For the feed: Booking.com explores how social media is influencing our alternative accommodation choices
- Over half of global travellers (51%)* reveal they would like to visit somewhere that’s so unique, none of their friends have been there
- One in five global travellers (20%)* admit they choose a place to stay that they can style in holiday photos to look more expensive than it is
- Over a quarter of global travellers (28%)* admit to wanting to stay in attractive properties that they can photograph and use on their social media accounts as something they think about when choosing travel accommodation
- Over a quarter of global travellers (26%)* like statement accommodation that is unique, so they can seem like trendsetters or different from the crowd
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has delved into insights obtained from 21,500 travellers across 29 countries to reveal the impact social media has when booking alternative accommodations.
With holiday snaps on social media channels now being considered as the present day equivalent of the postcard, travellers are constantly searching for inspiration, individuality and visibility. To find this, they are prepared to venture off the beaten track, when choosing their holiday home, with over half of global travellers (51%)* revealing they would like to visit somewhere that’s so unique, none of their friends have been there before.
Not only do travellers use social media to impress their friends and family, now more than ever, they seek inspiration for their holidays through social media feeds, photos, travel influencers and apps, all at the touch of a button. The rise of social media has evolved the traveller’s journey, from planning, inspiration, booking and sharing content.
Once arrived at their location, travellers seek ‘Instagrammable moments’ to showcase their content as #goals, with one fifth of global travellers (20%)* admitting they choose an accommodation that they can style in holiday photos to look more expensive than it is. Plus, over a quarter of them (28%)* confess that booking an attractive property for their holiday is a must, so they can take photos that evoke these #goals vibes amongst their friends, family and followers. So, it is no surprise that over a quarter of global travellers (26%)* plan to pick a statement accommodation that is unique, so they can seem like trendsetters and stand out from the crowd.
With a large variety of different property types, from igloos, to treehouses, riads to ryokans and everything in between, Booking.com is best placed to help avoid #FOMO and ensure travellers have a unique accommodation for their holiday…#WishYouWereHere