BOOKING.COM UNVEILS ‘RESOLUTION TRANSLATOR’ TO HELP TRAVELERS KICK START THEIR NEW YEARS RESOLUTIONS
Free online tool pairs resolutions to ideas for unique accommodations at destinations that will help travelers have the best 2016 ever
AMSTERDAM, THE NETHERLANDS – JANUARY 5, 2016 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, today unveiled its ‘Resolution Translator’ to help people discover the perfect travel destination tied to their New Year’s resolutions. Designed in conjunction with advertising agency, Weiden+Kennedy Amsterdam, the ‘Resolution Translator’ is a fun way to uncover new destinations to help people kick-start their New Year’s resolutions. It’s part of Booking.com’s ‘Best 2016 Ever’ campaign that encourages people to turn their most likely doomed New Year’s resolutions into awesome reservations.
Visitors to the Resolution Translator are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and any destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. Accessible now via www.best2016ever.com, the tool is a fun way to explore the world’s largest selection of destinations and awesome places to stay in that are available via Booking.com. For example, if a user enters “eat healthy” as their resolution, the ‘Resolution Translator’ may suggest eating fresh and local in a hotel in Marrakech, and will direct the user to Booking.com’s Destination Finder where they will have a chance to explore their recommended trip. Given Booking.com’s extensive offering of accommodations, users can search the same resolution multiple times with different recommended trips appearing each time.
“Knowing that the New Year is always a time when people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Genevieve Hoey, W+K Amsterdam Creative Director, says: “Resolutions are okay. Reservations are fantastic. The Resolution Translator takes the magic of the former and adds it to the latter. It makes bettering yourself better by combining it with travel.”
The Best 2016 Ever campaign launches today across the United States and United Kingdom. Fans can view the TVC on Booking.com’s YouTube channel now, and anyone in the world can use the Resolution Translator at www.best2016ever.com, because a good resolution deserves a great reservation.
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Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 840,000 hotels and accommodations including more than 390,000 vacation rental properties and covers nearly 84,000 destinations in 221 countries and territories worldwide. It features over 70M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 10,000 dedicated employees in 170 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.