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Eight Destinations to Visit Outside Peak Season in 2019

With 2019 upon us, it’s time to start planning travel for the year ahead. With more than two thirds of travelers (68%)* saying that they are willing to travel to a destination outside of peak season in 2019 to help offset seasonal overcrowding, why not use the winter months to visit one of these iconic destinations?

While most people tend to travel to these popular places during the summer months, making a visit outside of peak season offers many benefits: the destinations are less crowded, more affordable and in many cases, provide a much more authentic experience than in the high season. Not to mention that it is also a great way to help these well-travelled destinations balance the seasonal crowds that accumulate during the summer, so it’s a win-win situation for everyone.


Florence, Italy

The city of Dante, Da Vinci and Michelangelo is a treasure trove of Renaissance art. Famous for its masterpieces and the long lines to see them, the Galleria degli Uffizi is one of the most visited art museums in the world – but visit it in winter and you can often walk right in. Take in the famous cityscape of Florence and warm up over espresso or a scrumptious bowl of ribollita (a hearty Tuscan soup made with vegetables and leftover bread), or by climbing the 463 steps of Il Duomo.

When to go?** Florence is at its most popular in June – but if you happen to visit in January you can find average accommodation prices that are over 30% more affordable than during the peak season. Go in February and you will even find accommodation at an average of half the price of the high season.


Kyoto, Japan

The former imperial capital of Japan, today Kyoto is home to the world’s largest collection of UNESCO World Heritage sites. Explore samurai castles, serene moss-covered gardens and find the famous lacquered shrines covered in a layer of fresh snow. Find shelter from the cold in one of the nearby Onsen (natural hot spring baths), over a steaming bowl of Yudofu (a traditional dish of boiled tofu) or sipping on a cup of hot sake.

When to go? Kyoto is especially popular in Spring and Autumn – but those willing to travel in January (when you might even experience a beautiful snow flurry) will find that accommodation is on average over a third (37%) more affordable than the most expensive month of the year (April).


Rio de Janeiro, Brazil

Famous for colorful carnival, stunning beaches and majestic mountainous surroundings, Rio is one of those cities that many people want to visit at least once in their lives, and for good reason! Revel in an improvised samba session during a night in Lapa, the party district and then spend the next day recovering on Copacabana beach or taking a hike to the iconic statue of Christ the Redeemer, one of the new Seven Wonders of the World. The famous statue watches over the city at 710 meters (2,329 feet) above sea level. Rio definitely has something for everyone!

When to go? Winter in the Northern Hemisphere is summer in the Southern Hemisphere, so prices in Rio are at their highest in January and February. But go in the “soft shoulder” season in March and you will find accommodation prices an average of 30% more affordable than during peak season – particularly towards the end of the month. In early March, you will catch the carnival celebrations, so prices are slightly higher, but throughout the rest of the month it's more likely that you'll be able to enjoy the beach without the heavy rain that often falls during Brazilian summer.


Hualien City, Taiwan

Hualien City is the perfect base camp to explore the east coast of Taiwan. Many travelers stop here to visit the famous Taroko Gorge, but there are many other hiking trails and natural wonders to be explored in the region. Hualien itself is a foodie’s delight, with myriad teahouses, food markets and restaurants serving delectable local specialties. Learn more about local customs and crafts by visiting the Stone Art Street, one of the many temples or the Chihsing Tan Katsuo museum, a quirky museum dedicated to dried skipjack tuna.

When to go? March is technically the start of the shoulder season, so it will be less crowded. However, early March is also the end of the cherry blossom season (which takes place earlier in Taiwan than in Japan). Nevertheless, accommodation prices are more than 25% more affordable than in the high season in June.


Las Vegas, USA

Over 40% of global travelers* say they travel to be a kid again, and Las Vegas offers exactly the right environment for that pursuit. Apart from the casinos, visitors can go indoor skydiving, catch a entertaining acrobatic show and even see an artificial volcano spit out fireballs. For those wanting to cross another awe-inspiring sight off their bucket list, the Hoover Dam and the Grand Canyon are close enough for a day trip and those crimson cliffs can be especially dramatic with a coat of snow.

When to go? Given the desert climate, winter is actually a popular time to visit “Sin City”. Nevertheless, you can sometimes find great deals in December, and while prices do start to rise, they go down again in February, averaging a third lower than the prices in January.



Sure, Macau has its hedonistic side: it boasts the largest casino in the world and it overtook Las Vegas in terms of gambling revenues over a decade ago. But this city, located across the Pearl River Delta from Hong Kong, is so much more than the “Las Vegas of Asia”. It is also a shopping heaven, drawing visitors from Hong Kong, mainland China and beyond. Moreover, its Sino-Portuguese history has left it with a unique cuisine, architecture and atmosphere, blending Chinese influences with inspiration from along the Portuguese trading routes.

The historic city centre of Macau is a UNESCO heritage site, where you will find Taoist Temples stand alongside Baroque Christian churches. And all of this at just a power-boat ride away from neighboring Hong Kong.

When to go? Accommodation in Macau is 25% more affordable in March then during the most expensive part of the year, August. While it is still the tail end of the rainy season and the weather can be chilly, most days tend to be sunny.


Riga, Latvia

Some cities may just be best to visit in winter. Riga, allegedly the birthplace of the Christmas tree, is one such destination. Enjoy an authentic Latvian sauna experience, head to Arena Riga to watch a game of ice hockey (one of the most popular sports in Latvia) or one of the other many winter activities offered in this beautiful city.

Also don’t forget to join one of the walking tours: according to UNESCO, Riga’s historic centre is “unparalleled anywhere in the world” for the quality of its Art Nouveau architecture. Afterwards, warm up with a Black Balsam-laced coffee (the local spirit), or over a plate of hearty Latvian fare.

When to go? Riga is over than 40% more affordable in December, February and March than in the most expensive month of the year, August.


Bali, Indonesia

Its idyllic beaches, friendly locals and vibrant culture have made Bali a bucket list destination with travelers from around the world. Whether you are headed there for its abundant natural splendor, to take in the surf vibe or to indulge in the fantastic dining scene – there is something to love for everyone.

When to go? While March is technically still part of the rainy season, downpours become less frequent and temperatures sit at a comfortable mid-20 degrees Celsius (high-60s Fahrenheit). Canggu, Seminyak and Ubud are all more than 20% more affordable than the most expensive month of the year.


* Research commissioned by and independently conducted among a sample of 21,500 respondents, across 29 different markets (including 1,000 respondents from Australia, Brazil, China, Columbia, France, Germany, India, Indonesia, Italy, South Korea, Spain, the US, the UK, Russia, and 500 respondents from Argentina, Belgium, Canada, Croatia, Denmark, Hong Kong, Israel, Japan, Mexico, the Netherlands, New Zealand, Singapore, Sweden, Taiwan, Thailand, In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in 2018, be planning at least one trip for 2018 and either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in August 2018.

** For the “when to go” sections, the data analysts at analysed pricing data across the past year (October 2017 - September 2018) to establish the most expensive and most affordable months. The analysis only took into account completed (i.e., stayed) bookings of accommodations in the 4 and 5 star segments.