AUSTRALIAN TRAVELLERS ARE UNLEASHING THEIR INNER ADVENTURER OPTING FOR CASTLES, BOATS, TENTS AND THEMED HOTELS AS THEIR ACCOMODATION PREFERENCE, SAYS BOOKING.COM
Booking.com launches Epic Accommodations revealing the most awe-inspiring, eye-opening and memorable accommodations for the budding traveller
- Aussies are proving to be some of the most adventurous travellers in the world with 30% opting for unique accommodation – of that boat stays (56%), tented camps (33%), themed hotels (28%) and castles (27%) are the most favoured
- The Australian traveller admits location, price and facilities are deciding factors when travelling and booking accommodation
- Travellers worldwide agree that it’s the little details that matter in terms of determining a great stay
- MONA Pavilions, Starline Alpacas Farmstay Resort and Portland Lighthouse are amongst Booking.com Epic Accomodations short-listed in Australia
Booking.com, the world leader in booking accommodation online, has today launched a new platform, Epic Accommodations, intended to celebrate some of the world’s most interesting accommodations and inspire travellers to embrace adventure when booking their next stay.
We know that Australians and travellers from all over the world really like the idea of staying somewhere unusual and that everyone has their own version of an ‘epic’ stay.
Paul Hennessy, Chief Marketing Officer of Booking.com: "With Epic Accommodations, we are celebrating that spirit of adventure, as well as some of the world’s most interesting accommodations – and sending the message that choosing somewhere unusual doesn’t mean compromising on practical considerations. We know accommodation is central in making a holiday memorable and is an aspect that can easily be tailored to match the level of adventure the traveller wants to take. Booking.com has more than 500,000 accommodations and with our Epic Accommodations we aim to move people out of their comfort zone and give them the sense of adventure they truly desire!”
A recent Booking.com survey of almost 39,000 travellers in nine markets during May and June 2014 set out to understand what motivates travellers when booking accommodation. It revealed that for the majority, small personal aspects of a stay, like friendliness of staff, the quality of breakfast, and even if there are coffee and tea facilities in the room, have the biggest impact on whether travellers have a good time.
The Epic Accommodations platform contains insights into the travel habits and preferences of travellers from nine countries: United States, Canada, Australia, France, Germany, Italy, Brazil, China and Japan; as well as providing a selection of those travellers’ favourite unusual accommodations from all over the world.
The top four Australian accommodations that make the Epic Accommodations shortlist include:
- MONA Pavilions, Hobart TAS
- Starline Alpacas Farmstay Resort, Broke NSW
- Cape Nelson Lighthouse, Portland VIC
- Adelphi Hotel, Melbourne VIC
To make the Epic Accommodations shortlist, each potential accommodation was stringently evaluated by Booking.com experts to ensure it surpassed a set of prerequisite criteria that guarantee an awe-inspiring, eye-opening and memorable experience. In addition, the Booking.com customer opinion is king, with reviews and accompanying scores core to the decision making process. This process produced a list of diverse and inspirational accommodations, offering travellers an easy and accessible route to discover new experiences, with the knowing confidence of comfort, quality, security and insight that only Booking.com can provide.
1 Epic Accommodations can be found through Epic Accommodations . Content collated using Booking.com sourced data. Further details are available on request.
2 Survey conducted by Booking.com. Sample size was close to 39,000 Booking.com customers from 9 markets. The survey ran between May-June 2014. Survey data available on request.
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers more than 525,000 hotels and accommodations in 205 countries, features 33+ million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 17 years of experience and a team of over 8,000 dedicated employees in 135+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.