Booking.com and CHOOOSE Announce New Strategic Partnership to Help Encourage More Informed and Responsible Travel Choices
Amsterdam, October 19, 2022 - Today leading digital travel platform Booking.com and climate tech company CHOOOSE have announced a strategic partnership as part of their shared vision to make it easier for everyone to travel more mindfully.
The key objective of the new global partnership is to increase traveler awareness about the carbon implications of their trips. The partnership will start by exploring how best to provide transparent information about the carbon emissions associated with a booking on the platform, beginning with accommodation and then moving on to other travel products and services, including flights. In time, this will expand to the introduction of carbon offsetting options within the customer journey. The ultimate goal is to eventually provide travelers with the option to easily address the CO2 emissions associated with their trip directly on Booking.com, by supporting a portfolio of certified nature-based solutions aligned with the UN Sustainable Development Goals.
Danielle D’Silva, Head of Sustainability at Booking.com, commented: “At Booking.com, we want to make it easier for everyone to experience the world in a more sustainable way. To that end, we released our Travel Sustainable program nearly one year ago to help encourage more sustainable practices amongst our partner travel providers and customers.”
“With half of travelers citing that recent news about climate change has influenced them to make more sustainable travel choices, supporting travelers to make more informed decisions related to the carbon footprint of their trips is a top priority for us,” D’SIlva emphasizes. “Together with CHOOOSE, we can provide information in a more transparent manner, and through trusted climate projects, can offer another way for travelers to make more mindful travel decisions."
"Recent research by Booking.com shows that sustainable travel is important to more than 4 out of 5 global travellers, with 50% citing the recent news about climate change as having an influence on them wanting to make more sustainable travel decisions. The challenging bit is that many still don’t know exactly where or how to start. That's why we are proud to team up with Booking.com making information about carbon emissions more accessible and ultimately actionable for people worldwide. Through the partnership, we can turn sustainable intentions into more concrete sustainable actions", says Andreas Slettvoll, CEO at CHOOOSE.
To learn more about Booking.com’s Travel Sustainable program and overarching sustainability efforts, visit sustainability.booking.com.