Europe/Amsterdam Opens a World of Personalised Travel Possibilities with the Launch of Passion Search

Innovative new online platform empowers travellers to search and discover amazing destinations based on their passions

MELBOURNE – 1 March 2016 – (part of The Priceline Group [NASDAQ: PCLN]), the global leader in connecting travellers with the widest choice of incredible places to stay, today launched a new technology to help travellers easily search and uncover the most amazing destinations tied specifically to what interests them most. This new way of searching is the most comprehensive of its kind in the travel industry – perfectly matching people’s unique passions and interests with the best destination and accommodation to suit their needs, changing the face of travel search which is today constrained by search options limited only to a city or a specific hotel.

Stargazing lovers, street food fanatics and skydiving enthusiasts will now all be able to discover unique destinations across the world to indulge their favourite pursuits. Whatever your passion, with over 850,000 places to stay and 30 types of accommodation in over 220 countries worldwide – from hotels to apartments, villas, igloos, treehouses and beyond – the world’s adventurers can satisfy it to the max by visiting Drawing from over 26 million recommendations courtesy of’s extensive global base of customers,’s Destination Finder leverages a new, innovative algorithm to match the world’s most incredible places to stay with the experiences they crave.

Features of’s Passion Search platform include:

  • Over 200 initial passions to search from - whether it’s a passion for skydiving, truffle hunting, the tango and beyond.
  • Over 1,000 destinations featured with rich content that perfectly mix curated expertise with real reviews and insights from’s base of travellers.
  • Destination recommendations that feature over 180 curated, local insider guides, giving you expert insight into the best hot spots to visit wherever you’re headed.

“ is not just about a transaction, we are all about the experience. We can certainly help travellers find the perfect accommodation – whether it’s a hotel, a villa or an apartment – in any city or local town in the world. But what about the people who have a passion but don’t know where to go? Now we have created technology that can unearth the perfect destination – anywhere in the world – tied to the passions of our customer base,” said David Vismans, Chief Product Officer at “Our aim is to connect every traveller with those possibilities which perfectly match their personality, desires and ambitions.”



For further information, contact the Australian Press Office: 

61 3 9254 3633

About is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The website is available in 42 languages, offers over 859,000 hotels and accommodations including more than 390,000 vacation rental properties and covers over 86,000 destinations in 223 countries and territories worldwide. It features over 78M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 10,000 dedicated employees in over 170 offices worldwide, operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, B.V. owns and operates™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at