Amsterdam,
19
April
2017

Booking.com Reveals 2017 Sustainable Travel Intentions, Goals and Considerations

 

NEW YORK - 19 April 2017 - To celebrate Earth Day on 22 April, Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, has released findings from its global Sustainable Travel Report[i]. In a year that the United Nation’s has designated as the International Year of Sustainable Tourism for Development, this new research points to some promising signs when it comes to the eco-considerations weighed by both travelers and accommodations.

Sustainable travel intentions

The number of travelers staying in an eco-friendly or ‘green’ accommodation at least once could double this year with 65% of global travelers expressing this intention versus 34% who stayed in one or more last year. In addition, 68% confirm they are more likely to consider choosing an accommodation knowing that it was eco-friendly, with Chinese (93%), Brazilian (83%) and Spanish (80%) travelers the most likely. For a large 79%, sustainable considerations also impact their mode of transport when traveling, with 43% taking public transport whenever possible, 42% trying to walk, bike or hike as much as possible and nearly one fifth (18%) flying less to reduce their carbon footprint.

When it comes to making luxury adjustments in order to stay somewhere eco-friendly, the vast majority of global travelers would be more than happy to accept these, with 94% willing to stay in a property with energy saving lightbulbs, 89% in one with AC/Heating units that only run while you’re in the room and 80% in one with low flow showerheads. Below is an overview of the luxury adjustments global travelers would be willing to make to stay at an eco-friendly accommodation:

Luxury adjustments travelers would be willing to make to stay somewhere eco-friendly:

Energy saving light bulbs

94%

AC/Heating units that only run while you are in the room

89%

Low flow showerheads

80%

Recycled toilet paper

79%

Less frequent toiletry replacement

79%

Linen and towel changes less frequently

75%

Higher cost for food because its’ all locally produced

64%

Sustainable travel goals

The term ‘sustainable travel’ continues to mean many things to many people, but the role of accommodations in helping travelers to achieve their sustainable travel goals is clear. The research shows that over half (56%) consider staying in eco-friendly accommodation as sustainable travel, topping the list of what travelers think when they hear the term. For well over a third, it means conserving water by reusing towels and bed sheets (38%) and conserving the environment by reducing use of amenity goods such as shampoo, soap, toothbrush, shaving razor (35%).

For many, sustainable travel is also synonymous with a more authentic, local experience. 38% perceive the buying of locally-made products and supporting local artisans as sustainable travel, while 36% would choose an eco-friendly accommodation because it provides a more locally-relevant experience. Below is an overview of the top reasons why global travelers choose eco-friendly accommodations:

Top-5 reasons global travelers choose eco-friendly accommodations:

To help reduce environmental impact

52%

They provide a more locally-relevant experience

36%

They treat the local community better

31%

They tend to provide more locally-sourced/organic food

30%

An interest in experiencing new trends in travel accommodations

24%

“Just as where we stay on holiday plays a pivotal role in the enjoyment of our trip, so it also plays an increasingly important role in helping people to travel sustainably,” comments Pepijn Rijvers, Chief Marketing Officer at Booking.com. “Whether by serving locally grown food, using or selling local crafts, conserving water and energy, recycling or connecting guests with the local community, accommodations today are working on a range of sustainability efforts and it’s heartening to see travelers so keen to explore and embrace these. Since adding eco-based interests and destination endorsements to our Passion Search tool at Booking.com, we’ve also seen a growing number of endorsements left by travelers, so the sustainable appetite is there.”

Sustainable travel considerations

Even though only 5% of global travelers actually believe it is easy to travel sustainably, 46% of globally travelers consider themselves a sustainable traveler, with Italy, Germany and China seeing a rise in those identifying this way since last year but in markets like Australia, Brazil, Japan and the US there has been a fall (down 5%, 8%, 4% and 4% respectively). Below is an overview of the top green/eco-friendly practices that global travelers are taking into account when considering a property to stay in:

Top-5 most important green/eco-friendly practices when considering a property to stay in:

Solar Energy

67%

Sustainable water system

43%

Low-flow showers/toilets

36%

Organic restaurants/food options

31%

Recycling baskets in room

29%

“At Booking.com we have a mission to empower people to experience the world, a world that should not be taken for granted,” adds Pepijn Rijvers. “We are continually exploring improved ways to uncover and share the sustainability efforts of our accommodation partners with those searching and selecting on our site, and as part of our own commitment to improving destinations worldwide, we recently launched Booking.com Booster. Through this accelerator program for start-ups in sustainable tourism, we will help maximize the impact that these different ventures across the globe can have. Ensuring a sustainable future is a collaborative effort, one that means sharing our expertise and working together, whether destinations, accommodations, travel providers or travelers.”

-ENDS -

About Booking.com:

Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in over 40 languages, offers over 1.1M hotels and accommodations including more than 590,000 vacation rental properties and covers over 105,000 destinations in 225 countries and territories worldwide. It features over 112M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With 20 years of experience and a team of over 13,000 dedicated employees in 187 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.

[i] Data was collected across 11 markets, with over 1,000 respondents in each. Respondents had to be 18 years of age or older, had to have travelled at least once in 2016 and be planning at least one trip for 2017. All respondents had to be at least part of the decision-making process when planning most of their trips. Data was collected in March 2017 by Booking.com with the assistance of an international panel provider.

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