Toronto ,
Europe/Amsterdam Launches Accelerator Program for Start-ups in Sustainable Tourism

Through the three-week Booster Program, promising start-ups will have a chance to pitch for grants of up to $500k

TORONTO – FEBRUARY 6, 2017 – Today, the global leader in connecting travellers with the widest choice of incredible places to stay, announced the launch of its new accelerator program, Booster. Designed to identify, mentor, and fund enterprising start-ups from around the world that are seeking to have a positive impact on the global tourism industry, the three-week program taking place in June 2017 in Amsterdam will culminate with a chance to pitch for grants of up to $500,000 from

As an extension of the company’s existing Cares program—an internal company initiative where employees partner with local NGOs on projects that help improve destinations worldwide—the goal of the new booster program is to support start-ups dedicated to sustainable tourism in the following areas: protecting the environment, preserving cultural heritage, and/or promoting inclusive growth in tourism that supports and develops local economies and communities.

“At, our mission is to empower people to experience the world,” said Gillian Tans, CEO of “There are thousands of beautiful, unique destinations to explore in every corner of the globe, but that’s not something we should take for granted. Through Booster, we want to help ventures in sustainable tourism accelerate their growth in order to maximize the impact they can have globally. By identifying and funding these outstanding start-ups, sharing our expertise and working together, we can explore and learn how best to protect the future of the destinations we love so much so that our great-great-grandchildren can continue to enjoy them for years to come.”

The three-week booster program has been co-designed with the partner organization Impact Hub and will consist of a series of workshops, lectures, and coaching sessions with industry experts. As well as the opportunity to pitch for grants from’s fund. In addition, the small group of selected, participating start-ups will also receive several months of weekly mentoring from expert sponsors following the accelerator program in Amsterdam.

For more information about the Booster Program—including details on how to apply—visit is accepting applications from interested start-ups from across the world until March 1, 2017.



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Sarah Zajac| | 647-837-1268

About Cares:

By helping travellers to explore and experience more than 100,000 unique destinations all over the world, also seeks to contribute to the ongoing health of these same destinations so that future generations can continue to enjoy them. Through our Cares program, we work on destination improvements in three key areas: the environment, cultural heritage and inclusive growth. Through our 180+ offices around the world, we partner with local organizations and start-ups to make a positive impact, both through our employee volunteer program and our new Booster Program.

To learn more, visit:

About is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The website is available in over 40 languages, offers over 1.1M hotels and accommodations including more than 579,000 vacation rental properties and covers over 105,000 destinations in 225 countries and territories worldwide. It features over 112M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With 20 years of experience and a team of over 13,000 dedicated employees in 187 offices worldwide, operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

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