BOOKING DELIGHTFUL!

AMSTERDAM - January 22, 2013 - The world’s best-kept travel secret is about to be revealed to U.S. consumers. Booking.com (http://www.booking.com), the largest brand in the global online accommodation sector, is set to bring an end to the “click-and-hope-for-the-best” era of online travel planning.

Planet Earth’s #1 accommodation site, is undertaking a major brand launch in the U.S. to introduce American travelers to a delightful booking experience that has already been tried, tested and trusted by millions of accommodation bookers around the world. Today, Booking.com’s first-ever U.S. brand campaign, Booking.yeah, launches online, in movie theaters and on TV networks across the country to bring Booking.com to an American travel sector that is ripe for innovation and ready for an online solution that prioritizes the customer experience. Booking.yeah aims to build awareness of the company’s commitment to the “delight of right”.

“Travel and accommodation planning can be a gamble,” says Paul Hennessy, Booking.com’s Chief Marketing Officer. “We want U.S. travelers to experience that moment of pure delight when they open the door of the accommodation they have booked, see that they have got everything exactly right, and know that this is going to be an amazing trip.”

“We are the place on the Internet where travelers can find a home-away-from-home that meets their budget and surpasses their expectations, whether they are booking for an overnight business trip or the vacation of a lifetime.” And that’s the focus of the Booking.yeah campaign.

Already, on average more than one million guests a night—that’s last night, tonight and every night—are staying in hotels and other accommodations booked on Booking.com’s platform. The company is the most significant subsidiary of parent company Priceline (NASDAQ: PCLN), both in terms of its size as well as its scope, making Booking.com the largest brand in the global online travel industry. Last month, J.D. Power & Associates ranked Booking.com the top travel website for customer satisfaction.

“The American online travel market is highly commoditized,” says Todd Dunlap, Booking.com’s Managing Director for North America, who is spearheading the company’s brand launch onto the U.S. market. “Booking.com is here to provide a refreshingly new and delightful experience for those who care about where they stay. Lowest prices are guaranteed, of course, but ours is also a simple website with an amazing array of property choices. Our real and unedited guest reviews and superior customer service make an amazing solution for American travelers. Once American consumers notice the ease and joy of Booking.com, they will realize it’s something unlike anything they’ve ever experienced before.”

Booking.com offers the best prices at all of its 265,000+ listed properties, covering over 46,000 destinations in 178 countries, plus:
• Over 17.5 million genuine reviews submitted by guests who booked their stay with Booking.com
• Pay after you stay for almost all accommodations
• Maximum flexibility for customers, meaning most accommodations can be canceled free of charge up to 24 hours before arrival
• Easy access from your desktop, tablet or mobile
• A Booking.com customer service team available 24/7, 365 days per year in your language
• Over 5,000 people in over 50 countries around the world dedicated to having guests experience the delight of getting it right.
• 25 different property types—from hotels, apartments and villas to hostels, farm stays, bungalows and boats.

The Booking.Yeah advertising campaign was created by Wieden+Kennedy Amsterdam.
Click here to view and link to the ‘Booking.yeah’ 60 second film.
Click here to download campaign images from the ‘Booking.yeah’ film in high resolution.