43% of Indians would accept a lower paying job if it meant traveling more for work, reveals Booking.com for Business
Businesses must brace themselves for a new breed of business travellers that favour new experiences over traditional workplace benefits
New research reveals that a staggering 43% of business travellers in India would accept a lower paying job if it meant they could travel more for work [i], as compared to 30% globally. Commissioned by Booking.com for Business, the global leader in connecting business travellers with the widest choice of places to stay, the research shows that company bosses are potentially under-valuing business travel as a staff remuneration ‘bargaining chip’ as well as a workforce motivation and retention tool.
Mumbai, January 25, 2017 – New research reveals that a staggering 43% of business travellers in India would accept a lower paying job if it meant they could travel more for work [i], as compared to 30% globally. Commissioned by Booking.com for Business, the global leader in connecting business travellers with the widest choice of places to stay, the research shows that company bosses are potentially under-valuing business travel as a staff remuneration ‘bargaining chip’ as well as a workforce motivation and retention tool.
These findings reflect a broader trend identified by Booking.com for Business which reveals that employees are increasingly smudging the line between business and leisure. Data shows that nearly more than half of Indian business travellers (67%) have extended their business trip, to a different city or country in the past 12 months. The statistics indicate that this trend in India is higher as compared to the global findings (49%), where the business travellers opt to extend their business trip.
Where nearly one third of Indian business travellers (48%) are claiming that they intend to do the same in 2017 while only 27% claim the same globally. Additionally, 69% of Indian travellers surveyed to believe that they will travel more for business in 2017 than they did in 2016i versus a global finding of 46%.
Ripsy Bandourian, Director of Product Development, Booking.com for Business comments: “No longer seen as lost time or a career inconvenience, business travel is increasingly seen as an opportunity to expand horizons, find inspiration and progress in a career. Today’s laptop and latte breed of employee is increasingly mobile and fluid with their travel plans, looking to strike a balance between business and leisure travel – bleisure.
As such, they expect employers to keep pace with their need for greater fluidity and flexibility and are even prepared to negotiate on salary to do so. It’s why Booking.com for Business is focused on providing a diverse range of accommodation choices for business travellers as well as ensuring they can find, manage and enjoy company stays in the simplest, smartest and most rewarding way.”
To help guide companies through the changing preferences of business travellers, Booking.com for Business has identified a series of trends and have packaged together some helpful tips for a workforce increasingly on the move.
OFF THE BEATEN TRACK
Whilst cities like London, Paris and Frankfurt remain business travel hotspots, Booking.com for Business has also identified the top-10 fastest-growing cities for business travellers. Amongst the fastest-growing cites for business travellers (based on booking growth over the past 12 months), are Prague, Budapest and Guangzhou. [ii] Statistics show that while globally only 55% travellers enjoy extra days of travel during business trips, 65% of Indians say that they enjoy travelling for business to tag on extra days to explore and make the most of their time away from the officei.
Top-10 fastest-growing business travel destinations ii
FRUSTRATED BY DEAD TIME
Dead time is a huge inconvenience for the modern business traveller. Booking.com for Business research reveals that 73% of Indians are keen to do as many activities as possible when visiting a new location, so minimising transit time and maximising the sights and sounds of new cities is very important.
To help business travellers achieve this, Booking.com for Business created a map to be used as an indispensable guide outlining the average time it takes to get from aircraft to city centre accommodation at the top-20 business destinations around the world. Amongst the top-five are:
Top-5 business travel airports with fastest transit times to city centre accommodations[iii]
Singapore Changi Airport
Munich Franz Josef Strauss Airport
Bangkok Suvarnabhumi Airport
Madrid Barajas Airport
Berlin Tegel Airport
GENERATION ON THE GO
This new breed of business traveller is far more likely to book a trip or change their travel plans at the last minute. Research from Booking.com for Business reveals that Indian travellers those who stated that they travel for business, nearly 40% book their travel within a week before their trip for domestic locations and nearly half of them (43%) booking their international trip four weeks or less before departure.[iv],. The numbers for last minute travel bookings in India are significantly higher than global average of 23% and 24% for domestic and international bookings respectively.
“It’s clear that a one size fits all approach to business travel is no longer sufficient with this new breed of employee. Whether it’s exploring new destinations, using technology or apps to make their employees’ experience more seamless or trying out different places to stay such as villas or homestays, companies should build this flexibility into corporate travel policies or give staff the freedom to plan, book and manage their own itineraries. It can reap massive rewards in terms of staff satisfaction levels and make companies far more attractive to outside talent,” added Bandourian.
[i] According to the “2017 Travel Predictions” data collected by Booking.com with 12,781 respondents across 13 markets in September 2016. Respondents had to be 18 years of age or older, had to have travelled at least once in 2016 and had to be planning at least one trip for 2017. All respondents had to consider themselves part of their travel decision-making process.
[ii] According to data measured by bookings made by business users between November 2015 and November 2016 to destinations that had the highest year over year growth.
[iii] Transit times from aircraft to airport exit represent average times only and may in reality be more or less depending on a variety of circumstances including aircraft gate, international versus domestic arrivals and time of day. Data sourced by Booking.com for Business from airport websites or online airport consumer forums. Approximate travel time from airport to city centre for each destination taken from Google Maps.
[iv] According to the “This is Travel” survey of 44,878 respondents across 22 different markets. The results in this article focus on business travellers only, which consisted of 6,240 respondents. In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in 2016, be planning at least one trip for 2017 and either the primary decision maker or involved in the decision making of their travel.
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 43 languages, offers over 1M hotels and accommodations including more than 546,000 vacation rental properties and covers over 96,000 destinations in 223 countries and territories worldwide. It features over 108M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 20 years of experience and a team of over 13,000 dedicated employees in over 184 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
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ABOUT BOOKING.COM FOR BUSINESS
Booking.com for Business (www.booking.com/business) is a tailored offering specifically focused on business bookers and travellers to allow seamless booking and managing of business travel in the simplest, smartest and most rewarding way. More than one in five bookings made on Booking.com are made for business. Enhanced features for business travel on Booking.com highlight those places which are frequently used for business, tapping into its extensive review data to make easy work of finding those that are business traveller tested and approved. Booking.com for Business also provides a free tool for travel managers and assistants that allows booking on behalf of others. Booking.com for Business is a platform with enhanced functionality and reporting designed to meet the specific needs of corporate travel, while delivering the same ease as Booking.com enabling every business traveller to book with confidence, wherever their business takes them.