Championing new “first 24 hour” holiday emojis

When on holiday, everyone wants to stay in touch with their loved ones at home and around the world, and what better way to do this than using our beloved emojis?

While the first day of a trip can be the most exciting (38% of travellers say that the first 24 hours are the most memorable) are there really enough relevant emojis for the social world to communicate and truly capture these unique experiences?

Booking.com doesn’t think so. They asked over 18,000 travellers from 25 countries around the world, including 500 Kiwis, to select the new emojis they thought would be most suited to the first 24 hours of a holiday. Here are the emojis the public want to use while they’re off exploring the globe:

• Someone looking at a map (39%)
• Someone dressed in typical tourist gear (34%)
• Unpacking (31%)
• A sun lounger (30%)

• Someone taking a selfie (27%)

As a result of this gap in the market, Booking.com has brought these emojis to life in illustrated form and written a light-hearted petition for Unicode (the organisation responsible for approving emojis), to include these as part of their current list of emojis.

-Ends-

CONTACT DETAILS

For further information, contact the Booking.com New Zealand Office;

Charlotte Caines at Mango – charlottec@thisismango.co.nz, 021 027 01136

NOTES TO EDITORS

Research commissioned by Booking.com and independently conducted among a nationally representative sample, provided by Research Now. In total 18,496 respondents were surveyed (1,000+ from the UK, US, Brazil, China, Germany, Italy, Spain, France, India and Russia and 500+ each from Australia, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Indonesia, Japan, Mexico, Netherlands, New Zealand, Sweden, Thailand and Taiwan). Respondents completed an online survey between 27th April and 15^th May 2017.