Booking.com Invites Travelers on an Exclusive Fashion Journey with alice + olivia Aboard the Fashion Yacht at New York Fashion Week
NEW YORK CITY, 22 August 2018 — At 2018 New York Fashion week, for the very first time, Booking.com has partnered with contemporary fashion brand alice + olivia to give travelers the incredible chance to book a stay aboard the Fashion Yacht at Chelsea Piers in New York City.
On September 11, 2018, alice + olivia will showcase their Spring/Summer ‘19 collection, “Passport to Wonderland,” at Pier59 Studios, a landmark destination for internationally acclaimed designers and the fashion industry. Stage B will play as home to the alice + olivia fashion presentation, powered by Booking.com. The space will be transformed by intricate sets designed to transport guests to enchanted locations, including Positano, Italy; Paris, France; Morocco, and the English countryside of the United Kingdom, inspired by real destination properties available on Booking.com.
Fashion week guests of alice + olivia and Booking.com will arrive at the south entrance to Chelsea Piers, where they will embark on their interactive journey to “Wonderland.” Guests will be greeted by the Fashion Yacht, a unique property exclusively available on Booking.com. The yacht will be outfitted in alice + olivia’s signature designs, evoking the ultimate vacation getaway. Traveling upstairs to the Pier59 Studios, inspired vignettes representing various destinations, reminiscent of properties available on Booking.com, will feature models wearing the latest alice + olivia Spring/Summer ’19 designs.
A unique benefit of the partnership, three consumers will have the opportunity to book a sleepover of epic proportions via Booking.com. The yacht used in the alice + olivia fashion presentation, which features two bedrooms and two bathrooms, will be available to consumers on Booking.com, conjuring images of stepping off your private vessel in Positano, while staying literal steps from the beating heart of New York Fashion Week.
Customers interested in taking this fashion journey must be quick as only a few select nights are available for booking. Everyday at 5:00 p.m. EST on September 5th, 6th and 7th, Booking.com will release a one-night stay aboard the Fashion Yacht for September 11th, 12th and 13th respectively. The lucky few who book a stay aboard the yacht will have the ultimate fashion week experience, as they get to spend the night in the alice + olivia re-envisioned retreat. On September 11th, the overnight stay will include two tickets to attend the alice + olivia presentation. And on September 12th and 13th, guests who book the accommodation will experience a shopping spree at the alice + olivia boutique. This unique experience can be booked for just $59 by visiting the Booking.com listing here: https://www.booking.com/hotel/us/alice-olivia-fashion-yacht.html.
“Travel has always been a big inspiration for me; it is a huge part of my creative process. This season, the theme of my presentation is “Passport to Wonderland.” I wanted the collection and experience to reflect the women of the world and the vibrant countries and cultures they represent; the prints, patterns and colors from each destination continue to inspire me,” commented Stacey Bendet, CEO and Creative Director of alice + olivia. “Through this partnership with Booking.com, I’m excited to merge the world of travel with fashion, to highlight the influence fashion has on travel and vice versa.”
“Fashion plays a big part in our customers planning and preparations for their vacations all around the world. We are excited to embrace the confidence and joy that fashion brings them through our partnership with alice + olivia,” Booking.com’s CEO, Gillian Tans added. “This New York Fashion Week activation celebrates the best way to experience fashion and travel with the ultimate New York fashion experience in a cool and unique place to stay.”
This unique initiative celebrates the incredible diversity of Booking.com’s offering and is a luxurious example of just one of the many unforgettable travel experiences customers can enjoy at one of the more than 5.5 million reported listings in vacation homes, apartments and other unique places to stay — providing the perfect array of properties to show off the alice + olivia collection. A list of Booking.com properties evocative of locations featured in the alice + olivia Spring/Summer ‘19 presentation is available upon request.