Home redecoration starts with a holiday
- New Booking.com research reveals the majority of Thai travellers (83%) return from holiday so enthused by their holiday accommodation that they are inspired to undertake interior design work to their own home
- Over half say they have spent more time in their holiday accommodation than planned because they loved the interior design so much
- Holiday rental homes offer more unique or unusual interior design than other types of holiday accommodation
- Over six in 10 (64%) select where to stay based on its design (look and feel) being different to their own home
- Booking.com has partnered with interior stylist and lifestyle expert, Will Taylor, to provide practical interior design tips to empower more travellers to be able to bring that holiday feeling home with them
Bangkok, Thailand – 19 February 2018 – For over half (56%) of Thais, interior design is a top passion point. What’s more, our love of beautiful homes is inspired by the world around us, and in particular by the amazing places we stay when we go on holiday.
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has conducted research across nearly 19,000 global travellers to reveal that the interior design of our holiday accommodation can provide such an unforgettable experience that over half of travellers (56%) are motivated to undertake interior design work inspired by their travels when they return to their own home, rising to 67% amongst Millennials. Thai travellers also considerably agree as over eight in 10 of them support this thinking.
Such is our desire for our holidays to live on, that 43% of Thai travellers say they want to update their home because they like interior design that reminds them of happy times spent on holiday, and one in five (23%) like to recreate their holiday experiences when back at home. Higher than the average of global travellers at 32% and 23% respectively.
Holidays by design
Interior design is also a lead factor in travellers’ decision-making process ahead of booking somewhere to stay. Over six in 10 (64%) say the interior design of their accommodation is the most important factor when choosing where they stay. In fact, one in two (53%) say they have spent more time in their accommodation than originally planned, because they loved the interior design so much.
With such a variety of holiday accommodation options available today, more than four in 10 (44%) travellers say that it is the chance to stay somewhere new that inspires them to refresh their home.
It’s rental homes (e.g. cottages, villas, gites) that lead the way when people are selecting unique types of stay for their inspirational décor. In fact, over two thirds (67%) say they would choose to stay in a holiday home over a hotel if they wanted to experience unique or unusual interior design.
Fresh ideas come from different settings
For just under half of Thai travellers (49%), a key motivation for choosing somewhere to stay on holiday is that its design (look and feel) is different to their own home. This allows travellers to escape physically and mentally, with over six in 10 (63%) enjoying being in a completely different setting, as it helps them to get the most from their holiday.
The large majority (88%) of Thai travellers report that going on holiday encourages them to be more creative with their home interiors. With that said, Booking.com has partnered with interior stylist and lifestyle expert, Will Taylor, to provide practical interior design tips to empower more travellers to be able to bring that holiday feeling home with them. Three of Will’s top tips include
- Turn the pieces you fell in love with and brought home from your holiday into statement design features in your house. For example, why not turn a basket into a unique lighting pendant over the dining table, or hang a rug behind the headboard of your bed for an unexpected addition of colour, pattern and texture to the room.
- Scent can be powerful in transporting us back to a holiday. Did you love the feeling and smell of the fireside glow in your Scandinavian apartment? Buy a smoky-wood scented candle and light it on your next snow day to instantly feel like you are back by that cosy fireplace.
- Colour is an emotive element of design and it’s perfect for recreating a holiday moment or favourite view back at home. Plus, if you love the colours that are around you, you’re likely to want to spend more time in the space – and, importantly, feel happier while you do. Why not DIY an ombre blue wall behind the bed or in your entryway to remind you of that Mediterranean trip of a lifetime? There are countless painting tutorials online that can guide you through creating a design statement such as this with paint.
Pepijn Rijvers, Chief Marketing Officer at Booking.com comments: “The experiences we have while on holiday can last for a lifetime; whether that’s the memories we create, the purchases we make or the inspiration we come home with. Passion for interior design is one that spans all continents, and what better way to get new ideas and fresh inspiration than looking to the accommodation we stay in while on holiday. At Booking.com we offer 30 different types of accommodation – from home and apartment rentals and B&Bs, to tree houses and igloos, all of which are designed to give travellers the ultimate holiday experience, and may even inspire them to make home décor changes in the process.”