Booking.com launches ultimate Unicorn Fantasy Home in Milan

Available exclusively on Booking.com from March 23^rd in celebration of ‘Unicorn Day’ (April 9^th), Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, is offering three lucky guests the chance to make their unicorn dreams come true, by immersing themselves in an amazing fairy-tale apartment surrounded by the world’s favorite mythical creature – the unicorn!

The Unicorn House, tucked away in the centre of Milan and available during the city’s Design Week, is a fully customized experience, with everything, from ceiling to floor covered by magic horns, stars, fluffy clouds and dazzling rainbows.

The “Instagrammable” launch comes as it is revealed how social media is driving our travel habits:

• Over half of global travellers (51%)* reveal they would like to visit somewhere that’s unique and that none of their friends have been there before.
• Over a quarter of travellers (28%)* confess that booking a unique property is a must, so they can take photos that appear aspirational to their friends, family and social media followers.
• Over a quarter of global travellers (26%)* plan to pick accommodation that is unique, so they position themselves as a trendsetter and stand out from the crowd.

The Unicorn House will be available exclusively on Booking.com for three nights only so customers must be quick if interesting in snapping up this rare gem. At 9am GMT on March 23, March 28 and April 1 one night will become available for booking on April 10, 11 and 12 respectively on a first come first serve basis. This unique experience can be booked for just 70 euros by visiting the Booking.com listing here: https://www.booking.com/hotel/it/the-unicorn-house.en-gb.html

Year by year the mythical unicorn has taken its place in our hearts and homes, bringing color and magic to our lives. Unicorn mania is a global phenomenon, dominating the web with more than 9 million posts on Instagram alone (using #unicorn).

To make Unicorn House even more incredible, Booking.com will provide guests with a welcome hamper full of unicorn themed goodies and a unicorn cake design class taught by famous cake designer Eleonora di Simione (Nana&Nana cakes). And, after sleeping in a customized bedroom complete with unicorn bedding, bathrobes, pajamas and slippers, guests will enjoy a delicious unicorn-themed breakfast. This dreamland stay is designed to exceed the expectations of even the world’s biggest unicorn fans!

Alberto Yates, Regional Manager at Booking.com, said: “This multi-colored fantasy home is just one example of more than 5.7 million reported listings in homes, apartments and other unique places to stay available to book and start your own adventure on Booking.com. We’re excited to invite guests to stay at Unicorn House, where they’ll be sure to have an enchanting and magical experience!”

Visit Booking.com to book your stay in the Unicorn House, or in many other unforgettable places to stay, including homes, apartments, treehouses, castles, houseboats and more.

Useful Information:

• Price per night: 70€
• Location: Via Santa Cecilia 4, Milano Centro, 20122 Milano, Italy
• How to book: For further information and to book your stay in the Unicorn House, visit https://www.booking.com/hotel/it/the-unicorn-house.en-gb.html

-ENDS-

Contact lon-booking@ketchum.com for more information

NOTES TO EDITORS

*Research commissioned by Booking.com and independently conducted among a sample of 53,492 respondents across 31 markets. To participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place between October 16th and November 12th, 2018.

**Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 21,500 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 10th August to 30th August 2018.

About Booking.com:

Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,500 employees in 200+ offices in 70 countries worldwide. With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel.

At Booking.com, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 147,000 destinations in 229 countries and territories worldwide. Each day, more than 1.5 million room nights are reserved on our platform. So whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 40 languages, any time of the day or night.

Follow us on Twitter and Instagram, like us on Facebook, and for the latest news, data and insights, please visit our global media room.