This World Tourism Day, shares tips on how to be a tourist in India for a unique experience


Local travel has risen to the forefront as it remains an easier, safer, and often more sustainable travel option as a result of the pandemic. Staying closer to home continues to retain its importance on the travel agenda as research by reveals that more than half (59%) of Indian travellers* are planning to travel within their own country, with 43%* wanting to visit places of interest they normally overlook and 50%* looking to take the time to appreciate the natural beauty of India.

Ahead of World Tourism Day on 27th September, shares some tips on how to be a tourist for your next trip in India , as travellers demonstrate enthusiasm to explore and experience incredible India with a fresh outlook. 

Book a Unique Place to Stay

Boutique stays continue to trend with Indians, as 74% of travellers plan to stay in a unique accommodation for their next trip**. Alternative accommodation listings (homes, holiday homes, villas, beach homes, boathouses, etc.) have seen growth in demand past year in the pandemic. While travelling domestically, you can experience the destination uniquely by booking alternative accommodations (for example tree houses) that will complement the destination and enhance the experience it has to offer.

Indulge in a wellness destination 

Escapism has always been crucial for travellers. revealed that close to half (47%) of Indian travellers* are seeking simple, relaxing trips to get away from it all. If you are looking to get pampered for the day or stay for a wellness weekend and experience pure bliss on your next trip, you should head to Varkala. Varkala is one of the top 3 most endorsed destinations for wellness by Indian travellers on This town located along the coast of Kerala, with palm-covered red cliffs and golden beaches instill a sense of calmness for you to unwind. You will find several wellness studios, and ashrams throughout the destination, including on the beach, where you can spot several impromptu classes being organized. The destination’s hot springs are believed to provide mineral water that has medicinal properties, which add to its wellness appeal. Varkala has also become popular for the growing ‘Naturopathy’ practiced in several of its Ayurvedic centres. So you can add ayurvedic massages to your to do list to de-stress your mind and body.

Visit Lesser-Known Markets

India is full of charming markets you should visit at least once. Skip the beaten track and discover the hidden gems and authenticity of India by travelling to not-so-known markets often overlooked by tourists and coveted by locals. West Bengal is home to several lesser-explored wonders. But one of the unexplored gems you could consider is Mandarmani, a seaside village offering captivating views of rural Bengal. Along the way, you will find plenty of local markets that trade in fish, cashew nuts, vegetables and oils. Some of these markets include Digha Mohana, Radhamoni and Ramnagar fish market. While in Mandarmani you can also make your way to Mandarmani beach and indulge in authentic seaside Bengali cuisine and photography. And if you are looking for some adventure, you can also explore jet ski rides, banana boat rides and parachute rides along the beach.

Travel Through Time and Shop Vintage

Step back in time with a visit to this vintage shopping district in India and get a glimpse of its fashion and style through the decades. With its great value, rare finds and the possibility to uncover the hidden tales of the past, you never know what you may discover. Jew Town in Kerala is a narrow street between Mattancherry Palace and the Paradesi Synagogue famous for its antiques. If vintage interests you, then you will find abundance in the antique shops on this popular street. The artefacts you will come across date back to the colonial period in the relic shops. Even the houses in the area are inspired by medieval Portuguese-style architecture.

Discover Secret Gardens

Embrace yourself in the tranquility of India’s hidden gardens and green spaces. Have a picnic in the park or simply uncover its lesser known beauty with a stroll to indulge in the most enchanting pathways in this oasis. Aaraku Valley in Andhra Pradesh, is an unexplored cove of biodiversity, full of captivating flora and fauna. Padmapuram Gardens, located 2.5kms from Aaraku Valley is 26 acres of natural beauty that dates back to World War II. The rose gardens and jackfruit trees in this place are among the most visited spots. The entire garden can be explored in a special train operated by the place. And if you wish to spend a night among all the plants, you can book a stay in the hanging cottages in this botanical garden. 

and finally, Act Like a Tourist

Visit the local Welcome/Information Center, take a city pamphlet from the hotel lobby, embrace a bit of history and culture and join a museum tour, take silly photos of yourself in front of tourist spots, eat at a popular restaurant, and visit the most well-known attractions that people travel the world to see.


*Research commissioned by and conducted among a sample of adults who have traveled for business or leisure in the past 12 months, and must be planning to travel in the next 12 months (if/once travel restrictions are lifted). In total 20,934 respondents across 28 countries were polled (including from 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam and 995 from Japan). Respondents completed an online survey in July 2020.

**Research commissioned by and independently conducted among a sample of 47,728 respondents across 28 markets (1,997 from USA, 1,987 from Canada, 1,999 from Mexico, 2,003 from Colombia, 1,996 from Brazil, 2,002 from Argentina, 1,994 from Australia, 985 from New Zealand, 1,993 from Spain, 1,993 from Italy, 1,993 from France, 1,984 from UK, 1,989 from Germany, 1,977 from Netherlands, 983 from Denmark, 986 from Sweden, 998 from Croatia, 1,997 from Russia, 999 from Israel, 1,997 from India, 1,992 from China, 991 from Hong Kong, 1,991 from Thailand, 1,977 from Singapore, 998 from Taiwan, 953 from Vietnam, 1,990 from South Korea, 1,987 from Japan). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in November 2020.

***Destinations endorsed for wellness by Indian travellers on