Booking.com launches new ‘Live Curious’ campaign inviting people to embrace any experience that comes their way
Booking.com, one of the world’s leading digital travel platforms, has released a new ’Live Curious’ advertising campaign.
The new creative work celebrates an unlocked wider world fueled by curiosity. From waking up in a bubble accommodation under twinkling stars or pulling off the side of the road to figure out how a group of goats ended up in a tree, to jumping in to a festive, traditional dance or riding a tram packed with mysterious, mask-wearing locals, the goal of the campaign is to inspire Australians to ‘Live Curious’ and embrace any and all experiences that come their way.
With over 5.7 million reported listings in homes, apartments and other unique places to stay, transport options they can trust and seamlessly connecting people with great things to do in over 100 destinations Booking.com empowers travellers to experience the world while awakening the inner explorer in everyone.
The Live Curious campaign is a 360 campaign that includes one brand film available in 30, 20 and 15 second cut downs, social content for Facebook, Instagram and YouTube as well as digital display to further underpin the campaign.
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Matthew Gerrie
Brand Creative Director: Andrew Smith
Sr. Brand Creative Lead: Diana Agudelo
Production Director: Carine van der Heijden
Producer: Liza Rietvelt
DDB Adam & EVE:
Chief Creative Officer: Richard Brim
Creative Director: Laura Rogers
Creatives: Stevie Rowing - Parker & Emily Tolley
Executive Strategy Director - Martin Beverley
Director: Big Red Button (Biscuit.)
Producer: Emily Atterton
Editor: Saam Hodivala (Workeditorial)
VFX Production: The Mill
VFX Producer: Tom Manton
VFX Creatives: Nina Mosand, Gareth Brannan,
Music: ‘Warni Warni’ by Omar Souleyman
Sound & Mix: Factory