Booking.com celebrates the return of the Great British Seaside
For many of us, our travel adventures in 2020 have been put on pause due to the global pandemic and instead, travellers have been rediscovering the hidden gems closer to home. 40% of British travelers were dreaming of a Beach trip, with 35% intending to travel domestically in the next three months*. So, it’s no surprise that UK beach destinations have become highly desirable destinations for British travellers looking to spend valuable time away without travelling too far.
The Great British seaside is home to a lot of nostalgia for many Brits, with some even rediscovering the destinations they visited as a child. With a mission to make it easier for everyone to experience the world, even when doing so closer to home, Booking.com has compared year-on-year search trends to present some of the top trending domestic beach destinations that celebrate the return of the Great British Seaside holiday**.
Blackpool has long been a British favourite for a holiday destination. It first shot to fame back in the 1840s when the railway arrived in Blackpool, which opened up the tourism industry. Then shortly afterwards the iconic Blackpool Tower was built cementing its presence as a must-see attraction in the UK. Blackpool was Booking.com’s most searched for beach destination for British holidaymakers in July 2020. It is easy to see why this destination is still a UK favourite, as Blackpool uniquely captures the essence of old and new with its three piers and amusement park for any adrenaline seeker. Travellers can take a trip down memory lane to Blackpool and experience a good old fashion British seaside holiday.
Where to stay:
Boulevard Hotel is located right in the heart of the city’s finest attractions as Blackpool’s Pleasure Beach is adjacent to the Hotel. This five-star hotel boasts its world-class service with luxury facilities and classy interior décor. The perfect accommodation to relax after a busy day discovering why this coastal city has long been a beach destination favourite.
The charming town of Bournemouth is a long-established holiday destination in the UK. It first became recognised as a spa town in the 1800s – an appealing destination for people living in polluted cities due to the fresh sea air and breath-taking coastal line. Still in 2020, Bournemouth is a desirable beach destination, where new data from Booking.com shows it is the second most searched for a beach destination in the UK - thanks to its seven miles of golden sandy beaches and inviting sea. This coastal town still retains much of its old charm from the Victorian era and offers activities for everyone. From days out on the beach, crazy golf, and a shopping centre to keep fashionistas entertained.
Where to stay:
Located in Bournemouth’s art-deco district, Boscombe, is tastefully decorated, Victorian Apartments. Here, guests will get swept up in the town’s charm as the beach is just moments away from the apartment where there are quaint restaurants and cafes offering impressive seaside views.
Newquay has been a much sought-after destination since the 19th Century, when a plethora of hotels and guest houses were built to accommodate the demand for a family beach holiday. Since then, Newquay’s success as a holiday favourite has continued thanks to its famous beaches Fistral and Watergate, attracting surfers from around the world. This idyllic Cornish destination is Booking.com’s third most searched for beach destination for UK travellers in July 2020.
Where to stay:
Travellers searching for a trip to Newquay will be very tempted by Tolcarne Beach Apartments, offering accommodation with a beach right on its doorstep. These comfortable apartments are family friendly, perfect for anyone who loves to be by the seaside where activities such as surfing, and boogie boarding are available to hire just moments from the accommodation.
As the first seaside resort in Britain, 50 years before Brighton, Scarborough is one of the UK’s most famous beach destinations. Steeped in history, travellers visiting Scarborough can enjoy the traditional amusement arcades, vintage ice cream parlours and colourful beach huts along the promenade. Recent insights from Booking.com shows that in July 2020, Scarborough is the fourth most searched for seaside destination. Booking.com’s data reveals that this destination is making its comeback, growing in popularity since 2019 where it has since risen by two places, showing that British travellers are looking to re-experience some old-fashioned fun.
Where to stay:
Just a short, picturesque walk from Scarborough’s South Bay Beach is the Palace Hill Hotel, which was built in the 18th-century and still retains some of its original features. This characterful hotel is excellently located with Scarborough Castle and the town centre just moments away, meaning travellers won’t have far to go to experience what has been bringing visitors to Scarborough for hundreds of years.
Whitby is very proud of its heritage of being a Great British seaside resort, with its award winning beaches, some of the best fish and chips in the UK and a world-famous steam train, drawing in visitors for centuries. This quaint coastal town also boasts its historic sites, with Whitby Abbey, overlooking the beaches offering spectacular views of the North Sea. Whitby continues to reclaim its name as one of Booking.com’s most searched for beach destinations by British travellers in July 2020. Brits looking to enjoy a traditional seaside holiday, will not leave disappointed after a stay in Whitby.
Where to stay:
The White House Inn is situated on the West Cliff of Whitby, with breath-taking views of Sandsend cliffs and beyond. This property is just on the edge of Whitby meaning travellers can escape the crowds for a truly relaxing and peaceful stay. The Sea View Restaurant onsite also regularly features freshly caught seafood and local produce – meaning visitors can experience a deliciously quintessential British menu.
*Research commissioned by Booking.com and independently conducted among a sample of 733 British adults who have taken a trip in the last 12 months. Respondents completed an online survey between 29th July and 5th August 2020.
**Data is based on comparing the year on year rankings of the most searched locations on Booking.com in the last two weeks of July (20-07-2020 to 02-08-2020 vs 22-07-2019 to 04-08-2019). Destinations were considered trending if they were in the top 100 most searched by users from the UK and had an increase of at least 10 positions when compared to the rank of the year prior.