for those seeking a relaxing getaway with convenience and luxury alike at their fingertips. Lucky guests will have a chance to start their days with a cup of Joe from Jack’s Stir Brew Coffee, as well as savor local flavors at celebrity-frequented restaurants like Nick & Toni’s and Lobster Roll – otherwise known as Lunch, or even whip up homemade meals just like SJP herself with produce from local farm stands. When not sampling local cuisine, guests can enjoy sun-soaked days at the beach, plenty of upscale shopping, and more.

Sarah Jessica Parker’s Hamptons Hideaway will be bookable for a two-night stay taking place Friday, August 26 through Sunday, August 28, 2022 for just $19.98 – the year of her breakout role as Carrie Bradshaw. The stay will become bookable exclusively on Booking.com on Tuesday, August 23, 2022 at 12 p.m. ET on a first-come, first-served basis. 

This amazing stay is just one of the vast vacation rental options Booking.com offers – from dreamy beach bungalows, treehouses and houseboats, to woodsy havens, lakeside cabins and high-end homes. Featuring over 6.5 million vacation rental listings, and with over 40% of new vacation rental listings receiving a booking within just a week of being live on the world’s leading travel platform, Booking.com is well-versed in the art of happy “hosts,” and SJP is about to be one of them!

For more information on Sarah Jessica Parker’ Hamptons Hideaway on Booking.com, visit https://www.booking.com/hotel/us/sarah-jessica-parkers-hamptons-hideaway.html. 

METHODOLOGIES

*Booking.yeah consumer research commissioned by Booking.com in May 2022 and conducted among a sample of adults who plan to travel this summer. In total 11,187 respondents were polled online, including 1,008 from the US. 

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.5 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

According to a recent Booking.com survey,* 76% of global travelers say their motivation to travel is to boost their mood. To help make this a reality for U.S. travelers, Booking.com is highlighting its breadth of property types – from unique stays like boats, beach houses and glamping experiences, to rental cars suited to every trip, and even top-notch attractions fit for a Summer of ‘Yeah.’ The epic “Smiley Stay'' experiences will be decked out in Smiley’s logo and color palette, featuring Smiley bean bag chairs, luminaries, inflatables, bedding, neon signs and more, with locations including:

• An Insta-worthy glamping getaway at Collective Governors Island, just an eight-minute ferry ride from New York City and surrounded by sprawling green landscapes, complete with in-tent massages, daily sunrise yoga, nightly smores on the lawn, chef’s tasting menus, and makers classes to learn either the art of bouquet making while sipping rosé or the nuances of mezcal while creating a hand-crafted copita, plus bikes for island exploration.
• A Lumar Yacht adventure in Miami for those looking to yacht it up on the sun-soaked upper deck of a spacious boat, adorned with an eye-catching nautical Smiley aesthetic and floating atop stunning blue Florida waters, inclusive of a four-hour charter along the picturesque coastline and bikes for cruising around Miami Beach.
• A beachy escape for shore seekers where the fresh ocean air of Malibu can be enjoyed straight from the expansive balcony of a stunning coastal reverie, Big Rock Seaside Beach House, artfully infused with Smiley-studded touches and a sun-drenched floor plan.

Every detail of the properties will exude Smiley and Booking.com flair to accompany a series of fun programming in keeping with the cheerful theme. Lucky guests will be treated to a Smiley concierge for the duration of their stay, keeping everyone beaming ear-to-ear with everything from watersports and spa visits, to crave-worthy meal bookings and photo opps surrounded by Smiley faces – all sure to keep Booking.com guests cheesin’ this season. The limited edition “Smiley Stays” will each be available for one pair of lucky bookers for a two-night stay taking place Friday, August 12, 2022 to Sunday, August 14, 2022 for just $50.00, in honor of the 50th anniversary of Smiley. The weekend getaways will become bookable exclusively on Booking.com on Wednesday, August 10, 2022 at 12 p.m. ET on a first-come, first-served basis.

In tandem with Booking.com’s Smiley Stay activation, the continuation of the brand’s revived Booking.yeah ad campaign, featuring none other than award-winning actor, filmmaker and musician Idris Elba, shows just how easy it is for travelers to find and book the perfect trip. Entitled Perfect Stay: Windsurf, the new summer ad spot exemplifies Booking.com’s array of accommodations, touting more than 28M listings total, including a whopping 6.5M mix of homes, apartments, and unique places to stay. While Booking.com may not be classically “sexy, flashy or lit,” as Idris so aptly puts it in the ads, over half (60%) of U.S. travelers agree that being on vacation makes them feel sexier, which is exactly why Idris is here to make “functional” the new “sexy,” by way of peace of mind and plenty of summer fun.

“Now that travel is picking back up again, I’m really looking forward to getting back out there,” said Idris Elba, the star of Booking.com’s Summer of ‘Yeah’ campaign. “I’ve always traveled extensively for work, but making time for a vacation for my happiness and wellbeing is a whole different experience. Even a short getaway to reset mentally and physically makes an impact, which is why I love Booking.com – they make it so easy to find and book any type of stay you want. The new Smiley Stays this summer are no exception to the great vacation rental options on Booking.com, and a way for travelers to have a bit of extra fun in the sun.”

According to Booking.com’s recent Summer of ‘Yeah’ data**, Americans agree that getting away makes an impact and travelers are ready to get out and experience what the world has to offer, stating that having an epic experience this summer is their top priority. More than half (61%) of US travelers are motivated to continue ticking off their travel-related bucket list and gain a once-in-a lifetime travel experience. After so much time indoors, the top three accommodations travelers are most interested in booking this summer are beach homes (31%), all-inclusive resorts (20%), and cabins in the woods (19%). 

For more information on Booking.com’s Smiley Stay stays, visit Smiley Glamping Stay at Collective Retreats, Smiley Stay at Sea with Lumar Yacht Experience and Beachfront Smiley Stay in Malibu.

METHODOLOGIES

*Research commissioned by Booking.com and independently conducted among a sample of 48,413 respondents across 31 markets, including 2,000 from the US. In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once  for business or leisure in the past 12 months, and planned to travel in 2022 and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January 2022.

**Booking.yeah consumer research commissioned by Booking.com in May 2022 and conducted among a sample of adults who plan to travel this summer. In total 11,187 respondents were polled online, including 1,008 from the US. 

Warner Bros. Pictures brings Baz Luhrmann’s Elvis to the world, showcasing the story behind the legend. The movie is set to hit the big screen across the U.S. this summer, just in time for Booking.com’s Ultimate Elvis Experience. It’s now or never for only a few lucky fans to get the VIP treatment at a gloriously glitzy, Elvis-themed suite just steps from Graceland Mansion, along with a two-day, two-night itinerary, giving them a glimpse into the life of the beloved music icon.

Guests will rock-and-roll out of bed in the morning to indulge this once-in-a-lifetime experience, available only on Booking.com, which includes a welcome dinner at Graceland’s Presley Motors Automobile Museum and a sneak-peek screening of Elvis on the property. The lucky bookers will also receive a tour of Elvis’ home, Graceland Mansion, and Sun Studio, where Elvis first recorded, with lunch at the long-standing Arcade Restaurant – home of Elvis’ favorite fried peanut butter and banana sandwich – with the chance to snap an Insta-worthy photo in Elvis’s favorite booth. Other perks and activities include dinner on iconic Beale Street and more! For any Elvis fans that don’t snag this one time experience, they can still trace his footsteps with a stay at The Guest House at Graceland and a tour of Elvis' childhood home, both bookable on Booking.com all year round.

Before you get all shook up, the two-night Ultimate Elvis Experience is available for one lucky pair of bookers taking place from Saturday, June 11, 2022 to Monday, June 13, 2022 for just $19.57, a pivotal year for Elvis’s career and when he hit #1 on the Billboard country charts for “Jailhouse Rock.” The experience will become bookable exclusively on Booking.com on June 9, 2022 at 12 p.m. ET on a first come, first served basis. The lucky bookers will be provided with a completely customized itinerary, while enjoying Booking.com offerings beyond accommodations and attractions, like a ride to and from the airport in a decked-out vintage car fit for a star, representative of the many rental car options and airport transfers available on Booking.com.

Admit it – you just can’t help falling in love with Booking.com’s Ultimate Elvis Experience!

For more information on Booking.com’s Ultimate Elvis Experience, visit https://www.booking.com/hotel/us/the-ultimate-elvis-experience-at-graceland.html. A link to the official Elvis movie trailer can be found here at www.youtube.com/ElvisTrailer. Make sure to check out Elvis when it hits theaters nationwide on June 24 and visit Booking.com for even more incredible travel offerings and experiences this summer.

 About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.5 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support. Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

About Elvis:

Elvis is an epic, big-screen spectacle from Warner Bros. Pictures and visionary, Oscar-nominated filmmaker Baz Luhrmann that explores the life and music of Elvis Presley, starring Austin Butler and Oscar winner Tom Hanks.  A thoroughly cinematic drama, Elvis’s (Butler) story is seen through the prism of his complicated relationship with his enigmatic manager, Colonel Tom Parker (Hanks).  As told by Parker, the film delves into the complex dynamic between the two spanning over 20 years, from Presley’s rise to fame to his unprecedented stardom, against the backdrop of the evolving cultural landscape and loss of innocence in America.  Central to that journey is one of the significant and influential people in Elvis’s life, Priscilla Presley (Olivia DeJonge).

Oscar nominee Luhrmann directed from a screenplay by Baz Luhrmann & Sam Bromell and Baz Luhrmann & Craig Pearce and Jeremy Doner, story by Baz Luhrmann and Jeremy Doner.  The film’s producers are Luhrmann, Oscar winner Catherine Martin, Gail Berman, Patrick McCormick and Schuyler Weiss.  Toby Emmerich, Courtenay Valenti and Kevin McCormick executive produced.

A Warner Bros. Pictures Presentation, A Bazmark Production, A Jackal Group Production, A Baz Luhrmann Film, Elvis will be distributed worldwide by Warner Bros. Pictures.  It is set to release in theaters in North America on June 24, 2022, and internationally beginning 22 June 2022.

The unique Music Retreat will transform Booking.com’s stunning Casa del Pingone, a 15th century building, restored with some of its original features and artwork, located on the edge of an ancient Roman wall, into the ultimate Eurovision Song Contest fan experience.  The Music Retreat will offer guests the chance to live it up as an international music icon for the night. Not only will diehard fans stay in a luxury apartment fit for a rockstar - complete with a roof terrace and designer furniture, they will receive exclusive VIP access to attend the song contest live and in person, which is watched by an estimated 183 million viewers across the world. 

An exclusive and memorable experience for Eurovision Song Contest fans: 

Available exclusively on Booking.com for two one-night stays, those lucky enough to book the Music Retreat will enjoy a fully immersive Eurovision Song Contest extravaganza. Singing along to the Eurovision Song Contest’s most emotional power ballads, memorable pop anthems and everything in between, fans can rock the microphone in the property’s built-in recording studio. Complete with the assistance of a professional music coach, guests will even get to record their very own rendition of a favorite Eurovision Song Contest hit as a keepsake for years to come. 

Outside of the recording studio, guests at the Eurovision Song Contest Music Retreat can keep the hits playing with custom karaoke, featuring all their favorite Eurovision Song Contest hits from the past decades. Fans will also be able to snap pics in a custom photo-booth, with props and costume pieces that allow them to memorialize iconic Eurovision Song Contest moments and relive their experience for years to come. No rock star retreat would be complete without an opportunity to meditate and relax after a night of indulgence, with guests being able to recenter themselves with the help of sound waves and vibrations through a personal Gong Yoga session. 

The Music Retreat will accommodate up to two guests per night and be available for two stays, to coincide with the second semi-final and the grand final of the Eurovision Song Contest 2022. Guests will also be given exclusive VIP tickets to see the world’s biggest and most beloved live music event, with the booker on the 12th May experiencing the second semi final and the guest on the 14th May securing tickets to the grand final.

The lucky guests who book the stay at the Eurovision Song Contest Music Retreat on the date of the grand final will also see a familiar face when they check in…Conchita Wurst, the Booking.com Eurovision Song Contest Ambassador.

To further celebrate the Eurovision Song Contest’s history of scintillating songs, vibrant performances and legendary live shows, Booking.com has partnered with Eurovision Song Contest legend Conchita Wurst. Tom Neuwirth a.k.a. Conchita Wurst, who is well known for winning the 2014 contest with his performance of ‘Rise like a phoenix’ will be opening the doors to greet guests who book for 14 May at the Music Retreat.

“As the Official Travel Partner of Eurovision Song Contest 2022, Booking.com is playing a role in making it easier for millions of Eurovision fans to come together and celebrate one of the world’s biggest and most beloved live music events, as well as its message of unity and inclusion. Beauty comes in a variety of forms in both music and travel, and the Eurovision Song Contest Music Retreat is just one way that we’re tapping into this unique moment to spark people’s curiosity and inspire them to discover the people and places that make the Eurovision Song Contest so special.” - Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com.

“Music and travel have a powerful ability to bring people together, broaden horizons and promote enhanced understanding and acceptance, especially for the LGBTQIA+ community. I’ve gotten to know so many incredible people and places through my Eurovision Song Contest experience. I’m so pleased to be partnering with Booking.com and helping them bring that energy and those unique connections to life in such a special way in Turin.” - Conchita Wurst, Booking.com Ambassador for the Eurovision Song Contest 2022.

Book your stay at the Eurovision Song Contest Music Retreat:

Travelers who want to experience the thrill of musical stardom must be quick as only two nights are available for booking. The exclusive Music Retreat will open for bookings on 6th May at 10.00 am CEST for stays which coincide with the Eurovision Song Contest Semi Final 2 on 12th May and the Eurovision Song Contest Grand Finale on 14th May. Priced at just 12 Euros per night, to honor the coveted ‘douze points’ that each of the Eurovision finalist hope to earn, this once-in-a-lifetime experience can be booked by visiting the Booking.com listing here: Eurovision Song Contest Music Retreat 

This unique initiative celebrates the incredible diversity of travel experiences on offer on Booking.com and is a lavish example of just one of the many unforgettable stays customers can enjoy at one of the more than 6.4 million instantly bookable reported listings in vacation homes, apartments and other unique places to stay on the platform. This is in addition to the countless memorable experiences and attractions in over 900 cites as well as a range of transportation options including flights, car rentals and taxis. 

Making sustainable travel choices easier for everyone

The company’s ambition, alongside the Travalyst Coalition in which Booking.com is a Founding Partner, is to create a universal and transparent measure for sustainable property information, across the industry. As such, this first version of the Booking.com Travel Sustainable badge leverages the first set of attributes validated by the Travalyst Independent Advisory Group. The badge focuses on highlighting practices that are most relevant to a broad range of property types, as well as their high-impact potential, whether it is an apartment in Amsterdam, a homestay in India or a resort along the Gold Coast in Australia.

Building off the credible standards for sustainable accommodation already in place, Booking.com has collaborated with industry experts, including through Booking.com’s leading role within the Travalyst Coalition and other industry experts, to identify a set of the most impactful practices for a property to consider in five key areas: waste, energy and greenhouse gases, water, supporting local communities and protecting nature. This foundational framework is currently further broken down into 32 specific sustainability measures or practices that properties can implement, including everything from eliminating single-use plastic toiletries or switching to LED light fixtures to running on 100% renewable energy sources or investing a certain percentage of profits into local community and conservation projects.

For each one of these practices, Booking.com has also worked with reputable sustainability consultancy Sustainalize to develop a robust methodology that assesses these practices’ relative weight in the model. As these weights fully depend on the environmental and/or social impact of the practices, the model is fit for purpose to identify partners that pursue meaningful sustainability efforts. The calculation also considers the property’s location and accounts for its size, improving the model’s accuracy and applicability among the large variety of Booking.com’s partners. All these calculations come together, with each practice being weighted accordingly and taking local factors into account, to create an overall score for the property’s sustainability practices. While the goal has been to create a universal model, operating sustainably means different things in different markets. For example, water-reducing measures in an area prone to drought or sourcing renewable energy options in a country where that’s not yet widely available are weighted as being more impactful. More detailed information on how individual properties around the world have achieved the badge is available in this updated section of the Travel Sustainable Handbook on the Booking.com Partner Hub.

Properties that meet the required threshold for impact are receiving the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, for example those officially approved by the Global Sustainable Tourism Council (GSTC), Green Tourism and the EU Ecolabel. This framework approach and measurement methodology have been officially developed within the Travalyst Coalition and approved by the Travalyst Independent Advisory Group, and continue to be developed with further consultation and advice from the Global Sustainable Tourism Council (GSTC).

"Booking.com have methodically developed, tested, and refined this method drawing from GSTC's expertise and the globally-recognized GSTC Criteria," says GSTC CEO Randy Durband, "lending strong credibility to the framework that has been so carefully crafted."

“Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration,” said Marianne Gybels, Director of Sustainability at Booking.com. “With our Travel Sustainable badge and program, we are recognizing the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. In addition to encouraging properties to strive towards achieving the Travel Sustainable badge, we believe it’s important to demonstrate that there is a spectrum for sustainability and that there is value in showcasing the growing number of properties that are at various stages on their individual sustainability journeys. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably.”

Accelerating the sustainability journey

According to a new study just released by EY Parthenon and Booking.com, despite emitting 264 million metric tons of CO2-equivalent emissions per year, representing 10% of the total annual emissions of the tourism industry, the accommodation sector has the opportunity to lead the way in making travel and tourism more sustainable. While significant investments are needed to reach net zero by 2050 (€768 billion), the research findings highlight that many accommodations have already implemented a range of carbon emissions measures. With adoption levels of the most efficient available technologies and practices varying between 30% and 70%, there is significant opportunity for improvement.

In addition, considering that 81% of global travelers state they want to stay in a sustainable accommodation in the upcoming year and with more than 28 million listings on Booking.com, the company sees a tremendous opportunity to showcase more of the impactful efforts its accommodation partners are taking on their important journeys to create more sustainable experiences, and in turn, make it easier for travelers to find a sustainable way to stay. The Travel Sustainable badge is also a concrete response to the more than two-thirds (67%) of travelers who expect the industry to offer more sustainable options. And with three-quarters (73%) indicating that they would be more likely to choose a specific accommodation if they knew it was implementing sustainable practices, the Travel Sustainable badge and program helps reward and further encourage all accommodation providers to take the next steps on their individual sustainability journeys, ultimately increasing the overall amount of sustainable accommodation options available.

During this first phase of launch, the Travel Sustainable badge and an overview of individual property sustainability efforts will initially be visible to travelers on property pages across the Booking.com app and website globally. As the rollout continues, the Travel Sustainable icon will also start to appear on property listings on the search results page over the coming weeks, along with a Travel Sustainable filter to help travelers identify more sustainable options from the beginning of their search experience on Booking.com.

The list of measurable sustainability practices will continue to evolve and expand over the coming months, becoming increasingly locally relevant in terms of measurement, while maintaining a necessary level of global consistency. As additional practices are added over time, the plan is to also begin aligning this sustainability initiative with other Booking Holdings brands, as well as with other Travalyst coalition partners to ensure consistency across multiple platforms and enhanced sustainable choice for consumers.

As part of the Travel Sustainable program, Booking.com continues to share guidance, insights and best practices with property partners via various educational opportunities, including handbooks and dedicated content on the Booking.com Partner Hub. For more information on sustainability at Booking.com, please visit sustainability.booking.com.

Scoop, here it is: the decked out Booking.com Ice Cream Truck is claiming its spot in Union Square Park in New York City just in time for National Ice Cream Sunday. Lucky guests who score a booking - or the “gelato-ry” - will be treated to an overnight stay in a private ice cream truck with a cold confectionary packed itinerary featuring a Downtown Manhattan ice cream shop walking tour, tickets to the Museum of Ice Cream and more. Sprinkled with travel happiness, the ice cream truck comes complete with a fully-stocked flavor fridge, milkshake making station and for the cherry on top, an all you can eat toppings bar.

To be one of the two guests sleeping over in Booking.com’s Ice Cream Truck, visit the site on Friday, July 16, 2021 at 10:00AM ET for a chance to book one of the overnight stays on Saturday, July 17th, 2021 or Sunday, July 18, 2021 for just $7.18, celebrating the date of the summertime sweet holiday. The lucky bookers can live out their childhood dream of shacking up in an ice cream truck, un-cone-trollably indulge in as much as cream as they want, and will be treated to a safety-first ice cream-packed itinerary included with the overnight experience.

For a sweet treat on National Ice Cream Day, don’t play flavorites because Booking.com will also distribute free internationally-inspired ice cream flavors from travel destinations around the world to the public in Union Square from 1:00 to 2:00 PM in the afternoon, while supplies last. Serving up an abundance of flavors ranging from Japanese Matcha to Tahitian Vanilla to Chilean Corn Creama and Italian Blood Orange Gelato, reminding us that: have ice cream, will travel! And with Booking.com making it easier to experience the world, that next trip to fulfill your ice cream craving is just a click away.

With 70%* of Americans willing to give up their favorite vices – like chocolate and ice cream – to go on a vacation when it is safe again to do so, now they don’t have to choose. With the widest choice of incredible places to stay – from instantly bookable homes and apartments to hotels and resorts to treehouses, boats and more – Booking.com is making this once-in-a-lifetime chance to stay over in the ultimate National Ice Cream Day Truck a dream cone true.

At Booking.com, it's our goal to make sure travelers stay safe. We advise travelers to follow any travel advice updates from local government and health organizations, including state-to-state travel regulations with any quarantine measures in place, as well as adhere to appropriate safety measures

METHODOLOGY

*Research commissioned by Booking.com and conducted among a sample of adults who are planning to travel in the next 12 months. In total 28,042 respondents across 28 countries and territories were polled (including 1003 from Argentina, 1002 from Australia, 1000 from Brazil, 1001 from Canada, 1000 from China, 1002 from Colombia, 1001 from Croatia, 1003 from Denmark, 1002 from France, 1005 from Germany, 1004 from Hong Kong, 1000 from India, 1002 from Israel, 1000 from Italy, 1000 from Japan, 1002 from Mexico, 1000 from Netherlands, 1000 from New Zealand, 1003 from Russia, 1000 from Singapore, 1003 from South Korea, 1005 from Spain, 1001 from Sweden, 1000 from Taiwan, 1003 from Thailand, 1000 from UK, 1000 from USA and 1000 from Vietnam). Respondents completed an online survey in January 2021.

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.4 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

• Providing the ultimate overnight football experience, Booking.com’s ‘Stadium Suite’ overlooks the hallowed turf of Wembley Stadium, home to the UEFA EURO 2020™ Semi Finals and Final

• The plush Stadium Suite, containing a huge double bed, football themed soft furnishings and private balcony with the best seats in the house, was unveiled by Booking.com, the Official Accommodation Booking Partner of UEFA EURO 2020™, at the semi-final clash between Italy and Spain

• Lucky fans will enjoy all the match action and avoid the crowds, staying over in the stadium post match before waking up to breakfast pitchside as well as the chance to freshen up in the players changing room the next day*

• Competition winners take up residence for the ultimate overnight football experience at the semi-finals and Sunday’s Final 

Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, said: “For football fans this is truly an overnight football experience to rival all others! Watching Europe’s finest players battle it out on the pitch before enjoying a ‘backstage pass’ to Wembley Stadium - staying over and soaking up that truly unique and special stadium pre, during and post match in Booking.com’s unique ‘Stadium Suite’! This has been a tournament with some unmissable moments on the field, and we hope our competition winners can create some unforgettable memories off pitch, which is what Booking.com believes travel, holidays, events and attractions are all about.”

*Covid 19 social distancing and safety guidance will be adhered to throughout the experience

For more information on the Stadium Suite competition click here.

You’re about to gasp OH. MY. GAWD. And it is for real: you’ll be able to capture photos with set re-creations, props, and costumes that have defined more than 25 years of the famed television show.  Relive the famous Thanksgiving turkey scene, peek through Rachel and Monica’s purple door, and relax on Chandler and Joey’s recliner after playing some foosball. Help with the infamously doomed sofa pivot, explore newly added original props and costumes from the show like Chandler's bunny suit and Rachel's famous cow jacket, or sit in Monica & Rachel's living room before heading to the fully re-created Central Perk to pose on the iconic orange couch. I KNOW!  Most importantly, you’ll be able to have your very own sleepover in THE FRIENDS EXPERIENCE™ with one of your best friends for only $19.94 per night in honor of the year the show premiered.

To be one of the two guests sleeping over in THE FRIENDS EXPERIENCE™’s homage to the remarkable cast of characters, iconic sets, and instantly quotable moments, visit Booking.com on Friday, May 21st, 2021 at 10:00AM ET for a chance to book one of the overnight stays on Sunday May 23rd, 2021 or Monday May 24th, 2021. The lucky bookers will get to shack up inside all the memorable moments, memorabilia, and laugh-a-minute lines, with a full custom designed tour and safety-first itinerary provided with the experience. Now, after all that, how YOU doin’?

It's true the two coveted apartments of the gang are completely unmistakable, which might be a ‘moo point,’ but in a new Booking.com survey more than a quarter (26%) of Americans want to book independently owned accommodations* just like the fictional pads of the famed show.  With an array of incredible places to stay – from homes to hotels and much more in between – Booking.com is making this once-in-a-lifetime chance to stay over in the ultimate accommodation a reality.

For more information, visit http://www.booking.com/hotel/us/the-ultimate-sleepover-at-the-friends-experience.html?lang=xu

At Booking.com, it's our goal to make sure travelers stay safe. We advise travelers to follow any travel advice updates from local government and health organizations, including state-to-state travel regulations with any quarantine measures in place, as well as adhere to appropriate safety measures

METHODOLOGY

*Research commissioned by Booking.com and conducted among a sample of adults who are planning to travel in the next 12 months. In total 28,042 respondents across 28 countries and territories were polled (including 1003 from Argentina, 1002 from Australia, 1000 from Brazil, 1001 from Canada, 1000 from China, 1002 from Colombia, 1001 from Croatia, 1003 from Denmark,  1002 from France, 1005 from Germany, 1004 from Hong Kong, 1000 from India, 1002 from Israel, 1000 from Italy, 1000 from Japan, 1002 from Mexico, 1000 from Netherlands, 1000 from New Zealand, 1003 from Russia, 1000 from Singapore, 1003 from South Korea, 1005 from Spain, 1001 from Sweden, 1000 from Taiwan, 1003 from Thailand, 1000 from UK, 1000 from USA and 1000 from Vietnam). Respondents completed an online survey in January 2021.

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.4 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.

About Warner Bros. Consumer Products:

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

Encouraging customers to rebook their original property, Booking.com will offer them a 15% reward  after their stay, valid for bookings made until December 31st, 2020 with checkout date until April 30th, 2021. To help further support its accommodation partners, Booking.com is also waiving commissions on reservations made as part of this campaign.

This announcement follows other initiatives designed to support partners throughout this challenging time, and as the world begins to travel again. These initiatives include making it easy to clearly display a property’s COVID-19 precautionary measures on its property page and waiving commission on bookings cancelled, date-changed or replaced with a voucher as a result of government travel restrictions in certain places. The policy will be enacted retroactively, where relevant. Booking.com has also introduced a tool to make it easier for partners to increase the flexibility of their policies, and is promoting these to help properties benefit from customers seeking flexibility in uncertain times.

“All of us in travel share one common interest: for the travel industry to survive this crisis,” said Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “We’re working tirelessly to bring business back to our partners, inspire travelers and reward them for supporting local businesses so that, when the time is right, we can continue to make it easier for everyone to experience the world.”

While travel might be on pause for many in these unprecedented times, with these initiatives Booking.com hopes to make it easier for consumers across the United States to directly support their favorite local accommodations and for partners to capture future business, when it is safe for travelers to begin exploring the world once again.

Since the beginning of March, destinations inspiring travel dreams for people across the world include Bali, Andalusia, London, Florida and Paris, suggesting that cultural hotspots and beach escapism are at the forefront of travel imaginations, alongside the stimulation of the big city after weeks of confinement. Endorsements left for these destinations by past travelers on Booking.com suggests that their shared appeal lies in city walks, nature and culture, indicating perhaps the experiences that travelers are most excited to embrace again. 

Dreaming about a change in scenery and the opportunity to enjoy a stay experience outside of their own home, the most wish-listed types of places to stay for global travelers are hotels and apartments. Hotels account for 40% of all properties wish listed by travelers globally over the last two months, and apartments account for 20% of all properties wish listed globally. 

Three of the top wish-listed places to stay include the stunning Five Jumeirah Village - a world class resort located in the heart of luxurious Dubai, the beautiful Paradise Island Resort & Spa which is located at the exclusive white sand beaches of the Maldives, and Amora Ubud Boutique Villas, where you can wake up on the edge of a hilltop overlooking the breathtaking Balinese jungle.

With a mission to make it easier for everyone to experience the world, Booking.com is also offering additional encouragement to all those dreaming of travel. Simply download and sign in to the Booking.com app to make a personalized wish list by ‘liking’ three accommodations between 10 and 30 June to receive a reward to use on future travel when it’s safe again. 

Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, said: “These are unprecedented and challenging times in which safety remains the top priority. We also know that in such times, dreaming about experiencing the world again has immense power to fire our imaginations and keep spirits high. It’s amazing to see the array of different travel experiences our customers have been busy dreaming about while they wait for the opportunity to travel again. Building a wish list on Booking.com is an inspirational way for everyone to start dreaming about travel again, and we are committed to making it easy for them to turn those dreams into reality when the time is right.”

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*Methodology: based on comparing wish list data on Booking.com between March and April 2020 to the same months in 2019. Customers on Booking.com can wish list properties by clicking the ‘heart’ button present on every property’s listing on the platform.

Similar to a hotel star classification rating system that objectively rates hotels according to a set of quality criteria, the new Quality Rating for apartments, vacation homes and villas on Booking.com is designed to fill a gap in the travel industry. It provides a global benchmark that travelers can recognize and rely on to identify properties that match their quality requirements more easily. With 25% of US travelers preferring to stay in a vacation home or apartment over a hotel in 2020 and with ‘Star Rating’ one of the top applied filters on Booking.com, this innovation reflects Booking.com’s ongoing commitment and investment to create an even more seamless travel experience while providing travelers with the widest choice of incredible places to stay.

How the Quality Rating works

The Quality Rating system uses a machine learning algorithm that takes into account over 400 factors, such as property location, size and facilities, helping travelers better identify the quality and comfort of properties across the world to inform their decision making process when selecting their perfect vacation home away from home. Ranging from 1 to 5, yellow tiles that clearly indicate the varying quality levels are positioned next to the individual property’s name on Booking.com. The Quality Rating scores are benchmarked against nearby properties to ensure the results are locally relevant, and recalculate throughout the year to guarantee accuracy.

Top scorers around the world

The US, Greece, Spain, Italy and France top the list of countries with the highest number of top scorers (5 out of 5), while travelers from Saudi Arabia, Australia, the United Arab Emirates, Great Britain and China top the list when it comes to the nationalities that most frequently select top scored apartments, vacation homes or villas.

Eric Bergaglia, Global Head of Booking.com's homes and apartments business commented: “We are excited to pioneer technology and develop a service that was absent from the industry until now. While hotel guests have been able to rely on a long established star rating system to help inform their decisions, travelers choosing more unique places to stay have been missing something similar in their decision making mix. Now, alongside valuable and verified guest reviews, travelers on Booking.com can search for an apartment, holiday home or villa by its Quality Rating score and feel further empowered to make a choice that will match their expectations from there. 75% of all properties awarded in our recent Booking.com Traveller Review Awards 2020 are homes, apartments and other unique types of property, with almost 40% made up of apartments alone. With this new system in place, we look forward to making it even easier for travelers to find the perfect place to stay wherever they want to go.”

To find your own perfect place to stay using Booking.com’s exclusive Quality Rating system for apartments, vacation homes and villas, visit Booking.com. Simply filter by “Star Rating” to find the apartments, vacation homes and villas with the Quality Ratings to best match your need.

CONTACT DETAILS

For further information, contact the Booking.com US Press Office;

BookingUS@hs-pr.com / 1.917.351.8600

Research methodology

Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 22,000 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, Japan, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between August 9 to August 28, 2019.

With many top countries and destinations continuing to deliver amazing service year after year, in 2020 the countries with the most winners include Italy (130,253), Spain (66,755), France (61,492), Germany (49,777), Croatia (42,763), United States of America (42,112), United Kingdom (41,848), Poland (36,793), the Russian Federation (36,296) and Greece (33,259).

“With nearly one million awards given across accommodation and transport providers, I am thrilled to announce this year’s Traveller Review Awardees, who are helping us deliver seamless trip experiences,” said Arjan Dijk, SVP and Chief Marketing Officer for Booking.com. “On our mission to make it easier for everyone to experience the world, we are proud to have a record number of our partners across the travel industry receiving consistently great reviews and representing the best of the best in hospitality around the globe.”

2020’s Most Welcoming Places on Earth

From a rural Irish town that is the gateway to the Aran Islands to a vast network of ancient caves in Southeast Asia, the Most Welcoming Places on Earth* are leading the way in providing amazing experiences for their visitors. Notably for the second year in a row, Goreme (Turkey) retains its place as the Most Welcoming Place on Earth, followed by Tatranska Lomnica (Slovakia), Phong Nha (Vietnam), Kobarid (Slovenia), Cochem (Germany), Doolin (Ireland), Taitung City (Taiwan), Schenna (Italy), Monte Verde (Brazil), and Lake Tekapo (New Zealand) - another 2018 winner.

To discover more about these amazing destinations, click here.

Apartments Continue to Satisfy and Exceed Guest Expectations

Spectacular growth in the number of Awardees continued this year in apartments, with this accommodation type topping the list yet again, making up nearly 40% of the award-winning properties globally in 2020. Similarly, for a third consecutive year, four out of the five top-awarded accommodation types are alternative accommodation options: Apartments (380,936), hotels (179,869), guest houses (94,162), holiday homes (82,241), and B&Bs (75,875).

While hotels came in as the second most-awarded accommodation type yet again, three quarters (75%) of all the winning properties are homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses. With recent research by Booking.com surveying over 22,000 travelers revealing that nearly two fifths (39%) of global travelers would prefer to stay in a holiday home or apartment over a hotel, Booking.com is proud to offer so many unique places to stay that provide superior hospitality.

For First Time, Transport Providers Honored with Traveller Review Awards

Creating a seamless accommodation experience for travelers has been Booking.com’s core focus for many years, but there is much more to your trip than where you stay. Whether travelers want to explore the country, get out to the beach, move around the city or just get home, Booking.com’s ground transport offering is helping travelers make it happen. That’s why this year, for the first time ever, Booking.com is bringing Traveller Review Awards to car rental and airport taxi partners to ensure that travelers can have the best experience possible, whatever their transportation needs may be.

This year, 2,931 pick-up locations of Booking.com’s car rental offering, which spans 160 countries and territories, have been awarded. The top awarded rental car pick-up locations globally include Alghero Airport, Italy (13); Menorca Airport, Spain (12); Krakow Airport, Poland (12); Adelaide Airport, Australia (12); Christchurch Airport, New Zealand (12); Stuttgart Airport, Germany (11); Paphos Airport, Cyprus (11); Cairns Airport, Australia (11); Budapest Airport, Hungary (11); and Coolangatta Gold Coast Airport, Australia (11).

Airport taxis, which are available in over 750 destinations globally, are being recognized for their outstanding service for the first time ever as well, with 2,114 drivers across 27 providers winning Traveller Review Awards. As 2020 approaches, travelers can look to these airport taxi providers to keep them moving on their next trip.

Note to Editors:

To be recognized with an Award, accommodation properties and car rental had to have an average review score of 8.0 (out of 10) or higher based on at least 5 reviews as of 11:59pm (CET) on October 31, 2019. To be recognized for an Award, airport taxis had to have an average review score of 4.5 (out of 5) or higher and completed 2,000 rides as of 11:59pm (CET) on October 31, 2019. Only customers that have actually stayed at an accommodation or rented a car can leave a review of their experience on Booking.com. As these reviews are never edited or adjusted in any way, travelers can reference them for an authentic account of what the real traveler experience is like at every place to stay or with every ground transport provider on Booking.com.

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*Destinations were sorted by the total share of Traveller Review Award 2020 winners when compared to the total amount of eligible properties in that city (accommodation only). Cities also had to have an above average amount of winners to be included on this list (90 award recipients or higher) and were curated for geographic spread.

Available exclusively on Booking.com and accommodating up to two people for two respective nights, candy cravers and chocolate lovers will be able to nibble on the edible Christmas wreaths upon arrival, whilst admiring the property’s show-stopping Candy Cane inspired windows and glistening, icing sugar infused, snowy facade.

Once inside, guests can relax and enjoy their complimentary hamper, complete with celebratory bubbles and a selection of confectionary favourites in the Candy Lounge. Here, large candy-style treats line the walls, and candy canes and edible baubles adorn the candy floss coloured Christmas tree.

If that wasn’t sweet enough, stepping stones of Christmas sugar cookies will lead guests into the master Ginger-Breadroom, a true fairy tale inspired delight, where guests will be immersed in a festive woodland, complete with delectable edible chocolate pine cones.

Then comes a chocolate extravaganza in the Coco-Kitchen, where guests will find themselves inside a giant caramel chocolate, complete with melting chocolate walls and caramel flooring. A Sugar Cube-icle bathroom is also available as part of the property’s incredible confectionary inspired facilities.

It’s all in the details
Each room in the Candy Cane House promises to look, feel, smell and most importantly taste like Christmas. Here are some highlights of what guests can sample during their stay…

• Candy Lounge: Sweet-filled baubles and an abundance of candy canes will adorn the tree, along with a tray of irresistible cupcakes

• Ginger-Breadroom: Delectable chocolate pinecones and a tasty gingerbread bedside clock await guests

• Coco Kitchen: A tempting chocolate style cheeseboard awaits the chocoholics along a variety of retro pix and mix sweets

Candy Cane House is also committed to using biodegradable snow and eco-friendly glitter-based products. Leftover household items will be donated to UK charity Barnado’s once the stays are complete.

Ryan Pearson, Regional Manager at Booking.com says: “Christmas is one of those times of the year when we all love a little bit of indulgence. With a mission to make it easier for everyone to experience the world, our Candy Cane House promises to have something to suit every type of sweet tooth. Just in time for the festive season, this mouthwatering abode is but one enticing example of the many unforgettable travel experiences customers can enjoy in the more than 6.2 million listings of homes, apartments and other unique places to stay on Booking.com.

Located in one of the UK’s most iconic London locations, we are so excited to offer our customers a chance to experience our sweetest stay yet, perfect for those looking to escape and treat themselves and a loved one to a truly memorable experience!”

Book your stay at the Candy Cane House:
Priced at just £99 per night, this unique, overnight experience is available for just x2 night stays (x2 people per night) on the 18^th and 19^th December.

Located at 13 Soho Square, London, W1D 3QF, the Candy Cane House will open bookings for its 18^th December stay on 9^th December at 10 a.m. GMT, with the stay for 19^th December released for booking at 10 a.m. GMT on 13^th December.

For more information and to book this unique stay experience, visit https://www.booking.com/hotel/gb/booking-com-candy-cane-house.en-gb.html

With over 20 years of experience in this space, Booking.com is singularly positioned to work in true partnership with all of its accommodation providers to pioneer new ideas to shape the future of the travel industry with its partners. With that in mind, the new features were developed by a team of specialists solely dedicated to ensuring professional short-term rental partners can deliver more great stay experiences to the ever-expanding set of travelers booking alternative accommodations. This carries particular importance as the company recognizes the unique potential for professionally-managed properties to delight their guests.

More travelers than ever are looking for unique places to stay, with 43% of travelers planning to stay in a new type of accommodation this year.* With this continued trend, Booking.com is committed to listening to its partners and relentlessly innovating its product to drive new business opportunities for them and showcase the one-of-a-kind benefits of each of the more than 6 million homes, apartments and unique places to stay across 148,000 destinations on the platform.

The new features do just that, leveraging technology to help professional property managers market their particular offering on the Booking.com platform, streamline day-to-day operations and grow and maintain revenue. The products and features, which can be explored on partner.booking.com/propertymanagers, include:

• Group Opportunity Centre: Spot opportunities that apply to all, or some, of your properties and save time making updates with this new tool offering relevant, actionable performance tips for your portfolio.
   
• New Connectivity Tools: Cut down on workload with our new Connectivity features which make it easier for you to manage your business, from key collection to damage deposits, through your software provider.
   
• Features to Highlight Professionally Managed Properties: Showcase your property’s professional attributes to guests from the start through a range of new features, including a host score, based on reviews from the rest of your portfolio, and an external review score, based on guest reviews from trusted sites. These scores give guests peace of mind when booking your professionally managed property and improve your visibility. We’re also spotlighting the unique facilities of your professional properties including 24/7 contact, keyless check-in, and much more.
   
• Quality Rating System: Attract travelers and match guest expectations for your property with the first-of-its-kind objective quality rating system for the short-term rental industry, similar to that of traditional hotel star ratings, based on your property’s location, size and facilities.
   
• Advisory Board: Know your voice is heard through our Advisory Board, a group of industry thought leaders spanning property managers and connectivity providers and dedicated to advising Booking.com on its role as a true partner to the short-term rental industry so we can tailor our products and services to our partners’ specific needs.

Today, Olivier Grémillon, Vice President of Global Segments - overseeing Booking.com’s homes and apartments division as well as hotel chain partnerships and strategic segments - spoke about the evolution of the offering to professional short-term rental partners at VRMA International during a fireside chat with industry expert Simon Lehmann.

“Since last year’s VRMA International conference, we have engaged in active conversation with our short-term rental partners to identify ways the short-term rental industry can continue to respond to increasing traveler expectations and an ever-growing appetite for exploration,” said Grémillon. “This meaningful dialogue has not only strengthened our relationships and partnerships with the short-term rental industry, but is actually helping to push the industry forward, as we see our partners’ input helping to shape the future of travel. Particularly as homes, apartments and other unique places to stay continue to grow faster as a category than traditional segments, it is exciting to look ahead to see what is next in our partnership, as there is so much potential to grow together.”

Booking.com has launched a marketing campaign to partners about the new products and enhancements which make managing a portfolio of properties on Booking.com a more seamless experience than ever before. For more information on these products and the professional property manager experience with Booking.com, visit partner.booking.com/propertymanagers.

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*Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 21,500 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 10th August to 30th August 2018.

The three bedroom, 3,700 square foot, 19th century era townhouse captures all the macabre that has made The Addams Family a fan favorite for decades. Guests will be able to tinker with machines in Pugsley’s Room, play with Wednesday’s beheaded doll in the living room, and even care for some of Morticia’s carnivorous plants. Decorated in true Addams Family fashion, there are vases of just rose stems, and yes, Lurch’s famous “you rang” bell. Careful not to get too spooked if Thing appears while exploring the home! The experience comes complete with spooky snacks, a screening of the feature film and more.

Located in historic Clinton Hill Brooklyn, The Addams Family Mansion will be available for $101.10 per night, in honor of the movie’s release on October 11^th, 2019. Consumers can get a witch’s shawl on and a broomstick they can crawl on with bookings beginning on October 28^th at 12:00PM EST, with four exclusive overnight stays occurring each night from October 29^th until November 1^st.

For years, Booking.com has offered more choices of unique places to stay than any other travel company in the world—from national landmarks, caves, train cars, houseboats, tiny homes, castles, even igloos. With 43%* of travelers wanting to stay in an accommodation type they've never experienced before in 2019 and another 43%** finding “thrills and excitement” a major personal motivation, consumer demand for incredible experiences remains strong. The fully decked-out Addams Family home is just one lavish example of the many unforgettable travel experiences customers can enjoy at one of the more than 6 million listings in alternative accommodations listed on Booking.com.

To learn more and book The Addams Family Mansion visit www.booking.com/hotel/us/the-addams-family-mansion.html and for more information on the animated Addams Family feature film visit www.addamsfamily.movie/.

Note to editors:

*Research commissioned by Booking.com and independently conducted among a sample of 53,492 respondents across 31 markets. In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place between October 16 and November 12, 2018.

**Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 56,727 respondents were surveyed (2000+ from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Germany, Spain, France, Hong Kong, Indonesia, India, Italy, Japan, South Korea, Mexico, Malaysia, Netherlands, Portugal, Russia, Singapore, Thailand, Taiwan, United Kingdom, and the US, and 1000+ each from Denmark, Croatia, Sweden, and New Zealand). Respondents completed an online survey in October 2017.

Located at Campbell’s Cove Lookout at Sydney’s Circular Quay for a limited time, the Avo-Condo is a custom-built, self-contained condo, which resembles half an avocado on the outside and is complete with avocado-themed furnishings on the inside - all with a world-class view.

For two nights, lucky travelers will have the chance to live the ultimate millennial’s dream and experience an once-in-a-lifetime sleepover overlooking the iconic Sydney Harbour Bridge and Sydney Opera House inside a giant avocado! Guests will also enjoy a hamper of avocado-themed goodies during their stay.

The Avo-Condo will be available exclusively on Booking.com for two nights only - July 31 (National Avocado Day) and August 1 - so ‘avo’ fans must be quick to avoid missing out. At 9:00am AEST on Monday July 29, consumers across the globe will be able to book one of the two nights available on a first-come, first-served basis.

This totally unique experience can be booked on exclusively on Booking.com here: http://www.booking.com/hotel/au/avocondo.html

“At Booking.com, we’re proud to offer our customers unique and unforgettable places to stay all over the world,” said Luke Wilson, Area Manager at Booking.com Australia. “Inspired by the world’s obsession with all things avocado, the Avo-Condo is a fun, quintessentially Australian experience like no other. With more than 6 million holiday homes, apartments and other unique stays available on Booking.com, there’s something for everyone to discover!”

How to book the world’s first Avo-Condo:

Visit Booking.com on July 29 to book your once-in-a-lifetime stay in the Avo-Condo or check out millions of other unforgettable places to stay, from villas and apartments to treehouses, castles and igloos!

• Price per night: $100 AUD (inc GST)
• Location: Campbell’s Cove Lookout, 4 Circular Quay Way, The Rocks, NSW 2000
• How to book: For further information and your chance to book, visit http://www.booking.com/hotel/au/avocondo.html

Available exclusively on Booking.com and accommodating up to two guests per night, those lucky enough to book this unique stay will enjoy a fully immersive Men in Black experience. Everything in this accommodation - from the agent check-in area, to the main hall of the HQ (including a recreation of the all-seeing eye, which is featured prominently in the movie), to the undercover agent’s bedroom - has been inspired by the futuristic world of the Men in Black. But that’s not all! Guests will also be invited to explore a selection of original set pieces that the agents used to interact with aliens in the movie.

The guest experience:

• In true Men in Black fashion, the entrance of the recreated HQ is barely recognizable from the street
• Once guests have identified this grand, traditional building as the HQ, they will enter an industrial space with just a subtle identifier in the center
• Upon confirmation that they are the newest Men in Black ‘agent’, and once fitted with their black suit and sunglasses, as befits all true Men in Black agents, the doorway will slide open to reveal the first of many interstellar experiences
• Through the doorway guests enter a pristine white and mirrored check room where they receive their initial agent and accommodation inductions
• Following this, guests will finally be able to enter the impressive Men in Black HQ, where their experience as an agent will take a lot of unexpected turns…

Pepijn Rijvers, Senior Vice President of Accommodation at Booking.com says: “We know that travelers are inspired by what they see in movies when planning their vacations, so we are very excited to collaborate with Sony Pictures, another company that delivers amazing experiences to people all over the world, to recreate the Men in Black Headquarters in London this summer. With over 750 Million guest arrivals in alternative accommodations, we’ve been connecting travelers with the most diverse range of incredible places to stay for decades and the Men in Black HQ is no exception and is sure to be one of the most out-of-this-world places to stay this summer.”

Andre Seddoh, Vice President International Marketing Partnerships Sony Pictures says: “We are always looking to be innovative and entertain people all over the world, so we are delighted to be working with Booking.com. The collaboration has enabled us to offer a once in a lifetime opportunity to stay in a recreation of the London MIB HQ and extend the hidden universe of Men in Black™: International from the big screen and into the real world”

Book your stay at Men in Black HQ:

Travelers who want to take advantage of this opportunity must be quick as only two nights are available for booking. The Men in Black HQ will open bookings for its May 30^th stay on May 21^st at 6AM EST, with the stay for May 31^st being released at 6AM EST on the May 23^rd. Priced at just $127 per night, this once-in-a-lifetime experience can be booked by visiting the Booking.com listing here: https://www.booking.com/hotel/gb/men-in-black-international-headquarters.html

CONTACT DETAILS

For further information, contact the Booking.com U.S Press Office;

bookingus@hs-pr.com / 917-351-8627

In the same timeframe, over 400 cities around the world have each welcomed over a million guest arrivals with Booking.com, with 29 cities bringing in over 10 million guests, including Rome, London, Dubai, Melbourne, Marrakech and Kuala Lumpur.

Pioneering the alternative accommodation space and welcoming the first apartment to its platform in 2000, the first chalet in 2005, first hotel boat in 2006 and first riad in August 2007, today, Booking.com offers over 28 million total reported listings for travelers to choose from in over 148,000 destinations in over 220 countries and territories worldwide.

Some of Booking.com’s longest standing and truly unique listings globally include Residence Arco Plage, a beautiful holiday home in Olmeto, France and Lakeside Town Farm, a cozy self-catering cabin in the middle of a 300-acre working farm in the UK. Both properties have been welcoming Booking.com guests since 2005, while properties like Honeyguide Tented Safari Camps in Kruger National Park, South Africa which offers luxury tents with contemporary design steps from Africa’s stunning wildlife, have been welcoming Booking.com’s more adventurous customers for over a decade.

“It’s humbling to look back at how far we’ve come, growing together with amazing accommodation providers across the globe to unleash the inner explorer in travelers looking to experience the world,” said Olivier Grémillon, Vice President at Booking.com. “It’s also exciting to look ahead to what the future of travel will bring as new destinations emerge, technology evolves and travelers’ appetites for discovery and exploration only increase. Approximately 40 percent of our active customers booked an alternative accommodation property at some point over the past 12 months. Unique stay experiences will continue to be at the heart of tomorrow’s travel, even more so than today.”

Ensuring they feel at home even in the most far flung corners of the world could not be more important for travelers today, with hosts and operators playing a significant role in achieving this. Notably, research from Booking.com conducted with over 21,500 global travelers found that almost two-thirds (63%) believe their stay has been improved by the person managing their accommodation going above and beyond, and 62% appreciating being able to take advantage of ‘insider’ knowledge from local accommodation hosts and providers.

Increasing traveler demand for alternative types of accommodation was also borne out in this year’s Booking.com Guest Review Awards, where nearly three quarters (73%) of all the winning properties were homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses.

Apartments were the top-awarded accommodation type for the second year in a row, continuing to hold off the hotels category, and making up more than a third (36%) of the award-winning properties globally. Also for a second consecutive year in 2018, four out of the five top-awarded accommodation types were alternative accommodation options: Apartments (269,649), Hotels (148,913), Guest houses (78,574), B&Bs (66,697), and Holiday Homes (56,303).

With the support of the Guest Review Awards and recent research by Booking.com, the ongoing appreciation and interest from travelers to experience a wide variety of unique stay experiences is borne out in the platform’s landmark guest arrivals released today. From once-in-a-lifetime stays like The House of Sparkle in London, The Unicorn House in Milan and Kevin Hart’s Tiny House in New York City, to re-living student days at historic Trinity College in Dublin, Ireland, counting the stars at Hasan Zawaideh Camp in Wadi Rum, soaking up the sun at The Bali Dream Villa Seminyak and exploring the fjords at Orca Island Cabins in Seward, Alaska, the possibilities are endless.

From a helpful B&B manager equipped with local tips for their guests, to an apartment owner who takes pride in every little detail of their guest’s stay or a villa manager who shares home cooked meals with those staying at their property, the most unique stay experiences are often reflected in the special personalities of their hosts - whether that’s revealed in person or simply in the choices they make for their property. Booking.com research reveals that over half (51%) of travelers have even opted to stay in the same accommodation again primarily because of the host.

The role of a host will continue to carry significant weight for travelers seeking alternative types of stay this year, with over two thirds (69%) of respondents planning to stay in accommodation which allows them to interact with a property owner or manager in 2019 – whether that’s someone who is around daily or who is only there to offer a warm welcome upon arrival.

The research also found that while some travelers are happy with a simple warm welcome, others have ‘great expectations’ when it comes to what they want from hosts when traveling. For most, the main advantage is feeling ‘at home’ with 66% of global travelers stating that this is important, while for 62% the main perk of people powered accommodation is the ability to take advantage of ‘insider’ knowledge by staying in an accommodation owned by a native to that area. What’s more, nearly half (45%) of global travelers are looking to this insider know-how as a bottom line for their vacation budget too, hoping for tips to help them save money by avoiding tourist pitfalls. An accommodation owner or manager even brings a social element to their trip for some, with 44% of global respondents looking to boost their social circle, stating they would like to be invited to a party by the person managing their accommodation.

It’s not all a party for accommodation owners and managers, however. There is a fine balance to strike to ensure they’re providing the best possible experience for their guests, and not every traveler is keen for such a close relationship. Over half (52%), of global travelers feel that they only need to see their host once during their stay to feel welcomed and over a third (36%) only expect to be contacted once at check-in and once at check-out. What’s trickier still for hosts is that travelers also expect the people overseeing their stay to have a sixth sense and know how much is too much when it comes to the personal touch. 69% believe that hosts should intuitively know the right amount of time to spend with their guests. For nearly four in five (79%) of travelers this means respecting their need for personal space too, noting that privacy is key.

To stack the odds in their favor, accommodation managers could look to embrace the most universally welcomed attributes that travelers are looking for. A warm smile could be the key to positive reviews, with three quarters (75%) of global travelers expecting to meet someone friendly and personable upon arrival. Offering a personal touch, such as gifting local delicacies, can also make a big difference; added extras such as tea, coffee and edible treats help nearly half (45%) feel settled in their new environment.

Furthermore, hospitality can mean different things in different countries. When looking at the results by nationality, people in India (84%), Colombia (80%) and Brazil (80%) feel making sure guests are well fed is key (compared to the global average of 69%) whereas the Thai (74%) and Chinese (60%) find it important to keep their guests well entertained (compared to the global average of 46%) and for 79% of Italian hosts it’s all about adding small touches that create a welcoming atmosphere, such as arranging a crackling fire or a candle-lit room (compared to the global average of 68%).

“As with many elements of travel, there is no one-size fits all approach when it comes to catering to the different needs of travelers. Our research reveals just how important it is for accommodation owners and managers to get the balance right in order to ensure the most memorable stay experiences - whether in a home, apartment, guest house or other type of property,” said Olivier Grémillon, Vice President at Booking.com. “At Booking.com we believe in individuality and the fact that the perfect stay might look different for everyone, but one thing that is abundantly clear is that it doesn’t matter whether travelers want to feel at home, embrace the local culture, enjoy some peace and quiet, or simply escape, there’s nothing quite like the power of people to turn a stay into an unforgettable experience.”

Join the 5.7 million listings already on Booking.com, which include everything from homes and apartments to igloos and tree houses, and make a difference in someone's next vacation by visiting join.booking.com/homewowners/.

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NOTE TO EDITORS:

Research methodology

Research was commissioned by Booking.com and independently conducted among 21,500 respondents (including 1,000 each from Australia, Germany, France, Spain, Italy, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 14 December 2018 and 14 January 2019.

For three nights only (Friday, April 5; Saturday, April 6; and Sunday, April 7) “squads” of up to four can visit Booking.com to book a private one-night stay at Madame Tussauds New York, Hollywood, Las Vegas, San Francisco, Orlando, Nashville and Washington D.C., starting at 12PM ET on March 28, 2019.

Fit for a superstar, the A-list experience includes:

• A one-night stay at Madame Tussauds New York, Hollywood, Las Vegas, San Francisco, Orlando, Nashville or Washington D.C. for up to four people.
• VIP entry for each guest to Madame Tussauds on the night of their stay.
• A private “Selfie-Butler” to ensure guests and their friends stay looking fierce.
• Behind-the-scenes look at how Madame Tussauds artists make their magic!
• Dinner, snacks and a breakfast basket.
• Goodie bag of Booking.com and Madame Tussauds swag.

Whether guests are looking to stay up all night in the city that never sleeps, enjoy a movie marathon above Hollywood’s Walk of Fame or find out what Katy Perry was singing about in “Waking up in Vegas”, this once-in-a-lifetime overnight experience is exclusively available via Booking.com. For more information on Booking.com’s Madame Tussauds A-LIST Suites across the U.S. and how to book, visit:

• New York
• Washington D.C
• Nashville
• Orlando
• Las Vegas
• San Francisco
• Los Angeles

ABOUT BOOKING.COM

Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in over 200 offices in 70 countries worldwide.

With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 29 million total reported listings and cover more than 145,000 destinations in 229 countries and territories worldwide.

Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in 43 languages, any time of the day or night.

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