Europe/Amsterdam Launches Inaugural Technology Playmaker Awards to Recognize Achievements of Women in Technology

Awards will celebrate women’s role in technology innovation to transform businesses, industries, and communities

TORONTO – September 27, 2017 - Today, one of the world’s largest travel e-commerce companies and digital technology leader, announced the launch of the first Technology Playmaker Awards. Created by, the awards aim to celebrate and recognize women who have disrupted, and continue to transform businesses, industries, and communities through the use of technology.

Now open for entries at, the Technology Playmaker Awards include 10 categories which celebrate many aspects of technology including entrepreneurship, innovation, community impact, and technology leadership. The overall grand prix award will be awarded to the female technology leader whom the judges consider to be the most impactful individual in the European technology space. Each category winner will receive a monetary prize of $7,250 to help them advance their business and professional goals, with the overall grand prix winner collecting a $14,500 award.

Chaired by Gillian Tans, CEO of, the judging panel will include leading figures from across the technology industry, related sectors and from Judges include Marili ’t Hooft-Bolle, COO of WeTransfer, ‎Ruth Chandler, Chief People Officer at Skyscanner, Jon Reynolds, CEO and Co-Founder of SwiftKey, and Maija Palmer, Digital and Communities Editor at the Financial Times.

The winners will be revealed at an awards ceremony on March 8, 2018 at the Sackler Hall of the Museum of London, where Randi Zuckerberg, ‎Founder & CEO at Zuckerberg Media and former Director of Market Development for Facebook, will give the keynote address. Randi Zuckerberg will share her unique experience in helping to shape the success of Facebook and building a successful career as a businesswoman, digital leader and published author.

According to a report by the European Commission, having more women in the technology sector could boost the EU’s GDP by $13 billion a year. However, women currently make up only 30% of the 7 million people working in Europe’s digital sector. While the underrepresentation of women is a worldwide challenge, European tech start-ups led by women are particularly affected, with only 14.7% of European tech unicorns being founded by women compared to 17% in the US. wants to recognize and support the European technology scene, including those women driving innovation.

To address this gender imbalance and celebrate successful women in tech on the continent, the inaugural Technology Playmaker Awards will in their first year be focussed on Europe.

“As one of the most successful European start-ups, we are proud to launch these awards to celebrate the women who are inspiring and innovating across the digital sector in Europe. Diversity of all kinds has been core to’s culture since the company was founded 20 years ago and more than half of our workforce today is comprised of women. Preserving our position as one of the most diverse and gender-balanced tech companies in the world is as important to us today as it was at the start.

Today’s world is increasingly driven by technology innovation. Now more than ever we need positive female role models and an industry culture that celebrates female tech talent. We hope that the Technology Playmaker Awards will become a source of inspiration for future generations of women embracing opportunities in the technology world”, said Gillian Tans, CEO of and Chairman of the Technology Playmaker Awards judging panel.

Alongside this initiative, will also be participating and speaking at The European Women in Technology Summit in Amsterdam on November 8-9, 2017 as well as partnering with the Web Summit in Lisbon on November 6-9, 2017 for a Women in Tech mentorship program.



For further information, contact the Canadian Press Office: | 647.837.1268

Notes to Editors:

*Women in Digital, European Commission Report

** European Startup Monitor (2016)

***Crunchbase report on female founder representation of U.S.-based companies


Established in 1996 in Amsterdam, B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of The Priceline Group (NASDAQ: PCLN), now employs more than 15,000 employees in 199 offices in 70 countries worldwide.

With a mission to empower people to experience the world, invests in digital technology that helps take the friction out of travel. At, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The website and mobile apps are available in over 43 languages, offer over 1.4 million properties, and cover more than 110,000 destinations in 227 countries and territories worldwide.

Each day, more than 1.5 million room nights are reserved on our platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily with, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach 24/7 for assistance and support in 43 languages, any time of the day or night.

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About Technology Playmaker Awards

For all details on the categories, entry criteria, judging process and awards related information please visit the website.

 The inaugural Technology Playmaker Awards is open to European residents only this year

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