Nearly Half of Women in Tech Say Their Company Still Not Prioritizing Diversity
- Only 56% of women in tech feel their company is prioritizing gender diversity, despite economic pressures
- More than 3 in 5 women (63%) returning to the tech industry after a career break feel less valued
- Greater development opportunities such as training and ‘returnships’ identified by women in tech as key to retaining top female talent
Toronto – March, 22, 2019 – According to global research from Booking.com, one of the world’s largest travel commerce companies and a digital technology leader, less than three in five (54%) women working in tech feel the industry is prioritizing gender diversity as part of its agenda today. Slightly more women (56%) feel their company is prioritizing diversity efforts. While initiatives to close the gender gap and encourage more women into tech are having some success, tech companies and the industry as a whole need to demonstrate greater commitment to nurturing female talent.
In addition to retaining talent, businesses are bolstering their efforts to re-attract women who have left the sector and are looking to return. By retaining their knowledge and experience, tech companies stand to benefit not only culturally, but reputationally and financially as well.
Women see opportunities to drive real business benefits and fuel positive, industry-wide change
The latest World Economic Forum Gender Gap Report1 discovered there is a widening inequality gap worldwide, yet, women are making strong contributions across all aspects of business. When asked about the benefits that increased gender diversity introduced into the tech industry, 90% of women and aspiring womenin tech said they would help diversify the sector, bringing fresh perspectives, backgrounds, and experiences. They also cited greater flexibility in HR benefits (90%) and an improved work environment that would benefit all employees (90%). Beyond these cultural benefits, women increasingly feel their representation in the tech workforce will contribute to improved company and brand reputation (88%), as well as trust in tech companies in general (87%).
“Driving greater gender diversity in tech is as much about unearthing untapped talent as it is about supporting women who have already built the skills, knowledge and expertise in our sector. Diversifying talent – with all aspects of experience, backgrounds and career paths – needs to be front of mind,” says Gillian Tans, CEO of Booking.com. “Over the last ten years there have been significant changes to drive positive progress towards making the tech industry a more gender diverse place to work. We need to make sure that we continue this momentum. Companies that prioritize inclusivity at every level and tap effectively into the existing talent pool as well as encouraging new talent will continue to grow and thrive.”
Tapping into the value that women returning to tech can bring
Currently, more than three in five female re-entrants to tech – or those who have taken a break and returned to the industry (63%) – view taking a career break is detrimental to their individual progression. Almost three in four (73%) believe the industry needs to actively do more to support their re-entry to the field.
However, a rise in ‘returnships’, or re-entry schemes is raising hopes, not just in technology but also at law firms, professional services and other sectors. 70% of women returning to tech believe that such programs – often focused on training, re-skilling, upskilling and mentorships – are key to overcoming re-entry challenges. Those returning to the field want to feel empowered and build from their previous experience rather than feel like they are starting from the beginning. While two in five of those who have returned to the field consider regular upskilling opportunities to be essential to their success in tech (41%), they are far more likely to agree that ‘returnships’ provide them with the confidence to overcome re-entry issues (70%).
Encouragingly, these programs are empowering women with the skills and support they need to progress. In fact, 62% of re-entrants say they had access to a mentor upon their return to work - something women in tech identified as essential to their career success. 68% also say their company helped them update their technical or other skills following a return.
“At Booking.com, we have long believed in investing in mentoring and recognition programs that support the continued development of women in tech - such as our scholarships program and the Booking.com Technology Playmaker Awards. What our research tells us is that the tech industry needs to work more closely together to align on strategies to encouraging women to pursue a career in tech. Women bring tremendous value that can positively impact both tech companies and the industry globally and should be part of proactive initiatives focused on inclusivity, retention and skills development,” concludes Tans.
Notes to the Editor:
Research commissioned by Booking.com and independently conducted among 6,898 respondents (from the UK, USA, France, Brazil, The Netherlands, Germany, China, Australia, India and Spain). Respondents completed an online survey from August 2nd to September 6th, 2018. Respondents include high school and undergraduate students entering the field, early career and experienced technology professionals and those returning to the sector.
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Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 18,000 employees in 200+ offices in 70 countries worldwide.
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