New York,
15:24 PM
Europe/Amsterdam Launches New Content API for Accommodations Channel Managers and Content Providers

New technology enables providers to seamlessly build and maintain complete listings for multiple properties through a time-saving direct connection to

Today, the global leader in connecting travelers with the widest choice of incredible places to stay, announced the launch of its new Content API for accommodations channel managers, content providers, and property management companies. Following a successful round of beta testing earlier this year with a select group of early users, these new specifications give free access for providers so they can instantly send all necessary information for building and maintaining multiple listings on This includes property photos and info about their facilities and policies through a direct connection – dramatically reducing the time to upload content from weeks to hours.

After implementing the code required to connect to the API, providers can automatically send all information required to build new listings on from start to finish. Previously, photo content, facilities information, and policies had to be uploaded manually on a per property basis, often taking several weeks, depending on the number of properties in a provider’s portfolio. Now with the new Content API, providers can instantly push all the relevant information for thousands of properties directly to’s system, cutting the content upload process down from several weeks to a couple of days.

“We’re constantly looking at innovative ways to create a more seamless, intuitive and automated experience for our partners,” said Remco van Zanten, Global Director of Partner Services at “We know that having great content is key to engaging effectively with consumers, which is not only vital to a great customer experience, but allows our partners to generate more incremental business via our platform. That’s why we’ve created a scalable solution that helps PMCs and other providers list dozens or even thousands of properties on more quickly and at no cost.”

The new Content API also enables providers to more easily optimize their existing listings on with updated content on a more regular basis, including:

  • Providing updated photos to reflect renovations, new branding, or to just be in tune with the current season (summer vs. winter)
  • Adding new policies and facilities information almost instantly
  • Uploading new room types, limited-time promotions, and rates in bulk – even on short notice

“We maintain visual content for many large global hotel chains across various distribution channels and’s Content API is a truly valuable service,” said Henry Woodman, President at ICE Portal. “Not only were the specifications of’s new Content API easy to implement, but now we’re able to update photos for thousands of different properties almost instantly – making light work of what used to be a huge project that would’ve taken several weeks to complete. Our partnership with helps the hotel groups we represent maintain better control over their visuals.”

If interested in connecting to the new Content API, providers that already work with can access the specifications for free directly from the provider portal at

For providers who are new to, they can contact for more info and to learn more about the certified provider process. After being certified they can enjoy free access to the complete Content API specifications.



For more info, contact the U.S. Press Office:

Joseph Moscone | (212) 548-3491 |

About is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The website is available in 42 languages, offers over 1M hotels and accommodations including more than 520,000 vacation rental properties and covers over 96,000 destinations in 227 countries and territories worldwide. It features over 108M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 13,000 dedicated employees in over 184 offices worldwide, operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, B.V. owns and operates™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at