Europe/Amsterdam Champions the Unsung Heroes that Create Unforgettable Guest Experiences

Global #BookingHero social media competition celebrates the hospitality professionals who make travel magic happen every day with a chance to win €25k to spend on

AMSTERDAM, NETHERLANDS — NOVEMBER 20, 2017 — For every smiling guest, there is a dedicated professional behind the scenes making sure their stay is unforgettable. It happens millions of times a day and in every corner of the globe—a front desk manager helps arrange a last-minute proposal on the beach or an apartment owner drives a family to the airport after their taxi doesn’t show up so that they don’t miss their flight.

These extraordinary hospitality gestures have a ripple effect across our industry and are the cornerstone of what makes travel meaningful and unique. To celebrate the exceptional personal contributions these individuals make on a daily basis, is launching the Booking Heroes competition with a chance for one hospitality professional to win €25,000 to spend on

To nominate their Hero and enter them in the competition, customers from all around the world are being encouraged to share their stories on Facebook, Instagram or Twitter using the #BookingHero hashtag. will choose the three most exceptional stories of accommodation partners going above and beyond the call of duty to create unique and outstanding experiences for travellers. One lucky Hero and the customer who nominated them will each win €25,000 to spend on, with the two runners-up and their nominating customers each winning €5,000 in travel credit.

“In the run-up to our annual Guest Review Awards, which recognise properties for the outstanding guest experiences they provide, we also want to honour the actual individual people behind the scenes who make the magic happen day in and day out: the unsung hospitality heroes,” said Peter Verhoeven, Global Director of Partner Services at “It’s our partners that deliver these extraordinary travel experiences each and every day. This is our way to say thank you to them and to share their inspiring stories with the world.” is accepting nominations for the #BookingHero competition on Facebook, Instagram and Twitter until 30 November, 2017, with winners being announced in January 2018.

For more information and the full competition terms and conditions, please visit:



For further information, contact Red Agency on

About Established in 1996 in Amsterdam, B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of The Priceline Group (NASDAQ: PCLN), now employs more than 15,000 employees in 204 offices in 70 countries worldwide. With a mission to empower people to experience the world, invests in digital technology that helps take the friction out of travel. At, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The website and mobile apps are available in over 43 languages, offer over 1.5 million properties, and cover more than 120,000 destinations in 229 countries and territories worldwide. Each day, more than 1.5 million room nights are reserved on our platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily with, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach 24/7 for assistance and support in 43 languages, any time of the day or night. Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.