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Booking.com Broadens Global Attractions and Experiences Offering through New Partnership with Klook

AMSTERDAM & SINGAPORE, 3 October 2022  - Today, Booking.com, one of the world’s leading digital travel companies, and Klook, Asia’s leading travel and experiences platform, have announced a long-term strategic partnership that allows travelers to access Klook attractions directly on Booking.com.

Worldwide, the new partnership will connect travelers on the go with easy, seamless access to an even greater range of attractions and things to do, all instantly bookable in a couple of taps on Booking.com. 

Klook, the category leader for experiences in Asia, is the latest attractions partner to integrate with  Booking.com. Klook experiences are now live in over 175 cities, across over 30 markets on Booking.com, and the majority of these are available in Asia and Oceania.

Both Musement and Viator already collaborate with Booking.com to give global travelers unrivaled choice in terms of high-quality experiences from trusted providers, particularly in North American and European markets. From tours and theme parks to unique local experiences, Booking.com offers the ‘must-dos’ alongside the more niche and unusual attractions in over 1,100 destinations. 

Matthias Schmid, SVP for the Booking.com Trips Division, commented: “This year was an important year for travel. Borders are opening up, restrictions are easing, and travelers are once again traveling - and showing more enthusiasm and vigor than ever before.

“With everyone keen to get the most out of every opportunity, experiences are more important than ever. They make a trip special, meaningful and above all, memorable.

“What a time to be partnering with Klook, a well-known, highly respected household name for travel and experiences, particularly in the Asia Pacific, where this new partnership will significantly increase our coverage and offering within the region. We’re very excited about this collaboration and all the new attractions and experiences we can now provide.”

Wilfred Fan, Chief Commercial Officer, Klook, commented: “We’re delighted to partner with Booking.com, connecting their user base to the amazing and unique experiences that the Asia Pacific region has to offer. Cross-border travel in Asia Pacific is just taking off, and this partnership will enable our merchants to reach an even larger customer demographic globally and accelerate travel recovery in the region.”

As the renaissance of global travel continues at pace, the Booking.com platform connects millions of customers to a vast number of attractions all around the world. Supporting the recovery of museums, tours and other activities, it’s also helping to support the local communities that so often depend on them.

Travelers can simply visit the Attractions tab on Booking.com to book an attraction or experience. Any tour or activity operator interested in the Klook partnership with Booking.com can reach out to Klook via https://merchant.klook.com/introduction.

On Booking.com, travelers can arrange every element of their trip in one go, from finding the right flight to renting a car, from arranging a local tour to booking the perfect stay whether that’s a holiday home near the beach, a traditional ryokan, a five-star hotel or a city apartment for a weekend getaway. Trip planning has never been easier.