Go For Gold With a Historic Overnight Stay at the Holland Heineken® House
New York, January 23, 2018 - For the first time ever, Heineken® is offering a unique overnight stay in the renowned Holland Heineken® House during the Winter Olympic Games through a partnership with Booking.com. This once-in-a-lifetime experience gives guests the chance to enjoy the high energy atmosphere all day and into the night, retreating to their deluxe orange room, complete with a private bar.
Since its conception in Barcelona ’92 when it was simply a venue for Dutch athletes, their families and friends, the Holland Heineken® House has quickly grown into the hottest ticket in town for fans from all over the world to celebrate unforgettable Olympic moments. Known for hosting international sports stars and celebrating heroic Dutch medal winners, this unique place to stay has all the facilities a thrill-seeking traveler could wish for and more!
Heineken® is encouraging fans to live it up like never before and go for gold with this exclusive holiday home for two. Reservations will become available on Booking.com each day at 4:00am EST from January 23rd to the 27th. For only $31 per night, guests will experience the ultimate Orange fever, with performances from iconic Dutch artists, including Van Velzen, André Hazes Jr. and Di-rect, a behind-the-scenes tour and a visit to the TeamNL Lounge.
Hans Erik Tuijt, Global Sponsorship Director at HEINEKEN, said: “HEINEKEN is proud that Holland Heineken® House represents 26 years of Heineken®’s commitment and support to the Olympic Games. We are thrilled to bring the House to life this year in an innovative way with Booking.com to give fans a new immersive Olympic Games experience.”
Pepijn Rijvers, Chief Marketing Officer at Booking.com, adds: “Nothing beats the adrenaline and excitement of watching world-class athletes compete at such an inclusive and captivating sporting event. We are excited to be partnering with HEINEKEN on this exhilarating celebration of Dutch pride while empowering our customers to experience the world by adding this once-in-a-lifetime stay to our already epically diverse spectrum of accommodation choices.”
This will be the 14th edition of Holland Heineken® House and its first time in South Korea. HEINEKEN has organized the national house on behalf of the NOC*NSF at every Summer and Winter Games since the 1992 Barcelona Olympics, where it was the first national house. It has since grown into a popular meeting place for thousands of Dutch and international visitors to the Olympic Games.
Further details of the room can be found under the Booking.com listing here https://www.booking.com/hotel/kr/hhh.html.
For more information, please contact: bookingUS@hs-pr.com
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World," sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programs: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
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