Singapore crowned Aussies’ top holiday destination for 2017, global leader in connecting travellers with the widest choice of incredible places to stay, has today revealed Australia’s top booked destinations both domestically and internationally in 2017.

Based on international bookings from Australian travellers, Asian locations feature in six of the top ten top booked destinations, with Singapore holding the number one spot as many flock to the city for its renowned culture and shopping while it also remains a leading gateway to Europe. Victoria and South Australia are the only states where their most popular international destination of choice falls outside Asia-Pacific with London being each state’s most popular top booked destination. England’s capital also ranks as the second most popular international destination for Aussies overall.

Bali remains a popular choice for Aussie holidaymakers, picking up two spots in the international top ten list, proving particularly popular with Western Australians and Northern Territory residents.

Meanwhile, New South Wales, Queensland and Tasmanian travellers are particularly in favour of visiting their Antipodean neighbours in New Zealand with Auckland, Christchurch and Queenstown all featuring amongst their states’ ten most popular choices for international travel.

For domestic travel, Queenslanders prefer to explore their own backyards more than any other state, with eight out of their top ten domestic travel choices, kept within the state as travellers seek to explore gems close to home. At the other end of the spectrum, South Australians are deserting their state more than any other, with only two South Australian locations ranking in the top ten most booked domestic destinations by the state’s travellers.

Luke Wilson, Area Manager for Australia said: “2017 was another big year for travel for Australians both in and outside the country. Asia’s diverse tourism options represent increasingly attractive propositions for international travellers while London remains the top European destination for many, which may continue in 2018, especially with the first direct flight routes from Perth slated to start later this year.

“Aussies are also exploring more of what is on their doorstep and the rise of holiday rental properties has made it easier and more convenient for them to enjoy a weekend staycation or short road trips away. Recent research has also revealed Brisbane as an emerging travel destination in 2018, so we look forward to seeing the impact this has in bookings this year.”

Top 10 Most Booked Domestic Destinations in Australia

Top 10 Most Booked International Destinations in Australia

  1. Sydney, New South Wales

  2. Melbourne, Victoria

  3. Brisbane, Queensland

  4. Gold Coast, Queensland

  5. Perth, Western Australia

  6. Adelaide, South Australia

  7. Canberra, Australian Capital Territory

  8. Cairns, Queensland

  9. Hobart, Tasmania

  10. Newcastle, New South Wales

  1. Singapore, Singapore

  2. London, United Kingdom

  3. Auckland, New Zealand

  4. Tokyo, Japan

  5. Bangkok, Thailand

  6. Kuta, Bali, Indonesia

  7. Seminyak, Bali, Indonesia

  8. Rome, Italy

  9. Hong Kong, Hong Kong

  10. Paris, France



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