Booking.com Launches First-ever Australian Brand Campaign
AUSTRALIA - September 16, 2013 – Australia's largest and fastest growing online hotel booking service, Booking.com (http://www.booking.com), is unveiling a major brand launch across the country today, re-introducing Aussie travellers to a globally successful booking experience that is tried, tested and trusted by millions of accommodation bookers around the world.
Booking.com’s first-ever Australian brand campaign, Booking.yeah, launches online, across TV networks and in cinemas, offering an online travel solution at 345,000 properties around the world that prioritises the customer experience.
Booking.com’s Chief Marketing Officer Paul Hennessy said, “Every night more than one million guests stay in hotels and other accommodations booked on Booking.com. Whether travellers are seeking the vacation of a lifetime or an overnight business trip, Booking.com is the number one accommodation site for finding a home-away-from-home that meets their budget and surpasses their expectations.”
With more than 5.3 million visits a month, Booking.com was recently rated by Hitwise as Australia's “biggest and fastest growing” online travel agent.
“Yet despite our global position and domestic growth, the majority of Australians who travel have not tried Booking.com. Through this campaign, we’re hoping to introduce Australian travelers to that Booking.yeah moment: the feeling of pure delight when they open the door of the accommodation booked, see that they have got everything exactly right, and know that this is going to be an amazing trip.”
The Booking.yeah campaign transforms the word ‘booking’ from a simple transaction and company name into an adjective for those moments of delight that Booking.com uniquely delivers to its customers.
Booking.com offers the best prices at all of its 345,000 listed properties, covering more than 41,000 destinations in 185 countries, plus:
- Over 24 million genuine reviews submitted by guests who booked their stay with Booking.com
- Pay after you stay for almost all accommodations
- Maximum flexibility for customers, meaning most accommodations can be canceled free of charge up to 24 hours before arrival
- 25 different property types—from hotels, apartments and villas to hostels, farm stays, bungalows and boats
- A Booking.com customer service team available 24/7, 365 days per year in your language
- Easy access from your desktop, tablet or mobile
- More than 6,000 people in over 110 countries around the world dedicated to having guests experience the delight of getting it right
The Booking.yeah advertising campaign was created by Wieden+Kennedy Amsterdam. Australia is the first market outside the U.S. to view the campaign. Media buying was by Mindshare in Sydney.
To view and link to the Booking.yeah campaign films, visit:
Booking Joy: https://www.youtube.com/watch?v=s_o7oDz3n1c
Booking Yeah: https://www.youtube.com/watch?v=4ejbleAk1Ek
Booking Genius: https://www.youtube.com/watch?v=GCN8ChDyrYs
Booking Right: https://www.youtube.com/watch?v=1e4jI9xzxQ0
Click here to download campaign images in high resolution.
Mango Communications Mango Communications
Louise Laing Tara Brooks
Tel: (03) 9254 3545 Tel: (03) 9254 3654
Tel. +61 413 818 285 Tel. +61 414 527 238
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers more than 525,000 hotels and accommodations in 205 countries, features 33+ million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 17 years of experience and a team of over 8,000 dedicated employees in 135+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.