Booking.com Announces Second Year as the Official Travel Partner of the Eurovision Song Contest 2022
AMSTERDAM - 17 MARCH 2022 - Today leading digital travel platform Booking.com announced a renewed partnership with the European Broadcasting Union to become the Official Travel Partner of the Eurovision Song Contest for the second year in a row. The song contest will be taking place on 10, 12 and 14 May in Turin, Italy.
As Official Travel Partner and as part of its mission to make it easier for everyone to experience the world, Booking.com is committed to helping Eurovision Song Contest fans everywhere make the most of their music-inspired travels, wherever that may take them. Whether it’s living it up like a pop star in a swanky suite or kicking back in a trendy apartment that’s just steps away from all the action, with more than 27 million listings in hotels, homes and other unique places to stay, there is a perfect option for every music lover.
A world of melodious travel experiences is just a few taps away on the Booking.com app. From a road trip to explore Piemonte’s picturesque landscapes and legendary vineyards to discovering the food, culture and architecture that makes the city special, there are tons of great things to do in Turin to make new memories in between the Eurovision Song Contest’s iconic live shows.
“We are so excited to be coming on board again as the Official Travel Partner for the Eurovision Song Contest,” said Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “As access to live performances and travel are opening up again in many parts of the world, Booking.com is looking forward to playing a role in making it easier for millions of Eurovision fans to come together and celebrate the world’s biggest and most beloved live music event, as well as its message of unity and inclusion, whether that’s in-person in Turin, from the comfort of their own home or a unique vacation stay.”
“We are delighted that Booking.com is returning as the Official Travel Partner for the Eurovision Song Contest,” adds Martin Österdahl, Executive Supervisor of the Eurovision Song Contest. “As the world begins to start travelling again this is a perfect time to partner the world’s largest live music event and one of the world’s leading digital travel companies to help fans experience—in-person—the languages, music, and culture they discover through the Eurovision Song Contest.”
With a theme of ‘The Sound of Beauty’, the Eurovision Song Contest 2022 is poised to continue its 66-year tradition of providing a platform for artists and performances that span a wide spectrum of styles, traditions and storytelling. Demonstrating that beauty comes in a variety of forms in both music and travel, Booking.com is tapping into this unique moment to spark people’s curiosity and inspire them to discover the people and places that make the Eurovision Song Contest so magical - no matter where they come from, what language they speak, who they love or how they identify.
In addition to an integrated brand presence during the live shows on May 10, May 12 and May 14, as the Official Travel Partner of the Eurovision Song Contest 2022 Booking.com will be working closely with the European Broadcast Union on additional broadcast, digital and social activities leading up to and during the Eurovision Song Contest 2022 to engage millions of Eurovision fans throughout Europe and the world with exclusive Eurovision-related travel content and unique, one-of-a-kind experiences.