Booking.com introduces long-stay rates to cater to the evolving travel demand
From business bookers and digital nomads to new city dwellers and extended vacationers, the growing number of travelers looking for longer stays can find their next stay on Booking.com
Search trends from Booking.com, one of the world’s largest travel companies reveal that travellers are increasingly looking to stay in a single place for longer, bringing them the opportunity to experience a destination in a whole new way. Innovating to respond to this growing demand, Booking.com recently introduced an easy way for its property partners to implement weekly and monthly rate plans to attract travellers looking for longer stays with a great price.
Targeting new customer segments
The weekly rate plan requires a minimum length of stay of seven nights and the monthly rate plan requires a minimum length of stay of 28 nights. Partners can set these as foundational rate plans with flexibility based on their business needs, time of the year and cancellation policy of choice. While any property partner on Booking.com can implement these new rate plans to help boost occupancy by capturing new types of guests, for many longer stay travellers, the privacy, space and additional amenities of homes and apartments will be key reasons to book and hunker down in their new abode. The introduction of the program is testament to Booking.com’s commitment towards its accommodation partners and steady industry revival.
“Our current search trends reveal that travellers are increasingly looking at staying in a single place for longer. With an aim to meet such evolving travel needs we have introduced weekly and monthly rate plans on our platform. These rate plans will not only benefit our customers who are looking for an extended getaway and a change of scenery, but also help our accommodation partners capitalize on new sources of demand while boosting occupancy and increasing revenue as the travel industry begins its recovery journey.” said Ritu Mehrotra, Country Manager - India, Sri Lanka, Maldives at Booking.com
What guests are searching for
Alongside the introduction of the new weekly and monthly rates, Booking.com has simplified its search experience to help customers find their next stay, introducing filters for customers looking for private, whole home accommodations and properties that have implemented health and safety measures. As remote working becomes the new norm, and with location independence an increasingly viable option for more people, the platform is also helping travelers more easily find properties that have dedicated workspaces, wherever their travels take them.
Looking ahead, Booking.com will continue to look for new ways to respond to evolving traveler demand and support property partners in attracting new types of travelers and capturing more demand.
To learn more about this new offering, click here.
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 29 million total reported accommodation listings, including more than 6.7 million listings alone of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.